Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
IWC opens new boutique in St. Moritz
IWC opens new boutique in St. Moritz

Schaffhausen, December 21 2016 – IWC Schaffhausen has opened a new boutique in St. Moritz in the Upper Engadine. From now on, guests from every corner of the globe who descend on the world-famous spa and holiday resort can discover the Swiss luxury watch manufacturer’s haute horlogerie collection.

It is no coincidence that IWC chose St. Moritz as the location for its seventh boutique in Switzerland: “St. Moritz has a name and cachet that go well beyond the country’s borders and is one of the world’s top destinations. This constellation gives us a unique opportunity to present our products to a dynamic target group from all over the world with an active interest in sport”, explains Linus Fuchs, IWC Managing Director Switzerland. Situated at 1 856 metres above sea level, the resort is one of the world’s best-known holiday resorts and has already hosted the Winter Olympic Games twice.

AN INVITING ALPINE ATMOSPHERE
The new boutique is located at Via Maistra 17, in the centre of St. Moritz. Covering an area of around 40 square metres, it welcomes visitors with an interior in a classic, luxurious IWC design featuring dark wood, glass and natural stone. The design reflects IWC’s aspirations to combine precision engineering with a finely developed sense of aesthetics. The open fire and a ceiling fresco by Italian artist Luca Pancrazzi provide eye-catching highlights. Visitors have the opportunity to discover the entire collection, consisting of IWC’s Pilot’s Watch, Portugieser, Ingenieur, Aquatimer, Portofino and Da Vinci families. Likewise available in St. Moritz are the special limited editions, which can be found exclusively at IWC boutiques. The store is managed by Bucherer, an IWC retail partner for many years and one of Switzerland’s leading watch and jewellery specialists.

Posted by : Pencell PR & Events, Pencell PR
Viewed 7967 times
PR Category : Lifestyle
Posted on : Wednesday, December 21, 2016  2:10:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Pencell PR and Events

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
COÉGA Sunwear to Support Around the World Charity Paddle [11450-Views]
Valentino Donna EDP & Hair Mist [10596-Views]
L'Extase Rose Absolue (EDP) - The embrace of an Incandescent Rose [10486-Views]
Kachins Group launches a luxurious Multi-designer hub in Dubai – The Rack by Kachins [10108-Views]
Huawei kicks off 2017 by breaking a Guinness World Record [9919-Views]
Double triumph for Qatar in Fazza Championship for Falconry Tilwah [7363-Views]
Dyson's revolutionary hairdryer – the Dyson Supersonic™ arrives in the Middle East [7131-Views]
GUESS showcases its latest GUESS Jeans Women, GUESS Jeans Men and Marciano Collections upd... [6948-Views]
Introducing Madame LA LA to the UAE [6265-Views]
Michael Kors Releases 2017 Lunar New Year Campaign [6204-Views]
L'Occitane : Shea Simplicity [6106-Views]
FOREO's LUNA go is the world's tiniest anti-aging electric cleanser [6088-Views]
Max Mara Spring-Summer 2017: Tropical moderne [6027-Views]
Steve Madden tie-up Espadrille [5673-Views]
Incredible DSF offers from Al-Futtaim Honda [5661-Views]
Lanvin Homme Pre-Collection Summer 2017 Ready-to-Wear Trend [5618-Views]
Costa Coffee opens its First Ever Drive-Thru in The UAE [5582-Views]
Sensibio H20 Wipes [5496-Views]
Sportmax Spring-Summer 2017 [5466-Views]
Sandro Spring–Summer 2017 Accessories [5325-Views]
Tap Into Runway Trends on Your Tips: Sally Hansen Complete Salon Manicure™ Nail Polish [5295-Views]
Illamasqua launches the new Semi Matte Lipsticks collection [ANTI]matter [5246-Views]
Super Fit with Rodial [5173-Views]
Al Habtoor Group and One Broker Group Host ‘Real Estate Brokers Night' to Showcase Al Habt... [5173-Views]
New Colour Collection Flasks Made by Fressko [5081-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories