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Memo Paris Collection Art Land
Memo Paris Collection Art Land

Dubai, UAE, March 31, 2016

In the wake of Les Echappées, Cuirs Nomades and Graines Voyageuses, Memo now presents its Art Land collection. Taking its point of departure not from the beauty or mystery of a destination or an ingredient, but from the aura of an artistic practice tied to the land, nature and its resonance, the world of Memo continues to unfold. It will always be a question of place and the promise it brings, the magic it holds, as the culmination or beginning. But the intention is more aesthetic: Memo follows in the footsteps of man the maker, the one who not only contemplates the perfect natural balance of a space, but also shapes and changes it through his artistry. Nature is his heroine, his playing field, his mode of expression, his ultimate refuge, which he transforms into an artwork, a cultural object. These places that have dwelled in the imaginations of artists now serve as Memo's inspiration: the Art Land family of fragrances pays tribute to these territories reinvested and replayed by man's capacity for creation alone. 

Art Land. An artistic movement that emerged in the United States in the late sixties and turns a landscape into an open-air museum. A white canvas in a sky blue frame. A promised land for all the visions of humankind. The sheer magnitude of American sites and their almost supernatural topography are conducive to a thriving art form at one with the environment. It seemed only natural then for the first fragrance in the Art Land collection to bear the name Marfa, a town in the heart of the Texan desert that has fascinated artists for over thirty years. Wherever they go, masters of Art Land confront the intensity of a natural space, tackle its majesty and implacability head on, with a good dose of patience and a touch of folly. Herculean task or the tireless, methodical work of ants. Moving rocks, digging endless holes, weaving pistils, twisting the wind, bundling up the forests, braving the lakes, erecting new totem poles: each, in their own extremely monumental or meticulous way, subject a piece of the world to their will, add a touch of dreams and daring, through deafening plays of scale in which the human is but a humble guest. 

A path is drawn from land artist to perfumer: paved with the same flowers, plants, fruits, roots, grasses, grains, spices, the same possibilities within reach... Start by observing what the land has to offer, choose from its palette, and compose. The perfumer takes the very same approach. Such is the art of formulation, transcending what nature provides. 

Nature experiences cycles, seasons, changes, disruptions. Art Land follows its movements, some pieces will also show the effects of time: wood structures fall into ruin, interlocking rocks erode and grow moss-covered, plant sculptures wilt and wither... 

Ephemeral by principle, by respect, by obligation. Most often captured on film to leave a trace. 

Fragrance is also a fleeting creation, one that disappears in a trail but remains an everlasting memory in the mind. Memo endlessly follows it, revives it, and the Art Land collection gives thanks to the genius of humans, here and now, and to the furtive beauty of their actions.

MARFA
The eye of a tuberose

Your eyes riveted on the sky, the desert is forgotten. Tuberose is your star and your shepherd. There will be mystery, the infinite hidden behind the decor, silence beneath the cacti. A slo-mo Western in a series of artistically edited sequence shots. As the milky way blazes an azure trail, you fly by so quickly; the road, half-cedar, half-sandalwood, rises before you. Monolithic shadows come to greet you, sculptures or dream-like rocky mountains, their worlds intertwining.

You know how to stop the wind, meld musk with the strident and striped colour of neon light, lift the dust from orange blossom. It matters not that you are oppressed by the heat, drunk on blue, driven by memories. Guided by the final gleam of ylang, you take vanilla’s hand. Here your life is a storybook. Marfa: your theatre, your poem, your creation, your invention. 

OLFACTIVE PYRAMID:
Oil of mandarin, Orange blossom absolute, Agave accord, Tuberose absolute, Oil of ylang ylang, Oil of sandalwood, Oil of cedar, Vanilla seed, White musk

3 KEY NOTES: 
ORANGE BLOSSOM ABSOLUTE, TUBEROSE ABSOLUTE, WHITE MUSK

VOLUME : 75 ml 
PRICE : AED 910

POINTS OF SALE:

ABU DHABI
Areej, Al Wahda Mall +9712 4437055
Areej, Marina Mall +9712 6815662
Tryano, Yas Mall +9714 800879266

AJMAN
Areej, Ajman City Center +9716 7480008

Al AIN
Areej, Al Jimi Shopping Centre +9713 7633321

DUBAI
Bloomingdale’s-Dubai, The Dubai Mall +9714 3505333
Harvey Nichol’s Dubai, Mall of the Emirates +9714 4098888

Posted by : Al Tayer Group - PR, Mona Gopal/Saima Manzoor
Viewed 25925 times
PR Category : Lifestyle
Posted on : Thursday, March 31, 2016  5:17:00 PM UAE local time (GMT+4)
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