Dubai, UAE, January 07, 2019: Corum unveils a new collection that is 100% dedicated to women: Eleganza. Its particularity: available both in casual chic and precious jewellery versions; as part of a strictly limited edition, these feminine models feature, for the first time in the brand’s history, an automatic regulator movement and represent the perfect gift for the woman of style.
At once precious yet casual, modern yet already legendary: Corum brings opposites together for its new 100% feminine collection. The Eleganza embodies Italian-style chicness, suitable for gala events...or paired with jeans and trainers.
The idea was to create a model that was both precious and contemporary”, explains Jérôme Biard, CEO of Corum. “We have therefore adopted a traditional round format with a bezel set but combined it with a modern regulator display, providing an aesthetic balance which is rarely seen on a luxury feminine piece”.
The choice of gem setting is a reflection of this two-fold goal. Models presenting hard gemstones (tanzanite, aquamarine, tourmaline, amethyst) appear alongside jewellery versions with traditional gemstones (diamond, sapphire). The cases also capture this dual orientation: the first three-piece series features a silver case, the second four-piece series features an 18- carat pink gold case. Both designs are dedicated to the chic and modern young woman and collectors of jewellery timepieces. They share a 40 mm common diameter displaying a dial that matches the gem setting of the bezel and the crown.
The Eleganza is powered by a regulator movement. It is automatic. It is currently the only movement of its kind within the Corum collections; its display type is one that is rarely used by Corum, up until now. It will remain a rarity: each model from the Heritage “Eleganza” collection will be strictly limited to a maximum of 8-18 pieces.
The Eleganza tells the time with three separate counters: an hour counter, a minute counter, and a second counter. Therefore, there are no central hands: the three counters are aligned, inducing a vertical way of telling the time, intuitive and instantaneous.
Corum has reinforced its intuitiveness by adopting a jumping hour aperture. At noon, it presents a large Arabic numeral, black on a white background, that instantly indicates the hour, nestled in the central minute counter. The second counter is found at the bottom at 6 o’clock. In the three versions with a silver case, the counter is simply marked with “30” and “60” seconds. The four versions with a pink gold case present a seconds dial entirely set with sapphires, diamonds or amethysts.
CO 254 - Automatic
Functions: Hour, minute, small second, jumping hourPower reserve: 42 hours
Frequency: 4 Hz, 28'800 vph
Dimension: 13 1/2'''
Dimension: 40.00 mm
Thickness: 8.37 mm
Material: 925 silver or 5N 18kt rose gold
Z254/03642: bezel set with 27 aquamarines, 8.00 ct
Z254/03643: bezel set with 27 pink tourmalines, 9.33 ct
Z254/03644: bezel set with 27 purple tanzanites, 9.87 ct
Z254/03649: bezel set with 27 amethysts, 7.74 ct
Z254/03648: bezel set with 27 sapphires, 11.74 ct
Z254/03647: bezel set with 27 VVS / F to G / diamonds, 6.67 ct
Z254/03646: bezel set with 27 VVS / F to G / diamonds, 6.67 ct
Double antireflective sapphire crystal, sapphire case back
Water-resistance: 30 meters / 3 ATM
Material: Z254/03642 - Z254/03643 - Z254/03644: Mother-of-Pearl
Z254/03649 - Z254/03648: Opalin set with 16 amethysts or 16 sapphires, 0,05 ct
Z254/03649 - Z254/03648: Opalin set with 16 VVS / H / full-cut diamonds, 0,04 ct
Colour: White, purple or blue
Hands: Leaf-type, rhodium-plated or 5N gold-toned
Material: Alligator leather
Colour: Blue, pink, light purple, purple or blue
Pin buckle in stainless steel or in 5N 18kt rose gold