Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
Baume & Mercier and Indian Motorcycle Announce Partnership
Baume & Mercier and Indian Motorcycle Announce Partnership

Dubai, UAE, August 15, 2017:   Baume & Mercier, major Swiss luxury watchmaking company part of the Richemont Group and Indian Motorcycle®, America’s First Motorcycle Company®, today announced an exclusive partnership.

The historic Bonneville Salt Flats served as the venue to unveil this unique brand alliance, as Indian Motorcycle and Baume & Mercier honored the historic achievements of motorcycle trailblazer and famed land-speed record holder, Burt Munro. It has been 50 years since Munro took his Indian Scout Streamliner to push the limits of speed at the Salt Flats, entering history to become “The World’s Fastest Indian.” To celebrate the 50th anniversary of Munro’s iconic land speed record, Lee Munro, Burt Munro’s great nephew, recreated the historic run at Bonneville on August 13. For more information and content related to Indian’s unique celebration of the 50th Anniversary of Munro’s iconic land speed record, visit www.indianmotorcycle.com/en-us/burt-munro.

Upon announcing the association, Vice President, Indian Motorcycle EMEA, Grant Bester commented, “The core values that both Baume & Mercier and Indian Motorcycle share are intrinsically aligned, thanks to the dedication that delivers iconic products combining craftsmanship and state-of-the-art technologies. We are delighted to reach this agreement with one of the world’s greatest watchmakers and believe this cooperation will bring great opportunities to both brands with wider exposure in new areas.”

“We are very proud and honored to partner with Indian Motorcycle,” said Alain Zimmermann CEO of Baume & Mercier. “Our agreement is cherished by our common pursuit of perfection, quality and craftsmanship, translated all in iconic design and contemporary esthetic. Our brands have both strong-shared values and exude exceptional spirit.”

United by shared values, Baume & Mercier and Indian Motorcycle both boast rich history dating back over 100 years, from the days of their pioneering forefathers to the current day, where style, performance and superior quality are the focus and drive for both brands.

In this unique collaboration, the two brands will capture the iconic spirit and translate it into a series of limited edition watches paying tribute to Indian Motorcycle’s iconic history, and which will be revealed later this year. Each design is enriched with exceptional details and will please watch enthusiasts and moto aficionados seeking uniqueness. 

Posted by : Pencell PR & Events, Pencell PR
Viewed 10602 times
PR Category : Banking & Investments
Posted on : Tuesday, August 15, 2017  2:53:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Pencell PR and Events

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
Sacoor Brothers launches FIRST ever Fragrance “GENTLEMAN” [14750-Views]
Caudalie The Des Vignes [13951-Views]
Trend Alert! Summer Can Never Be a Forgotten Memory With kate spade [13359-Views]
Get Your Summer Glow From Within [13310-Views]
Palmer's Coconut Oil Formula for Body and Hair [11742-Views]
Corum Presents La Grande Vie [10992-Views]
Caudalie and Al Jalila Foundation Join Hands for the Launch of ‘Glamour for Good' [10828-Views]
Express Your Signature Style [10358-Views]
The Memovox Adventure [9766-Views]
Tissot Lepine It's making a comeback Vintage [9089-Views]
LG launches new AI-powered premium LG G7 ThinQ+ flagship for GCC consumers [8613-Views]
The Rado HyperChrome Skeleton Automatic Chronograph Limited Edition [7948-Views]
Sandooq Al Watan and DarkMatter Launch Second Phase of "Emirati Coder" [7692-Views]
Manero Peripheral (43 Mm) Classic Watchmaking Meets State -of-the - Art Technology [7662-Views]
OMEGA's second "Speedy Tuesday" sells in 01:53.17 [7436-Views]
The Lacoste Family Capbreton Collection [7052-Views]
New short indie movie ‘The Peril' is a wake-up call to parents about internet safety for k... [6728-Views]
Ferrari takes the “Red Dot: Best of the Best” design award for the fourth year running [6625-Views]
Dubai Parks and Resorts and GEMS Education launch the second annual Summer Camp [6564-Views]
Cerruti 1881 Infinite Love [6381-Views]
Ulysse Nardin Salutes Us Navy With Limited Edition Executive Skeleton Tourbillon [6295-Views]
Olivia Burton Watercolour Florals [6228-Views]
Beat the heat with mini dresses [5795-Views]
Director of Dubai Customs discusses fostering business with South Korean Consul General [4990-Views]
Tridom, Ras Al Khaimah's first indoor adventure park, opens its doors in Manar Mall [4892-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories