Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
Why User Experience is Essential for Travel Business Growth?
Why User Experience is Essential for Travel Business Growth?

The Travel & Tourism industry has transformed over the past few decades undergoing a digital revolution for holidaymakers. In this modern digital business environment, where companies have to compete for user attention like never before, a good user experience has become crucial to business success.

User experience design is often used to describe the usability of an application or the user interface. The true meaning of UX design, though, goes far beyond that. It encompasses the entire process of software design and development. It includes branding, functionality, design, integration, and usability. But, why does it matter so much? Here’s why every business must think about the user experience when they design websites and apps.

UX design is the process of building applications that are relevant and meaningful. Apps that users want to use.

So, how can UX design benefit a business?

Reducing costs

It keeps a project within budget and lowers development costs, including extensive user research, prototyping, and usability testing.

More and more companies are realizing that preventing possible usability issues or problems should be in design stage of the process. Design changes are far easier to make than development changes – and therefore they are less expensive.

Often, the majority of bugs spotted within a product are usability issues. Most of those issues could have been solved in an initial prototyping stage, which is a core aspect of UX design.

Increasing conversions

Making it as easy as possible for your user to interact with your website or app is a key part of UX design. You want your users to be able to find what it was they were looking for. But even more importantly for your business you want to drive conversions and interactions across your web or app. There are two main principles of optimizing websites or apps from a UX perspective.

– Reducing the number of steps that user needs to make is a key part of UX design.  The main goal is to drive conversions and interactions across your website or app. This includes purchasing a product, booking tickets or sorting through a database of complex information.

– Keeping things as intuitive as possible is crucial to minimise the risk of users becoming frustrated when they are trying to complete their task(s) on your website or app.

Improving SEO with UX design

That’s right, Good UX design can result in healthy SEO rankings. Google themselves actively promote great user experience in their search results. This not only translates to SEO, but also paid media or PPC (pay per click) marketing. Platforms like Google Ads (previously known as Google Adwords) actively score the results of your “landing page experience” in your ad campaigns and gives you suggestions to optimize the user journey/focus on these pages.

User experience is a big factor in Google’s search algorithm. Where websites are concerned, a poor user experience can ultimately result poor SEO rankings, or in the case of Paid advertising (PPC), an insufficient ad campaign.

Service Design & Customer Experience

Global Innovations help travel and tourism companies to improve their multichannel offering and co-create innovative user experiences.

We adopt a human-centred, brand-centric design approach leveraging its top-notch capabilities to develop any website or mobile app. The emphasis is on getting a thoughtful user experience, moving from ease-of-use to delight-to-use.


Posted by : Global Innovations, Nilofer Baig
Viewed 56462 times
PR Category : Technology
Posted on : Sunday, February 9, 2020  11:32:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Global Innovations

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
Herbal Essences Taps into Nature's most Powerful Ingredients with the new Potent Aloe Vera... [7737-Views]
The Most Inclusive Range of Primers to Offer 24hr Correction for Any Skin Type, Any Skin T... [7564-Views]
Unique Spatial Sound Technologies for Ambient Room-filling Sound with Sony's Latest Premiu... [6831-Views]
Hello 2021, HELLO, GOOD STUFF! with Essence [5691-Views]
Middle East Hotels Ready to Capitalise on Workation Trend, says ATM [5568-Views]
IRENA's World Energy Transition Day Kick-Starts Crucial Assembly Meeting [4998-Views]
Ogilvy Names James Kinney as Global Chief Diversity, Equity & Inclusion Officer and Chief ... [4961-Views]
Latest PGA Tour Winner Kevin Na Joins Strong American Contingent vying for 2021 Saudi Inte... [3440-Views]
A New Wave of Coffee has Arrived at AlBarari [2608-Views]
Danube Group Launches World's First Civil Defence Approved Alucopanel A1 Aluminium Composi... [2517-Views]
Join the A-Beauty Revolution with Sukin's Buy 2 Get 2 Limited Time Offer [2468-Views]
Sony Middle East & Africa Launches Newest Addition to G Master™ Full-Frame Lens Series wit... [2456-Views]
How Small Travel & Tourism Business can Overcome COVID-19 Pandemic [2440-Views]
Dubai Shopping Festival's Highest Value Raffle Ever In Partnership With Idealz and W Motor... [2390-Views]
Children Fly Free With Etihad Airways [2374-Views]
Wizz Air Abu Dhabi Commences Operations in Abu Dhabi [2304-Views]
Abu Dhabi Delivers Knockout Opportunity for UFC Fight Island Triple Header Spectators to A... [2263-Views]
Jaguar Land Rover Mena Offers Customers Warranty Extension Lasting Up to 10 Years [2259-Views]
Dubai Sports Council Launch Dubai's First All-Schools Sports Tournament Series [2214-Views]
Ericsson: Smart Home Privacy: How to avoid ‘Data Paparazzi' [2157-Views]
Take Special Care of your Skin with Martiderm [2157-Views]
Etihad Airways to Recommence Flights to Doha [2152-Views]
Henrik Stenson Leads Past Winners' Delight for Omega Dubai Desert Classic Return [1939-Views]
Jalabiyas – Epitome of Grandeur, Grace and Elegance [1906-Views]
Red, Blush and Black - Steve Madden Is Ready to Celebrate Valentine's Day With the Quintes... [1845-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories