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MCM 40TH Anniversary

HQ Global Branding & Comm. team is extremely pleased to share recap of MCM’s 40th Anniversary Celebration that took place in Munich last week on November 17th, 2016. We proudly celebrated MCM’s 40th anniversary back at our hometown with a twofold event; cocktail reception at our Munich flagship store followed by an exclusive dinner at the world famous Munich Residenz, a stunning former royal palace of the Bavarian monarchs.   In a fitting homecoming, global style icon and German supermodel Claudia Schiffer attended the glittering cocktail reception at the brand’s flagship. Following the in-store event, CVO Mrs. Kim invited close friends of the brand that included notable German aristocrats; Countess, Princess and German actor Max von Thun among others to ......read more

MANGO The Dusk Club

Parties today have a nocturnal vacation The December collection illustrates infinite festivity with a decadent French chateau as the setting. Lace and transparencies become essential resources style combine with each other to add sophistication to outfits ideal for a night without time limits.  The maxi volume of the suit jackets and the wide trousers contrast with mini-dresses and very feminine silhouettes that seek to make an impact among the abundance of black. In terms of fabrics, there are numerous options. Lurex, fur and sequins become the norm in a season of celebrations.  ...read more

Harness Like Minded Free Spirits to create products that tow the line between pragmatic & fashion forward everything is ...

Art is an object but also an experience. It speaks directly to the intuition and the instinct. Asking the question: do these look better on the street on in a gellery?   TAKING ART TO THE STREETS  ROMON KIMIN YANG AKA ROSTARR is a multi-disciplinary artist, painter, calligrapher and filmmaker living and working in Brooklyn, New York. For the past fourteen years he has built an extensive oeuvre of abstract polymorphic paintings, totemic iconographic characters and mostly black and white calligraphic drawings. Always creating in a spontaneous manner, he is continually striving to find freedom within style, medium and form, and building upon the iconographic visual language he terms “GRAPHYSICS”, a word that exemplifies the geometric dynamism characteristics in his wo ......read more

The Aquatimer gets up close with the predators of the seas

Schaffhausen, 25 December 2016 – IWC Schaffhausen has produced a special edition of the iconic Aquatimer diver’s watch with production limited to 500 watches and a special hammerhead shark engraving on the case back. The Aquatimer Chronograph Edition “Sharks” is exclusively bundled with a copy of Michael Muller’s book of the same name. The limited Collector’s Edition TASCHEN book is signed by the photographer and presented in a bite-proof metal shark cage. Famed for his portraits of Hollywood stars, the American photographer travelled the globe to document shark species with an unprecedented degree of technical perfection. Today, increasing numbers of shark species are facing extinction. More than 100 million sharks are caught every year whilst contin ......read more

Academy Christophe Colomb tribute to cohiba make way for the king of cuban cigars

Dubai, UAE, December 22, 2016:   A hand-engraved and enamelled gold dial. A tobacco leaf replicated all the way down to its minute texture. Five unique timepieces, presented in a rose gold case, ticking to the rhythm of an exceptional movement, equipped with the Gravity Control gyroscopic module. This limited edition, produced in honour of our partnership with the legendary brand Cohiba, is sure to fire up enthusiasm!  Two legendary manufacturers – Zenith and Cohiba – united in a spirit of authenticity and expertise. To celebrate the 50th anniversary of Cohiba, the flagship brand of Habanos, Zenith is presenting five unique timepieces featuring a hand-engraved and enamelled Havana gold dial – a watch designed for Haute Horlogerie and luxury cigar enthusiasts. ......read more

IWC opens new boutique in St. Moritz

Schaffhausen, December 21 2016 – IWC Schaffhausen has opened a new boutique in St. Moritz in the Upper Engadine. From now on, guests from every corner of the globe who descend on the world-famous spa and holiday resort can discover the Swiss luxury watch manufacturer’s haute horlogerie collection. It is no coincidence that IWC chose St. Moritz as the location for its seventh boutique in Switzerland: “St. Moritz has a name and cachet that go well beyond the country’s borders and is one of the world’s top destinations. This constellation gives us a unique opportunity to present our products to a dynamic target group from all over the world with an active interest in sport”, explains Linus Fuchs, IWC Managing Director Switzerland. Situated at 1 856 metre ......read more

Old Navy Holiday 2016

At Old Navy, happy is going viral. The Best way to get happy this season? Bundling up in all things bright, shiny, and cozy. WARM + FUZZY HAPPY Calling all snow angels and happy campers. Get ready to ward off icy temperatures in Artic-worthy layers, from brightly colored technical parkas and puffers to fuzzy Fair Isle sweater. It’s a cold-weather chic at its most plush. For women, more is more with intricate embroiders, lustrous shine, romantic heirloom prints, and geometric-patterned cardi-coats. For the guys, sherpa-lined shirt jackets and supremely comfortable Built-In Flex with stretch are versatile, all-weather staples. PLAID HAPPY Papa’s got a bright news plaid. The essentials holiday shirt pattern is reimagined in dresses, sweaters, coats, puffer vests, cold-we ......read more

Piaget Altiplano is the watch of choice for the Critics' Choice Awards

Piaget dresses Ryan Reynolds  LOS ANGELES – December 19, 2016 – Piaget Altiplano was the watch of choice for the 22nd Annual Critics’ Choice Awards. International Brand Ambassador, Ryan Reynolds chose a Piaget Altiplano timepiece to complete his red carpet look. Mr. Reynolds, who was honored with Entertainer of the Year, chose the Piaget Altiplano 43 mm in white gold to match his grey tuxedo.  It was announced earlier this morning that Mr. Reynolds is nominated for a Golden Globe Award for Best Performance by an Actor in a Comedy for his role in “Deadpool,” along with fellow Piaget International Brand Ambassador, Jessica Chastain, for her role in “Miss Sloane” as Best actress in a Drama movie. Piaget has a longstanding love ......read more

Mango The Special Occasion 2016

The MANGO collection accentuates its nocturnal side.  Glam appears alongside openwork fabrics and black and gold transparencies. A selection of feminine garments between classical elegance and the fun of grunge.  Accessories  The most-inspiring offerings are also accompanied by velvety accessories. Floral necklaces and chokers that call for a return to the 90’s.  Metallic moccasins with details and fabric ankle boots in floral upholstery add themselves to the more refined dress code this winter.  Pure Velvet Its feel makes it ideal for very special occasions. Mustard, blue, green and crimson tones rebel against the habitual total black night-time outfit.  Jackets, 70s cut dresses with embroidered patterns and long skirt adapt to the stre ......read more

Oysho Christmas 2016 Collection

Lingerie is the star of a collection based on details. The pieces of the new Oysho collection create a visual universe with a clear commitment to details. Oysho creates an atmosphere of sensations: from sweetness to the most intense sophistication.  Elegance, romance and subtlety combine and set the limits of the new collection, which seems to draw a new femininity based on the maturity and personality of the Oysho woman.  New patterns on bodysuits and lingerie sets join dressing gowns, jumpsuits, pyjamas and nightdresses that will surprise you with updated silhouettes.  Layering in fine fabrics such as tulle, lace, velvet and brocade creates original optical effects on a colour palette that ranges from dusty pinks tones, metallic greys and neutrals such as the c ......read more

Limelight Gala Milanese Bracelet and Protocole XXL “Secrets & Lights” Venice Micro-Mosaic distinguished at the 2016 Gran ...

Dubai, UAE, December 6, 2016:   A double award-winner at the 2015 edition of the Grand Prix d’Horlogerie de Genève (GPHG), the Manufacture Piaget was once again in the spotlight this year when it received the prizes for the best ladies and Métiers d’art watches. Like every year, the prize-giving ceremony – held this year on November 10th – convened watchmaking’s international elite. Since 2001, the GPHG has represented a prestigious annual rendezvous rewarding the year’s finest creations. Chaired by an expert in the field of collector’s watches, Aurel Bacs, the 2016 jury, composed of 27 professionals, choose the timepiece best illustrating watchmaking excellence in each of 12 categories.  Limelight Gala Milanese Bracelet Epitomis ......read more

Longines Gets the 2016-2017 Racing Season Underway with an Exciting Set of Races

Dubai, UAE, December 5, 2016:   The Swiss watchmaker Longines kicked off Racing Season at Meydan Racecourse with an exciting set of races on the 1st of December, 2016. As the Official Partner and Official Timekeeper of Meydan, Longines presented a total of seven races during an evening rife with equestrian sport and elegance. Longines presented also the Official Watch of the event, a model of The Longines Equestrian Collection. Longines Equestrian Collection As a token of its long-running passion for equestrian sports and its attachment to its lady customers, Longines is launching a new line with shapes and materials inspired by iconic elements of the equine world. Arches on racetracks evoking horseshoes, stirrups acting as supports to follow their horse around the high jump cours ......read more

Vacheron Constantin Proudly Showcases its Heritage at Jewellery Arabia 2016 in Bahrain

Bahrain, December 3, 2016 – The world’s oldest Haute Horlogerie manufacture, Vacheron Constantin marked a successful showcase of its heritage and precision at the 25th edition of Jewellery Arabia in Bahrain. Held between the 22nd and 26th of November at the Bahrain International Exhibition and Convention Centre, Jewellery Arabia is the largest and most prestigious watches and jewellery exhibition in the region that brings together world renowned names and inventive watchmakers from around the world. Vacheron Constantin has been a regular fixture at the respected event and this year too, the manufacture presented its unique values of exactitude, skill and beauty to its discerning connoisseurs. One of the highlights by Vacheron Constantin at Jewellery Arabia 2016 was the Métie ......read more

Partnership between Vacheron Constantin & Gulf Concours

Dubai, UAE, November 29, 2016:   Vacheron Constantin is proud to be partner of the inaugural Gulf Concours, supporting a unique gathering of the world’ s finest and rarest cars. We welcome discerning collectors and owners of these extraordinary creations as we celebrate the unique craftsmanship, individuality and passion that is required to create these remarkable automotive works of art. The heritage of Vacheron Constantin is the unique nature of the Maison: An uninterrupted history going back to 1755, devoted to watchmaking excellence. The inseparable values cherished by the Geneva-based Manufacture are deeply rooted in the heritage and open-mindedness of the founders: the transmission of fine watchmaking traditions and savoir-faire, the spirit of innovation and the contin ......read more

MANGO The Great Outdoors

Nature and surrealism for this winter.  The November collection imitates the mountains and wealth of vegetation of cold environment. Wool and fur coats and down-feather outer garments in wide volumes represent the winter tradition of this period. Knitwear garments and turtleneck sweaters are key basics for enhancing outfits.  Casual stripes in sweaters and trousers make an aesthetic statement by adding a twist to classic outfits. An imposing landscape invites you to blend in to the nature and explore it in its purest form.  MODELS   Natalie Westling & Edie Campbel  ...read more

Oysho Family Collection

About Oysho Oysho has several different product lines: lingerie, gymwear, sleepwear, beachwear, accessories and footwear. The collections are carefully selected to offer comfortable, quality items which are stylish and fashionable. Oysho's client is a natural, independent and self-confident woman who pays attention to detail, values quality and incorporates the latest trends in her outfits. Oysho was created in 2001 and is present in 44 countries with over 600 stores worldwide, selling online in over 32 markets via its website www.oysho.com ...read more

Stradivarius launches its new lookbook: Autumn Feelings.

A mix of urban pieces where we can find  biker double-sides,  structured coats, skirts with pushpins and XL boots.    A Return of the Black and White Colors but other tones are rescued such the red.  Mix of textures: tulle, velvet, wool, leather or denim.    The combination of this different materials result in original looks, where the accessories have an important protagonism.    Next to the Eighties, it could find denim jacket lined on the inside with lamp leather and  pushpins in bags, and shoes.   Long boots, leather bootie and moccasins coming back to set trends even in the most risky outfits. ...read more

The ultimate casual look - Reserved Street Fashion collection Autumn/Winter 2016

Dubai, UAE, November 26, 2016:   Autumnal face of Street Fashion line is an answer to any city dweller's needs. It's made for those wanting comfortable, effortless and easy-to-wear street style clothes, while remaining trendy and fairly individualistic. Reserved designer team offers a well balanced mix of the casual, the sporty and the elegant. Woman’s line gently turns from 1970's-inspired esthetics that has dominated the summer fashion looks, into updated cuts, refreshed color palette, and a whole new group of reinvented classics. Main character in this story is the normcore style, which became much more feminine and sexy. Think: fitted jeans shirts, skinny pants, tight dresses and mini skirts, simply anything that's simple, eye-catching, and figure-emphasiz ......read more

Legends & Diamonds are Forever - El Primero Chronomaster Lady

Dubai, UAE, November 26, 2016:   Since 1865, Zenith has loved women every bit as much as women love watches, and has thereby succeeded in enriching watchmaking with vibrant colour and feminine delicacy. From the first enamelled pocket watches to jewellery pendant watches and complicated wristwatches, its creations are an anthem to elegance and to the wat chmaking art. Zenith ladies’ watches extend an open invitation to enjoy excellence, as exemplified by the new El Primero Chronomaster Lady diamond-set rose gold model, available with a choic e of black or br own dial with baguett e diamonds. The inner beauty of a fascinating mechanism is matched by the aesthetic refinement of exceptional timepieces. Embodying the philosophy of absolute performance, the world’s most ......read more

IWC Schaffhausen hosts exclusive talk session with Nico Rosberg

Dubai, UAE, November 26, 2016:   IWC Schaffhausen hosted an intimate evening with brand ambassador and MERCEDES AMG PETRONAS Formula One™ Team driver Nico Rosberg, who was in town for the final race of the 2016 season. An exclusive talk between Nico Rosberg and IWC brand ambassador and GT driver HRH Prince Abdulaziz Turki Al Faisal session gave selected VIP guests the opportunity to find out more about Rosberg’s career and life as a racing driver. Nico Rosberg, son of Finnish Formula One legend Keke Rosberg, had petrol flowing through his veins from his childhood: he started his career in kart racing when he was just 6 years old and has been racing in Formula One since 2006. At an intimate evening event in Dubai, Rosberg shared insights into his professional and persona ......read more

Mango Man Collection Autumn/Winter 2017

This season is characterised by three key trends: modernised tailoring, military influences version 2.0 and urban garments with a casual air. The photographer Gregory Harris visits Harlem to capture the reality of its streets with Vinnie Woolston, George Barnett, Matthew Bell and David Agbodji. Concept and minimalist tailoring is the essence of the New Tailored style. Military Utility presents a more vintage style if military inspiration, featuring renewed basics such as the bomber jacket and the parka. A casual and minimalist style based on comfort defines Urban Leisure. A line with technical characteristics in fabrics such as nylon, where denim and casual-inspired garments take centre stage.  ...read more

#bershkatrend TOTAL BLACK for MAN!

Bershka´s menswear collection emphasizes on black as a total look for this season. Black as a color is not only iconic in the fashion world, but this winter will be one of the main shades in your daily outfit choices.  Combing basics like shirts with a sporty hoodie and jogging trousers, playing with new fittings such as the long fit, and layering.  ...read more

IWC Schaffhausen to launch first limited Portugieser Timepiece with Eastern Arabic Numerals

Dubai, UAE, November 22, 2016:   IWC Schaffhausen and its retail partner Ahmed Seddiqi & Sons have launched an exclusive limited-edition Portugieser Chronograph. The timepiece is the first watch ever to be manufactured by IWC with Eastern Arabic numerals and is limited to only 200 pieces. A part of the sales proceeds will go to Al Jalila Foundation, which focuses on improving lives through medical education and research in the UAE. The Portugieser Chronograph Edition “Seddiqi – Al Jalila Foundation Dubai” (Ref. 371489) is sold exclusively in the new IWC boutique at the Mall of the Emirates in Dubai. The midnight blue dial and brown alligator leather strap give it an elegant yet sporty look. The case back bears an engraving of Al Jalila Foundation, which is sup ......read more

KIKO MILANO celebrates the opening of its second store in UAE

Italian beauty brand KIKO MILANO opened doors to its 2nd store in the UAE on Friday 26th of October at the Mirdif City Centre in Dubai.  With over 830 stores in 15 countries and an online presence in 35 nations, KIKO MILANO offers a range of more than 1400 high-quality products, including make-up, beauty accessories and state-of-the-art skincare products.  Closely tied to the setting and traditions of Milan - a city with an international reputation for art, fashion and design - KIKO sees the major trends of the moment and makes them accessible to all women.  It has made an art of combining the quality and creativity rooted in its Italian DNA with global and international ideas and inspiration - the world becomes a “playground” to explore and in which to tes ......read more

Quelle heure est-il chez vous? A modern novel

" Quelle heure est-il chez vous? " is a novel that has a special significance. From its title, the book evokes the notion of one’s self, individual opinion and relativism. Throughout this book, which consists of 24 short stories symbolizing the 24 hours of the day, the author introduces the reader to 24 touching and endearing characters. Each character is more or less attached to Lebanon, where each experiences moments of happiness or sadness through situations that every one of us is likely to encounter someday. The book presents one main character, ELLE, a young girl who is much attached to Lebanon and its culture and who holds in her the main theme of this novel. The various encounters she has made during her short life of 27 years, whether fictitious or real, (concer ......read more

“Once Upon A Star” Celebrating the Holidays with a Piaget Tale of Gold and Diamonds

Dubai, UAE, November 21, 2016:   Filled with joy, hope and wonder, the holiday season is a time when loved ones come together to share unforgettable moments and exchange heartfelt gifts. It is also a time of year when stories from past times are shared; the same radiant tales that continue to inspire and fascinate us today. One of those treasured tales is the story of a young boy who, inspired by a shining star, brought radiance into the world through the beauty of gold and diamonds. It was on a cold winter’s night in the small mountain village of La Côte-aux-Fées, in Switzerland that the boy saw a bright golden star flash across the sky and fall into the snowy woods. He set out into the darkness to find that shining star, and placed it safely in his pocket. Suddenly filled w ......read more

Salsa: The Denim Effect Expert

Dubai, UAE, November 20, 2016:   Salsa, the Portuguese denim brand which has specialized in creating perfect fits for all kinds of bodies for over 20 years is still focused on the pursuit of perfect wearability. In order to reaffirm its extensive knowledge and experience in creating technical and innovative women's jeans, the brand has created the sensual campaign “THE DENIM EFFECT EXPERT”. The photo shoot was done through the lens of Frederico Martins, and included the international models Michelle Zwaal, Kim Feenstra, and Annika-Marie Leick. The campaign "THE DENIM EFFECT EXPERT" has three stars: Push-Up, Push-In and Diva by Salsa. Each of these Salsa best-selling fits is shown off by three women who flaunt their main features openly and very sensually. ......read more

Zara Home Celebrates Christmas 2016

The most awaited festive season of the year is here as Zara Home reveals its 2016 Christmas collection. On Christmas unequaled joy is expected especially when it comes to home décor. This season’s collection is made up of Golden, Silver, White and Red themes, all created with great attention to detail aiming to please all tastes. ...read more

Press Play to Party by Bershka

Press Play to Party is Bershka’s new Christmas collection for Man & Woman showcasing the coolest looks of the season You don’t need an excuse to organise a party in the company of your favourite people. Press Play to Party sets off party season, our favourite time of year.  Now’s the time to go for an outfit that brings together the best looks of the year. Bershka’s Christmas collection radiates bold sophistication with a retro street vibe; where colour, shapes and materials take the starring roles. Pieces are designed to dress up and show yourself off in high-shine, velvet and sequins. We’re back to focusing on the most important trends in fashion and music from the eighties and nineties. For her:  Most of the collection is inf ......read more

Vacheron Constantin Métiers d'Art Gyr - A tribute to a proud heritage and a bright future

Dubai, UAE, November 19, 2016:   Vacheron Constantin is pursuing its dialogue with collectors and passionate devotees of Haute Horlogerie by enriching its Métiers d’Art collection with an homage to the Middle East cultural heritage. Showcasing a handcrafted falcon, a proud symbol of the region, this limited edition pays tribute to the glorious heritage of the Gulf area while celebrating its bright future and will be solely available in Vacheron Constantin boutiques in the GCC. Bearing the Hallmark of Geneva, this innovative creation, realized in ten models only, combines the technical excellence of Caliber 2460 G4 with the beauty of artistic crafts. Rich heritage and traditions need to be preserved for future generations. Some of the distinct features of the Arab and Isla ......read more

L'Oréal Named the Most Attractive Employer in the FMCG Sector in UAE and KSA

Dubai, UAE, November 16, 2016 – L’Oréal has been voted as the most attractive employer for business students amongst Fast Moving Consumer Goods (FMCG) companies, in the UAE and KSA. Over 12,600 students, of different majors, from 43 universities participated in Universum’s “Most Attractive Employers Ranking” survey.  The survey offered comprehensive insights into students’ views on their future careers, prospect employers, in addition to what they consider as the most important factors in their employment decision. Amongst Business students, L’Oréal ranked as 8th most attractive employer across all sectors, up from number 9 in 2015. Whereas in KSA, Business students ranked L’Oréal as 8th most attractive employer, up from 11 in 2015.&n ......read more

Oysho Gymwear AW16 “Digital Future”

Oysho presents “Digital Future”, its new fitness collection inspired by a technological, futuristic aesthetic. A futuristic essence blends with the ath–luxury trend for a fitness collection that features Premium details. Dubai, UAE, November 16, 2016:   The collection is inspired by a modern and demanding female athlete, who is full of energy and running towards the future to reach all of her goals.  All-over prints, colour blocking and silver and reflective details are the highlights of outfits based on primary colours such as black, grey and white.  Optical illusions in fabrics are mixed with subtle shine in garments such as shorts, T-shirts and leggings, which are fitted to the body, creating an aesthetic of futuristic performance.  In ......read more

Joe's Crab Shack Opens its First Restaurant in Abu Dhabi

Dubai, UAE, November 16, 2016:   After making its international debut with an outlet in Dubai, Joe’s Crab Shack now enters the Emirate of Abu Dhabi with its newest branch in the UAE. Joe’s Crab Shack officially opened its doors on the 6th of November at the city’s popular shopping destination, Marina Mall. The American casual dining restaurant finds its franchisee partner in the Saleh Bin Lahej Group (SBLG) - Hospitality Division that aims to connect with a diverse range of consumers across a broad spectrum of cuisine offerings. With its latest branch in Abu Dhabi, Joe’s Crab Shack counts amongst its goals continually striving as much as possible to be the best in “Service, Quality & Value,” and to lead the American and Seafood market in the UAE ......read more

Three essential steps to reverse the effects of ‘urban hair'. Introducing the brand new renovation, Spécifique from Kéra ...

Dubai, UAE, November 15, 2016:  Kérastase has established its reputation as an expert in luxury scalp care since 1964. Over the years, the brand has grown in its passion and expertise. Spécifique was first launched in 1986, and with today’s reinvention of Spécifique 30 years later, Kérastase’s scalp science has crossed new frontiers.  The renovated new range of Spécifique, with its new Personalized At-Home Rituals and Revolutionary In-Salon protocol offers powerful cures for different scalp problems. It combines the best anti-pollution cleansing with a new science in the care of the scalp. Because Kérastase believes that beautiful hair begins with the scalp, it must be looked after just as we look after our skin. Targeted at air-born pollution and at water impur ......read more

Heritage Cronometro TIPO CP-2, Tribute to a Legendary Watch

Dubai, UAE, November 15, 2016:   In recent years, the 2,500 units produced by Zenith in the 1960s for the Italian armed forces have been fetching sky-high prices on the vintage market. The iconic TIPO CP-2 is one of the historical treasures of the Manufacture in Le Locle. To celebrate this legendary timepiece, Zenith is launching a modern version entirely in tune with the spirit and design of the original:  introducing the Heritage Cronometro TIPO CP-2, the latest addition to the Heritage collection.  The history of the Manufacture Zenith harbours priceless treasures composed of fabled models that have shaped the history of watchmaking. From the early 1960s onwards, the Italian military chose Zenith to equip the pilots of its Navy and Air Force. The Rome-based distributor ......read more

Rolf-Göran Bengtsson a remporté le Longines Global Champions Tour 2016 après une finale pleine de suspense à Doha

Doha (Qatar) / Saint-Imier (Suisse), Novembre 10, 2016 – Doha a accueilli la dernière manche du Longines Global Champions Tour 2016 ce week-end. Rolf-Göran Bengtsson a remporté la compétition clé de l’événement, le Longines Global Champions Tour Grand Prix de Doha et a également été déclaré vainqueur du Longines Global Champions Tour 2016. Longines est fière d’être le Partenaire Titre, le Chronométreur Officiel et la Montre Officielle de la série qui compte 15 étapes dans 15 villes différentes. Rolf-Göran Bengtsson a signé une double victoire ce week-end au Qatar. Il a remporté le Longines Global Champions Tour Grand Prix de Doha, suivi de Daniel Deusser et de Meredith Michaels-Beerbaum, et a également été couronné gagnant du Longines Global Champions Tour 20 ......read more

The Longines Avigation Watch Type A-7 1935 – An homage to the pioneers of aviation

Dubai, UAE, November 5, 2016:   Building on the long tradition which has shaped the Swiss watchmaker, Longines has once again taken inspiration from its multifaceted history to enrich its Heritage collection. The Longines Avigation Watch Type A-7 1935 illustrates the brand’s historic ties with the world of aviation. This exceptional chronograph, with an elegant vintage style, combines the performance and precision necessary to this field. Its honey-coloured accents and angled dial, which allow pilots to read the indices without having to release the plane’s control yoke, will appeal to lovers of the brand while illustrating Longines’ watchmaking expertise.  In honour of the accomplishments of aviation’s pioneers, Longines has drawn inspiration from its ......read more

Three Gulf Directors compete for IWC Filmmaker Award

Dubai, UAE, November 3, 2016:   The Dubai International Film Festival (DIFF) and Swiss luxury watch manufacturer IWC Schaffhausen are proud to announce the three nominees for the IWC Filmmaker Award. The winner will receive USD 100,000 to support them in bringing their ideas to fruition on the big screen and will be announced at the IWC gala event at the 13th DIFF. The nominees for the fifth IWC Filmmaker Award are Arabic director Nujoom Alghanem with “Salem”, Qatari director Hafiz Ali Ali with “The Search for the Star Pearl” and Emirati filmmaker Abdullah Hassan Ahmed with “Sunrise”. Each nominee will present their project at the DIFF. An acclaimed jury of industry experts will then determine the potential of each film project and select the win ......read more

Piaget Collaborates with Regional Designers to Launch the Limelight Gala Milanese collection in Dubai

Dubai, UAE, November 2, 2016:   Creativity and audacity are part of PIAGET’s DNA and these qualities were recently celebrated at the unique launch of the Limelight Gala Milanese collection in Dubai. The prominent watchmaker and jeweler collaborated with four talented fashion designers from the region to launch the collection in a memorable setting. The designers who joined hands with Piaget for the launch were Asma and Ameena Khaled Saif (AKS), Manaal al Hammadi and Asma Al Matrooshi for Epiphany.  The idea was centered on two mains pieces from the Piaget collection. The classic Gala Milanese was interpreted by the designers as everyday ready-to-wear while the Tradition watch with its décor palace finishes was illustrated as Haute Couture. Each designer developed two exc ......read more

INTIMISSIMI WINTER SOFT CASUAL – Man, I Feel Like a Woman!

A bold look, a firm tone, with gentlemanly elegance and dandy-chic irony. Intimissimi’s creative nod to men’s fashion creates a new take on a sensual, irresistibly feminine allure. An unabashedly casual, carefree look redefines boyish charm in embroidered lingerie that’s made to flaunt, show-off and pair with oversize, sporty-chic outfits. Pronounced elegance is revealed in black & white combos, accentuated with contrasting powdery shades of grey, beige and almond. Blue and neutral tones lend a touch of glamour to irresistible, gallant lingerie. ...read more

Zenith El Primero Skeleton: Tribute to the Rolling Stones

Lighting Up Wrists With a Rock Star Attitude Dubai, UAE, October 26, 2016:  Since 2014, Zenith has been  accompanying  the living legends of rock – The Rolling Stones – on the international scene. In honour of the famous British band, the brand with the guiding star presents an equally legendary special series which embodies their signature rock’n’roll style. Black ceramic,  an openworked dial, a fast-paced El Primero  ‘engine’  and design  nods to the global rockers are the keynotes of these 250 fiery-spirited chronographs! The  new  Zenith  chronograph is  a  wristworn legend   dedicated to  the  Rolling Stones that  leaves  no doubt  as to its kinship   ......read more

TOMORROW IS NOW by BERSHKA

The boldest young people are huge fans of the outdoors and the main stars in the new Bershka collection.  Dubai, UAE, October 26, 2016:  The new Autumn-Winter collection introduces key pieces inspired by the latest trends. Outer layers, reworked patterns, loose-fit pieces and new ergonomic materials are the biggest selling point for this collection, designed for the most active young people. For her: Goth style is still on the up, with velveteen, metallic, tulle and lace as starring fabrics. The romantic collection will take charge of representing nostalgic autumn months.  This trend will take on details like frilly sleeves and necklines, patterns accompanied by kick-flared jeans and floral jacket prints and t-shirts.  For the coldest winter days, we’ve ......read more

Promod Denim Fashion Alert! A collection of 7 Must-Have jeans designed by Promod

Gaspard, Émile, Oscar, Félix, Marius, Clément, and Lucien... Each and every woman now has her own French lover! Whether you like them Skinny, Slim, Straight or Boyfriend... Promod Boutique Française’s denim collection is just about to include 7 indispensable designs. 7 cuts of perfectly fitted known-by-name jeans. The mere essence of French-style chic denim. Gaspard, Emile, Félix, Marius, Clément, Oscar and Lucien match the requirements of each woman, each style, each morphology... Each and everyone can be on a first-name basis with her favorite model(s) and spot them out season after season or collect them in various bleach tones. AN EXTENSIVE RANGE OF FITS The ideal pair of jeans, the one that magnifies your femininity, that flatters your curves, that gives you th ......read more

Massimo Dutti Presents Autumn Winter Collection 2016/17

Dubai, UAE, October 20, 2016:  Massimo Dutti new campaign is made by the great view of Mario Testino, who once more does a marevelleuos interpretation of the Massimo Dutti AW’16 collection, in this occasion with the international tops Sean O’Pry, Julia Hafstrom, Ine Neefs and Steve Chevrin. WOMEN’S COLLECTION This autumn the identity of the Dutti woman is, if possible, even more feminine and extremely elegant at all times. As of the very beginning of the season, in which touches of colour from a subtle palette of pinks or fresh cornflower blue are still with us, we encounter garments with delicate shapes until we are immersed full on in the season, when the combination of classic pieces with basic sports garments come into play, along with a palette of autumn c ......read more

Calzedonia New Fitness line and brand new #hashtag #CLZFITNESS

Dubai, UAE, October 17, 2016 New Fitness line and brand new #hashtag especially for Calzedonia's latest Autumn/Winter fitwear collection! All the leggings feature flat seams, breathable fabrics and LYCRA SPORT fibre technology to deliver maximum comfort during sports activities. In particular, the range will focus on technical performance, already tested by the brand on other products from well-established lines in the collections, such as tights and denim leggings. In fact, push-up, total shaper and control tops also feature strongly in the fitness line, to support and shape glutes, stomach and the whole silhouette. Essential to the collection are the latest Seamless leggings which offer maximum freedom of movement. Made of a hi-tech fibre, they have a special, soft to the ......read more

Zenith & Land Rover two legends celebrate an iconic year: 1969

Dubai, UAE, October 12, 2016:   Explosive, creative and entirely natural: such is the long-term partnership commitment undertaken between Zenith and Land Rover. Two names, two legends with entwined destinies. In 1969, Zenith unveiled its fabled El Primero chronograph. That same year, British car manufacturer Land Rover introduces the prototype of the very first luxury off-road vehicle: the iconic Range Rover, which hit the markets in 1970. Fired by the same pioneering spirit and the same ability to explore new horizons, these two original creations achieved legendary status. Half a century later, their inventors are entering into an exceptional long-term partnership inaugurated by an El Primero Range Rover Special Edition.   Yesterday’s trailblazers, today’s a ......read more

Be Yourself by Bershka

The new Bershka campaign represents a bold attitude for young people breaking the fashion rulebook Dubai, UAE, September 28, 2016:   Bershka knows how to distill the essence of young people, with a curious, edgy and formidable spirit, into a look-book that brings together the boldest trends of the last three decades. Past, present and future converge in a fashion going beyond established ideas and presenting clear musical influences. For her: Continuing unisex, sporty and futuristic trends in comfy, geometric prints, towelling is the star fabric of the season. In every shape and for every occasion, sweaters are a key piece to create outfits this Autumn/Winter. Whether as a track jacket, cropped hoodie or sweatshirt dress, each towelling piece represents a key look of the ......read more

The Vacheron Constantin Overseas Tour moves on, highlighting six new locations through the eyes of Steve McCurry

Dubai, UAE, September 27, 2016:  Vacheron Constantin unveils the second part of the Overseas Tour, visually chronicled by a legendary photographer: Steve McCurry. Six new places sharing a certain rarity and an unusual dimension, while reflecting the human ability to imagine, create and transform. The result is an array of images providing an opportunity to adopt a different perspective on the world, enriched by values shared with the watchmaking Maison. Paris Astronomical Observatory: time for conquest The Paris Astronomical Observatory is the oldest in the world still in operation. Built in 1667, this centre of knowledge that witnessed the birth of new sciences such as geodesy and meteorology remains firmly closed to the public. Set in a lush green environment at the heart of Par ......read more

IWC Schaffhausen Welcomes Actress Hend Sabri as Brand Ambassador for the Middle East

Dubai, UAE, September 26, 2016:  IWC Schaffhausen officially announces Hend Sabri as a new brand ambassador for the Middle East. During her career, which already spans more than two decades, the Tunisian actress has made a substantial contribution to the development of Arab cinema. IWC Schaffhausen expresses its passion for cinema as a partner of hand-picked film festivals, but also through collaborations with a select group of influential actors and actresses. Today, the Swiss luxury watch manufacturer officially announces Hend Sabri as a brand ambassador for the Middle East. The Tunisian actress is known in the region for the various roles she has portrayed in film and on television. Recently, she starred as Ola in the Arab television comed ......read more

Five Swiss Film Projects Nominated for the Second “Filmmaker Award”

Dubai, UAE, September 21, 2016:   The Association for the Promotion of Film in Switzerland (Verein zur Filmförderung in der Schweiz) has nominated five Swiss film projects for the “Filmmaker Award”. The prize of CHF 100,000 in production funding is aimed at supporting local filmmaking in Switzerland and is now being awarded for the second year running. The award will be presented at the IWC gala dinner on 24 September 2016 as part of the Zurich Film Festival. “The Swiss film scene boasts a remarkable degree of creativity and a wealth of ideas that really make it stand out. But sadly, it is difficult for many projects to reach completion due to the lack of sufficient film funding available,” says Georges Kern, CEO of IWC Schaffhausen. This shortcomingis ......read more

Zara Home Pure White Collection for Fall Winter 2016

Dubai, UAE, September 17, 2016:   Dawn in Paris: the city of light awakens on white walls, wood floors and voluminous ceilings. The light filters in through the windows creating brilliant reflections on the white surfaces. Glacial white, this season's inspiration, washes over rooms, transforming different areas into attractive spaces for peace and relaxation. This inspiration can be found across the entire Zara Home Pure White Collection for fall/winter, divided into three blocks with a single base: white on white, white with silver, and white with gold. ...read more

Tezenis Rita Ora Capsule Collection

Dubai, UAE, September 17, 2016:  The countdown has now started for the first celebrity signature capsule collection for Calzedonia Group brands! Sexy, on-trend, evoking exclusive DJ sets and cool nights! #ritaoraXtezenis – IN STORES from 1 November 2016 6 iconic, totally black pieces. “I immediately loved the Tezenis team’s energy, their emphasis on fashion trends, the free spirited creations, and the young people I worked with, plus the unmistakable Italian style. I first teamed up with Tezenis for this project because it is the perfect culmination of my relationship with the brand.” Rita is therefore not just brand ambassador but has also personally designed the “Made with Love” lingerie by Rita Ora. ...read more

Bershka Stationery Collection

Dubai, UAE, September 15, 2016:  Bershka launches its first stationary collection in time for back to school. Because starting school again is always a good reason to get new materials, Bershka has come-up with an original stationery collection with a wide range of uses.  The collection is made up of a different articles such as notebooks, highlighters in all sizes, agendas, markers, erasers…etc.  The designs were crafted in the same way a fashion garment would be, following the trends of the moment and adding Bershka’s personal, distinctive touch. Inspiration comes from different trends; starting with Japanese and Korean drawings, and finishing off with a retro 90’s touch - this season’s must-have.  ...read more

El Primero 36'000 VPH An Open-Hearted Sports Model

Dubai, UAE, September 10, 2016:   A legendary engine with inimitable tri-color counters, the new Zenith chronograph reveals the inner workings of a worldwide success named “El Primero”. Framed by an imposing steel case, the skeleton dial provides a stunning view of a peerless sports mechanism. Icon in sight! Inspired by a vintage Lightweight limited series much coveted by connoisseurs, the new El Primero 36’000 VpH fully lives up to its predecessor’s enviable reputation. Its openworked dial with the three iconic counters is enlivened by red accents as this eminently virile chronograph boldly flaunts its impressive horological credentials, beating at an impressive 5 Hz frequency. WOW FACTOR 45 mm of steel and sapphire form ......read more

20 SEPTEMBER: TEZENIS FASHION SHOW Capsule Collection Preview #RITAORAXTEZENIS

Dubai, UAE, September 7, 2016:  On 20 September 2016, the Calzedonia Group’s new auditorium will transform into the stage for the Tezenis Show.   The runway will transform into a performance and an evening of absolute firsts.   It’s the first time that Tezenis has created a capsule collection with a celebrity, #ritaoraXtezenis, available in stores 1 November.   It’s also the first time that an Italian company will have a Snapchat lens dedicated to its brand and event, an experiential integration with today’s coolest social media platform.   A unique evening, with the vibe of a concert, the audience will be jumping with excitement as press and influencers watch the show from VIP seating.   A visual show of colour blocks, LED ......read more

Zara Home Launches E-Commerce in Dubai

INTRODUCING WWW.ZARAHOME.COM Zara Home, the fashionable home brand, a subsidiary of the INDITEX Group, is making its Dubai E-Commerce debut on September 7th at WWW.ZARAHOME.COM  . The product range at Dubai online store will feature home textiles: Bed, bath and table lines, in addition to select furniture, tableware, cutlery and decorative accessories, including loungewear and gift items.  Zara Home opened its first store in United Arab Emirates on 2005 and offers the latest trends in interior decoration. A diverse and international team of designers, with a unique vision, has made Zara Home the brand that transforms interiors into warm and fashionable spaces. Dubai clients will find on the online shop all the range of products of the different seasonal collections introduc ......read more

Punt Roma Autmn Winter Collection 2016

Dubai, UAE, September 5, 2016:   The new Autumn-Winter Punt Roma's Collection presents the Black & White colours as protagonists of this season. We will find them in different fabrics and combinations with other suprising colours and prints. Light fabrics like the bielastic combined  with decorative and sophisticated prints are created to enhance the feminine silhouette. Denim surprises us with beads, sequins, crochet  and  lace, offering  a multitude  of expressions. t-or this season we present a great variety ot jeans, trom the Jeans Rose classical style to the Indigo Jeans in deep blue. A novelty for this season are also warm garments of suede combined with fringes, laces and strips of ecoleather without missing the layers as the ......read more

Fashion Forward Dubai welcomes Baume & Mercier as a Celebratory Sponsor

Exclusive collaboration with three of the region’s top stylists and FFWD designers to reveal new women’s time piece Dubai, UAE, August 31, 2016:  Fashion Forward Dubai (FFWD), the definitive regional fashion platform, has welcomed Baume & Mercier as a celebratory sponsor of Season Eight. During the four day, bi-annual event from October 20th – 23rd 2016, Baume & Mercier will host a series of activations at the bespoke location, Hai 3 at Dubai Design District (d3).  As part of the luxury watch brand’s collaboration with FFWD, Baume & Mercier will partner with three of the region’s top fashion stylists tasked to create a photoshoot featuring FFWD apparel designers and inspired by Petite Promesse, a new women’s collection to be o ......read more

Massimo Dutti Presents ADHA COLLECTION

Massimo Dutti and the Inditex Group Massimo Dutti was created in 1985 in Spain, and was originally limited to menswear. In 1995, it launched its first womenswear collection, with a variety of timeless styles from casual to sophisticated. Today, it has a commercial presence in 69 countries between Europe, America and Asia with over 700 stores. The chain belongs to the Inditex Group, one of the largest fashion retailers in the world with over 6,249 stores in 86 countries on five continents. In addition to Massimo Dutti, Inditex owns seven other fashion chains: Zara, Pull&Bear, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe.   ...read more

This Eid Al Adha Baume & Mercier Presents Ideal Gifts of Time for the Perfect Moments in Life

Dubai, UAE, August 31, 2016:  Festive season is filled with warmth, togetherness and special moments; a time that Baume & Mercier dedicates itself to further enriching by being your perfect partner. This Eid Al Adha, Baume & Mercier offers a striking set of timepieces that make for great gifts for loved ones; Classima 10274 for Men and the Promesse 10252 for women.  Classima 10274 The Classima collection, composed of watches in steel, 18K red gold or made of red gold capped steel on the two-tone models, fitted with alligator straps or steel or two-tone bracelets, is driven by mechanical self-winding movements, mostly visible through the sapphire crystal case back, or by Swiss-made quartz movements. This timepiece is a round 40 mm, self-winding watch for men that ......read more

Launches New Campaign With Lexi Boling & Roos Abels

New York, the location for the first of this season’s 4 print campaigns The brand is maintaining its commitment to social networks by unveiling part of its campaign on Snapchat Dubai, UAE, August 30, 2016:  MANGO is continuing with its strategy of launching a new print campaign every month in order to reveal the latest trends. The first of the 4 campaigns for AW16, to be launched globally at the end of August, features Roos Abels and Lexi Boling on the streets of New York.   MANGO is committed to continuing to innovate via digital platforms, and this campaign has gone further by putting social networks at its heart. Part of the campaign has already been revealed on the brand’s Snapchat (mango) and Instagram (@mango) platforms with a live broadcast of previously ......read more

MANGO Accessories to make your Automn Wardrobe Work

Dubai, UAE, August 24, 2016:  MANGO ACCESSORIES TO MAKE YOUR AUTOMN WARDROBE WORK  Long earrings, fur sandals and medium-heel ankle boots are just some of the key offerings in the MANGO autumn collection  ...read more

Bershka DENIM WOMAN - Key in the new AW16 collection

Dubai, UAE, August 24, 2016:   Denim trends make a strong comeback for Bershka’s new AW16 collection, broadening the range of fittings in pants, and reinterpreting classic pieces such as jackets and coats with a clear 90’s inspiration.  Washes increase in diversity while irregular finishes, fringes and vintage aspects are recovered.  Apart from the already common slim, skinny y super skinny , new fittings have been added to the collection:  Straight leg vintage: high-waist, straight leg, 90’s unisex fit.  Kick flare: medium-waist, cropped and slightly flared.  Wide leg: medium-waist, slightly widened starting at the hip, flared and ankle-length.  Mom fit: high-waist, straight leg, narrow at the bottom, feminin ......read more

Baume & Mercier Classima - Back to School

My name is John. I am 18 and today is a special day : I am entering University. For once in my life I will be able to study and do what I love: Arts and fashion design. My Mum wanted to join me to share this moment.  As always, my father was busy and could not make it. As I was saying bye to my Mum at the corner of the street, he suddenly popped-up and walked fast to me: “No worries John, I won’t be long. I just wanted to offer that to you. You must know that I am very proud of you: following your dreams is simply the best thing you shall do in your life. So go ahead sonny and be ready to run the extra-mile”, and he left, as quickly as he arrived. I opened the box and discovered a watch, I mean a real one! A Classima by Baume & Mercier, the top Swiss brand! That& ......read more

Bershka: KEY LOOKS AW16 Woman & Man

Bershka present the most important looks for next winter season Dubai, UAE, August 20, 2016:  The women’s collection focuses on micro-trends that mark the winter season with red, khaki nudes and dusty tones at the forefront alongside black and white.  The collection is inspired in the late 80’s, 90’s and 2000’s The GRUNGE trend re-appears, inspired by the same musical style that revolutionized the world of music and fashion. Lettering and logos return as part of the GOTHIC trend where black is the obvious choice of colour. Oversized sweatshirt dresses are styled with high boots and graphic messages feature on all types of garments setting the tone for the collection  The ROMANTIC look is re-invented without leaving dresses, jumpe ......read more

Promod Must Have-Denim Jeans

DENIM FASHION ALERT! A collection of 7 Must-Have jeans designed by Promod Gaspard, Émile, Oscar, Félix, Marius, Clément, and Lucien... Each and every woman now has her own French lover! Dubai, UAE, August 20, 2016:  Whether you like them Skinny, Slim, Straight or Boyfriend... Promod Boutique Française’s denim collection is just about to include 7 indispensable designs. 7 cuts of perfectly fitted known-by-name jeans. The mere essence of French-style chic denim. Gaspard, Emile, Félix, Marius, Clément, Oscar and Lucien match the requirements of each woman, each style, each morphology... Each and everyone can be on a first-name basis with her favorite model(s) and spot them out season after season or collect them in various bleach tones. AN EXTENSIVE RANGE OF FITS ......read more

Bershka: DENIM MAN Autumn-Winter16

The essential for the new AW16 collection Dubai, UAE, August 20, 2016:  Denim trends make a strong comeback for Bershka’s new AW16 collection, broadening the range of fittings in pants, and reinterpreting classic pieces such as jackets and shirts.  In washes, the varieties range from a vintage navy blue, overdyed tones, greys and blacks.   Apart from the already common slim, skinny y super skinny , new fittings have been added to the collection:  Vintage straight fit: Inspired by the vintage trend. Straight leg, longer rise and slightly cropped length Longer lenght slim-fit: Slim fit with tapered lower leg. There is added length to create gathering effect at bottom Grunge rips and patches along, contrasting threads, premium finishes and ......read more

Zara Home Still Life Fall-Winter 16

About Zara Home Zara Home is a company belonging to the Spanish Inditex group dedicated to the manufacturing of home textiles. It was created in 2003. It has around 408 stores in 44 countries. The company focuses on retailing various housewares. The headquarters of Zara Home is located in A Coruña, Spain.   ...read more

Reserved Autumn-Winter16 Modern Man

Quality in service of style Reserved Modern Line Man AW 2016 Dubai, UAE, August 18, 2016:  The boundary dividing casual wear and formal dress is blurring. This kind of combining functionality with precious fabrics and good design has become a trademark of Modern Line. It's been created for easy matching the garments to effortlessly create a perfect set of clothes. No matter what products will you chose for the outfit, you'll get a complete, harmonious, and stylish look. There are two main silhouettes among the collection: modern slim fit, and more classic regular fit. The color palette of the line is simple, based on white, blue, navy and black.  Those color are though far from trivial, thanks to versatile textures of the fabrics: from twill to jacquard. One o ......read more

Uterque Collection Fall/Winter16 Ready To Wear

About Uterqüe Uterqüe was set up in 2008 with a clear aim: to restore accessories to their rightful place in women's wardrobes. It is a Latin word that means "one thing and the other"or "both", and which nicely sums up the philosophy that accessories are the perfect complement to a well-rounded look. Since it was created, the company has evolved to include a carefully selected Ready To Wear collection in which quality materials and attention to detail are of the utmost importance. Limited-production collections, and a manufacturing process that is controlled from start to finish, result in garments that are made to stand the test of time and are destined to become must-have items for any woman who values quality above all else. We are firmly committed to ......read more

BERSHKA LOOK BOOK Autumn Winter 16

London and the 90’s are back: Inspiration for the transition in to AW16 Dubai, UAE, August 13, 2016:  Bershka launches its first look book from the AW16 season inspired by the 90’s, where retro style is mixed with sport influences, bringing a unique look full of attitude.  The WOMAN collection combines the latest trends, metallic effect garments, the masculine shirt and hoodies as key items.  The new look "length fit", where long garments are disproportionate and silhouettes are more oversize than ever. Denim will be an important garment throughout the season with embroidered details and patches on pants and jackets in a very "DIY" style. The MAN collection combines tracksuit jackets with grey oversize sweatshirts, to give a r ......read more

A Special Year for Piaget and Polo at the Fifth Annual Piaget Hamptons Cup

Dubai, UAE, August 13, 2016:  For the fifth year in a row, Piaget celebrated the thrilling sport of polo at the Equuleus Polo Club where the 2016 Piaget Hamptons Cup took place on Sunday. Polo patrons and event co-chairs Joe and Diana DiMenna along with polo superstar, Nacho Figueras, hosted an exhibition match alongside the Maison to benefit Robin Hood, New York City’s largest poverty-fighting organization. President of Piaget North America, Thomas Bouillonnec, was joined by Piaget ambassador and “Game Changer” actor Michael B. Jordan, and prominent social media figures Marcel Floruss, of One Dapper Street, Brian Sacawa, founder of He Spoke Style, Jenny Bernheim, revered fashion and lifestyle blogger of Margo & Me and her  ......read more

Longines Symphonette: Add an elegant touch of sparkle and shine to Eid Al Adha

It is the festive season of giving and Longines presents the ideal collection with which to mark the joyous occasion of Eid Al Adha. Epitomizing grace, Longines is launching a new collection designed as a contemporary interpretation of the elegance so dear to the Swiss watch brand: Longines Symphonette. The unique oval shape of the cases, the sophisticated mesh of the bracelets and the refined dials of the different variations are like notes that come together in an impeccably controlled arrangement. The Longines Symphonette is the perfect adornment for women whose life is conceived as an eternal performance.  Since its inception, Longines has been attuned to the desires of its female customers. In line with its rich watchmaking history that has produced many legendary models worn ......read more

Baume & Mercier Celebrates Classical Music for the 29th Edition of the “un Violon Sur Le Sable” Festival

For the sixth year running, the Baume & Mercier watchmaking Maison is rewarding talented artists by presenting them with watches at the famous classical music festival held in Royan Un Violon sur le Sable. Dubai, UAE, August 9, 2016:  “Baume & Mercier has always celebrated life’s unforgettable moments. Virtuosity, conviviality and authenticity are the key values our Maison shares with the prestigious Un Violon sur le Sable festival. Baume & Mercier is delighted to once again be joining passionate devotees of classical music in experiencing these emotion-filled moments and celebrating outstanding talents.” On July 23rd, Alain Zimmermann had the pleasure of presenting two Petite Promesse (Model 10288) watches to a pair of outstanding artists: The p ......read more

CALZEDONIA Fall/Winter Fitness Special

#CLZFITNESS Dubai, UAE, August 9, 2016:  New Fitness line and brand new #hashtag especially for Calzedonia's latest Autumn/Winter fitwear collection! All the leggings feature flat seams, breathable fabrics and LYCRA SPORT fibre technology to deliver maximum comfort during sports activities. In particular, the range will focus on technical performance, already tested by the brand on other products from well-established lines in the collections, such as tights and denim leggings. In fact, push-up, total shaper and control tops also feature strongly in the fitness line, to support and shape glutes, stomach and the whole silhouette. Essential to the collection are the latest Seamless leggings which offer maximum freedom of movement. Made of a hi-tech fibre, they have a spe ......read more

Inimitability Shines Bright in the Pilot's Watch Double Chronograph Edition“ Le Petit Prince”

Dubai, UAE, August 9, 2016:  There may be a million stars in the sky yet each one is distinctive in its own way as quoted in the classic tale Le Petit Prince, ‘People have stars, but they aren’t the same.’ Representing these wise words through charming timepieces is IWC Schaffhausen’s Pilot’s Watch Double Chronograph Edition“ Le Petit Prince” (Ref. IW371807). A true star of the collection, this timepiece signifies the individuality of an IWC creation and acknowledges the meticulousness and spirit that goes into the making of each and every unique IWC watch. It is indeed a timepiece that shines like no other. Pilot’s Watch Double Chronograph Edition“ Le Petit Prince” (Ref. IW371807) IWC Schaffhausen has taken the journe ......read more

Sonia Rykiel Draws Paris for Lancôme

Lancôme Fall Makeup Collection 2016 LANCÔME LOVES… After dreaming up limited editions with fashion designers Alber Elbaz, Anthony Vaccarello, Jason Wu and Proenza Schouler, Lancôme has surprised once more with an emphatically trendy collection. Style, boldness and innovation... Introducing the key words of this limited-edition collection which, like previous offerings, is the perfect expression of the Lancôme philosophy: beauty carried by an innate sense of chic, an exaggerated love for colour, a real joie de vivre... And an unmistakeable French touch – naturally. This spirit resonates with that of another French fashion house which, like Lancôme, has symbolised the freedom of French women since ......read more

Maison Lancôme Haute Parfumerie

PARISIAN HIGH PERFUMERY  since 1935 Grand Cru Fragrances Lancôme, born from High Perfumery Dubai, UAE, August 4, 2016:  Driven by a vision, Armand Petitjean founded the Lancôme House in 1935. His dream was to offer women all over the world the excellence of a luxury cosmetics house “à la française”, excellence made possible by uniting exceptional talents from very different fields. As his first initiative, this genius perfumer created five fragrances that rewrote the rules of olfaction. Tendres Nuits, Kypre, Tropiques, Bocages and Conquête were unveiled at the Brussels World’s Fair, where they all won awards.  A fervent ambassador of the art of living – and creating – “à la française”, he was inspired by all forms of ple ......read more

Swarovski Reaches for the Stars With Space-Inspired FW16/17 Collection “Crystal Galaxy”

Dubai, UAE, August 2, 2016:  Through art, architecture, design and movies, the theme of space and galaxy has inspired artists of all times. Fine observer of these scenes, Creative Director Nathalie Colin was naturally inspired by this stellar influence, and chose to explore it in the Fall Winter 16/17 “CRYSTAL GALAXY” collection. From constellations of stars to planets in orbit, from the colors of the cosmic night to shapes of sparkling icicles, Nathalie captured a kaleidoscope of elements she translated into fashionable pieces featuring modernity, brilliance and remarkable craftsmanship. “CRYSTAL GALAXY” is the perfect theme to play with light and shadow and to create some pieces exuding this mysterious appeal of the galaxy, either in a figurative or in a m ......read more

Ulysse Nardin Lady Marine Chronometer Paris In-house Precision with Fresh Design.

Dubai, UAE, August 2, 2016:  She's smart. She's beautiful. She's successful. The new Ulysse nardin Lady Marine Chronometer brings together the groundbreaking power of the UN-118 caliber and modern refinement for a performance timepiece that allures. An authentic marine instrument, the watch possesses the self-winding, in-house movement known for its silicium technology and incorporating the date corrector, allowing forwards and backwards adjustments. A revolutionary caliber affirming the independence of the manufacturer, the well-known UN-118 was introduced to the ladies collection in 2015 with the Marine Chronometer Manufacture; its success carries on today in the Lady Marine Chronometer. Embodying a classic, understated elegance with a sporty essence, the time ......read more

Bershka: Preview AW16

Bershka launches its AW16 cruise collection inspired in the late 80’s, 90’s and 2000’s. The collections for Man and Woman interpret the most emblematic looks of these decades in which fashion imposed, once again, a set of must-haves which now become essential for this new season.  WOMAN The feminine collection focuses on macro-trends that mark the Winter season with khakis, black/whites, nudes and dusty tones that stand out. The GRUNGE trend reappears, clearly inspired by the same musical style that revolutionized the world of music and fashion. Layered garments will be important and black becomes the base color of many pieces. Hoods are an added feature that we will be seeing a lot throughout this campaign.  Lettering and logos come back as part of ......read more

Tezenis Soft Winter

Dubai, UAE, July 27, 2016:  A wintry mood with fur details and soft, warming fabrics. The contrasting colour palette features shades of deepest burgundy combined with milk, grey and black… plus a touch of trending antique rose. Pretty, embellished, funnel or cowl necks with sheer shoulders for stunningly, different looks. The tracksuit is revisited with 3D fabrics, and joggers with a more streamlined silhouette. The "must-have" of the season is the faux fur gilet, a key item from catwalk to popular blogs. Keywords: #winter #soft #tezenis OPULENCE VIBE Lurex, lace and sequins - this part of the collection is especially for those who don't want to go unnoticed! Black, red and burgundy backgrounds intensified with a sprinkling of gold and silver. A styli ......read more

New Densifique from Kérastase

Density in all its splendor. New Densifique from Kérastase brings a new dimension of follicle treatment for thicker, denser, more beautiful hair. The science of Complex Glycan, now in a hair skincare innovation from Kérastase. New Densifique brings back denser, thicker, revitalized hair, right from the source. Reveal more than 1000 new hair follicles, with new Densifique from Kérastase. Discover density in all its splendor: apply the science of Complex Glycan to the source of beautiful hair, the scalp. Dubai, UAE, July 26, 2016:   The pioneer in professional scalp care, Kérastase, now has an innovative new range of products for men and women who are searching for thicker, denser hair. New Densifique by Kérastase reflects the brand’s belief that the scalp is the ......read more

Ulysse Nardin Grand Deck Marine Tourbillon

Dubai, UAE, July 26, 2016:  Welcome aboard ! Cutting edge technology and innovative mechanisms are all aboard this high-precision craft decked out in a nautical-inspired design. On the dial, hand-crafted wood marquetry evokes a ship’s deck, while the time display is original and creative: a boom pulled by super-strong nanowires indicates the minutes, while the hours are displayed on two concentric disks. The patented device, which is regu-lated by a second barrel, also incorporates a majestic tourbillon. Undeniably exclusive, this timepiece from the Marine Chronometer collection is produced in 18 white gold pieces. Ulysse Nardin is in its element when venturing on the high seas, as evidenced by this latest creation. In the inno-vative Grand Deck Marine Tourbillon model, the r ......read more

Stradivarius Flower Dresses Looks

A PERFECT MATCH Floral dresses have always been a must during the summer, and are a key piece for this season´s perfect wardrobe. The best way to combine them this year is over a basic white tee shirt and a choker as an accessory. This look, that is gaining presence in streetstyle reports, is the protagonist of the last Stradivarius Lookbook - Summer Flowers, which can be used as an inspiration to replicate this trendy outfit. The icing on the cake are the lace-up  sandals, to finish this fashionable look. ...read more

Tezenis Presents The 2016 Beachwear Collection by Rita Ora

About Tezenis A network of stores featuring underwear, homewear and pyjamas for men, women and children. Lounge music in the background, a large store space, reminiscent of an American loft, brushed concrete floors, huge fans whirring in the ceiling and shelves all around the walls. This is the identikit of the new Tezenis stores. The look of Tezenis stores is cosmopolitan, collections are basic, young and “easy”, in continuous development, enhanced every week by new items, dedicated not only to women and men, but also to children. The sale concept is different too: all items are on view and you can choose as you like. The pricing policy is extremely competitive, catering for a young clientele looking for value for money. Nowadays there are more than 300 stores in Italy a ......read more

L'Oréal breaks into the top 10 “World's Most Attractive Employers”

Dubai, UAE, July 20, 2016:   Business students from all over the world have ranked L’Oréal the 9th most attractive employer in Universum's “Most Attractive Employers Ranking", up from number 11 in 2015. For engineering students, L’Oréal is the 16th most attractive employer, up from number 17 in 2015. This year’s rankings clearly demonstrate L’Oreal’s increased attractiveness to students around the world.     More than 267,000 business and engineering students from the world’s 12 largest economies ranked the companies they find most desirable for employment. The data collected from September 2015 to April 2016 reveal what they are looking for the most in their future career paths and what they consider as the mo ......read more

HOLIDAY LOOK BOOK Discover new summer garments with Bershka

Bershka interprets summer essentials with simple, comfortable and carefree pieces in its summery look book.  The swimwear collection, with a touch of the 90’s, is made up of comfortable pieces like minimal dresses, highlighting asymmetric patterns, halter necklines and multicolor stripe prints. Fabrics are combined, with cotton as the key element in tops, shirts and dresses.  For daytime, off-shoulder tops, shorts, and fringed skirts are matched-up with swimsuits, and bikinis are combined with oversized diplomatic-stripe tops.  For nightwear, lacey dresses and asymmetric crochet tops are mixed-and-matched with cotton and poplin.  ...read more

L'Oréal Professionnel: Now, more desirable than ever, a spa treatment for hair with the sensorial touch of the renewed M ...

