Dubai PR Network, Online Press Release from Dubai and Middle East
 
Fashions & Accessories(Fashion)
Filter PR by
  
Max Mara Spring-Summer 2017: Tropical moderne
 
Max Mara Spring-Summer 2017: Tropical moderne

Dubai, UAE, January 11, 2017:  Creative, radical, passionate; a woman with a vision years ahead of her time. Architect, designer and intellectual Lina Bo Bardi embodies Latin America’s compelling take on modernism; at once rational and sensual, sleek and luxuriant, athletic and sultry, hi-tech and artisanal.

Bo Bardi was connected to Tropicalia, the avant-garde cultural movement whose touchstone was the ultimate exotic icon, Carmen Miranda. The eponymous 1968 album “Tropicália: ou Panis et Circensis” by a group of artists including Bardi’s friends, Caetano Veloso, Gilberto Gil, and Gal Costa, was a landmark musical manifesto and makes for a soundtrack that swings to Max Mara’s chica boom beat.

Design is often said to be about pulling order out of chaos but Bo Bardi wasn’t all scared of letting chaos in. Her quasi-brutalist concrete and plate glass structures would be incomplete without the rainforest that grows around (and through them). The profuse flora and fauna that she adored inspire lush prints, sliced into patchworks that echo the precise geometry of her architecture. Torn layers of propaganda posters echo the tumult of design, culture and politics into which Bo Bardi threw herself.

Bo Bardi created some mouth watering design classics. The ‘Bola de Latao’ chairs she installed in her home, ‘Casa de Vidro’, look as good today as they did in 1951, in well worn tan leather, with restrained saddle stitching - which appears too on luxe suedes, double faces and the new BoBag.

Like Max Mara, Bo Bardi loved those traditional leather crafts, but she embraced new technology too. Max Mara borrows high performance jerseys and nylons from the sports arena for glamorous bodycon dresses, bodies and combinaisons with heat sealed construction. A structured mesh gives a hi-tech makeover to Max Mara’s own design icon, the 101801. Shiny new Lina sunglasses and Bardi-esque wooden soled techno-clogs complete the look.

For modern women with big ideas, Max Mara Spring Summer 2017 proposes a new blend of voluptuous modernity; intelligent, audacious, sexy fashion with a lifespan as long as those Bo Bardi designs.

Posted by : Dubai PR Network Editorial Team
Viewed 13243 times
PR Category : Fashion
Posted on : Wednesday, January 11, 2017  1:02:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Sportmax Spring-Summer 2017
Next Story : Kachins Group launches a luxurious Multi-designer hub in Dub...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
LG Q6 Brings Fullvision Display To New Smartphone Lineup [95434-Views]
LG's Connected Technology Puts the World at Your Fingertips During Your Holiday Vacation [18245-Views]
Chaumet est une fête - Chaumet is a feast : High Jewellery Collection HJ 2017 [15732-Views]
Fa Kids Shower Gel Range [11163-Views]
Elemis new products review [10913-Views]
New Collections at Grand Optics for Summer 2017 [10547-Views]
ICONIC Renews Association with Varun Dhawan and Amy Jackson [8510-Views]
PUMA Football Launch 23 New Club Kits [7967-Views]
Ulysse Nardin Jade “Lionfish” [7765-Views]
Top Ten in GC for UAE Team Emirates' Meintjes After Stage 12 of Le Tour [6972-Views]
Joyalukkas presents ¼ Kilo Gold to the Winner of the ongoing ‘Joyalukkas Shop & Win Upto 6... [6771-Views]
Chloé eyewear - Vintage inspiration, luxurious details & a seventies feel. [6246-Views]
SAINT HONORE Charisma Twist is Ideal for the Stylish Lady [5661-Views]
NRI Teenager awarded India's Most Distinctive Global Indians Award [5472-Views]
UAE among the top spenders globally on beauty products forking out $239 per capita in 2016 [5386-Views]
Louis Moinet: Jurassic Watch - A 150-million year heritage on your wrist [5338-Views]
Salvatore Ferragamo Eyewear New Collection [5338-Views]
Winners of Joyalukkas 60 KG gold, 60 days of winnings announced in last few days of promot... [4868-Views]
Ras Al Khaimah Tourism Development Authority Reports Double-Digit Year-on-Year Visitor Gro... [4843-Views]
BAUME & MERCIER: A leather with a promising future for Petite Promesse [4813-Views]
Dubai expects to welcome record high passenger numbers at airports this summer [4703-Views]
UOWD is Named Occupational English Test (OET) Venue for Healthcare Professionals [4660-Views]
LG OLED TV Wins Fourth Consecutive CE Week TV Shootout Title [4520-Views]
True Blue: Kiehl's Beloved Blue Herbal Formula Continues 50 Year Crusade Against Acne [4508-Views]
Half A Million Unskilled Workers Work at Construction Sites in Dubai Urged to Consume O.R.... [4496-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories