The brand was founded by Francis Charles Pollet back in 1975. He was an expert in fabrics and wanted to offer women upmarket elegant fashion to create feminine allure. By 1990, Promod was a major fashion retailer in Europe and opened the first Saudi Arabian store in 1999, going on to expand further in the Middle East. Also in 1999, Promod launched its first online shop as a pioneer in the fashion market. In 2006, the brand was introduced in Asia and, in 2013, we opened in America and the United Kingdom.
Today, the Promod brand promotes accessible fashion clothing, in unpretentious natural styles, creating a French fashion spirit in more than 50 countries.