Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
Ignite Your Talent at the House of Lux
Ignite Your Talent at the House of Lux

14 July, 2014 – House of Lux, an event beaming with beauty, fashion, glitz and glamour is all set to take centre stage and give two lucky Lux consumers the chance to become high-end fashion designers.  

The House of Lux along with its three renowned experts will provide the participants with in-depth knowledge and expert advice in fashion and styling. 10 Lux fans from around the region will get a chance to showcase their designs on the Lux runway in the UAE with two final winners to be selected by the judges. Each winner will receive AED/SAR 100,000 which will support them with the launch of their personal fashion business.

According to Madhusudhan Rao, Vice President of Marketing, Unilever North Africa and Middle East, 'We are extremely excited about the House of Lux event which is dedicated to women across the region. Today, Lux is continuing its mission to make women everywhere feel fabulous through the use of its range of luscious skin treats made with superior ingredients and fine fragrances. This is also a great chance to inspire our consumers to chase their dreams with Lux.'

Lux, one of Unilever's beauty brands, has partnered with established and international fashion designer, Abed Mahfouz, who will be the lead judge in this fashion competition. As part of the event, Abed will also present his latest collection in an exclusive fashion show. The Abed Mahfouz brand has three product lines; Bridal, Couture and Ready to Wear all of which preserve a statuesque in design, quality and innovative designs.  

Alanoud Badr, one of the region's most talented young fashion designers, will also be judging the competition alongside Abed Mahfouz. Alanoud Badr is a Saudi fashion icon, and the designer behind “Lady Fozaza”, a blazers fashion line that was born in Dubai, expanding across the region & arriving today into celebrity closets like Kim Kardashian, Nancy Ajram and Lujain Omran. 

The other prominent expert at the event is Dana Hamdan, a talented fashion stylist and consultant who has become a regular fixture in the local and regional media after gracing the front cover of many prominent Arab magazines. Dana is also an actress and TV presenter most recently hosting with her sisters the TV show ‘Sister’s Soup,’ an entertaining live program where they welcome star guests and chat with them about their secrets, rumours around them and what goes on in their lives.

The contestants attended workshops in Saudi Arabia and Dubai, where the judges mentored the contestants on the latest fashion trends, fabrics and giving different fashion styling tips which will help them in designing their dresses

House of Lux is an initiative by Lux responding to the need for today's woman to feel and live like a star and give them the royal and million dollar feeling of beauty and glamour. Lux believes that all women are beautiful and House of Lux is a platform that brings out their beauty. 

For more information on the competition, please visit Facebook.com/LuxArabia


Posted by : Unilever Middle East, Unilever
Viewed 61366 times
PR Category : Lifestyle
Posted on : Monday, July 14, 2014  2:51:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Unilever Middle East

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
First Technology Event in 2022 in Dubai Opens with a Resounding Success [11927-Views]
Shenzhen Brand Products Exhibition Come to Dubai Physically on January 2022 [8565-Views]
Mysterious Ancient Tombs Reveal 4,500-Year-Old Highway Network in North-West Arabia [5810-Views]
Are You Ready for Valentine's Day? - Omega Says 'Show Me Love' [5273-Views]
Symbols and Colours by Pandora: Little Symbols of Big Dreams [4276-Views]
Sony Middle East & Africa Broadens Availability of 360 Spatial Sound Experience with Upgra... [4129-Views]
Oris Big Crown X Cervo Volante [3940-Views]
RAKEZ Facilitates Bank Account Opening for Clients through RAKBANK's Quick Apply Digital K... [3784-Views]
LG's Newest Innovations Earn Wide Range of Honors at Ces 2022 [3743-Views]
Ajman University Set to Host the "Year of the Fiftieth" Commencement Ceremony [3616-Views]
The First-Ever Chupa Chups Room in the World Launches in Dubai, UAE [3309-Views]
Maserati: Back to Racing. The First Italian Brand to Compete in the ABB FIA Formula E Wor... [3259-Views]
Loeb Closes the Gap Again to Turn Up Dakar Pressure [3247-Views]
The Best Clean Beauty Brands at THAT Concept Store [3186-Views]
Samsung Launches Galaxy S21 FE 5G - The Ultimate Smartphone Designed for Fans in the UAE [3165-Views]
BRX Trio Stage Top Ten Show As Dakar Heads for Finish [3141-Views]
Kuwaiti Photographer Displays Wildlife Photos at Expo 2020 Dubai [3038-Views]
Region's First World of Coffee Opens at Expo 2020 Dubai [3038-Views]
Discover The Infectious Waste Disposal Solution at Arab Health [3018-Views]
Zoho's Dubai Headquarters To Operate On New Working Week [2940-Views]
United Arab Bank Implements Complete Data Protection for Data Backup, Replication, and Dis... [2755-Views]
The Republic of Paraguay's Diversity in Focus as a Tourist Destination at Expo 2020 [2731-Views]
Arabian Automobiles Wins Two Major Awards: Agency Workshop of the Year, Agency Bodyshop of... [2718-Views]
LG Levels Up the Laundry Experience With the Latest in Washing and Drying Solutions [2632-Views]
Emirates Post Group in collaboration with Emirates Philatelic Association. UAE to host fi... [2599-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
 
Top Sections
 
Top Stories