Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
OMO and Comfort Break the GUINNESS WORLD RECORDS™ Title for the Largest Collection of Clothes for Donation for the Third Time in a row
OMO and Comfort Break the GUINNESS WORLD RECORDS™ Title for the Largest Collection of Clothes for Donation for the Third Time in a row

Dubai, UAE, August 22, 2016:  OMO and Comfort, Unilever’s leading fabric cleaning and fabric conditioning brands, set the GUINNESS WORLD RECORDS™ title again for the largest collection of clothes for donations through their ‘Share A Touch Of Love This Ramadan’ campaign in UAE in partnership with Emirates Red Crescent. Last year the record was set at 293,623 items which was collected in India and this time over 295,122clothes were collected, washed with OMO and Comfort and donated to the less fortunate with the help of Emirates Red Crescent. The record was made official by GUINNESS WORLD RECORDS Adjudicator Leila Issa.

The collection drive started at the beginning of Ramadan and continued till July 6th, 2016. The donations were collected through in-mall stands where people could drop off their clothes and this year, the “Share A Touch Of Love this Ramadan” initiative has partnered with popular chauffeur cab booking service, Careem, to arrange collections from people’s homes.

“This is the seventh year we run the campaign ‘Share a touch of love’ in the UAE and every year we witness a remarkable increase in the number of people giving back. It has become a household Ramadan charitable act that consumers await and love to take part in. We would like to thank the people of the UAE who have supported the campaign passionately and helped us break the GUINNESS WORLD RECORDS™ title three years in a row” said Ageel Angawi, Homecare Vice President for Unilever North Africa and Middle East. “The Share A Touch of Love campaign is in line with the spirit of Ramadan and Unilever’s Sustainable Living Plan initiatives through which we try to improve the societies/communities we live in.” added Angawi.

“We are extremely happy with the response received from the people of the UAE this year. This campaign truly embodies the spirit of giving in Ramadan and is another proof of the great values rooted in the people living in this country. Those donations will help several people in need and we will continue with the help of our partners to support the nations that require our attention and focus on reaching to as many people as we can.  We look forward to another successful partnership with Unilever next year and to promote the different aspects of humanitarian work that we do.” said Mr. Mohammad Abdullah Alhaj Al Zarouni, General Manager of the Dubai branch of the UAE Red Crescent.    

To follow the success of the campaign, including milestones achieved in terms of donations, please log on to www.facebook.com/comfortzonearabia or www.facebook.com/omoarabia  

Posted by : Unilever Middle East, Unilever
Viewed 8564 times
PR Category : Government, Legal & Humanity
Posted on : Monday, August 22, 2016  5:22:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Unilever Middle East

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
Bourjois Healthy Mix [13414-Views]
Prada Luna Rossa Carbon [13377-Views]
Kids Get Groovy in COÉGA Sunwear Spring/Summer 2017 collection [12798-Views]
Bourjois: Blow a Kiss for Mother's Day [11194-Views]
Introducing NEW Olay Regenerist Microsculpting Cream SPF30 [10205-Views]
Paul Marciano and Al-Futtaim Celebrate GUESS' 35 Year Anniversary with Spectacular Evening... [9992-Views]
Elizabeth Arden: White Tea fragrance [9254-Views]
Elizabeth Arden: Eight Hour® Miracle Hydrating Mist [8900-Views]
Celebrate Life's Key Moments with Mouawad Jewelry [8882-Views]
Gucci Eyewear Spring/Summer 2017 [8638-Views]
Cocktail and Bridal Couture by International Brand Label based in Dubai, Kara by award-win... [7778-Views]
Browz's Lip Blush Treatment is Perfecting the Pout [7637-Views]
Burberry Eyewear: His and Hers [7161-Views]
Ulysse Nardin Jade “Grand Feu” [7143-Views]
Lose the Back Pain at Work [6978-Views]
IKEA Spreads Cheer on International Day of Happiness [6850-Views]
Clearly Corrective Brightening and Smoothing Moisture Treatment [6783-Views]
Doha Bank named ‘Best Trade Finance Bank' in Qatar at Global Finance Awards 2017 [6783-Views]
World's Best Family SUV – the All-New Land Rover Discovery Makes its Debut in the United A... [6350-Views]
Danube Dubai Fashion League showcases stunning designs amidst UAE's fashion elite [6240-Views]
Re - Salons and Spas celebrate Women's Wellness on International Women's Day [5783-Views]
Sharjah Museums to Open Unique Photographic Exhibition of Muslim Communities in China [5484-Views]
SAINT HONORE introduces the first watch made out of steel from the Eiffel Tower [5460-Views]
Hassan Al Qayedi, Afra Al Badi emerge champions in Fazza Championship for Shooting Saktoun... [5100-Views]
Etihad Airways Crowns Winner of ‘Taste the World' at Taste of Hong Kong [5008-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories