The golden boy of Middle East soccer shares his love for quality watches.
Dubai - October, 2012: SECTOR watches, from the Italian House of Morellato, the world's leading brand in jewelry, watches and accessories, has revealed its new brand ambassador, the well-known 'Golden Boy' of the UAE, attacking midfielder of the Al Wahda football club and the UAE national football team, Ismail Matar.
Awarded the 'Golden Ball' at the 2003 FIFA World Youth Championships after being voted the best player of the tournament, he successfully led the UAE to their first ever trophy in the 2007 Gulf Cup which was held in Abu Dhabi, bagging both the 'best player' and 'top scorer' titles, a feat accomplished by only two others in 1984 and 1992.
‘Sector No Limits' has a history that spans four glorious decades. Born with the ‘No Limits' tag, it's all about stylish Italian designs coupled with excellent Swiss craftsmanship. Built to last, the luxurious sport watches has an instant appeal on those who adventure in style. The house sees Ismail Matar as the ideal choice to endorse its name as he is a perfect embodiment of fitness, strength, speed and accuracy, with the added graces of elegance and professionalism; values that Sector closely identifies itself with.
The signing of the agreement and subsequent announcements were made at a press conference held at Burj Khlifa. Mr. Ismail Matar, Mr. Massimo Carraro, the CEO of Morellato, and Mr. Mohammed Al Fahim, the CEO of Paris Gallery Group, were present. Journalists had their questions answered in the Q&A session that followed, bringing up some interesting subjects.
Mr. Mohammed A. R. Al Fahim, the CEO of Paris Gallery, speaking on the occasion said, “Being the exclusive dealer for Morellato and Sector in the UAE, I feel that it's of great value that the brand is having Ismail Matar as its brand ambassador since he is our very own. He represents our values, our ambitions, our confidence, and our success. He is an icon in the Emirati sport world, a symbol of success. His accomplishments are known far and wide, especially among the youth of the Middle East, making him the perfect choice to endorse Sector watches, which itself is built for the adventurous minds. It truly reflects the underlying foundation of dynamism and energy of the brand itself. Ismail Matar being a local celebrity is pride not only for Paris Gallery but also to our city and country, as it will further strengthen the image and reputation that the UAE already has as an important market for luxury goods.”
“Italian brands are synonymous for quality and style, and are highly appreciated in the Middle East. Morellato has built a reputation as a leader in Italian jewelry and watches. Paris Gallery's expertise in handling high-end products, along with its vast reach in the region, has helped us gain a strong foothold in the UAE. In an effort to further amplify our reputation and expand our business and fame in this dynamic region, we decided to have Ismail Matar endorse Sector watches. We express our gratitude for his willingness to do so. He is a symbol of success, having earned an esteemed and valued position in this region by his sheer grit and determination,” said Mr. Massimo Carraro, CEO of Morellato.
At the press conference Ismail Matar expressed his joy in being closely identified with the values of the international brand. He said that by endorsing the Sector watches he will be able to express himself in a more fashionable way as he has a penchant for quality sports watches.
About Paris Gallery:
A leading luxury retailer in the Middle East, Paris Gallery is the eponymous flagship brand of Paris Gallery Group, with over 1 million sq. ft. of luxurious shopping space and 40 stores located in prime retail addresses spanning across the UAE, Saudi Arabia, Qatar and Bahrain. The stores offer a premium collection of over 450 international brands across several product categories including perfumes, skincare, makeup, watches, jewelry, fashion apparel, sunglasses and accessories.
With nearly two decades of expertise of keeping customers' interests at its core, Paris Gallery's opulent shopping environments, innovative retail concepts, service standards and its signature Arabic hospitality practices sees the brand stand out as an unequivocal shopping and gifting destination in the Middle East.
About Paris Gallery Group of Companies:
Paris Gallery Group is a privately held business based in the Middle East with core interests in the luxury lifestyle sector. Since 1994, the group has successfully developed a diverse regional portfolio focusing on opulent living for brands such as Paris Gallery, Watch Gallery, Karisma, Aigner, Burberry, Cartier, Etro, Roberto Cavalli Salvatore, Ferragamo, Sergio Rossi.
The Group heeds to consumer trends and requirements by enhancing its product and service offering through value added opportunities, innovations, partnerships, mergers, acquisitions, franchising and international expansion strategies.
Presently, the Paris Gallery Group comprises of retail and distribution arms spanning 3 million sq. ft. of shopping space housing 480 international brands and 4,000 employees, operating in over 90 stores in GCC.