Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
#BLUEDIAL: a Design Trend From Schaffhausen Is Taking the Watch World by Storm
#BLUEDIAL: a Design Trend From Schaffhausen Is Taking the Watch World by Storm

Dubai, UAE, December 29, 2016:  50 years ago, IWC Schaffhausen created watches with blue dials. In doing so, the watchmaker from north-east Switzerland set off a design trend that has now spread throughout the entire watch industry. Around 120 references and limited special editions with blue dials have been launched in the six watch families and in various shades since 1967. IWC presents the latest highlight in blue – the Big Pilot’s Watch Annual Calendar Edition “Le Petit Prince” with a blue dial and a blue-coloured movement, limited to 250 pieces.

Blue represents the expanse of the sky and the unfathomable depth of the sea. The colour of distance and infinity radiates harmony, contentment and peace. Watches with blue dials are currently all the rage in fashion and havenalso gone down a storm on the Internet for months under the hashtag #bluedial. As one of its pioneers, IWC Schaffhausen has had a significant influence on this design trend: the manufacturer launched its first models with blue dials in 1967 – the Ingenieur Automatic (Ref. 866 AD) and the Yacht Club Automatic (Ref. 811 A /AD). This kind of timepiece has had a permanent place in the collection ever since. In the 1990s, the rule that blue dials could only be used with platinum cases still applied – such as the legendary 1994 Pilot’s Watch Mark XII (Ref. IW324107) or the 1999 Pilot’s Watch UTC (Ref. IW325103). Today, however, elegant blue dials can also be found in combination with gold, stainless-steel or even ceramic cases.

BLUE IS VERY MUCH AT HOME ON THE “LE PETIT PRINCE” AND THE “LAUREUS” TIMEPIECES
Since 2008, IWC has also regularly launched Pilot’s Watches in honour of the famous story “Le Petit Prince” by French aviation pioneer and author Antoine de Saint-Exupéry. All “Le Petit Prince” watches boast blue dials. IWC is carrying on this tradition and now presents the latest highlight in blue: the Big Pilot’s Watch Annual Calendar Edition “Le Petit Prince” (Ref. IW502703) is limited to 250 pieces. This timepiece a white gold case not only has a blue dial but, for the first time in the history of IWC, also a blue movement: the IWC-manufactured 52850 calibre is visible through the sapphire-glass case back and gets its distinctive colour from a coating with various metallic oxides.

In addition to the “Le Petit Prince” Pilot’s Watches, the colour blue is also a firm fixture in the special editions for the Laureus Sport for Good Foundation: besides their engraved back, the dial in Laureus blue is the key feature of these timepieces, which IWC has released every year since 2006. In the tenth overall special edition for Laureus, the Portofino Automatic Moon Phase 37 Edition “Laureus Sport for Good Foundation” (Ref. IW459006), the colour blue also represents the hope of disadvantaged children and young people for a better future.

BLUE SPECIAL EDITIONS DELIGHT COLLECTORS
IWC has always skilfully showcased the colour of the ocean in various special editions. The watchmaker created one of its most spectacular shades of blue in 2004 for the Aquatimer Edition “Cousteau Divers” (Ref. IW354803/IW354806) diver’s watch. IWC reissued a style icon this year with deep blue dials – the Portugieser Chronograph Rattrapante Edition “Boutique Milano” (Ref. IW371215) and the Edition “Boutique Munich” (Ref. IW371217).

BLUE DIALS GO INTO THE VACUUM CHAMBER
IWC often uses what is called physical vapour deposition (PVD) to manufacture blue dials. The PVD procedure allows extremely dense coatings to be created, which are only fractions of a micrometre thick. The dials are first galvanically nickel-plated and gold-plated. The actual PVD coating then follows, where they are steamed in a vacuum chamber with gaseous metal ions. The final colour depends on the specific process properties and the coating thickness, among other things. As an alternative to PVD coating, special paints are also used to achieve the blue colour on certain models.

IWC SCHAFFHAUSEN
With a clear focus on technology and development, the Swiss watch manufacturer IWC Schaffhausen has been producing timepieces of lasting value since 1868. The company has gained an international reputation based on a passion for innovative solutions and technical ingenuity. One of the world’s leading brands in the luxury watch segment, IWC crafts masterpieces of Haute Horlogerie at their finest, combining supreme precision with exclusive design. As an ecologically and socially responsible company, IWC is committed to sustainable production, supports institutions around the globe in their work with children and young people, and maintains partnerships with organizations dedicated to climate and environmental protection.

Posted by : Pencell PR & Events, Pencell PR
Viewed 18166 times
PR Category : Lifestyle
Posted on : Thursday, December 29, 2016  11:30:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Pencell PR and Events

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
Huawei unveils the long-awaited HUAWEI Mate 10 and HUAWEI Mate 10 Pro [13932-Views]
Glamazle.com introduces Super Matte ‘Glambry' lip tints for the perfect pout [10120-Views]
Level Shoes Hosts Christian Louboutin for “Dear India” [9998-Views]
SCTDA ‘My Destination' Program Kicked Off with SUC Students [8876-Views]
ICONIC Youth Fashion Show Experience [8778-Views]
Diamonds Are Everyone's Best Friend! VOD Dubai International Jewellery Show 2017 Makes Its... [8089-Views]
PUMA X Photographer Gunner Stahl For Autumn/Winter 2017 [8070-Views]
The Rado True Shadow - Limited edition timepiece co-created with Japanese designer Kunihik... [7918-Views]
Reinventing Raymond Weil's Emblematic Chronograph - The Refined Swiss Watchmaking Expertis... [7710-Views]
Beauty Night Is Back at Sheraton Dubai Creek [7686-Views]
Glambox.me - Get Glam On The Go [7046-Views]
The Lacoste 12.12 Kids Collection [7009-Views]
Versace Fall/Winter 2017 Collection [6911-Views]
MICHAEL Michael Kors: Fall 2017 Sadie Large Leather Satchel [6747-Views]
Dubai Chamber concludes high-level trade mission to Malta [6570-Views]
GUESS Launches Stunning Array of Collections for Fall17 [6429-Views]
Coffee at the touch of a button with ‘Quespresso' [6405-Views]
Maserati Merchandise Products [6399-Views]
Introducing FitFuse by COÉGA Sunwear [6167-Views]
More café re-opens its doors [5960-Views]
Humaid Mohammed Al Qatami, Director General, Dubai Health Authority Officially Opens Visio... [5941-Views]
‘brands4u', the biggest factory outlet opens in Reef Mall, Dubai [5874-Views]
Renault KOLEOS achieves five-star Euro NCAP rating [5856-Views]
Regional Storytelling Takes Centre Stage at DIFF With Muhr Feature Category [5819-Views]
Johnson's Baby Cleans Up the Clutter for Millennial Mums at Exclusive Event [5685-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories