Dubai PR Network, Online Press Release from Dubai and Middle East
Pencell PR and Events Press Releases
 
FESTIVAL LOOK BOOK Bershka launches its new look book inspired by music festivals

Dubai, UAE, June 25, 2016:   Bershka ventures into the world of festivals to version this season’s best looks. Music, the brand’s trademark, continues to be an important starting point in which fashion plays an indispensable role.  For woman, purely summer garments such as denim shorts, crop-tops and off-shoulder tops are combined to create a comfortable yet sporty look in which prints are barely present, giving way to textures and fabrics.  For the masculine collection, denim stands out in jackets and shorts, highlighting the patchwork effect in trousers combined with extra-long basic t-shirts. Bershka reinterprets the 90’s trend with an urban touch, bringing back iconic pieces like the bomber or the minimal dress, accessories like the chocke ......read more

Tezenis Beachwear Women

About Tezenis A network of stores featuring underwear, homewear and pyjamas for men, women and children. Lounge music in the background, a large store space, reminiscent of an American loft, brushed concrete floors, huge fans whirring in the ceiling and shelves all around the walls. This is the identikit of the new Tezenis stores. The look of Tezenis stores is cosmopolitan, collections are basic, young and “easy”, in continuous development, enhanced every week by new items, dedicated not only to women and men, but also to children. The sale concept is different too: all items are on view and you can choose as you like. The pricing policy is extremely competitive, catering for a young clientele looking for value for money. Nowadays there are more than 300 stores in Italy a ......read more

Bring alive the colors of summer with the elegance of La Grande Classique de Longines

Dubai, UAE, June 23, 2016: La Grande Classique de Longines embodies the long-standing aesthetic tradition of the brand with the winged hourglass. The classic elegance of its very slim profile imparts upon it the status of a timeless collection. Today, Longines is offering new fineries to this emblematic line and enriching it with new colours that will lend the season of summer a graceful touch that is characteristic of the watchmaker.   Capturing the soul of Longines’ earliest design tradition, the collection La Grande Classique de Longines was presented for the first time in 1992. Since then, these timepieces have become the symbol of the brand’s classical elegance and adorn the wrists of those who know how to appreciate a valued asset. Today, the Swiss watchmaking ......read more

Chili's Opens the doors to its New Outlet at Al Ain Mall

This is the Restaurant’s SecondBranch in the City Al Ain, UAE, June 23, 2016: A favorite of food connoisseurs across the UAE, popular American restaurant Chili’s recently opened the doors to its newest outlet in the country in Al Ain. Located in the bustling Al Ain Mall, the new outlet is the second branch of the eatery in the city and the 26th one in the UAE. Held on the 18th of May, the opening ceremony witnessed the attendance of selected media and guests from the country and featured a ribbon-cutting ceremony by the Group Chairman of Saleh Bin Lahej Group–Hospitality Division, Mr. Mohammed Saleh Bin Lahej. Commenting on the inauguration of the new outlet, Mr. Mohammed Saleh Bin Lahej says, “Chili’s has only grown increasingly popular over the ye ......read more

Zenith Hosts an Elite Set of Events to Launch the ZENITH EL PRIMERO COHIBA Edition in Dubai

Dubai, UAE, June 20, 2016:   Swiss watchmaking company, Zenith, recently hosted an exclusive launch event for the ZENITH EL PRIMERO COHIBA in Dubai. The event that took place in collaboration with Zenith’s luxury retail partners in the city, Rivoli Group, was held at the N.5 Cigar lounge at the Ritz Carlton-DIFC. Select Cigar aficionados from the city were invited for the exclusive event which also had the CEO of Zenith, Mr. Aldo Magada and the Vice Chairman & Managing Partner of Rivoli Group, Mr. Ramesh Prabhakar in attendance. In parallel to the elite launch, Zenith hosted an exclusive luncheon for specialized and trade press in the presence of Mr. Magada and Nick Foulkes, author, historian, internationally recognized timepiece journalist and Havana Man of the ye ......read more

Longines Times Its 10th Royal Ascot

Ascot (United Kingdom) / Saint-Imier (Switzerland), June 14, 2016 – This year, the Swiss watch brand Longines is celebrating its tenth year as the Official Timekeeper at the Royal Ascot races, Britain’s most renowned racing event.  Bringing in some of the world’s top performing horses, as well as a sophisticated audience seeking a unique sporting experience, this event involves no less than 8 Group 1 races, including the King’s Stand Stakes, which was won by Profitable. The horse’s owner, trainer, jockey and lad were presented with a Longines watch from the hands of Her Royal Highness The Princess Royal. 2016 marks the 10th Royal Ascot since the beginning of the Longines-Ascot partnership. Every year, this week of exceptional races, 18 in total, is hig ......read more

The Princess Royal honoured with the Longines Ladies Award 2016

London (UK) / Saint-Imier (Switzerland), 13 June 2016 – Her Royal Highness The Princess Royal has been awarded the Longines Ladies Award, celebrating her lifelong achievements at the very highest level of equine sport.  The Princess Royal was presented with the prestigious Longines Ladies Award at a special ceremony at The Natural History Museum, London, on Monday 13th June 2016. Taking place for the fourth consecutive year, the Longines Ladies Awards celebrate women who have consistently performed at the highest level and made a significant contribution to the equestrian industry through their work.  Her Royal Highness was joined by global equestrian industry leaders as they gathered in London on the eve of Royal Ascot to recognise and celebrate the accomplishments o ......read more

Tezenis Pijamania

Dubai, UAE, June 18, 2016:  This spring, Tezenis’ sleepwear collection is a twist of irony, style and creativity where bon-ton designs and classy colors meet playful patterns and cuts. While the protagonists of this season are stripes and animalier motifs, cute bunnies and the smell of brioche will be your unexpected good morning’s kiss.  ...read more

Calzedonia presents the Summer 2016 Beachwear Collection Sporty Style

Dubai, UAE, June 18, 2016:   For summer 2016, Calzedonia is dedicating a brand-new section of the collection to women who love sports but don’t want to give up on glamour! Fashionable models reflect the glam-sport trend, featuring new cuts and lightweight, high-performance stretch fabrics (with the Lycra Sport brand, a guarantee for quality) that protect from UV radiation and follow the body as it moves. Fluorescent colours with contrasting, total-black details. The classic sporty look is reinvented by modern design and sexy cuts that are as comfortable as ever. Available in two versions: a one-piece and a two-piece with the choice of either briefs or a boyleg cut. The line, together with the fitness legwear offers a head-to-toe signature look. Calzedon ......read more

TaorminaFilmFest Opening Ceremony

Baume & Mercier supported #HomelessZero, Richard Gere’s campaign to support the Italian foundation PSD for “home first” project, through an auction with the one out of 62 limited edition watch designed for TaorminaFilmFest 2016 Sunday 12 June 2016, Taormina At the Opening Ceremony of the 62° edition of TaorminaFilmFest yesterday evening, Baume & Mercier was at the forefront in supporting #HomelessZero, the dedicated campaign for “home first” project, for whom Richard Gere, President of honor of the festival, has been passionate spokesperson for years. The swiss watch was sold through an auction with the one out of 62 limited edition watch designed for TaorminaFilmFest 2016. This model has been designed to celebrate the art of film – th ......read more

Longines celebrates this year its 10th edition of Roland-Garros as Official Partner and Timekeeper

Paris (France) / Saint-Imier (Switzerland), 3 June 2016 – The Swiss watch brand Longines is proud to celebrate this year the 10th edition of Roland-Garros since the beginning of its partnership with the prestigious Parisian tournament. On this occasion, Longines presented a cheque worth 10’000 euros to the organisation “Du Sport et Plus”, which aims at improving the daily lives of hospitalized children.  The Swiss watch brand Longines, renowned for the elegance of its timepieces, is the Official Partner of Roland-Garros since 2007. This year therefore marks the 10th edition of the prestigious Parisian tournament since the beginning of its partnership with the French Tennis Federation. As Longines boasts a long-lasting tradition of supporting charitable cause ......read more

TaorminaFilmFest, Awards Ceremony, Sunday 12th of June

Baume & Mercier celebrates feminity by offering Promesse Awards to Rebecca Hall and Violante Placido during the Awards Ceremony of TaorminaFilmFest on Sunday 12th of June. At the second Awards Ceremony of the 62° edition of TaorminaFilmFest yesterday evening on Sunday 12th of June, Baume & Mercier was very honoured to offer “PromesseTaormina Award” to two talentuous actresses : Rebecca Hall and Violante Placido. Rebecca Hall is a British-American actress. In 2003, she won the Ian Charleson Award for her debut stage performance in a production of Mrs. Warren's Profession. She has appeared in the films The Prestige, Vicky Cristina Barcelona (for which she was nominated for a Golden Globe), The Town, Frost/Nixon, Iron Man 3, Transcendence, and The Gift.She re ......read more

LINDT EXCELLENCE: The Ultimate Dark Chocolate Experience

Dubai, UAE, June 15, 2016:   Creating premium chocolate is an art that requires great skill, dedication and passion, and the LINDT Master Chocolatiers are masters of this craft. The LINDT Master Chocolatiers develop and refine their unique secret recipes with absolute devotion. The trademark LINDT is the guarantee for premium chocolate of distinct smoothness, characteristic taste, and innovative flair. Every single piece is created by our unmatched passion for high-quality chocolate. It‘s a tradition the LINDT MASTER CHOCOLATIERS have carried on since 1845. Attention is lavished on LINDT chocolate making - starting with the selection of the finest raw materials and the highest quality ingredients, and culminating in their final exquisite creations like the intense and ultim ......read more

BERSHKA EVERYONE: This season's gender-neutral garments

Dubai, UAE, June 15, 2016:  Bershka creates a capsule in which differences between feminine and masculine are inexistent.  The collection strands out due to its neutrality, functionality, simplicity and urban feel, visible in all pieces. The color pallet is plain, with greys, whites, khakis and no prints.  Essentials for the season are the bomber and the sweatshirt combined with ripped denim, White shirts and long-fit t-shirts.  For the first time the men’s and women’s collection come together to be display on sale in selected sales points.  ...read more

Intimissimi Lingerie

Intimissimi has had a rich and fruitful history. The extraordinarily successful formula, devised by CALZEDONIA, has shone brightly ever since its creation in 1986. Intimissimi is a true Italian success story. The brand has become the market leader in underwear in Europe. The winning combination of high-quality products, romance and imagination has won loyal custom all over the world. The brand's collections, which are updated weekly, are adored by men and women alike because they offer an innovative natural look. ...read more

The Zenith CP-2 Cairelli edition sets a new record!

Dubai, UAE, June 7, 2016:   Brand enthusiasts simply call it the “Cairelli” – after the Rome-based retailer who sold around 2,500 of these watches intended for the Italian Navy – and it is a hot item on the vintage market. Last Saturday, it set a new record in Geneva at the “Start, Stop, Reset” auction by Phllips, more than tripling its initial upper estimate of CHF 20,000 to go under the hammer at more than CHF 62,500. A remarkable success confirmed by the excellent sales results achieved by Zenith watches during the Geneva auction week, which in turn confirm their overall good performance on the auction and vintage watch market. ...read more

IWC Schaffhausen Launches SKYWRITER

Dubai, UAE, June 6, 2016:   IWC Schaffhausen today launched the global digital campaign SKYWRITER, which invites online audiences to digitally write a message in a virtual sky and share it with third parties. Users are able to select one out of four vintage airplanes associated with the four IWC Pilot’s Watches universes and chooses the according IWC timepiece. The personalized message appears in the sky after virtually flying the airplane along a given path. The final message can be shared via Facebook, Twitter, LinkedIn, Google+, WhatsApp, Weibo or direct email, and via the “save message” function on Instagram.  SKYWRITER is another milestone in IWC’s current #B_ORIGINAL campaign for the new Pilot’s Watches collection launched during the Sa ......read more

Promod Spring-Summer 2016 Collection

About Promod Our Background and Promod Today:  Promod was created in 1975 as a French family boutique dedicated to the sharp design, the production and the retailing of women's ready-to-wear and original accessories. With more than 30 years dynamic experience in women's ready-to-wear retailing, Promod is today one of France's biggest fashion store chains and the brand enjoys huge international success with 987 outlets in 44 countries. Since 1999, Promod has also sold and delivered to customers all over Europe through the home shopping website www.promod.co.uk.Looking for affordable, feminine and easy-to-wear fashion?  Promod dress up and down all modern women that are looking for affordable, feminine and easy-to-wear fashion. Our inspiring collection offers a wid ......read more

Punt Roma Summer Outfit

About Punt Roma Is a Spanish firm offering fashion for every woman. Our collection offers a wide variety of styles, always of the highest quality and at the best price. Its head office is located in Mataró (Barcelona), a city with a long textile tradition. Items range from size 38 to the 54 so that dressing fashionably will never be a problem of size. PUNT ROMA now has a major presence in the women's fashion market, with more than 400 stores, 212 of which are located in Spain, Portugal and Andorra and over 200 stores in some 30 other countries. They are always situated in prestigious locations. The company controls the production process of each piece, from its design to its display in the store, where nothing is left to chance. Each stage is carefully thought out to satisfy ......read more

Boggi Milano Summer Trends for 2016

About Boggi Milano Since 1939, Boggi Milano plans and designs contemporary men's fashion, taking care of every single aspect, from production to distribution, in order to offer and spread its own style and quality. Constantly developing internationally, Boggi Milano evolves at the same time the completeness of its services, from reception to providing its expert advice, advising every client for his best, and professionally addressing him, aiming at satisfying every image concern he may have. Boggi Milano dresses contemporary men: references from the past and visions of the future, tradition and innovation merge in its current style, generating the elegance of the present. Being contemporary and feeling at ease in every situation. This is what are aiming at and achieve men who choo ......read more

Reserved Modern Line SS 2016

Dubai, UAE, May 28, 2016:   Created to combine trends and slight formalism, the Modern Line is a highlight in Reserved's designer's portfolio. This season it has been dominated by classy ideas, clashed with surprising colors, and few more avant-garde cuts that appear both in man's and woman's line. Modern Woman Ad campaign that promotes woman’s Modern Line is reminiscent of Pedro Almodóvar's movies. It's packed with creative retro-style outfits, and very colorful. Craziness of the designs is balanced by more sophisticated concepts, based on new classics. Suits, dresses, and two-piece sets have been actually reinvented by including some fashion accents: strong, bright colors (rusty red, canary yellow, indigo), and  abstract graphi ......read more

Creed Presents: ROYAL MAYFAIR

Dubai, UAE, May 24, 2016:   The House of Creed releases Royal Mayfair, a vaulted scent that honours the Duke of Windsor, the famed British royal synonymous with taking risks in life, love and style. An homage to  sartorial  icons  who  push  traditional  fashion  boundaries, Royal Mayfair debuts nearly 80 years after its original commission  as  one  of  the  brand’s  most  coveted  accords. Known as London’s most posh neighbourhood, Mayfair thrives as one of the globe's most desirable fashion hubs, toting high- end labels that attract the super-stylish and elite. Green Fresh Top note: British Gin, Jamaican Lime and a touch of Scottish Highland Pine Middle note: Fragrant Duke ......read more

Longines honoured to welcome Ambassador of Elegance Kate Winslet to Saint-Imier

Saint-Imier (Switzerland), 18 May2016 –Swiss watchmaker Longineswas delighted to welcomeKate Winslet, its Ambassador of Elegance,to its head office in Saint-Imier for the first time. Themagnificent Oscar-winning actress, who joined the Longines family in 2010, visitedthe Longines Museum and selected a watchthat will be re-issued for the benefit ofthe Golden Hat Foundation, a non-profit organization that Kate co-founded in 2010, which is dedicated to changing public perception of people on the autism spectrum.  Over the last six years, Kate Winslet, the talented British actress,has personifiedthe Longines motto: “Elegance is an attitude”. Today,the Swiss watchmaking company was proud to welcome her toSaint-Imier, to the place where the brand was created in 1832. Wa ......read more

OYSO Part III: Sand

The sand collection concludes the third and final part of this journey through Oysho’s new designs for Spring Summer 2016 The Sand collection concludes the three parts that make up a collection where sea and sand tones are a central theme. This section focuses on navy blue and black, combines with white which adds light to every look.  The classic nautical print has had a revamp and features on designs including long dresses, swimwear, tops and trousers with fresh and modern cuts. Trousers with fresh and modern cuts. Accessories takes on special importance and are designed using natural fabrics such as raffia and cotton  ...read more

Baume & Mercier Celebrates Cinema by becoming the main partner of the “Taormina Film Festival”

CANNES, 14 May 2016 – Baume & Mercier will be the main partner of the 62nd “Taormina Film Fest”, which will take place from 11 to 18 June in the magical setting of the Greek Theatre in Taormina, Italy. Richard Gere will be the Honorary president. Moments full of emotion are a key component of cinema and embody Baume & Mercier’s philosophy, “Life is About Moments”. These shared moments of passion illustrate the magnificent partnership between Baume & Mercier and the “Taormina Film Fest”. Cinema reinvents the world. This magical festival, situated in Taormina’s Greek Theatre under the starry Sicilian sky, promises a host of emotional moments and times of joy. Baume & Mercier, the ultimate brand of celebration, is ......read more

Tezenis Denim is the answer

Simple, Smart, Comfortable: undeniable as much as eternal.  Denim is a must-have and Tezenis makes it cool.  From boyish shirts to push-up jeggings, the blue jeans comes back to the wardrobe of the girls who take life with easiness and irony, leaving bad thoughts in the back of their pockets but with their strong personality firmly in sight. Going from the high-waisted fit inspired from Seventies’ vibes, passing through geometric patterns and sandblasting denim wash, Tezenis keeps it young & casual.  Clichés are banned: Tezenis embodies a new kind of femininity that can afford everything possibly imaginable. ...read more

Soko wearing Chloé at the 69th Annual Cannes Film Festival

Photo Credit: gettyimages Actress Soko wearing Fall-Winter 2016  look 23 (yellow and multicolor top in lace patchwork and light grey skirt in textured silk crêpon) at the “The Dancer” photocall during the 69th Annual Cannes Film Festival on May 13th 2016. About Chloe Chloé was founded in 1952 by Gaby Aghion, an Egyptian-born Parisienne with a dark beauty and bohemian spirit. Rejecting the stiff formality of haute couture, she created the first “luxury prêt-à-porter” collection. More than sixty years after Gaby Aghion imagined it, Chloé's vision of romantic, ultra feminine fashion lives on under the creative direction of British designer Clare Waight Keller. ...read more

Jessica Chastain, Gong Li and Melissa George shimmer in Piaget jewellery on the red carpet at the 69th Cannes Film Festi ...

Dubai, UAE, May 12, 2016:  As actors, directors and producers gathered to the French Riviera to celebrate the 69th Cannes Film Festival, incredible talents brought radiance and elegance to the red carpet wearing pieces from the watchmaker-jewelers’ audacious collections. The epitome of glamour, Jessica Chastain, Piaget international brand ambassador, who has recently returned from a world tour to promote the release of her latest movie The Huntsman: Winter’s War paired her show-stopping gown with an audacious necklace in white gold set with diamonds as well as a ring featuring a stunning yellow diamond from the new High Jewellery collection Sunny Side of Life Chinese star Gong Li, Piaget international brand ambassador, who is admired as ......read more

MANGO presents 90s grunge with Karlie Kloss and the new metallics trend

Dubai, UAE, May 11, 2016:  Inspired by 90s grunge, New Metallics is the third trend to be featured in the brand’s advertising campaigns this Spring/Summer 2016.  This time, the model given the task of representing the new trend is the American Karlie Kloss, who at the age of 23 has already been crowned one of the top models of her time. After the Tribal Spirit and Soft Minimal trends, represented by Kendall Jenner and Liu Wen respectively, April focuses on 90s grunge with the New Metallics trend. Among the collection are rock ‘n’ roll inspired elements including mini-dresses, boxy jackets and lots of denim alongside ankle boots, sneakers  and a selection of heels. A mixture of elegant dresses and separates are finished with metallic detailing to give eac ......read more

Bright Colours, Camouflage and All-Over prints: Pull&Bear's New Collection for male teens.

Photographer Daria Kobayashi Ritch portrayed  in  Los   Angeles the  brand’s return to its  streetwear spirit. Dubai, UAE, May 11, 2016:  Pull&Bear has  just released its new designs for the brand’s youngest audience.  A clear, trademark street attitude, the presence of key season trends such as camouflage or all-over prints and the comfortable, casual vocation of  all outfits are some of the main features of this new  Pull&Bear Teen clothing range. Bright colours –red,  blue…–, text  or number prints and soft, comfortable  fabrics all make  their appearance  in this collection. The  mix gets rounded off with  some re ......read more

Vacheron Constantin Hosts an Outstanding Global Launch of its Newest High Complications “Atelier Cabinotiers” in Doha

Doha, May 11, 2016:  For the very first time in Doha, the world’s oldest Haute Horlogerie manufacture hosted a stunning Global Launch of its newest high complications and most unique pieces that are a part of the renowned “Atelier Cabinotiers.” This is a dedicated service for bespoke pieces from the brand and an entity of immense pride for the watchmaker with more than 260 years of uninterrupted history. Held at the Al Fardan Centre, the exclusive gathering was attended by prominent VIP guests, socialites and bloggers from the region who discovered the breathtaking pieces in an intimate setting and also met with the Director of Atelier Cabinotiers of the Maison, Mr. Dominique Bernaz. Atelier Cabinotiers Ever since its founding, Vacheron Constantin has been ......read more

Dubai's first ever LivNordic Spa By Cayan Hospitality officially opens its doors at the Cayan Tower

Dubai, UAE, May 11, 2016:  LivNordic, the first spa experience completely concentrated on Nordic wellbeing traditions, officially opened its doors at the Cayan Tower recently. A grand opening was held at the spa on the 27th of April which witnessed the attendance of celebrities and VIP guests from the region who discovered LivNordic in its immaculate entirety. Part of Cayan Hospitality and owned by Raison d’Etre, the LivNordic spa has been designed to reflect the elements that makes Sweden one of the happiest and environmentally sustainable cultures on earth.  The official launch was attended by social influencers, VIP guests, celebrities and select media among other notable attendees. Some of the celebrity guests who graced the event included Lamitta Frangie, Sarah ......read more

Piaget Possession Pop-up Café lands in Dubai

Dubai, UAE, May 11, 2016:  Piaget invites its connoisseurs in the UAE to take a delightful break at the Possession Pop-up Café that comes to Dubai between the 5th and 14th of May. The elegant Café, which will operate from 10 am to 10 pm, is stationed at the Dubai mall in the Bloomingdale’s atrium and Piaget boutique. The cafe features delightful French delicacies from renowned, cosmopolitan restaurant chain, Aubaine.  Visitors to the café can enjoy delectable treats while discovering the latest pieces and other sparkling favourites from the Possession collection.    More than a piece of jewellery, Possession is an intimate companion for today’s woman, firmly rooted in her times and supremely confident in her choices. It is to her that Piaget dedica ......read more

Saudi German Hospital Unveils its Dedicated Plastic Surgery Center, Cosmetrix, in Dubai

Dubai, UAE, May 9, 2016:  Reputed Healthcare provider of the MENA Region, the Saudi German Hospitals Group, recently hosted an event in Dubai to unveil its new dedicated Plastic Surgery Center. Held on the evening on the 1st of May at the Palazzo Versace Hotel, Cosmetrix as the new Center has been titled, was launched amidst a glamorous event that was attended by VIPs, celebrity guests, select members of the media, social influencers and prominent women’s associations among others.  Also in attendance was the Group CEO, Dr. Reem Osman along with the team of Doctors who will be heading Cosmetrix. As guests arrived at the event, they were greeted with a drink and some melodious music courtesy of an elegant violinist following which they were seated within the ballroom that ......read more

Ironside Dominates the Spring and Summer 2016 Diesel Watch Collections

Dubai, UAE, May 7, 2016:  Once again, Diesel rocks the watch world with a collection of larger-than-life styles for Spring and Summer 2016. Taking inspiration from past seasons and distilling them to the purest evolution of Diesel’s signature style, these timepieces are perfect for the urban explorer and off-road nomad alike. Diesel’s Uber-Chief, the older brother of Diesel’s popular Mega Chief, evolves the Chief line into a true design icon. Stark, sharply carved stainless-steel cases accent the black-and-white chronograph dial and thick black leather strap, creating a look that’s the pinnacle of Diesel’s attitude and design aesthetic. The Field Corps collection echoes the military green-and-khaki color palettes of the ......read more

Tezenis RUN - MOVE - FAST Collection

Dubai, UAE, April 30, 2016 Tezenis rethinks to Sportswear with a closer attention to femininity and trendiness where technical and well-advanced fabrics become fashionable thanks to stylish designs and cool details. The must-haves of this collection are: sweatshirts, microfiber top and leggings that are embellished with three-dimensional butterflies, multicolored prisms and spotted effects while the profiles of the pieces are illuminated with fluorescent tints.  ...read more

Stradivarius launches “My Own Private Garden”

Dubai, UAE, April 30, 2016:  Stradivarius new lookbook brings us closer to one of the most important trend for this season: multicolored stripes. Summer is coming and striped looks, either colored or navy, rule the fashion designs. Navy outfits stand out in the pictures, set in a garden plenty of light. Sequin overlays add the bright to plain t-shirts and they break with the simplicity of neutral colors, like white and black.  Even though white color prevails in this lookbook, navy blue and light-blue outstand in the looks, and orange stripes give a special touch to classic navy outfits.  In accessories, big and spacious bags are essential, so not to forget our sunglasses and our panama hats. As for the shoes, sandals with metallic bands and lace-up sandals com ......read more

Decathlon Hosts an Exhilarating Sports Day at the Marina Mall Kuwait

Dubai, UAE, April 30, 2016:  Health and wellness were in the air at prominent sports retailer, Decathlon’s recent event at the Marina Crescent, Marina Mall, Kuwait. Held on the 1st of April from 4:00 pm onwards, the open sports day took place in collaboration with Kuwait based company, Forward events.  The evening of the event boasted of an entertaining ambiance rife with challenges. A series of sports and fitness activities were planned including a Zumba session, Boot Camp session, a 5K Run and other fun sports. Certified trainers took to the stage to host the classes to interested participants from the audience. The registration for this exciting event took place prior with nearly 200 guests signing up and attending a fitness filled day. Participants received a go ......read more

Katie Holmes wearing Chloé

Photo Credit: gettyimages About Chloe Chloé was founded in 1952 by Gaby Aghion, an Egyptian-born Parisienne with a dark beauty and bohemian spirit. Rejecting the stiff formality of haute couture, she created the first “luxury prêt-à-porter” collection. More than sixty years after Gaby Aghion imagined it, Chloé's vision of romantic, ultra feminine fashion lives on under the creative direction of British designer Clare Waight Keller. ...read more

Calzedonia Beachwear with Kelly Rohrbach

About Calzedonia Calzedonia was founded in 1987 in Verona, with the aim to create a new way of selling hosiery and beachwear for women, men and children, through a franchising sales network. Little more than twenty years later, the Calzedonia network boasts more than 1.750 shops throughout the world: Italy, Austria, Cyprus, Croatia, Czech Republic, Greece, Hungary, Mexico, Poland, Portugal, Russian Federation, Serbia, Slovenia, Spain, Sweden, Turkey, France, Macedonia, Montenegro, UK, Slovak Republic, Romania, Germany and Belgium. The success of Calzedonia is the result of a number of factors: the huge range of products, the particular attention paid to fashion, the unbeatable quality-price ratio. These are some of the features that have enabled Calzedonia to satisfy even its most de ......read more

Intimissimi Women's Collection

About Intimissimi has had a rich and fruitful history. The extraordinarily successful formula, devised by CALZEDONIA, has shone brightly ever since its creation in 1986. Intimissimi is a true Italian success story. The brand has become the market leader in underwear in Europe. The winning combination of high-quality products, romance and imagination has won loyal custom all over the world. The brand's collections, which are updated weekly, are adored by men and women alike because they offer an innovative natural look. ...read more

6 New Shaza Hotels and expansion plan announced at ATM, AHIC 2016

Dubai, UAE, April 27, 2016:   Independent five-star luxury hotel operator, Shaza Hotels unveiled their forthcoming projects and plans at this year’s editions of the Arabian Travel Market ( ATM; 25th-28thApril) and the Arabian Hotel Investment Conference (AHIC; 26th – 28th April). The first hotel chain to infuse Arabian cultures and values in a contemporary and luxurious setting announced the opening of six new hotels across the Middle East between 2016 and 2019 in addition to its existing Shaza Al Madina in the Kingdom of Saudi Arabia.  At the Arabian Travel Market, Sheikh Salem bin Ahmed Al Ghazali, Chairman of Golden Group of Companies, and Mr. Salman Al Mohannadi, Chairman of Shaza Hotels also signed an agreement of management for the new ‘Shaza Musca ......read more

Oysho Part II Sun SS16 Collection

Oysho Continues on its journey to present Sun, the second chapter in the new Spring Summer 16 collection With this second chapter, Sun, Oysho unveils a color palette ranging from red to clay brown, guiding us through a line of the collection in which sunlight from a summer’s afternoon inspires beachwear shapes and tessellation prints. Long dresses and flowing trousers with paisley prints head this collection, accompanied by swimwear featuring handcrafted details such as macramé in khaki and ochre tones.   ...read more

Parfums de Marly launches ATHALIA, the Eternal Luxury, amidst a stylish and interactive event in Dubai

Dubai, UAE, April 24, 2016:  Prominent perfumer, Parfums de Marly, recently hosted a stylish event to launch its latest fragrance, ATHALIA, in Dubai. Held at mid-day of the 11th of April at Ladurée, the Beach JBR, the fragrance filled event was attended by select media and bloggers who spent the morning discovering the scent and its diverse aspects. The highlight of the event was a special presentation done by Yvan Jacqueline, Brand Director and Danielle Hokayem (Fine Fragrance Director – SAMEA, Givaudan/the nose) along with some exciting activities and refreshments.  ATHALIA White floral velvet The story? A hyper feminine juice, youthful, angelic, equally balanced between softness (white musk and orange blossom) and gentle captivating sophistication (iris and ambe ......read more

IWC Celebrates Filmmaking at Annual Tribeca Film Festival Gala

New York, 24 April 2016 – At the Tribeca Film Festival® in New York, IWC Schaffhausen celebrated the art of filmmaking and showcased its support for emerging artists at the fourth annual “For the Love of Cinema” gala dinner. IWC CMO Franziska Gsell co-hosted the evening with Tribeca Film Festival founders Jane Rosenthal, Robert De Niro and Craig Hatkoff. The luxury watch manufacturer delighted the 200 notable guests with the presentation of the IWC Filmmaker Award, which went to this year’s honouree, Matt Ruskin. IWC brand ambassadors Scott Eastwood and Dev Patel, and host, comedian Joel McHale, entertained the star-studded crowd before an exclusive performance by JOHNNYSWIM closed the evening’s event. IWC CMO Franziska Gsell welcomed esteemed IWC ......read more

Interview with Star Fashion Blogger Chiara Ferragni for Calzedonia

Dubai, UAE, April 23, 2016 1.    Your career as a blogger in 5 essential milestones 2009: I founded theblondesalad.com, received my first invitations to fashion shows and was offered projects from a few brands 2011: the TBS crew was launched and so began the adventures with my team. We also received the first international awards. 2013: theblondesalad.com evolved into an online magazine and our social media strategy changed; our Instagram profile reached millions of followers 2014: the first magazine covers, increasing to 27 covers the following year, including the first Vogue cover 2015: the Harvard business case; a Forbes nomination, as the only Italian woman in the 30 under 30 2.    Can you tell us about the day you decided to start yo ......read more

Jessica Chastain makes a statement on the red carpet in Piaget at the Los Angeles premiere of ‘The Huntsman: Winter's Wa ...

