Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
OMO and Comfort Break the Guinness World Record for the Largest Collection of Clothes for Donation
OMO and Comfort Break the Guinness World Record for the Largest Collection of Clothes for Donation

OMO and Comfort, Unilever’s leading fabric cleaning and fabric conditioning brands, set the Guinness World Record for the largest collection of clothes for donations through their ‘Share A Touch Of Love This Ramadan’ campaign in UAE in partnership with Emirates Red Crescent. Over 146,000 clothes were collected, washed with OMO and Comfort and donated to the less fortunate with the help of Emirates Red Crescent. The record was made official by Guinness World Records Adjudicator Samer Khallouf.

The collection drive started at the beginning of Ramadan, July 2nd and continued till August 31th, 2014. The donations were collected through in-mall stands where people could drop off their clothes as well as through a direct line where consumers could call to have a representative pick up the apparel from their homes.

“We have been running the “Share a touch of love” campaign for five years now and every year we witness a remarkable increase in the number of people giving back. The Guinness World Record is a testament of the UAE’s generosity and enthusiasm to help the less fortunate,” said Madhusudhan Rao, Vice President of Marketing at Unilever North Africa Middle East, “This campaign is in line with Unilever’s long and rich history in contributing to the society through its business and brands, and increasing its positive social impact by improving people’s lives.” Added Rao.

“We are extremely happy with the response received from the people of the UAE this year. This campaign truly embodies the spirit of giving in Ramadan and is another proof of the great values rooted in the people living in this country. Those donations will help several people in need and we will continue with the help of our partners to support the nations that require our attention and focus on reaching to as many people as we can.  We look forward to another successful partnership with Unilever next year and  to promote the different aspects of humanitarian work that we do.” said Mr. Mohammad Abdullah Alhaj Al Zarouni, General Manager of the Dubai branch of the UAE Red Crescent. 

To follow the success of the campaign, including milestones achieved in terms of donations, please log on to www.facebook.com/comfortzonearabia or www.facebook.com/omoarabia 

 

Posted by : Unilever Middle East, Unilever
Viewed 27310 times
PR Category : Entertainment
Posted on : Sunday, September 21, 2014  12:08:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Unilever Middle East

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
Time for Some AIGNER Love [15665-Views]
Reverse the effects of hair fall with Crescina Re-Growth HFSC Shampoo [15549-Views]
RUNWAY DUBAI creates a new buzz campaign for fashion tourism [14652-Views]
Achieve whiter teeth at home with Spotlight Teeth White Strips [14530-Views]
Noble™ Anti-aging Skin Care Products [13896-Views]
Skyline Conducted Women of Substance: A Panel Discussion on Women Empowerment [13084-Views]
Golden Bridge Rectangle Diamonds Celebrates The Virtuosity Of Art Deco Design Genius [13078-Views]
UAE National Day celebrated in Skyline Carnival 2017 [13042-Views]
SUC signed MOU with Waldorf Astoria Ras Al Khaimah [12920-Views]
SUC conducted Tour Guide Training Program for SCTDA [12615-Views]
Calvin Klein Presents Steadfast Collection [11346-Views]
Gift gorgeous skin this festive season. [10913-Views]
Mido's Multifort Escape - An uncompromising timepiece for exploring new horizons [10254-Views]
Mohammed bin Rashid Launches UAE Astronaut Programme [10254-Views]
NIVEA MEN and Real Madrid Extend Partnership Globally Covering 70+ Countries [10083-Views]
Sthan, bringing you authentic Frontier food from beyond borders, is now open in Dubai [10059-Views]
Absolutely Rejuvenated Skin to Start the New Year [9534-Views]
Coach Women's Lex Stainless Steel Bracelet Watch Collection [9071-Views]
BOSS watches presents Navigator Collection [9028-Views]
‘Artistry' - Branded Jewellery show at Malabar Gold & Diamonds' outlet in Meena Bazar, Bur... [8662-Views]
Celebrate the Festive Season With the Galleria on Al Maryah Island in Abu Dhabi [7924-Views]
Together for Egyptian Cinema: A Million happy viewers [7649-Views]
Feast your way into the festive season at The Coffee Club [7405-Views]
Bovet Presents Brilliant Is Beautiful Gala Benefitting Artists for Peace and Justice's Gl... [7082-Views]
Glamazle.com names a Lipstick after Yardstick Marketing as a testimonial to the services o... [7009-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories