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AXE to send 13 to space with new Apollo Campaign
AXE to send 13 to space with new Apollo Campaign

AXE is going where only few have gone before by giving fans the ultimate out-of-this-world experience: a trip to space. To recruit for this once-in-a-lifetime epic journey, AXE is creating the AXE Apollo Space Academy (A.A.S.A) with one of the first men to walk on the moon, Buzz Aldrin. Beginning today, by joining A.A.S.A at AXEApollo.com, guys and girls will have a chance to compete for one of 13 tickets to travel to space on a flight with international space agency, Space Expedition Corporation (SXC).

There's no bigger hero than an astronaut, so AXE is giving fans a chance to experience an adventure unlike any other. In the biggest product launch in its 30-year history, AXE is asking guys and girls from 13 countries within Turkey, the Middle East and North Africa region to sign up for the A.A.S.A by creating their astronaut profile on AXEApollo.com and telling the world why they deserve to go to space. Those with the most votes will win a place at the final stage at the AXE Global Space Camp in Orlando, Florida where the final 13 space travellers will be selected based on competitive space-simulation challenges.

'Space travel for everyone is the next frontier in the human experience,' said Buzz Aldrin, legendary astronaut and pilot of the historic Apollo 11 spacecraft that landed on the moon in 1969. 'I'm thrilled that AXE is giving the young people of today such an extraordinary opportunity to experience some of what I've encountered in space.'

Sign up for a chance to go to space by joining the A.A.S.A at AXEApollo.com. Terms and conditions vary by market. For more information visit https://www.axeapollo.com

AXE Apollo is available across major outlets in the region starting from AED 15.

Posted by : Unilever Middle East, Unilever
Viewed 32464 times
PR Category : Lifestyle
Posted on : Sunday, July 28, 2013  1:06:00 PM UAE local time (GMT+4)
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