Inspired by the luxuries of the Orient, only from L’Oréal Professionnel Dubai, UAE, July 18, 2016:   It has been five years since L’Oréal Professionnel’s Mythic Oil was first launched, and today, the demand for natural oils as a beauty aid only continues to grow. Up to 40% of women use hair oils regularly to add shine and strength to their hair.   As the Mythic Oil brand continues to advance, the time is right for a reinvented Mythic Oil range from the pioneers in beauty research, L’Oréal Professionnel. Welcome to a new generation of Mythic Oil! The renewed Mythic Oil range offers double the natural oil concentration of any other professional product, with fairly traded Argan Oil as a major component. All 11 oils chosen for the range are known f ......read more

Piaget Polo S – Play a Different Game

Not every year, not even every decade, does a watch become an icon of its generation and an expression of the spirit of its time. In 1979, however, Piaget created just such a timepiece with the Piaget Polo. Although recognized throughout the world, the Piaget Polo has always had a particular association with New York. It was here in 1985 that the Piaget polo team celebrated the watch by riding down Manhattan’s Fifth Avenue. Thus, there could be no greater city or place for Piaget to celebrate the legacy of the original Piaget Polo with the launch of a new watch, for a new generation. The rules rewritten It takes its name from the elegant and demanding sport of polo. It is infused with the ethos of Piaget Society that was founded on the lasting friendships the brand has forme ......read more

Zenith El Primero World Stratos Meeting, Biella

EL PRIMERO CHRONOMASTER WORLD STRATOS MEETING EDITION A LEGENDARY WATCH FOR AN ICONIC MEETING An authentic “summit meeting”. On June 24th and 26th, in Biella, Italy, the “ZENITH EL PRIMERO WORLD STRATOS MEETING” is celebrating a legendary racing model: the Lancia Stratos HF that won the world rally championship title for the third consecutive season in 1976. To honour this historical three-peat, 40 owners of the fabled competition car are congregating for a tribute to the illustrious rally queen. As a partner of the event, Zenith is presenting an exclusive edition of its iconic El Primero Chronomaster. There will just 40 in total. An icon issued in a limited edition, the El Primero Chronomaster World Stratos Meeting. To mark the 40th anniversary of clinchin ......read more

Piaget Sunny Side of Life

Dubai, UAE, July 13, 2016:  This quintessential late summer afternoon deserves to be carved in stone, or make that carved in countless coloured stones: pink, blue, yellow or green, as vibrantly diverse as this joyful season. Precious gems pave the way towards the oncoming evening, celebrating the delicious lightness of a life dotted with radiant moments, spent revelling in the creative talent shown in Nature and in a jewellery art that honours it by attempting to equal it. Sunny Side of Life, the new High Jewellery and Fine Watchmaking collection from the Maison Piaget is like a jubilant burst of laughter marking the start of a summer party. The kind of which Piaget has always been the life and soul, through the Piaget Society uniting charismatic talents and personalities sharing ......read more

The Diver Black Sea: new wave design for the Diver family.

Dubai, UAE, July 13, 2016:  Embracing its rich seafaring heritage, Ulysse Nardin presents the newest pearl in the Diver line bringing together the best of its ocean-faring timepieces. One of the distinguishing characteristics of the Diver Black Sea is its stainless case coated with vulcanized rubber. Not only does this vulcanization process enhance the timepiece’s comfort and flexibility, it multiplies its ability to withstand extreme conditions. The rubber extends to the unidirectional turning bezel, with a rubberized screw crown for added water-resistance to depths of 200 meters. Diver Black Sea adds sporting style to its chronometric precision: studding the bezel with white ceramic stones that offer a striking contrast to the black rubber. Due to the 3S technique &nd ......read more

Pull&Bear joins the tropical-inspired trend with a capsule collection for woman

‘Tropicalism’, the new editorial, features vegetal prints; a mix of khaki, olive green and pink tones; a minimalist design and a strong urban spirit. Dubai, UAE, July 12, 2016:   Pull&Bear has turned its own vision of the tropical world –exciting, colourful, intense– into a capsule collection for woman. Tropicalism, a new editorial, reflects the looks that portray this trend as the year’s warmest months get closer. The prevailing colours of this range are khaki and olive green and a touch of pink. Vegetal prints also remind of the tropical topic, while patches add an urban feel to the mix. Designs are clean and minimal but include details such as waist cutouts. Bomber jackets and midi-length dresses a ......read more

The Zenith - Andorra 500 is Starting Soon! The Heritage Pilot Ton-up Edition Marks the Partnership with Andorra 500.

Following the success of its first edition, The Zenith – Andorra 500 road regularity rally for classic motorbikes rides again June 3rd to 5th 2016, Andorra. Three timed specials daily on a closed road or a circuit, to be completed at a specified average speed. Covering spectacular mountain routes leading through magnificent landscapes enabling participants guided by a digital roadbook to explore two different countries and cultures, the rally will maintain its symbolic 500 km of riding in a unique environment! Aldo Magada, President & Ceo of Zenith: “it’s simply natural for Zenith to accompany Cyril and all the participants to Zenith-Andorra 500 for the second time. Beyond its role as the official timekeeper and bringing its watchmaking expertise to the competit ......read more

Baume & Mercier - Capeland Shelby Cobra 1963 “Tribute Edition”

"Baume & Mercier wanted to embody Carroll Shelby’s most successful car, the Cobra CSX2128 through exclusive timepieces to celebrate the spirit of competition." ALAIN ZIMMERMANN, CEO of Baume & Mercier UNVEIL OF THE SHELBY COBRA 289 SEBRING RACECAR “TRIBUTE EDITION” Shelby American introduces its first international turnkey small block racing Cobra. The “Tribute Edition” Cobra roadsters will go into production during the second quarter of 2016. The lightweight roadsters will come complete with a genuine 289 c.i.d. aluminum engine and Ford transmission. Available in aluminum or fiberglass, the 15 total track cars will have a Shelby M.S.O. and be sold worldwide. “In 1963, Shelby American raced the Cobra head-to-head against ......read more

Essie Summer Collection 2016

Dubai, UAE, July 4, 2016:  I spend a lot of time on the road. Partly because I have to – it’s a necessity to find inspiration – and partly because I love to. The more I travel, the more I appreciate real adventure. Tourism shouldn’t necessarily be about visiting the most famous monuments (although, that can be exhilarating). For me, a really amazing experience is usually defined by connecting to the people and place in a way that feels personal, and different. Something off the beaten track is often more memorable than the most popular attraction. That’s why I love Antigua. By car, bicycle, boat or on foot, it’s an absolute pleasure to wander on such a beautiful island. What makes Antigua so special is the people; they’re so warm and kin ......read more

La Cressonnière is 2016 Prix de Diane Longines champion

Dubai, UAE, July 2, 2016:  The filly La Cressonnière swept to victory in the Prix de Diane Longines, the world's top race for fillies, in view of an impressively large and enthusiastic audience at the Chantilly racecourse. To celebrate this fantastic performance, Christian Demuro, who rid the champion of the day, the owner and the trainer received an elegant watch from the Swiss watch maker Longines, the Title Partner, Official Timekeeper and Watch of the event for the sixth time. The raceday in Chantilly is also famous for being the rendez-vous of elegant ladies. Amongst them, Alexia Masseron won the “Mademoiselle Diane par Longines” prize. She was presented an elegant Longines timepiece from the hands of Longines Ambassador of Elegance and Asian movie star Eddie ......read more

Tiziana Terenzi Present Al Contrario

Dubai, UAE, July 2, 2016:  TOP NOTE: Malt, Ebony Wood, Cacao Pods, Stone Powder MIDDLE NOTE: Vanilla, Orchids, Tonka Beans BASE NOTE: Sandalwood, Cane Sugar, Benzoin, Hazelnut The Tiziana Terenzi collection has always been inspired by travel and experiences related to fire. The amazing, powerful moment in which the soul is put on hold, as if suspended, is very close to absolute wonder that seizes the moment. Faraway places are experienced by the soul of the traveller who is searching for interior growth. Each stop is an opportunity to go up one more step on the ladder of awareness that leads us to knowledge and true prosperity. Al Contrario tells of the return journey from these quests, one of the most beautiful and&nbs ......read more

MANGO KIDS Summer portraits

Dubai, UAE, June 30, 2016:  Girls The safari trend invades the MANGO collection for girls. Embroidered blouses, lace details and animal prints in vanilla tones combine with wine, ochre or green hues. The tribal prints and Bali-style ethnic embroidery add a fresh and seaside air to the offering, in colours such as anthracite and washed denim with touches of yellow and white. Boys The adventurous collection for boys is inspired by tropical vegetation. Palm tree, hibiscus and flower prints combine with denim both in shorts and shirts. Warm colours take centre stage in the collection. Marine looks complete the offering for this summer in colours such as turquoise and coral and prints with marine animal motifs.  ...read more



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