Photo Credit: GettyImages [LOS ANGELES – April 12, 2016] – Award-winning actress and Piaget International Brand Ambassador, Jessica Chastain, stepped out in style on the red carpet at the Los Angeles premiere of the much-anticipated film, ‘The Huntsman: Winter’s War.’  The actress once again epitomized Hollywood glamour, making an elegant statement by pairing the Piaget Couture Précieuse cuff watch in white gold and diamonds, as well as the new Extremely Piaget Medium earrings, with her show-stopping gown. She was joined on the red carpet by co-stars Chris Hemsworth, Charlize Theron and Emily Blunt. In her latest role in ‘The Huntsman: Winter’s War,’ Chastain takes on the role of Sara, Eric the Huntsman’s childhood friend and ......read more

Mexican joint, El Chico, opens the doors to its first outlet in Ras Al Khaimah

Dubai, UAE, April 20, 2016:   Popular Mexican eatery, El Chico, recently opened the doors to its first outlet in the Emirate of Ras Al Khaimah. The new restaurant, which is part of the Hospitality division of the Saleh Bin Lahej Group, is located in the Emirate’s prominent shopping destination, Al Naeem Mall.  El Chico prides itself on its heritage of more than seven decades that began in Dallas and has spread far and wide across the world. Dubai too has played host to the restaurant and it now enters Ras Al Khaimah for the very first time. The El Chico mission is to deliver the best in everything, “Service, Quality & Value”, to be No.1 in the Mexican food market in UAE. Commenting on the launch, Mohamed Saleh Bin Lahej, Group CEO of the Saleh Bin Lahe ......read more

Bershka Woman Spring-Summer 2016

Dubai, UAE, April 19, 2016 With Spring just around the corner, Bershka publishes the new look book for Spring/Summer 2016. Minimalist casual silhouettes with an androgynous touch define this collection mainly inspired by the 90’s. Although the 90’s influence is in constant reinvention season after season, now it has come to stay with key pieces such as bombers, sleeveless tailored tops, simple woolen fabrics, basics, off shoulders, culottes and other oversize silhouettes. Poplin, denim and plush are the main textiles present in the collection with stripes and printed messages to top off the trendiest look for this Spring season. ...read more

Reserved Street Line Spring-Summer 2016

Dubai, UAE, April 19, 2016:  The tropical island Mauritius acted as a colorful backdrop for photographer Marcin Tyszka's recent Reserved Street Line ad campaign. This easy, effortless fashion line is an ode to everyday casual chic. This season it's been updated with lots of fresh trends. Once again Karl Lagerfeld's statement  on jeans and T-shirt, as the best styling idea in the world, apparently seems to be true. A good look is a sum of good styling, carefully selected details, fabrics, cuts, and the way we wear the whole outfit. Reserved's denim shorts and white shirt  from Street Line are the best choice ever – made to emphasize sexy curves, comfortable, decorated with fashionable accents. The line is all about the summer necessities: comf ......read more

TEZENIS MAN picks influencers ANDRE HAMAN E FRANCISCO LACHOWSKI

Dubai, UAE, April 18, 2016:   Beauty consists in being extraordinary while remaining oneself: truthful eyes, sincere smile, and tattoos that recount the moments spent between catwalks and the fashion world 2.0. Tezenis picks two It Man 2016 to represent a new, unexpected, and manly universe. Andrè Hamann and Francisco Lachowski are influencers, trend-setters, fashion icons, and much more for their 1M followers. They are testimonials of a comfortable and cool collection characterized on the one hand by soft pijamas and joggers and on the other by stretchy and sexy boxers. Trends inspired both by the streets and the catwalks: fashion, art, and music fuse together into a colourful and international style. Who will be the Tezenis 2016 beauty king? Go get your c ......read more

Intimissimi Photoshoot

About Intimissimi has had a rich and fruitful history. The extraordinarily successful formula, devised by CALZEDONIA, has shone brightly ever since its creation in 1986. Intimissimi is a true Italian success story. The brand has become the market leader in underwear in Europe. The winning combination of high-quality products, romance and imagination has won loyal custom all over the world. The brand's collections, which are updated weekly, are adored by men and women alike because they offer an innovative natural look. ...read more

Piaget rules the red carpet at the 2016 MTV Movie Awards

Jessica Chastain and Ryan Reynolds radiate in Piaget (LOS ANGELES – April 9, 2016) – Piaget watches and jewelry were once again the top choice for two of Hollywood’s brightest stars at the 2016 MTV Movie Awards.  Presenter and Piaget International brand ambassador, Jessica Chastain, added a pop of color with the Piaget Limelight Party ring set with diamonds, blue sapphires and 1 oval-cut pink tourmaline. Nominee for Best Male Performance for his role in ‘Deadpool,’ Ryan Reynolds chose the Piaget Gouverneur 43mm Perpetual Calendar timepiece in 18-carat rose gold.  Piaget has a longstanding love affair with Hollywood and a strong commitment to cinema and the arts. The Maison was recently a title sponsor of the Film Independent Spirit Awards, w ......read more

LivNordic Spa set to open its doors at the Cayan Tower

Dubai, UAE, April 14, 2016:   The first spa experience that focuses entirely on Nordic wellbeing traditions, LivNordic Spa, is all set to open its doors in Dubai . The premier LivNordic spa is being launched in the city by prominent group Raison d’Etre who are building on their success of creating and executing spa concepts for worldwide hotel brands including Six Senses, One & Only and Four Seasons. Following a partnership between Raison d’Etre and Cayan Hospitality, a subsidiary of Cayan Group, LivNordic will be located on the sixth floor of the renowned twisted Cayan Tower and will offer guests panoramic views of the Dubai Marina along with inspiring holistic treatments and exceptional intuitive service, all supporting the health and beauty secrets of Nordic co ......read more

Chloé introduces Sun 2016

A tightly-edited holiday wardrobe for long sun-filled days and balmy nights      Dutch photographer and Chloé girl Annemarieke van Drimmelen and close friend, singer Dimphy Janse, took a road trip through the desolate yet arrestingly beautiful landscape of the American Southwest.   The images reveal a story of intimacy and friendship on the open road, as the two women pass through White Sands in New Mexico, the cacti-covered plains of Arizona’s Saguaro National Park, and the vibrant city of Tucson.    Stormy desert skies and whitewashed walls provide the perfect backdrop for the cool, summery tones of the 14-piece collection that sees lightweight smock dresses, peasant blouses, and easy-fit pants fashioned in the freshest white cotton a ......read more

Jessica Chastain Shines In Piaget Jewellery At The Singapore Premiere Of The Huntsman – Winter's War

11 April 2016 – Award-winning actor and Piaget International brand ambassador Jessica Chastain stepped out in style on the red carpet at the Singapore premiere of the much-anticipated The Huntsman – Winter’s War.  True to her classical glamour style, Jessica Chastain dazzled in Piaget diamonds, making an elegant statement by pairing Limelight Couture Précieuse High Jewellery white gold earrings with her show-stopping outfit. She was joined on the red carpet by co-stars Chris Hemsworth and Charlize Theron. In her latest role in Snow White and The Huntsman, Chastain takes on the role of Sara, Eric the Huntsman’s childhood friend and forbidden lover, who finds herself caught up with the hero in a bitter sisterly quarrel between Charlize Theron's evil queen ......read more

Vacheron Constantin presents the Maître Cabinotier retrograde armillary tourbillon

Maître Cabinotier retrograde armillary tourbillon A unique type of watch that takes up the two original complications of the Ref. 57260 superwatch Four patent applications A stunning and contemporary design With the Poinçon de Genève Geneva quality hallmark In  the  wake  of  the  most  complicated watch  ever  made, the  Ref.  57260   with  57 complications,  Vacheron Constantin unveils the  Maître Cabinotier retrograde armillary tourbillon model. This timepiece bearing the Hallmark of Geneva was produced by the three master  watchmakers who  created  Ref.  57260,   and  they  incorporated two  of  the complicated features of the superwatch: ......read more

Grand Opening: PARFUMS de MARLY New York Boutique

805 Washington Street New York, NY 10014 March 2016 Dubai, UAE, April 9, 2016:   PARFUMS de MARLY is opening a new boutique in the heart of New York City’s chic Meatpacking District.  Inside the 700 square foot store, perfume connoisseurs will discover an exceptional selection of fragrances, exclusive hand-made accessories, and luxurious perfumed candles. Wooden molding, marble flooring and fragrance fountains summon the heart of the 18th century architecture so integral to the brand. The design is classic 18th century French perfumery style, juxtaposed with the contemporary feel of the twenty-first century—in the same vein as PARFUMS de MARLY’s boutiques in Paris, Dubai, and Moscow. Join PARFUMS de MARLY for its boutique unveiling in New York C ......read more

PARFUMS de MARLY ATHALIA, the Eternal Luxury

Dubai, UAE, April 9, 2016 White floral velvet The story? A hyper feminine juice, youthful, angelic, equally balanced between softness (white musk and orange blossom) and gentle captivating sophistication (iris and amber). The formula: A signature with strong heart and base notes, rich and deep. An amber-iridescent heart simply dressed of orange blossom as if it had been plunged in a reassuring bath of musk that provides light and soft caress feather sensation on the skin. As per the creator: "Precious iris brings an elegant dissonance to the amber accord and a beautiful unexpected floral note », analyses Alexandra Kosinski (Givaudan). ...read more

Ulysse Nardin - Jade

Ulysse Nardin “Jade” Unleashes Its Beautiful Femininity in Stainless Steel. A first among many, Jade entered the Ulysse Nardin family of high horology as the signature timepiece for women. Never before had the manufacturer designed and produced an in-house movement exclusively for a ladies collection. Uniquely, this special piece does not call for pushing or pulling of the crown in order to set the date and time. A nail-friendly mechanism, it is intended to protect a woman’s manicure, which is made possible by its ‘1-2- 3’ caliber; each manipulation is easily made by turning the crown forwards or backwards without any need to pull it out. As well, ladies no longer need to fiddle to adjust the date. This original watch is stunningly simple and superbly pract ......read more

Ulysse Nardin - Marine Chronograph Annual Calendar

They say the art of simplicity is a puzzle of complexity, and this timekeeper is no exception. The annual calendar offers a mechanical solution of the utmost elegance, favoring technological simplicity and ease of use. Simplicity is the hardest thing to achieve. It is the ultimate test of experience, the final push of genius. With the new Marine Chronograph Annual Calendar, Ulysse Nardin has successfully applied this new paradigm to premium watchmaking. The product of a quest for perfection, its annual calendar offers a mechanical solution of disconcerting purity. Simple to use, adjustable both on the front and back, this piece is imbued with the values of innovation, reliability and high-precision that are so cherished by the watchmaker. Its UN-153 calibre is entirely manufactured in-h ......read more

Ulysse Nardin - FreakWing

As partner to the Artemis Racing team in the America's cup, Ulysse Nardin is flying the team's colors high with the new FreakWing, which is packed with innovations and cutting-edge technology just like the famous high-tech AC45 catamaran of the Swedish challenger. The jewel of the sea has finally been encapsulated in the form of a watch ! To celebrate its partnership with the Artemis Racing team for the 35th America's Cup, Ulysse Nardin has adorned its new FreakWing with the most emblematic features of this high-tech catamaran: the upper bridge for the minutes is inspired by the internal structure of the rigid sail, while the texture of the rotating hours disc evokes the mesh net of the multihull. The bezel and case back are forged from carbon fiber, an element that is omnip ......read more

Ulysse Nardin - Classico Schooner America

Ulysse Nardin Honors the America’s Cup Namesake with New Classico America. In August 1851, members of the New York Yacht Club (NYYC) raced the “America” schooner to victory in England’s Royal Yacht Squadron’s 100 Pound Cup. After this triumph, the trophy was renamed the America’s Cup in honor of the winning vessel. It is the oldest trophy in international sporting; it remains the most important yachting competition of all time; and is the apex of yachtsmen’s careers. However, the America’s Cup is far more than a race; it’s also a symbol of design innovation. Celebrating the groundbreaking engineering of the original “America” that led to this landmark moment in yachting history and showing support of the 35th America&rsqu ......read more

Olivia Palermo x Piaget Possession

Dubai, UAE, April 6, 2016 International style icon Olivia Palermo radiates in Piaget Possession, and styles her favorite creations from the iconic jewellery line in an exclusive collaboration. When icons meet. The fashion world is at her hands. In only a couple years, Olivia Palermo established herself as a force to be reckoned with in the world of style. Whether sitting front row at the world’s biggest couture shows, or casually walking through the streets of her hometown New York City, the international style icon always gets it right, with an innate talent for spotting trends and making them hers, adding her inimitable personal touch. Elegant, modern, fresh and daring, she incarnates the woman of today. Always on the go, she continuously perfects and enriches her style ga ......read more

"Gentlemen Drivers" united for a good cause a first for Baselworld!

Dubai, UAE, April 6, 2016:  For the first time at Baselworld, the organisation "Distinguished Gentleman’s Ride" (DGR) and Zenith held a bikers' rally this Sunday. Fifty gentlemen drivers donned their finest tweed and their best cravats to parade through Basel astride their classic motorcycles. It was a convivial celebration of style and elegance, heralding the upcoming global rally which will take place in September. Zenith took this opportunity to present its "Heritage Pilot Café Racer" timepiece with its statement vintage style, equipped with the legendary El Primero movement. Founder of DGR, Mark Hawwa said: “Our main aim was to have fun, but we also wanted to debunk a few myths about bikers. My vision was to organise a rally for ride ......read more

Longines marks a successful Beach Polo Cup 2016 as official timekeeper of the event

Dubai, UAE, April 6, 2016:  The annual Beach Polo Cup, which has Longines as official timekeeper, marked a successful and exciting conclusion recently. The two day tournament was held under the patronage of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Dubai Sports Council on the 2nd and 3rd of April at Skydive Dubai.   Truly the sport of kings, the Beach Polo Cup is an internationally, celebrated social event highlighted in every major sporting and social calendar. Celebrated over a period of two years, the 12th edition of the tournament had four teams compete for top honors. The exhilarating tournament had Cadillac consisting of Tariq Albwardy, Sam Instone and Matias Machado emerge as winners. They were awarded ......read more

Parfums de Marly - NISEAN, The black Desire

Dubai, UAE, April 5, 2016 The story? A beautiful dark wood, hyper textured (majestic patchouli) illuminated by a distinguishable incense note, having the effect of a sacred nectar warming both the heart and the body. The formula: a leathery woody combination offering depth and impact. Besides, are the presence of leather (cistus-safran) and other woody notes (amyris, guaiac, sandalwood, akigalawood® - amazing molecule with patchouli and oud inflections) that pulse emotions relentlessly. As per the creator: "Thoroughly insisting on the incense, almost overdosing it and illuminating the wood note gives the entire experience a lot of fluidity", explains Nathalie Gracia-Cetto (Givaudan). ...read more

Bershka Spring - Summer 2016 Denim Look Book

Bershka’s first look book for this SS16 collection includes denim in all its versions: pants, jackets, shirts – with details in full trend, such as rips, raw cut finishes and frays. Neutral colors are predominant, in khakis, earthy and natural tones. Prints are determined by the fabrics used. The proposal is a comfy and urban look, rich in textures and finishes. WOMAN Looks for the SS16 collection are characterized by the handmade aesthetic and simple patterns. MAN The Bershka MAN collection connects with technology, musical aesthetics and cutting edge trends. ...read more

The Longines Heritage 1918 – a vintage interpretation of elegance

Dubai, UAE, April 5, 2016:  Longines’ long history has seen the creation of many legendary models worn throughout the ages. The brand likes to use them as inspiration on a regular basis to enrich its Heritage line. Today, it presents a honey-coloured model dating from 1918 for both women and men, whose period design and refinement will thrill lovers of the brand.  As a tribute to its long watchmaking tradition, the Swiss brand Longines loves to reissue some of the iconic pieces that have enhanced its profile throughout its existence. This 1918 model draws its inspiration from the rich history of the brand with the winged hourglass and echoes the first bracelet-chronographs created by Longines. As with the latter, this timepiece features a dial also found on pocket w ......read more

Ulysse Nardin - Diver Chronograph Hammerhead Shark

Ulysse Nardin Diver Chronograph Hammerhead Shark Glides to Greatness. Ulysse Nardin celebrates an evolution with the Diver Chronograph Hammerhead Shark, featuring the self-winding manufacture chronograph caliber UN-150 with silicium escapement and balance spring. A first for the entire Diver collection, the introduction of this movement represents another major step in Ulysse Nardin independence. A quintessential marine instrument – now made even more powerful by the UN-150 – the Diver Chronograph Hammerhead Shark is presented as a limited edition in both stainless steel (300 pieces) and 18-karat rose gold 5N (99 pieces). Exceptionally nautical in style, both versions sport a deep blue dial with a signature hammerhead shark motif. Lifelike, the hammerheads appear to be w ......read more

Ulysse Nardin - Grand Deck Marine Tourbillon

Welcome aboard! Cutting edge technology and innovative mechanisms are all aboard this high-precision craft decked out in a nautical-inspired design. On the dial, hand-crafted wood marquetry evokes a ship’s deck, while the time display is original and creative: a boom pulled by super-strong nanowires indicates the minutes, while the hours are displayed on two concentric disks. The patented device, which is regulated by a second barrel, also incorporates a majestic tourbillon. Undeniably exclusive, this timepiece from the Marine Chronometer collection is produced in 18 white gold pieces. Ulysse Nardin is in its element when venturing on the high seas, as evidenced by this latest creation. In the innovative Grand Deck Marine Tourbillon model, the retrograde minutes display takes the ......read more

Baume & Mercier celebrates summer Linea ticks to Miami time

Sensual music throbbing in the deep of the night… A crystalline peal of laughter ringing through the early dawn… Dubai, UAE, April 5, 2016:  This summer, Baume & Mercier’s unique Linea watch is ticking to Miami time, with its beaches and parties. Ever the astute fashionista, the Linea Collection presents a spring/summer limited edition of three new interchangeable straps. A day spent basking on the famous South Beach, a preview in the new arty neighborhood of Wynwood, or a dinner in Coconut Grove with its chic and lively atmosphere: for each of these moments, there is a Linea strap. The Miami way of life is reflected in these three straps, which combine round-scaled alligator with calfskin pashmina or brushed satin in a sel ......read more

The 2016 L'Oréal-UNESCO For Women in Science Awards: honouring women in Science who have the power to change the world

FEATURING L’ORÉAL-UNESCO FOR WOMEN IN SCIENCE 2014 MIDDLE EAST FELLOWSHIP WINNERS, DR. HABIBA AL SAFAR FROM THE UNITED ARAB EMIRATES AND DR. JASMEEN MERZABAN FROM THE KINGDOM OF SAUDI ARABIA Dubai, April 3, 2016 – On March 24th 2016, the international scientific community gathered at the Maison de la Mutualité, Paris for the 18th edition of the L’Oréal-UNESCO For Women in Science Awards, to celebrate 5 exceptional women scientists and their ground breaking work, as well as 15 promising young researchers. Among these 15 young researchers, Dr. Habiba Al Safar represented the United Arab Emirates and Dr. Jasmeen Merzaban represented the Kingdom Saudi Arabia. In the face of unprecedented global challenges, from climate change to healthcare to sustainable e ......read more

PUNT ROMA Spring/Summer 2016 a season of Innovations

Dubai, UAE, April 3, 2016:   The PUNT ROMA’S Spring – Summer Collection surprises us once more with the presentation of new colours, fabrics and patrons. The URBAN LINE is highlighted with the steel colour, the monumental print and a great variety of glamorous garments in black and white inspired by the romantic French “Côte d’Azur”. The SAFARI STYLE, with comfortable fabrics in kaki colours and prints, take us completely into the African landscape. Unexpected garments like the blue and elastic jumpsuits or jerseys with metal effects move you to a navy blue atmosphere. This season, PUNT ROMA surprised their clientele with two different versions of the DENIM WORLD. The USA STYLE with washed jeans and totally casual looks, and the ROMANTIC D ......read more

La Grande Classique de Longines – When elegance is arrayed in colours

Dubai, UAE, April 3, 2016:  La Grande Classique de Longines embodies the long-standing aesthetic tradition of the brand with the winged hourglass. The classic elegance of its very slim profile imparts upon it the status of a timeless collection. Today, Longines is offering new fineries to this emblematic line and enriching it with new colours. Capturing the soul of Longines’ earliest design tradition, the collection La Grande Classique de Longines was presented for the first time in 1992. Since then, these timepieces have become the symbol of the brand’s classical elegance and adorn the wrists of those who know how to appreciate a valued asset.   Today, the Swiss watchmaking brand is adding even more refinement to this line, by proposing different dial and b ......read more

Oysho's New Looks For Spring-Summer 2016

Dubai, UAE, March 31, 2016 Oysho’s new looks for the 2016 Spring – Summer season are presented in three chapters connected by different natural elements.  A trip to Morocco reveals the different stages of this new Oysho adventure The first chapter, Salt, is inspired by natural elements where white and crystal sea hues contrast with earth colors.  Oysho takes its inspiration from water and salt, the common themes which run through the first part of a collection dominated by garments in different shades of while, with hints of the soft folk style.  The silhouettes are light and loose, presenting a renewed harmony between handmade fabrics like crochet, guipure lace and linen. Kaftans, dresses, jumpsuits and swimwear are the stars of this first part of the ......read more

The New Maxi Eyeshadow Palette by Lancôme - AUDA[CITY] in Paris

Dubai, UAE, March 30, 2016 AUDA[CITY] in Paris The New Maxi- Eyeshadow Palette by Lancôme Break out of the ordinary and create infinite looks for every occasion with four effortless harmonies of eye shadow colors. Endless possibilities of color combinations to choose from for a day look or for a more glamorous night make-up. This limited edition maxi palette boast the largest color harmony with an array of matte, iridescent, and sparkling shadows. Available starting mid Aprul 2016 at major retail departments Approx 360AED ...read more

Zara Home Spring-Summer 2016

Dubai, UAE, March 30, 2016 Edit 2/ Miami The second part of the Zara Home spring summer 16 campaign is inspired by the vibrant colours of Miami. The Art Deco area of Miami Beach, with the highest concentration of hotel buildings from the 1920s and 1930s inspired the Zara Home team to create a new collection that is young, fresh, summery and definitely on-trend this season. The pulse of this area, its colours, architecture and atmosphere are recreated in this campaign in search of the distinctive 'Tropical Playground' style. A clear trend that is represented in this colourful collection, where neon tones over a white background are the undisputed protagonists. Zara Home is thus renewing its proposal for this season, taking the best of Miami, including the exotic and the urb ......read more

Boggi Milano Spring-Summer Collection 2016

Dubai, UAE, March 30, 2016 Comfortable, lightweight and exclusive materials are the hallmarks of the Boggi Milano Spring/Summer 2016 collection, bringing freedom to your wardrobe. Accessible, timeless, "transgenerational" menswear, designed for a man's multi-faceted daily routine. The buzzword is "RELOADED TAILORING", which refers to tailoring for men's constantly changing lifestyles, and which gives a new twist to styles and shapes, redefining pure classicism. Comfortable materials - in masterful but strategically destructured designs - are combined with ultralight fabrics featuring micro-textures. The collection thus merges classic garments and sartorial elegance with exceptional technical performance, resulting in informal garments that bring style t ......read more

Tiziana Terenzi unveils stellar creations inspired by the moon; Andromeda and Cassiopea

Dubai, UAE, March 30, 2016:  Literary tradition states that all lost items, or items that have gone astray end up on the moon. The moon is the place where dreams and tears, love and reason, days of idleness and unfinished deeds are kept in precious glass ampoules. These bottles are quite similar to those used to contain Tiziana Terenzi’s precious essences today. After years of toil spent seeking and preserving rare components, Tiziana Terenzi presents fragrances that embody the brand’s most complex project yet; Tiziana Terenzi Luna.    Andromeda: We meet Andromeda for the first time, wrapped in his infinite beauty, by following a trail of bright, fascinating stars, while trekking on the Sibillini Mountains. This fragrance, a white essence, carries t ......read more

Promod Elise Chalmin

About Promod Our Background and Promod Today:  Promod was created in 1975 as a French family boutique dedicated to the sharp design, the production and the retailing of women's ready-to-wear and original accessories. With more than 30 years dynamic experience in women's ready-to-wear retailing, Promod is today one of France's biggest fashion store chains and the brand enjoys huge international success with 987 outlets in 44 countries. Since 1999, Promod has also sold and delivered to customers all over Europe through the home shopping website www.promod.co.uk.Looking for affordable, feminine and easy-to-wear fashion?  Promod dress up and down all modern women that are looking for affordable, feminine and easy-to-wear fashion. Our inspiring collection offers a ......read more

