Partnership Aims to Raise Awareness, Garner Support for Endowment through Club’s Events
Dubai-UAE: 10 October, 2017: The Awqaf and Minors Affairs Foundation (AMAF) signed a Memorandum of Understanding (MoU) with the Dubai Camel Racing Club to enhance cooperation with a focus on raising awareness about the important role of endowment in social development.
Ahmad Bu Shihab, Director of AMAF’s Endowment Development Department signed the agreement at AMAF’s headquarters in Dubai with Abdulla Faraj Abdulla, Director, Marketing Partnerships & Events at Dubai Camel Racing Club.
As per the MoU that covers economic, social, cultural and media aspects of the collaboration, the Dubai Camel Racing Club will dedicate a percentage of the revenues from its events to AMAF’s endowment mandates. Moreover, the agreement grants the Foundation the right to endorse the endowment concept and distribute donation boxes at all heritage festivals and other events organized by the club. Selected events also offer complimentary entry to AMAF’s.
In addition, employees of the Dubai Camel Racing Club have the option of donating to the Foundation via monthly deductions from their salaries to support endowment projects of their choice.
Emphasizing the significance of the MoU, Ahmad Bu Shihab, Director of AMAF’s Endowment Development Department said: “Our cooperation with the Dubai Camel Racing Club sets an example in promoting the culture of endowment, and instilling Islamic and humanitarian values in the UAE society. We hope that other public and private entities will follow suit. We also aim to motivate organizers of cultural, sports and heritage events to contribute a portion of their revenues to endowment mandates.”
He added: “The MoU reinforces the perfect alignment between the policies of government entities in the UAE and the vision of our wise leadership to make charity work an integral part of the strategies of all public and private institutions in the country.”