Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
10 WONDERFUL YEARS! Push Up Wonder Jeans are celebrating their 10th anniversary with a campaign starring Sara Carbonero
10 WONDERFUL YEARS! Push Up Wonder Jeans are celebrating their 10th anniversary with a campaign starring Sara Carbonero

Ten years ago, after a deep study of the female body, SALSA became a pioneer in the world of denim when it launched the innovative Push Up Wonder jeans, originally a low-waisted model that perfectly combined the real push up effect with comfort and sensuality. Throughout the last decade, the Portuguese brand has privileged innovation and differentiation. As a way of growing in a demanding and highly competitive international market, such as the fashion industry, the brand strives every day to satisfy the needs of the modern woman who cares about both trends and comfort at its best. The creation of the Push Up concept itself marked the beginning of SALSA's specialization in the creation of technical jeans, taking them to a high level of differentiation when compared to the competition, ensuring excellent quality and wearability. So, to celebrate the 10th anniversary of the Push Up Wonder jeans, the high-waisted model is coming to the stores, and besides being a must-have right now, it works wonders with a multitude of looks, from the most urban to the most sophisticated, as it adapts to the body just like a second skin.

To celebrate this occasion, the Portuguese brand Salsa will launch on March 27 a very special campaign starring Sara Carbonero. The well-known journalist will be the brand's ambassador in 2017, reinforcing Salsa's image not only in Portugal, but mainly in the Spanish market, strengthening the expansion plan forecast for this year. 

During the making of the photo shoot, Sara Carbonero opened up to the brand:

'There are days that I don't go straight home so I try to wear something that will be good for both the daytime and later in the evening if an invitation to dinner pops up. I really like the very basic colours, the very neutral ones that go with everything. I don't like taking too many risks with prints and I don't like to complicate. So I always look for comfortable clothes; clothes that can be matched with trainers or stilettos for the evening. 

The Push Up Wonder are like a second skin. They adapt perfectly to our curves, our shapes, and our body. They have everything and are very easy to match.' Sara Carbonero

The high waisted Push Up Wonder model features a tight fit around the legs and the design of the small and round back pockets, which together with the side seams creates a stylish cut. Salsa’s fitting experts recommend that these jeans be used with a very tight fit around the legs to create the perfect push up effect. Available in three washes, these new jeans will allow you to create new, comfortable, and versatile looks for various occasions.

With many million Push Up Wonder jeans sold all over the world, Salsa’s most iconic jeans are now available in high waist, with three possible washes, and sold in all the sales channels, promising to continue to seduce the brand’s fans and attract new customers that had been clamouring for this development. 

'This campaign comes at a time of great relevance for the brand: the 10-year celebration of the Push Up Wonder, the brand's iconic product, and the intention of growing and strengthening the brand in the priority markets where we operate: Portugal and Spain. So, the privilege came about to become associated with Sara Carbonero, who embodies the profile of the woman we want: a modern, inspirational woman who gives importance to being beautiful, elegant, and comfortable and who wears jeans in her everyday life. As Sara is well-known in these two markets, we believe we will increase our market share even more within the category of fitting jeans and at the same time reach new customer profiles, in addition to the current one.' Rita Calheiros, Brand & Marketing Manager.

Posted by : Pencell PR & Events, Pencell PR
Viewed 16507 times
PR Category : Fashion
Posted on : Saturday, April 29, 2017  12:49:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Pencell PR and Events

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
A touch of elegance with Al Asel [12145-Views]
Introducing Pestle & Mortar [12102-Views]
Glamorous Gilda for elegant lady' [11010-Views]
Versus Saint Germain [6826-Views]
Tag Heuer Launches Limited Edition Green Aquaracer in the Kingdom of Saudi Arabia (KSA) [6802-Views]
Nikon ME Launches Film Festival - Cinema Z [6710-Views]
Protect your Hair with the New Hair Care Range from Color WOW. [5764-Views]
CORUM announces Hu Bing as its new Global Brand Ambassador [5667-Views]
Compact, yet spacious, Kia Pegas sedan to be sold in the UAE for the first time [5392-Views]
Admiral AC-One 45 Chronograph Bronze [5289-Views]
Burberry Beauty reveals its runway make-up look, inspired by the September 2020 show [5118-Views]
As Official Timekeeper of the 2020 IIHF Ice Hockey World Championship, Tissot starts the c... [5045-Views]
Skin Care+ an Intensely Nourishing Range [4758-Views]
Beauty beyond time OMEGA's fine jewellery collection [4685-Views]
Epson partners with Tenaui to participate in Xposure photography festival [4593-Views]
Al Yousuf Motors hosts the UAE debut of the new MG5 [4538-Views]
General Civil Aviation Authority launches 2nd edition of Global Investment in Aviation Sum... [4374-Views]
Bee My Love – Cocktail Rings [4014-Views]
UAE-based investors to develop 5 Economic Zones in Bangladesh [3983-Views]
Redtag's ‘just My Mood' Sleepwear Collection [3959-Views]
GITEX Technology Week and GITEX Future Stars to show how next-gen technologies and human i... [3782-Views]
Mintsa: Successfully launching in the UAE [3636-Views]
Twelve Majid Al Futtaim shopping malls to participate in 11th annual ‘Feel the Beat' heart... [3630-Views]
MoHAP Organizes in Cooperation with Majid Al Futtaim an Awareness Campaign on the Occasion... [3581-Views]
Emirates Steel to participate in the first Saudi International Iron & Steel Conference [3575-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories