Dubai PR Network, Online Press Release from Dubai and Middle East
 
Apparels, Shoes and Eyewear(Fashion)
Filter PR by
  
Max Fashion Reveals Latest 2018 Fashion Trends at Exclusive Trunk Show
 
Max Fashion Reveals Latest 2018 Fashion Trends at Exclusive Trunk Show

Largest Value Fashion Retail Brand across MENA showcases 2018 Collections at Cove Beach, Dubai

United Arab Emirates, 15 May 2018:   Max, the largest and most trusted value fashion brand in the Middle East, showcased its latest 2018 fashion collections for men, women, children and home at a spectacular fashion trunk show that took place on the 13st of May 2018 at Cove Beach in Dubai. 

Aligning perfectly with Max’s vision to transform fashion into a universal language that reflects the cultural diversity of our region, the event was attended by fashion influencers, style watchers, and media.

The event featured a series of three different trunk shows under the themes of Rustic Charm, where modern met rustic in an artistic blend of clean silhouettes and natural looking fabrics, Neo Romance which showed drama, elegance and sleekness through dramatic print and pattern mixes, and Sweet Street, the perfect definition for the new urban attitude, mixing sporty and classic inspired trends. 

One focus for the evening was the introduction of Max’s first ever Abaya Collection, which was launched recently exclusively online in the UAE, and has been received with great enthusiasm by customers. The collection embraces traditional design and combines it with contemporary style through delicate embroidery, diverse, elegant cuts and stylish draping. 

Ramanathan Hariharan, CEO of Max, said: “It was a pleasure to present our new collections and introduce a view into the Max Fashion ecosystem through our talented teams at the show. We take great inspiration from the cultural diversity across the Middle East and strive to reflect the same in our collections – from Summer Traveler to Young to the launch of our Ramadan collection and our first ever Abaya Collection. Each Collection offers a perfect blend of style, elegance, and comfort with the core principle of embracing individuality.”

“It is overwhelming to look back and see what a wonderful journey it’s been so far,” he continued. “Max Fashion celebrates its 14th anniversary this month.  From a single store back in 2004 to our current 212-store portfolio, we are proud of our achievements that put Max on the position it has earned as the largest value fashion brand in the Middle East.”

As part of the event the guests also enjoyed a series of fun and engaging activities such as the Shop in Shop areas, where Max buying and design teams for each department showcased their key new collections and talked about the journey that brought them to life and the Glam corner with makeup, braids bar, fashion tips, customization, and customized products that offered the guests a bit of pampering.


Posted by : Dubai PR Network Editorial Team
Viewed 22216 times
PR Category : Fashion
Posted on : Tuesday, May 15, 2018  2:09:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Ramadan-Inspired Sandro SS18 Pieces
Next Story : bebe Launches First Ever Ramadan Capsule Collection
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Flormar's skincare range [11560-Views]
Childrenswear That Speaks With a Conscience [9180-Views]
Versace – Spring/Summer 2019 Collection [8827-Views]
Dubai Jewellers Come Together to Celebrate UAE Mothers [8278-Views]
Put your best skin forward for Spring/Summer 19' with Kocostar's Camouflage range [6948-Views]
The Amphis Ritual [6527-Views]
Bentley Centenary Watch Celebrates a Proud Partnership [6301-Views]
UL and Saudi Telecom Company announce plans to establish a Center of Excellence in Saudi A... [6063-Views]
GROHE Shapes the Future of Water with a record number of innovations at ISH 2019 [5911-Views]
Al-Futtaim Toyota and UAE Government Authorities confiscate 453,456 counterfeit car parts ... [5740-Views]
Now United to Perform at World Games' Opening Ceremony Pre-Show [5704-Views]
Pomsies launch six new Fabulous Friends! [5655-Views]
Al-Futtaim Honda launches the all-new Honda HR-V [5435-Views]
Time to Honour Our Moms with the Best from HONOR: Mother's Day Gift Guide [5319-Views]
Salvatore Ferragamo Timepieces - Spring/Summer 2019 Collection [5014-Views]
Malabar Gold & Diamonds awarded by ‘The Health Education and Promotion Department, Ministr... [4941-Views]
Tonda 1950 Stone-set range [4874-Views]
The Perfect Gift for Mother's Day [4801-Views]
The UAE hosts the World [4740-Views]
New in this month at Home and Soul Dubai [4624-Views]
Salvatore Ferragamo Timepieces – Spring/Summer 2019 Collection [4374-Views]
The Balmain Haute Elegance Oval mirrors the brand's soul [4252-Views]
Go on, catch the summer moments [4215-Views]
Region's Young Engineers Shine Light on Intelligent Energy Solutions at "Future Gener... [4191-Views]
Trade-in Your Old Device for a brand new Galaxy S10 [4044-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories