Dubai PR Network, Online Press Release from Dubai and Middle East
 
Money, Business & Investments(Banking & Investments)
Filter PR by
  
Leo Burnett MEA Wins Bee'ah Creative Contract
 
Leo Burnett MEA Wins Bee'ah Creative Contract

Dubai, UAE, 12 June 2019:  Following a multi-agency pitch, Leo Burnett MEA has won the creative services assignment for Bee’ah, the Middle East’s sustainability pioneer, to further establish and strengthen its brand. The agency will develop an integrated re-launch communication strategy and design corporate and brand communications campaigns to forge a deep connection with the Bee’ah audience and take its business forward. 

As a purpose-led organization, Bee’ah’s vision and ambitions have rapidly evolved to coincide with the growing ambitions of the UAE as it transitions into a greener future. Its forward-thinking approach has not only resulted in a diversified portfolio, but is also a key driver in the company’s transition to become a holding group with a new vision of “pioneering a sustainable quality of life in the MENA and beyond”.

Khaled Al Huraimel, Group CEO at Bee’ah said: “Our impact on people’s lives and the national wellbeing extends beyond holistic environmental management to being a progressive entity with a positive impact on all aspects of sustainability and living standards. We have selected Leo Burnett to bring our vision to life through a cutting-edge communication program that will help our audience embrace our new identity.”

Driven by a growth strategy that is centered on merging sustainability and innovation, Bee’ah is adopting next-generation technologies and enabling a future-ready economy that bridges the gap between economic growth and environmental consciousness.  

As the creative and digital agency of record, Leo Burnett MEA will create a sophisticated marketing infrastructure to deliver uniform messaging across multiple channels to support Bee’ah in reaching its communication goals. 

Kamal Dimachkie, COO at Publicis Communications said: “Working with Bee’ah is a big deal and a discontinuity. They are a company of firsts that is tackling critical and socially-impacting challenges. The work Leo Burnett has developed will help them along this journey. We cannot be more excited to partner with them and help them make a difference.”

Leo Burnett will provide strategic support to the Bee’ah team, while collaborating to develop a long-term communication strategy to drive the brand’s objectives.


Posted by : Dubai PR Network Editorial Team
Viewed 5197 times
PR Category : Banking & Investments
Posted on : Wednesday, June 12, 2019  5:14:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Mesrkanloo International Exchange signs an investor partners...
Next Story : Intertek awards Almarai ISO 9001:2015 certification across S...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Show your Nanny some love and treat them to a Complimentary Haircut throughout August and ... [4044-Views]
Introducing Lunette: A Tool to Empower Women [3556-Views]
Inventive, Futuristic and Daring Translucent is a Distinguished Milestone for Police. [3465-Views]
Corum Golden Bridge Titane DLC - black beauty for the man of style [3379-Views]
Robinsons Showcases Malone Souliers' Stunning New Collection for Pre-Fall 19 [3343-Views]
Marks & Spencer Unveils Its Autumn 2019 Kidswear Collection [3105-Views]
Ferragamo Urban - 2019 Fall/Winter Collection [2849-Views]
GUESS - The Perfect Tote [2830-Views]
Aesop's Parsley Seed Skin Priming Regimen [2690-Views]
The future of photography and videography is in Canon's hands, with five 2019 EISA Awards [2678-Views]
Corum Admiral Legend 42-Icon ahead [2647-Views]
Ralph Lauren Debuts “Wear Your Story” Denim Campaign [2623-Views]
Sandro: The Power Suit [2562-Views]
Forecasting Mesmerising Sea Views and Exotic Seafood at Gonu [2538-Views]
Hormann announces speed rolling shutter DD S6 [2513-Views]
Modular Sofa's by Boconcept [2507-Views]
Al Ain Hospital doctors save young girl from 2.5 cm pin in her lungs [2507-Views]
Jaguar I-pace: Redefining What It Means to Be a ‘CAR' [2501-Views]
Rock Chic Edit with GUESS [2470-Views]
GEMS Education students shine with excellent A-Level examination results [2428-Views]
Spare a thought for abandoned cats today – International Cat Day! [2397-Views]
Tazio Nuvolari Vanderbilt Cup [2355-Views]
Acclaimed Coin Collector to Pay Homage to UAE with Rare Coin Collection at ‘Year of Tolera... [2342-Views]
Marks & Spencer Celebrates the Success of its First Ever Vegan-Friendly Line – PLANT KITCH... [2275-Views]
Abu Dhabi Airports completes preparations for the return of Hajj pilgrims [2239-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories