Dubai, March 16, 2015: TRESemmé, Unilever’s premium hair care brand, hosted its first TRESemmé Fashion Night in Dubai on March 4th at Madinat Jumeriah in partnership with established and international fashion designer Nicolas Jebran who showcased his latest collection exclusive at the event.
Hosted by TV presenter Hilda Khalifa, TRESemmé Fashion Night invited guests to witness the latest in fashion and hair while enjoying a night of style and glamour.
At the event, TRESemmé Arabia announced the brand’s collaboration with celebrity hairstylist Wassim Morkos who will be TRESemmé Arabia’s regional stylist. Over his distinguished career, Wassim Morkos has worked with world-renowned celebrities such as Nicole Saba, and Nancy Ajram. Guests were treated to a live hairstyle presentation where Wassim used the full collection of TRESemmé products to create fashion-forward looks that standout on- and off- the catwalk and inspire women to turn these trends from runway to ready-to-wear.
For the first TRESemmé Fashion Night, the globally recognized brand partnered with established and international fashion designer, Nicolas Jebran, who presented his Spring Summer 2015 collection in an exclusive fashion show. Led by the brand’s regional stylist Wassim Morkos, TRESemmé created the latest hair trends to accompany Nioclas Jebran’s newest collection. Nicolas Jebran also showcased his intricate designs as part of Wassim’s live hair presentation.
According Madhusudhan Rao, Vice President of Marketing, Unilever North Africa and Middle East, “We are excited to celebrate the launch of TRESemmé in Arabia. From our origins in salons, TRESemmé has always been driven by a simple truth: every woman deserves to look fabulous without spending a fortune. TRESemmé is dedicated to creating hair care and styling products that are salon quality without the salon price and we are happy to have TRESemmé as part of our Unilever portfolio in Arabia.”
Guests in attendance were also treated to a special performance by renowned Lebanese singer and star Maya Diab. Maya is considered to be one of the most admired celebrities in entertainment throughout the Middle East. Throughout her career Maya was involved in the creation of dozens of video clips and numerous songs that have become classics in Lebanese pop culture. Subsequently, Maya is also highly profiled on TV as she hosted ‘Heik Minghanne,’ one of the most successful and highly watched TV programs in the Middle East, and being involved in an award winning Egyptian drama series as an actress in a leading role.
TRESemmé, used by hair care professionals around the world, aims to bring women a personal point of view of the latest hair trends and how women at-home can achieve these looks. Being the official hair care sponsor of Mercedes-Benz Fashion Week, TRESemmé empowers women with the backstage secrets of creating runway hair they can wear. The globally recognized brand works with leading hair stylists, top established and emerging fashion designers, as well as the industry's favorite expert insiders, to show TRESemmé fans how to make runway looks work for their personal real-life moments.