Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by

February 28th, London. Ethical beauty retailer The Body Shop is proud to reveal today that British singer and global superstar Leona Lewis has become its new Brand Activist.

Seven years since her triumph on The X Factor (UK), Leona has twenty million album sales and a glittering collection of awards and award nominations, yet remains grounded and true to her beliefs. An animal lover and long-time vegetarian, Leona is the perfect partner for The Body Shop and its unique vision of cruelty-free beauty.

As part of the partnership, one of Leona's first activities is to help The Body Shop and NGO Cruelty Free International in their joint, global campaign to end animal testing for cosmetics forever, building on the EU ban on animal testing for cosmetics which comes into effect on March 11th this year.

Leona has also put her name to an exclusive cruelty-free make-up and fragrance collection, the Limited Edition Collection by Leona Lewis. Featuring 100% vegetarian cosmetics in fashion-forward shades, the Limited Edition Collection by Leona Lewis features quirky packaging with a floral deer motif, celebrating the fact that The Body Shop was one of the first beauty brands to use cruelty-free, man-made musk instead of musk derived from the musk deer. The Limited Edition Collection by Leona Lewis is available at selected stores from the 1st of April.

To celebrate the partnership, Leona will also be holding an exclusive gig for fans which will be live streamed on March 26th 2013.  For more information on the gig, follow The Body Shop on Facebook.

Leona Lewis says: “I'm passionate about beauty and I'm all about animal rights. As a result, I'm really conscious of where the products that I use come from. The Body Shop sells cruelty free, ethical products containing amazing Community Fair Trade ingredients. The collaboration is a natural fit!”

Posted by : The Body Shop - PR, Hend Barakat
Viewed 15226 times
PR Category : Lifestyle
Posted on : Sunday, March 3, 2013  11:58:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of
Email this article Print this article

Share this article with your friends and followers
Back to The Body Shop

Related Stories

Most Viewed Press Release posted in the last 7 days
Bhima Jewellers Wows Women on International Women's Day [15067-Views]
Foreo Declares 2018 the Year of Confidence [13768-Views]
Beauty Indulgences for Mums this Mother's Day [11620-Views]
Built for the Way We Communicate Today: Samsung Galaxy S9 and S9+ Launches in the UAE [10474-Views]
The Ultimate Mother's Day Beauty and Wellness Gifts [8692-Views]
The Sheet Mask Trend [7656-Views]
Design International to open doors at d3 [7631-Views]
Filorga Launches Lift Range [7418-Views]
Tissot PRS 516 Alpine Limited Edition A sporting tribute [6942-Views]
Rise and Shine with Sophie's [6936-Views]
International fragrance houses look to Middle East as inspiration for global perfume trend... [6869-Views]
SMCCU opens its doors for SIKKA Art Fair [6783-Views]
Max launches its Inaugural Abaya Collection [6234-Views]
“The Night of Italian Design” at D3 Attracts Design Enthusiasts [6118-Views]
It's Mother's Day! [6057-Views]
LULU Organic Food Activation [6015-Views]
Al-Futtaim Honda launches 10th generation Honda Accord [5948-Views]
Mother's Day Offer from Blush N Curls Salon [5886-Views]
Iconic milkshake brand Keventers to open 30 outlets across the UAE in 2018 [5777-Views]
Top Perfume Picks for Mother's Day @ [5636-Views]
An Open Secret - The new Flying Regulator Open Gear provides deep insights [5392-Views]
Luxury First: Range Rover Sv Coupé Debuts at Geneva Motor Show [5301-Views]
The Global Sensation UFO Lands in Europe at Cosmoprof 2018 [5234-Views]
Nissan's e-POWER technology wins environmental award [5112-Views]
Drink yourself to looking younger with Skinade [5106-Views]
RSS Facebook Twitter LinkedDin
Top Sections
Top Stories