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The Body Shop -New Wild Argan Oil Range
The Body Shop -New Wild Argan Oil Range

Precious Handpicked Atlas Mountain Wild Argan Oil

Deep in the foothills of the Atlas Mountains in Morocco grows the wild Argan tree – the only area in the world where it thrives naturally. 

Here, local Berber women hand-pick and meticulously hand-crack the best quality nuts, which are then slowly pressed to extract the purest, most radiant oil, ready for use in the NEW Wild Argan Oil Bath & Bodycare range from The Body Shop.

For centuries, the Berber women have used Argan oil, traditionally as part of their hammam beauty rituals, to protect and nourish their skin and hair from the harsh Saharan winds and fierce sun. It is rich in essential fatty acids – including linoleic acid (Omega 6) – and natural tocopherols, making it a superior skin-nourishing ingredient and earning it the title “Queen of Oils”. 

Indulge in NEW Wild Argan Oil Bath & Bodycare Range

Argan Oil has made its appearance in the beauty industry, typically as a hair oil.  The Body Shop, with a 38-year history in developing naturally inspired skincare, has now created an extensive Wild Argan Oil Bath & Bodycare range. The sensorial, nine-product collection includes an indulgent multi-purpose radiant oil, a unique luxuriant solid oil as well as your favourite Body Butter.  

“There is an ancient belief that when your skin is glowing, it’s a reflection of a peaceful soul. Our new Wild Argan Oil range is designed to give you a tip-to-toe golden glow every day” 
Maya Sfeir
Category & Innovation Director of Bath & Bodycare at The Body Shop

1.    BODY BUTTER
2.    THE RADIANT OIL 
3.    BUBBLING BATH 
4.    ROUGH SCRUB
5.    BODY LOTION 
6.    SHOWER GEL 
7.    MASSAGE SOAP
8.    MIRACLE SOLID OIL 
9.    SOLID OIL LIPS 
    
THE BODY SHOP GLOBAL SURVEY RESULTS 
WHO IS TAKING CARE OF THEIR BODY SKIN AND WHO’S NOT?

                                                                  
•    OVER 10% OF WOMEN GLOBALLY NEVER MOISTURISE THEIR BODY 
•    50% OF WOMEN GLOBALLY DID NOT WEAR SHORTS BECAUSE THEY WERE EMBARASSED BY THE STATE OF THEIR SKIN 
•    ASIAN WOMEN ARE THE MOST TIME POOR TO MOISTURISE THEIR BODY (53%) COMPARED TO OF EUROPEAN WOMEN (24%) AND AMERICAN WOMEN (19%)

*Based on a commissioned global bodycare study of 500 women in the UK, France, Japan and USA

“Only 5% of the skin is on your face so it’s important not to forget the rest. Skin on your body ages just as fast as your face, so don’t neglect it”.
Maya Sfeir
Category & Innovation Director of Bath & Bodycare at The Body Shop

Moroccan women indulge in weekly cleansing rituals at their local hammam, where the combination of regular steaming, scrubs and massages leaves their skin radiant and soft. Now you can experience the reinvigorating benefits of a hammam in your own home with The Body Shop Wild Argan Oil Bath & Bodycare range.

Relax, Revitalise & Radiate 
Create your own Hammam at Home

Moroccan women indulge in weekly cleansing rituals at their local hammam, where the combination of regular steaming, scrubs and massages leaves their skin radiant and soft.  Now you can experience the reinvigorating benefits of a hammam in your own home with The Body Shop Wild Argan Oil Bath & Bodycare range. 

The Ritual of Golden Radiance

Step 1. Get in the Mood
A key part of the Hammam is allowing yourself the time to step away from the daily grind. Carve out some ‘me’ time – dim the lights, bring out the candles and take a deep breath. You can now sink into a hot Wild Argan Oil Bubbling Bath, or a hot steamy shower to help calm & soften skin, open the pores and prepare it for treatment.

Step 2. Cleanse
Next, deeply exfoliate with the Wild Argan Oil Rough Scrub. Wash away the dead skin and help relieve any tension with the massage soap. Body loving hint: a gentle rinse of cold water will close pores in preparation for moisture.

Step 3. Moisturise
Generously apply the rich Wild Argan Oil Body Butter or if you prefer something lighter, the Wild Argan Oil Body Lotion.  Add the Miracle Solid Oil to those extra dry areas. 

Step 4. Radiate
Finally, coat your skin in The Radiant Oil for an extra silky finish and a golden glow.   

98% agree * skin looks satin smooth
88% agree * skin looks radiant

*based on a commissioned study of 5 0 women .

Community Fair Trade: Going More Than Skin Deep
The nourishing properties of Argan Oil go more than skin deep – this precious oil enriches the lives of hundreds of local Berber women, including their families and communities. 

The Body Shop works in close partnership with Targanine, a local cooperative created by women, for women to help find buyers for their oil, to provide technical assistance and to help the industry develop in a positive way. We warmly welcome Targanine as our 26th Community Fair Trade Partner.

Your purchase from The Body Shop directly empowers local Berber women, giving them the ability to provide their family with stable income, while reaping the benefits of kinship of the other women.  The cooperatives invest in social projects such as school rooms for children and adult learning, crèches, doctors’ visits and micro loan facilities. 

Posted by : The Body Shop - PR, Hend Barakat
Viewed 54003 times
PR Category : Lifestyle
Posted on : Wednesday, August 20, 2014  1:56:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
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