Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
Growing Beauty Industry Set To Boost Interest In Beautyworld Middle East 2013

Region's largest beauty and wellness trade fair expected to open 10% bigger

Firmly latching on to the beauty and wellness industry's ongoing growth story in the region, Beautyworld Middle East looks set for a bigger, better 2013 edition, if early indications are anything to go by. With returning exhibitors signing on for 30% more space and sales growth up appreciably, organiser Epoc Messe Frankfurt expects Beautyworld Middle East to open at least 10% larger than in 2012.

Local UAE company, B-Connected leads the way for returning exhibitors, by signing up as the biggest single exhibitor in the show's 17-year history. B-Connected first attended Beautyworld Middle East with a 12 sqm stand which was then upsized to a 163 sqm stand for the 2012 edition. This year B-Connected will occupy over 300 sqm as they look to strengthen their presence in the regional beauty trade.

Latest show updates include the renewal of a five year contract with long term partner Madi International on the Walk of Beauty. Featuring the most talented professional hairdressers and make-up artists from the GCC, the Walk of Beauty has been an integral feature of Beautyworld Middle East for over eight years and is a much anticipated attraction at the show.

Furthermore, for the third consecutive year, Nazih Trading will organise the nail competition in association with OPI. Nail It! By OPI has established itself as a significant attraction for the 22,000+ trade visitors to the exhibition.

“The special features at Beautyworld Middle East bring increased variety and excitement to the show floor. While the core value of the exhibition lies in the individual exhibitor showcases, the special features add to the overall show experience and also create additional platforms from which business can be conducted at the fair,” said Ahmed Pauwels, CEO of organiser Epoc Messe Frankfurt.

Madi International is a leading distributor for a range of internationally renowned brands for the salon supply business across the region. With offices in UAE, Kuwait, Lebanon and Saudi Arabia, amongst the brands under the Madi International portfolio are Wella, Kadus, Essie, Thalgo and Maya Beauty, to name a few.   

Mr. Mohammed Madi, President of Madi International Group, said: “We have been working closely with Epoc Messe Frankfurt to organise the Walk of Beauty for many years and value the strong partnership we have developed. The Walk of Beauty is an excellent backdrop for live demonstrations within the professional beauty sector and each year we continue to  develop new contacts and make new business deals at Beautyworld Middle East.”

The region's leading distributor of worldwide brands, Nazih Group has been exhibiting at Beautyworld Middle East since its inception 17 years ago. Amongst the brands under the Nazih umbrella are OPI, Schwarzkopf, Keratin Complex, Guinot, BayBliss and Revlon to name a few.

Nazih Hamad, Managing Director, Nazih Group, said: ‘We have been exhibiting at Beautyworld Middle East for as long as I can remember. Each year we take a larger stand and gain great value from our participation. Partnering with one of the leading brands under our portfolio, Nail It! by OPI came into fruition. Being involved with the nail competition at Beautyworld Middle East has brought us further reach and it is a great platform for securing even more business leads through the exhibition as well as for further positioning ourselves as leaders in our field.”

Some of the other features which will take place during Beautyworld Middle East 2013 include Face It! a professional make-up competition; Hair Education, a professional hairdressing demonstration and the Fragrance Station, which showcases a range of the perfumes which can be found on the show floor in one convenient location.

Beautyworld Middle East 2013 will take place from 28 to 30 May in Halls 1 to 8 at the Dubai International Convention and Exhibition Centre. Organised by Messe Frankfurt, the Beautyworld brand hosts trade shows at various locations around the world.

Beautyworld Japan, 13 – 15 May 2013, Tokyo, Japan

Beautyworld Middle East, 28 – 30 May, 2013, Dubai, UAE

Hair and Beauty, 9 – 10 June 2013, Frankfurt/Main, Germany

Beautyworld Japan West, 15 – 17 October 2013, Osaka, Japan

Hair and Beauty meets Hairworld World Cup, 3 – 5 May 2014, Frankfurt/Main, Germany

Posted by : BIZ COM - For Proactive Communications,
Viewed 3672 times
PR Category : Others
Posted on : Tuesday, February 12, 2013  3:28:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to BizCom PR

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
Tonda 1950 Stone-set range' [10333-Views]
Parmigiani Fleurier Kalpagraphe Chronometre Titanium [9077-Views]
Transform Your Bedroom and Sleep Like a King With Robinsons' Latest Bedlinen Collections F... [8351-Views]
Colourful Anniversary Limited anniversary edition now available in new colors [7887-Views]
Toric Hémisphères Rétrograde Slate The traveller's watch featuring a new guilloché dial [6478-Views]
Aston Martin Valkyrie Wows Crowds on Public Debut at Silverstone [6100-Views]
Special edition 2019 Ford Expedition ‘Turath' arrives in Al Tayer Motors and Premier Motor... [6088-Views]
Happy Eid with Corum Golden Bridge Round 39 [5722-Views]
Dubai-based Blue Ocean Group expands into UK distribution market ahead of Brexit [5667-Views]
Sports Collection - Autumn Winter 2019 [5642-Views]
Mouawad unveils the Mouawad Dragon Yellow and White Diamond Suite, featuring the largest r... [5618-Views]
Salvatore Ferragamo Timepieces – Summer 2019 Collection [5606-Views]
Tissot Heritage 1973 The racing legacy [5045-Views]
The inauguration of codeshare flights between Kuwait and Istanbul-Sabiha Gökçen Airpo... [5008-Views]
Picnic Indoors This Summer with Marks & Spencer [4947-Views]
Ralph Lauren at The Championships, Wimbledon – Wednesday 10th July [4917-Views]
Schneider Electric's Biggest Engineer-to-Order Factory in Asia Utilizes IIoT Technology an... [4825-Views]
The Perfect Shave Kit for your Summer Travels [4788-Views]
Kitchen Hacks: 8 Clever Ways to Smart Storing [4746-Views]
Celebrated singer and composer Quratulain Balouch set to perform at Rajmahal Theatre in BO... [4349-Views]
Ralph Lauren at The Championships, Wimbledon – Sunday 14th July [4349-Views]
Summer Skin Rituals with SUKIN [4136-Views]
Union Coop Reports 20% Growth in Net Profit for the First half of 2019 [4014-Views]
Peugeot announces sizzling summer offers [3995-Views]
Ride Into the New School Year with the Coolest Gear [3953-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories