Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
Million Dollar Feelings Composed by Lux
Million Dollar Feelings Composed by Lux

Members of the fashion and media industry attended Lux's launch event for the new Soft Skin Range on Monday May 20. The event, held at the Origami Ballroom at Radisson Royal Hotel, gave guests a chance to learn about Lux Soft Touch fragrance composition from Eckhard Simbt, world class and master perfumer from Firmenich.

Lux has teamed up with Firmenich, the world's largest privately-owned fragrance company, which is behind globally-renown fine fragrances such as Dolce& Gabbana and Elie Saab. Eckhard Simbt, one of the perfumers behind Lux's Soft Touch variant fragrance, was the guest speaker at the event in Dubai sharing his experience working on the fragrance.

“Lux is committed to creating indulgent skin treats to provide an exceptional experience for women around the world,” commented Eckhard Simbt. “For the Lux Soft Touch, we have found our inspiration from the treasures of Taif valley, one of the oldest cities in the world located in Saudi Arabia and known for the magnificent fragrant Rose Taif. We have modernized the scent with trendy, romantic, floral accords and enriched it with a mix of sensual, woody, musky and creamy notes to convey the sophistication and elegance Lux is known for. '

Now, Lux's Soft Skin Range contains fragrances composed by the world's best perfumers to deliver a scent that captivates your senses.

To bring the captivating fragrance to life, Lux collaborated with Bollywood royalty and Lux Brand Ambassador Katrina Kaif who was involved with the re-launch of the range as she dazzles on screen during the TV commercial. Renowned singer Saad Ramadan also partnered with Lux to recompose Abdel Halim Hafez's timeless song Ahwak which was used for the TV commercial as well.

Lux's Soft Skin Range is available at all major supermarkets and can be found in the following formats:

  • Lux Soft Touch Body Wash 250ml: AED 11/-
  • Lux Velvet Touch Body Wash 250ml: AED 11/-
  • Lux Soft Touch Soap Bar 170g: AED 4/-
  • Lux Velvet Touch Soap Bar 170g: AED 4/-

About Lux

Lux has been composing beauty products since 1925, when it launched the world's first mass-market beauty soap, “made like the costliest French soap”. Since then, it has been associated with over 400 of the world's most glamorous celebrities from Brigitte Bardot and Marilyn Monroe to Aishwarya Rai and Shu Qi, to become the world's best selling soap bar, delighting women in over 100 countries every day.

Lux believes that beauty doesn't have to be about hard work but rather, about pleasure – from the moment you step into the shower, the great feelings it creates to the fun you can have with the attention you get afterwards. We aim to bring the best of beauty within reach of every woman in the world - providing exceptional pleasure in her bathing and skincare experience and inspiring her to feel irresistible and confident in her own skin every day! Our range of skin treats, infused with fine fragrance composed by the world's best perfumers will delight your senses and make you feel like a million dollars, every day.


Posted by : Unilever Middle East, Unilever
Viewed 50898 times
PR Category : Lifestyle
Posted on : Monday, May 20, 2013  1:49:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Unilever Middle East

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
Symbols and Colours by Pandora: Little Symbols of Big Dreams [8930-Views]
LG's Newest Innovations Earn Wide Range of Honors at Ces 2022 [8565-Views]
Sony World Photography Awards Announces Student and Youth Competitions 2022 Shortlists [3436-Views]
Amazon Joins Forces with MTE (MENATECH) to Expand Amazon UNIVERSITY Esports to UAE and KSA [3428-Views]
OMEGA Joins Satellite Clean-Up Mission [3317-Views]
Dubai Customs' Achievements in 2021 [3198-Views]
Aster DM Healthcare to Set Up its 6th Hospital in Kerala [3145-Views]
Republic of Paraguay; The Hidden Gem of South America Showcased Country's Eclectic Attract... [3132-Views]
2022 Ras Al Khaimah Half Marathon Adds World-class Runners to Elite Athlete Field and Reve... [3095-Views]
Dubai Shopping Malls Group's Up to 1 Million Dirhams Prized Weekly Raffles, a Hit With Sho... [3095-Views]
Ajman University Students Win The Excellence Award In Documentary Films [3026-Views]
Experts Behind Samsung's Newest Products and Technologies Discuss Innovating for the Futur... [2989-Views]
New Official Operational Hours Announced for Visa Application Centres in Abu Dhabi and Dub... [2936-Views]
Malabar Gold & Diamonds Continues Inauguration Spree with 3 New Showrooms Across Malaysia ... [2800-Views]
Etihad Expands Green Loyalty Offering With Corporate Programme to Reward Organisations and... [2726-Views]
Ring the New Year with Dubai Shopping Festival Deals from Nissan of Arabian Automobiles [2714-Views]
Go Down Memory Lane in New National Geographic Six-part Countdown Series, the ‘80s: Top Te... [2649-Views]
Samsung Electronics Joins Home Connectivity Alliance to Drive the Future of Connected Home... [2517-Views]
Festival Plaza Mall Collects Over 6000 Pre-Loved Toys in Partnership with Emirates Red Cre... [2501-Views]
St. George's University School of Medicine in Grenada Shares 10 Tips on Effective Studying [2480-Views]
Switzerland Hosts a Discussion on Innovative Solutions for Sustainable Water Use at the Sw... [2456-Views]
SEHA to host 2nd Abu Dhabi Integrated Mental Health Conference – A Boost to Mental Health ... [2394-Views]
Secretary General of Environment Agency – Abu Dhabi Highlights the Importance of Carbon Se... [2394-Views]
Saeed Hareb: Dubai Stage of UAE Tour to Start and Finish at Expo 2020 Dubai [2374-Views]
What if the Solution to Sleep Apnoea Syndrome was to be found at Arab Health 2022 ? [2353-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
 
Top Sections
 
Top Stories