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INTRODUCING Spring Summer '16 at TOMS 10 Years of Giving Continues
INTRODUCING Spring Summer '16 at TOMS 10 Years of Giving Continues

Dubai, UAE, March 23, 2016:  TOMS introduces Spring/Summer 16 with a vibrant collection of new silhouettes, eye-catching patterns and innovative materials. In celebration of TOMS 10th anniversary, TOMS releases the Alpargata 10 Year Collection, and showcases hallmark partnerships that highlight 10 years of gratitude for 10 years of giving.

As always, with every purchase of shoes, eyewear and bags, TOMS helps a person in need. One for One®.

In honour of the last decade, TOMS goes back to its origins with the release of the iconic TOMS Classic, the Alpargata, in ten exclusive colors with limited edition liners for men, women, and youth.

TOMS also introduces product capsules with beautiful prints and materials that take cues from some of the cultures we admire and places we love, including the Tropical Jungle Collection, Cork Collection, and the Shark Attack Collection. Bags return in lush fringe suede and cultural wovens.

In SS16 TOMS eyewear introduces modern updates to iconic 1970s-inspired sunglasses such as the Blythe and Chelsea.

TOMS is forging momentous partnerships this season, starting with an exclusive scarf created with the Malala Fund, a girls’ education advocate organization led by renowned activist and Nobel Prize recipient, Malala Yousafzai. TOMS will donate %100 of the profits to Malala fund. TOMS Animal Initiative returns in partnership with Oceana to save the endangered sea turtles. Lastly, TOMS is partnering with the Keith Haring Foundation to celebrate his artistic origins with heritage prints on our footwear & eyewear.

After 10 years of giving, TOMS has given 50 million pairs of shoes to children in need, restored eyesight to 360 thousand people in need, provided 250 thousand weeks of safe water and helped provide safe births to mothers and children in need.

Thank you for helping us achieve 10 very special years of giving.

With every product you purchase, TOMS will help a person in need. One for  One®

While traveling in Argentina in 2006, TOMS Founder Blake Mycoskie witnessed the hardships faced by children growing up without shoes. Wanting to help, he created TOMS, a company that would match every pair of shoes purchased with a new pair of shoes for a child in need. One for One®.

What began as a simple idea has evolved into a powerful business model. Realizing that One for One could serve other basic needs, TOMS launched other products including TOMS Eyewear in 2011, TOMS Roasting Co. in 2014, and TOMS Bags and TOMS High Road Backpack Collection in 2015. In keeping with the One for One promise, purchases of these products help improve the lives of people in need by helping restore sight, providing safe water, supporting safe birthing practices, and aiding bullying prevention programs. TOMS is in business to improve lives. With every product you purchase, TOMS will help a person in need. One for One®.


Posted by : Apparel Group - PR Dept, Tamar Moussessian/Corrina Campos
Viewed 22613 times
PR Category : Fashion
Posted on : Wednesday, March 23, 2016  12:08:00 PM UAE local time (GMT+4)
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