2013 FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX
Thursday 31st October 2013: CLEAR and Rexona, sponsors of the Lotus F1 Team, hosted an exclusive press conference for the team prior to this year's the 2013 FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX. The press conference, which took place onboard the Jasmin Yacht at the Yas Marina on Thursday 31 October, gave media attendees a chance to meet the Lotus F1 drivers –Romain Grosjean & Davide Valsecchi– as well as hear their thoughts on this year's season.
CLEAR Men and Rexona Men are helping to support the team's drive to the finish line by co-sponsoring the Lotus F1 Team at the 2013 FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX. The global brand's partnership with the Lotus F1 team reflects a strong synergy between the Formula One and the winning impact that high efficacy, high precision, high performance brands like CLEAR Men & Rexona Men can offer. Formula 1 has nearly a year-long season with consistent and regular calendar races that have attendance of over 200,000 fans per event, making it the world's most prestigious motorsport competition.
In conjunction with the Lotus F1 Team partnership, Unilever has announced a global CSR initiative “Helmet for Heads,” whereby hair care brand CLEAR will be making a positive impact and contributing to the UN Decade of Action for Road Safety (2011-2020), managed by the Road Safety Fund.
Posted by : Unilever Middle East
, Unilever Viewed
PR Category : Automobile
: Monday, November 4, 2013 12:51:00 PM UAE local time (GMT+4)
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