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The Body Shop: Change It's In Your Hands
The Body Shop: Change It's In Your Hands

Buy a Limited-Edition Almond Hand & Nail Cream and Vote to help your chosen cause

Dubai, UAE, February 14, 2016:  The iconic Almond Hand & Nail Cream by The Body Shop gets a bold NEW  limited-edition packaging re-design by one of the world’s most renowned street artists - EINE. Using EINE’s famous typography, our Almond Hand & Nail Cream communicates the positive and powerful message CHANGE. Evocative of The Body Shop mission to make a positive difference in peoples lives on a worldwide scale, it truly puts the power to change in the palm of your hands.

“WE ADMIRE EINE’S STREET ART THAT CREATES POWERFUL MESSAGES GLOBALLY, HIS CHARITABLE SPIRIT AND HIS MISSION TO USE ART TO CHANGE THE WORLD.”
Arnaud Jeanteur, General Manager International Brand,
The Body Shop International

For every Limited-Edition Almond Hand & Nail Cream purchased, AED 8.5 will be donated to The Body Shop Foundation, the charitable arm of The Body Shop International.

Your donation will support the Foundation’s goal of raising 1.680.000 AED to protect and enrich the planet, the oceans or animals and people. And how the money is split is up to you as every purchase you make gives you the ability to vote for the cause closest to your heart. The power to make a positive difference really is in your hands.

The Body Shop has always believed that business can and should be a force for good. For nearly 40 years we’ve been delivering on that belief. In that time, the world has changed a great deal and now it’s time for us to change too.

We asked ourselves how we could continue to make a real, positive difference in the world over the next 40 years.

The answer is our Enrich Not Exploit™ Commitment.
The Body Shop’s Commitment will help us deliver the greatest impact as a sustainable business, making a positive difference in people’s lives, now and in the future.

As a business we seek to protect and nurture the environment and society in every part of our business:
ingredients, products, packaging, stores, communities and campaigns. “It’s in our hands” means we acknowledge that we have the power to make positive changes in the world and make a positive difference in people’s lives.

This is why EINE is an ideal partner to launch the first product to mark the new commitment from The Body Shop.

EINE, a rebellious, yet socially conscious artist has long shared these views through his mission of spreading positive colourful art messaging around the world.

EINE first discovered The Body Shop in the eighties, and was impressed with the pioneering spirit of the company and felt The Body Shop was “Ground breaking and boundary-pushing. They were talking about Fair Trade and environmental issues way before it was on the global agenda.

A global company with a very big and vocal conscience”.

He believes the ethos of the brand now is as strong as ever and that the Enrich Not Exploit™ commitment is “so positive – supporting local producers as well as global issues that really need to be on the agenda.”

THIS IS WHY THE BODY SHOP® X EINE = CHANGE
PRODUCT COLLABORATION WORKS IN PERFECT SYNERGY, “THIS IS A GREAT PRODUCT, USING AN AMAZING INGREDIENT - BUY IT BECAUSE IT WORKS AND BECAUSE IT DOES SOME GOOD.”
“IT MAKES ME REALLY PROUD TO BE ABLE TO USE MY ART TO SPREAD POSITIVE MESSAGES AROUND THE WORLD. WHEN I CAN, I ENJOY WORKING WITH LOCAL PEOPLE TO INVOLVE EVERYONE IN THE COMMUNITY IN CHANGING THEIR ENVIRONMENT.”

EINE

Posted by : The Body Shop - PR, Hend Barakat
Viewed 74072 times
PR Category : Lifestyle
Posted on : Sunday, February 14, 2016  2:42:00 PM UAE local time (GMT+4)
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