Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
Lifebuoy first to receive Royal Society for Public Health Campaign Accreditation
Lifebuoy first to receive Royal Society for Public Health Campaign Accreditation

27 April 2014 – Lifebuoy, Unilever’s health soap and the world’s number 1 selling germ protection soap, has become the first brand to receive the Royal Society for Public Health’s (RSPH) newest accreditation status for campaigns. The accreditation recognises Lifebuoy’s hygiene education efforts with respect to handwashing with soap as a disease-prevention measure. 

Madhusudhan Rao, Vice President of Marketing, Unilever North Africa and Middle East, said, “It is an honour to be awarded this distinction by one of the oldest public health bodies in the world. As the world’s leading health soap, we aim to make a difference by creating accessible hygiene products and promoting healthy hygiene habits. This accreditation status validates our hygiene credentials, which will help further our public education efforts and bring us one step closer to achieving our goal of saving lives through behaviour change.” 

As an organisation dedicated to the promotion and protection of human health and wellbeing, the RSPH endorses campaigns that contribute to improvements in hygiene and health with campaigns rigorously assessed in regard to their impact on positive behaviour change.

“Many people around the world still don’t know that good hygiene is closely linked to health, which has resulted in unnecessary deaths that could have been prevented,” said Shirley Cramer CBE, Chief Executive of RSPH. “Lifebuoy’s successful campaign to educate people on the importance of handwashing with soap is one that helps further our purpose of promoting public health and as such has the full support of the RSPH. We are pleased to be able to lend our credentials and expertise to such a worthy cause and look forward to working closely together to help save more lives.”

As a recipient of RSPH accreditation, all Lifebuoy packaging will carry the RSPH logo – a demonstration that the brand’s behaviour change campaigns have been independently verified. Lifebuoy will also be working closely with the RSPH in its hand hygiene education efforts which launched the partnership.

Posted by : Unilever Middle East, Unilever
Viewed 46744 times
PR Category : Healthcare & Medicine
Posted on : Monday, April 27, 2015  11:37:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Unilever Middle East

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
MAC - Hyper Real Glow [21185-Views]
Celebrate Life and Love with Mouawad Jewelry [20996-Views]
Mother's Day Gift Guide 2018 For All The Super Mums In Your Life [20344-Views]
M∙A∙C Mineralize Total Detox [20087-Views]
Introducing Vitabrid C12, a brand-new, proprietary form of active Vitamin C being used for... [19246-Views]
Skin Republic Launches Monthly Treatment Packs [18825-Views]
Jazeera Airways announces FY2017 financial results [17452-Views]
A Gift for Everyone on SOUQ.com's Valentine's Day Gift Shop [17409-Views]
Skyline University College Organized One-Day Refresher Course in Management for Government... [16006-Views]
5 things to know about collagen [12627-Views]
Fresh Hair in an Instant with SHOW Beauty [11822-Views]
Regulator Classic celebrates the special moment [11797-Views]
LACOSTE Presents 12.12 Chronograph 85th Anniversary Edition [11694-Views]
Decorate the home with United Furniture for the month of love [10876-Views]
PUMA and Sahntell Martin Unveil Debut Collection [9845-Views]
Women's Week Promises World Class Tennis – Tickets Only 55dhs [9595-Views]
Amadeo® Fleurier 39 “Fan” [9174-Views]
Show/Pop-up Event “Pret-A-Cover™ Buyers Lane” to Be Launched in Dubai From March 28th to A... [8296-Views]
Italian Food Lab at Gulfood Celebrates Italy's Culinary Heritage and Highlights the Import... [8253-Views]
Robinsons Honored for Outstanding Store Design [7887-Views]
True Colours [7869-Views]
Mother's Day Gift Guide 2018 from The Little Birdy Group [7820-Views]
World-renowned Air Sculpture Artist Daniel Wurtzel collaborates with LG PuriCare™ air puri... [7582-Views]
Moreish Café in Dubai introduces a healthy Quinoa Burrito [7534-Views]
MB&F M.A.D. Gallery presents aeronautical artwork "Nose Art” by French photographer M... [7265-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories