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Education is the greatest gift: This Ramadan, The Body Shop is teaming up with War Child
Education is the greatest gift: This Ramadan, The Body Shop is teaming up with War Child

Send a child to a class with every specially selected gift*
*applies to selected gifts only. Find out more in store.

This Ramadan, The Body Shop is teaming up with War Child, the global charity for children affected by war, to grant children the wish of education.
For every specially selected gift you buy, The Body Shop will make a contribution of 4p to War Child to fund a class for a child in a war-torn area.

“In areas of conflict, getting a child back into school keeps them safe.
Building their confidence, knowledge and skills opens the doors of opportunity. That’s why we have teamed up with The Body Shop this Ramadan. Buy a gift, help a child. It’s so simple, but so brilliant.”
ROB WILLIAMS OBE
THE CEO AT WAR CHILD UK

We spoke to Christopher Davis, The Body Shop’s International Director of Campaigns and Corporate Responsibility about the partnership between War Child and The Body Shop.

Why War Child?

When we learnt about War Child, we were humbled and inspired. They bring hope to vulnerable children in some of the world’s most dangerous places. We wanted to make something happen which our customers would know was making a real difference.

How is The Body Shop making a difference with War Child this Ramadan?

It only costs 4 pence to cover the cost of everything a child needs to attend a lesson; it pays for school fees and uniforms, lesson materials, teachers’ salaries and trauma counselling. Our special selection of gifts will help to fund more than 6 million lessons and will contribute to War Child’s incredible efforts, rebuilding the lives of conflict-affected children.

How is the customer contributing to this?

By shopping with The Body Shop they know that each gift they purchase will send a child to attend a class. Children living in the Democratic Republic of Congo, Sudan, Afghanistan and Jordan will be some of the first to benefit.

CHRISTOPHER DAVIS

HOW DOES WAR CHILD SEND A CHILD TO A CLASS FOR JUST 4 PENCE?

DEMOCRATIC REPUBLIC OF CONGO
In the Democratic Republic of Congo, War Child runs part time ‘catch-up education classes’. These are for older children who missed out on learning to read and write when they were younger because of the war. For 36 days of catch-up classes, taking place over one year, it costs £6.11. With 4 lessons during every “catch up day”, one lesson is 4 pence.

JORDAN
In the Za’atari refugee camp in Jordan, children who have escaped the conflict in Syria receive counselling plus basic literacy and numeracy lessons. For one
school year of 182 days it costs £57.14 and, with 8 lessons a day, it costs under 4 pence per lesson.

CENTRAL AFRICAN REPUBLIC
In the Central African Republic (CAR) the military coup in March 2013 resulted in widespread insecurity. The situation is particularly critical for children who are
extremely vulnerable to exploitation, abuse and poverty. War Child responded by opening schools, many of which are open 365 days a year, ensuring that children have a place of learning, sanctuary and safety every day. For each child it costs £163 for one year or 45p a day. Each day is filled with 12 learning sessions making it less than 4 pence per lesson.

UGANDA
In Uganda, War Child helps some of the most marginalised children attend and complete primary school. It costs just £25 to pay for the books, uniform, fees
and counselling that enables a child to go to school for a whole academic year of 35 weeks. This means each day costs 14 pence and with 4 hours schooling per day, it is less than 4 pence per lesson.


Posted by : The Body Shop - PR, Hend Barakat
Viewed 37454 times
PR Category : Lifestyle
Posted on : Saturday, June 13, 2015  3:38:00 PM UAE local time (GMT+4)
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