Dubai PR Network, Online Press Release from Dubai and Middle East
 
Fashions & Accessories(Fashion)
Filter PR by
  
Casting Call: Max Fashion calls out “Real People” to showcase Spring Collection in February!
 
Casting Call: Max Fashion calls out “Real People” to showcase Spring Collection in February!

Dubai, United Arab Emirates – 8th January, 2017:  MAX, the largest value fashion brand in the region, will reveal their Spring 2017 collection in February at a spectacular fashion show. Max ‘Fashion for Real People’ campaign celebrates the innate sense of style that all real people possess and aims to inspire millions more to accept their distinctive personality.

As part of their ‘Fashion for Real People’ campaign, Max Fashion is calling out Real People to walk down the runway to showcase the new collection. Castings will take place at the below locations:
MAX Ibn Battuta: 9th & 10th January 12pm – 5pm
MAX Bur Dubai: 11th January 12pm – 5pm
MAX Oasis Mall: 12th January 12pm – 5pm
MAX Al Ghurair: 15th & 16th January 12pm – 5pm

In the first phase of ‘Fashion for Real People’ campaign, launched in November 2015, Max joined forces with Arab youth icon, Mohammed Assaf.  The campaign received outstanding reception across the Middle East region and won the prestigious Dubai Lynx 2016 awards, bagging Silver in Integrated Media category and two Bronzes in the Media-Product/Service and Interactive - Online Video categories respectively.

The second phase of the campaign portrays different facets of Mohammed Assaf’s daily life. Photographed in a natural setting, the images capture him in a library, at a studio and in the gym. The idea is to present a fun and colourful collage of cherished moments from Assaf’s daily life, featuring him in the Max collection that fans can relate to. The campaign will come to life on broadcast, digital and print media.  


Posted by : Dubai PR Network Editorial Team
Viewed 20978 times
PR Category : Fashion
Posted on : Sunday, January 8, 2017  6:00:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Steve Madden tie-up Espadrille
Next Story : The New “Jeremy Scott for Longchamp” Bag Spring 2017 Collect...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
MAC - Hyper Real Glow [21185-Views]
Celebrate Life and Love with Mouawad Jewelry [20996-Views]
Mother's Day Gift Guide 2018 For All The Super Mums In Your Life [20344-Views]
M∙A∙C Mineralize Total Detox [20087-Views]
Introducing Vitabrid C12, a brand-new, proprietary form of active Vitamin C being used for... [19246-Views]
Skin Republic Launches Monthly Treatment Packs [18825-Views]
Jazeera Airways announces FY2017 financial results [17452-Views]
A Gift for Everyone on SOUQ.com's Valentine's Day Gift Shop [17409-Views]
Skyline University College Organized One-Day Refresher Course in Management for Government... [16006-Views]
5 things to know about collagen [12627-Views]
Fresh Hair in an Instant with SHOW Beauty [11822-Views]
Regulator Classic celebrates the special moment [11797-Views]
LACOSTE Presents 12.12 Chronograph 85th Anniversary Edition [11694-Views]
Decorate the home with United Furniture for the month of love [10876-Views]
PUMA and Sahntell Martin Unveil Debut Collection [9845-Views]
Women's Week Promises World Class Tennis – Tickets Only 55dhs [9595-Views]
Amadeo® Fleurier 39 “Fan” [9174-Views]
Show/Pop-up Event “Pret-A-Cover™ Buyers Lane” to Be Launched in Dubai From March 28th to A... [8296-Views]
Italian Food Lab at Gulfood Celebrates Italy's Culinary Heritage and Highlights the Import... [8253-Views]
Robinsons Honored for Outstanding Store Design [7887-Views]
True Colours [7869-Views]
Mother's Day Gift Guide 2018 from The Little Birdy Group [7820-Views]
World-renowned Air Sculpture Artist Daniel Wurtzel collaborates with LG PuriCare™ air puri... [7582-Views]
Moreish Café in Dubai introduces a healthy Quinoa Burrito [7534-Views]
MB&F M.A.D. Gallery presents aeronautical artwork "Nose Art” by French photographer M... [7265-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories