Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
OMO and Comfort Break the Guinness World Record for the Largest Collection of Clothes for Donation
OMO and Comfort Break the Guinness World Record for the Largest Collection of Clothes for Donation

OMO and Comfort, Unilever’s leading fabric cleaning and fabric conditioning brands, set the Guinness World Record for the largest collection of clothes for donations through their ‘Share A Touch Of Love This Ramadan’ campaign in UAE in partnership with Emirates Red Crescent. Over 146,000 clothes were collected, washed with OMO and Comfort and donated to the less fortunate with the help of Emirates Red Crescent. The record was made official by Guinness World Records Adjudicator Samer Khallouf.

The collection drive started at the beginning of Ramadan, July 2nd and continued till August 31th, 2014. The donations were collected through in-mall stands where people could drop off their clothes as well as through a direct line where consumers could call to have a representative pick up the apparel from their homes.

“We have been running the “Share a touch of love” campaign for five years now and every year we witness a remarkable increase in the number of people giving back. The Guinness World Record is a testament of the UAE’s generosity and enthusiasm to help the less fortunate,” said Madhusudhan Rao, Vice President of Marketing at Unilever North Africa Middle East, “This campaign is in line with Unilever’s long and rich history in contributing to the society through its business and brands, and increasing its positive social impact by improving people’s lives.” Added Rao.

“We are extremely happy with the response received from the people of the UAE this year. This campaign truly embodies the spirit of giving in Ramadan and is another proof of the great values rooted in the people living in this country. Those donations will help several people in need and we will continue with the help of our partners to support the nations that require our attention and focus on reaching to as many people as we can.  We look forward to another successful partnership with Unilever next year and  to promote the different aspects of humanitarian work that we do.” said Mr. Mohammad Abdullah Alhaj Al Zarouni, General Manager of the Dubai branch of the UAE Red Crescent. 

To follow the success of the campaign, including milestones achieved in terms of donations, please log on to www.facebook.com/comfortzonearabia or www.facebook.com/omoarabia 

 

Posted by : Unilever Middle East, Unilever
Viewed 29701 times
PR Category : Entertainment
Posted on : Sunday, September 21, 2014  12:08:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Unilever Middle East

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
First Technology Event in 2022 in Dubai Opens with a Resounding Success [11927-Views]
Shenzhen Brand Products Exhibition Come to Dubai Physically on January 2022 [8565-Views]
Mysterious Ancient Tombs Reveal 4,500-Year-Old Highway Network in North-West Arabia [5810-Views]
Are You Ready for Valentine's Day? - Omega Says 'Show Me Love' [5273-Views]
Symbols and Colours by Pandora: Little Symbols of Big Dreams [4276-Views]
Sony Middle East & Africa Broadens Availability of 360 Spatial Sound Experience with Upgra... [4129-Views]
Oris Big Crown X Cervo Volante [3940-Views]
RAKEZ Facilitates Bank Account Opening for Clients through RAKBANK's Quick Apply Digital K... [3784-Views]
LG's Newest Innovations Earn Wide Range of Honors at Ces 2022 [3743-Views]
Ajman University Set to Host the "Year of the Fiftieth" Commencement Ceremony [3616-Views]
The First-Ever Chupa Chups Room in the World Launches in Dubai, UAE [3309-Views]
Maserati: Back to Racing. The First Italian Brand to Compete in the ABB FIA Formula E Wor... [3259-Views]
Loeb Closes the Gap Again to Turn Up Dakar Pressure [3247-Views]
The Best Clean Beauty Brands at THAT Concept Store [3186-Views]
Samsung Launches Galaxy S21 FE 5G - The Ultimate Smartphone Designed for Fans in the UAE [3165-Views]
BRX Trio Stage Top Ten Show As Dakar Heads for Finish [3141-Views]
Kuwaiti Photographer Displays Wildlife Photos at Expo 2020 Dubai [3038-Views]
Region's First World of Coffee Opens at Expo 2020 Dubai [3038-Views]
Discover The Infectious Waste Disposal Solution at Arab Health [3018-Views]
Zoho's Dubai Headquarters To Operate On New Working Week [2940-Views]
United Arab Bank Implements Complete Data Protection for Data Backup, Replication, and Dis... [2755-Views]
The Republic of Paraguay's Diversity in Focus as a Tourist Destination at Expo 2020 [2731-Views]
Arabian Automobiles Wins Two Major Awards: Agency Workshop of the Year, Agency Bodyshop of... [2718-Views]
LG Levels Up the Laundry Experience With the Latest in Washing and Drying Solutions [2632-Views]
Emirates Post Group in collaboration with Emirates Philatelic Association. UAE to host fi... [2599-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
 
Top Sections
 
Top Stories