Intimissimi's Spring Collection: Secret Lingerie

Proposed product for March Description and prices:  Elena Soft Lace Bra: 29.90€ Soft Lace Panties: 15.90€ Carioca Elegant Rock Bra: 29.90€ Elegant Rock Panties: 15.90€ For the month of March, Intimissimi unveils items in total white and ash blue tones. Lingerie, which in past seasons has often deviated from the fashion system’s rules and been reinterpreted for red carpets and glam festivals, makes a comeback in this part of the collection with the purity and preciousness that secret items possess. The two sets we’re presenting have an elegant allure, almost as light as a whisper, evoking great love stories with precious tone-on-tone embroidery. Traditional floral patterns turn modern thanks to the contrast of lace and transpar ......read more

Longines timed the prestigious races of the Dubai World Cup

Dubai (UAE) / Saint-Imier (Switzerland), March 28, 2016 – Being the Official Timekeeper of all events organized by the Meydan Group, Longines is proud to have been timing the races of the Dubai World Cup. The Swiss watch brand is also glad to be the partner of a highlight of the day, the Dubai Sheema Classic presented by Longines. Andrea Atzeni, riding Postponed, won this Group 1 race open to thoroughbreds. The owner, trainer and jockey of the winning horse were each rewarded with a Longines watch by Walter von Känel, President of Longines. Being the Official Timekeeper of all events organized by the Meydan Group, Longines is proud to have been timing the nine races of the Dubai World Cup, held on Saturday 26 March, at the impressive facilities of the Meydan Racecourse. This ......read more

Amico signs exclusive distribution agreement with Kering Eyewear

Dubai, UAE, March 27, 2016:  Amico Group and Kering Eyewear have signed an exclusive distribution agreement for optical frames and sunglasses across the GCC, Egypt, Iran and Jordan. The various brands falling under the agreement include Bottega Veneta, Boucheron, Brioni, Christopher Kane, Tomas Maier, Pomellato, Saint Laurent, Alexander McQueen, Stella McCartney, McQ, Puma, and in 2017, Gucci will be added to the portfolio. The optical field has been one of the core foundations for Amico’s success since its inception, wherein the company specializes in all fields of supplies to optical retailers offering a wide variety of comprehensive optical solutions ranging from contact lenses and luxury eyewear to luxury sport and performance sport eyewear as well as optical equipment, e ......read more

Californian Inspiration and Natural Fabrics Highlight the Bohemian Spirit of the New Pull&Bear Pacific Girls Range.

Soft and fluid textures, flower prints and worn out materials stand out among the new proposals, shot in Palm Springs by South African photographer Henrik Purienne. Dubai, UAE, March 27, 2016:  Pull&Bear Pacific Girls, the collection that Inditex Group’s young fashion brand addresses to bohemian-spirited girls for a dynamic, open-air lifestyle, is back with fresh proposals where Californian inspiration and natural materials are key elements. Henrik Purienne, a South African photographer who specializes in female portraiture, has captured the essence of these new garments in a variety of natural locations in Palm Springs, California. Models Alexis Ren, Eline Van Hasteeren and Sophia Tatum star in this new editorial work. The collection uses extremely soft and fl ......read more

Oysho Presents “Warrior”

It’s new Fitness Collection inspired by the Olympic Games and Oriental Culture Dubai, UAE, March 27, 2016:  Along with the new single “Bonzo” by Nayjwa Nimri and Carlos Jean, Oysho uses a vides with a clear Asian inspiration and electronics emphasis to resent a collection that’s full of strength and character, in contrast to the subtle, very meticulous sound of this hit. The campaign’s presentation video, made in collaboration with the artist Ernesto Artillo, focuses on strength and character seen in the form of two fighting women, transporting the viewer to a virtual, kaleidoscope reality. Oriental culture is combined with an athletic style to present a new fitness collection that offers vibrant, energetic movement. The collection is inspired ......read more

The Art of Telling Storie Uterque Spring Summer 2016

Each new trend from the Spring Summer 2016 collection is a unique source of inspiration.  Tales to dress up in. Reminiscence, travel through time and space, another era.  An adventure, a treasure hunt. Stories worth telling. #UterqueTheArtOfTellingStories ANTONIA  Stories of femininity, elegance and opulence  If Marie Antoinette lived in the XXI century, her name would be Antonia and she would continue to champion her style and authenticity in her daily life. Her wardrobe would tell another tale of femininity and elegance. The collection she inspires combines a subtle dose of naiveté with carefully–worked materials in a range of urban and casual garments. Sophistication and wearability walk hand in hand through the streets of a city in a story dott ......read more

Bershka Spring-Summer Campaign 2016

  Dubai, UAE, March 26, 2016 BERSHKA WOMAN   Bershka’s SS16 collection is broadly characterized by a look in neutral tones, the aesthetics of handmade pieces and simplicity in patternmaking. Rustic textures, with a fresh-made feel, make a comeback. Details stand out in each and every piece belonging to the different lines within the brand: Bershka and BSK. Raw cuts, frayed finishes and natural fabrics are key in this collection. Denim continues being indispensable, in boyfriend and skinny fittings, adding new finishes like frayed cropped leg-ends, asymmetry and waistband-free designs. Craftsmanship and fashion come together in the ‘Raw’ trend. Ribbed dresses, trumpet-end and wide-leg pants are essential pieces in the collection. In terms o ......read more

MANGO revives the 90s with Liu Wen and The Soft Minimal trend

Liu Wen takes over from Kendall Jenner to become the face of the second trend of the season Dubai, UAE, March 26, 2016:   After launching the Tribal Spirit trend this February, featuring Kendall Jenner, the brand presents Soft Minimal, the second trend to be highlighted in advertising campaigns this spring-summer 2016, paying tribute to the minimalist style of the 90s. On this occasion, MANGO is using Liu Wen, Asia’s most international model, who declared: The collaboration with MANGO was amazing. I really appreciate the soft, minimal trend because I enjoy keeping things simple yet beautiful. All the clothes I wear in the campaign have simple lines and are made from soft fabrics such as silk, which is ideal for any time of the day. I think everyone will love this collectio ......read more

Calling All ‘Women in Science'. L'ORÉAL-UNESCO for Women in Science Middle East Fellowship Applications Now Open

Dubai, UAE, March 26, 2016:   L’ORÉAL-UNESCO For Women in Science Middle East Fellowships is seeking worthy candidates for this year’s program. The yearly initiative is in partnership with Zayed University in the United Arab Emirates and under the patronage of H.E. Sheikha Lubna Bint Khalid Al Qasimi, Minister of State for Tolerance, President of Zayed University. L’Oréal-UNESCO for Women in Science was the very first program of its kind, founded 18 years ago in the firm belief that the “World needs Science, and Science needs Women”. Each year, the program honors four talented, young, Arab female researchers for the quality of their research work, encouraging them to pursue a brilliant career in science in the GCC and Yemen. Supporting ......read more

By Terry's Philosophy Initiate Woman to their own beauty style

"beauty is not a stereotype, your personal style is your own signature, to be expressed day by day" - TERRY DE GUNZBURG BY TERRY’S PHILOSOPHY Initiate woman to their own beauty style Founded in 1998, BY TERRY is a French Maison dedicated to beauty, born from Terry de Gunzburg’s desires, needs and vision. Its philosophy is simple : "Beauty is not a stereotype, your personal style is your own signature, to be expressed day by day." When Terry founded her company, she also opened her laboratory of creation that plays a vital role in bringing simple solutions to women. Whilst respecting their individuality and personality, she introduces them to their own beauty style. BY TERRY combines beauty tips to facilitate& ......read more

Calzedonia Spring-Summer 2016 Beachwear

About Calzedonia Calzedonia was founded in 1987 in Verona, with the aim to create a new way of selling hosiery and beachwear for women, men and children, through a franchising sales network. Little more than twenty years later, the Calzedonia network boasts more than 1.750 shops throughout the world: Italy, Austria, Cyprus, Croatia, Czech Republic, Greece, Hungary, Mexico, Poland, Portugal, Russian Federation, Serbia, Slovenia, Spain, Sweden, Turkey, France, Macedonia, Montenegro, UK, Slovak Republic, Romania, Germany and Belgium. The success of Calzedonia is the result of a number of factors: the huge range of products, the particular attention paid to fashion, the unbeatable quality-price ratio. These are some of the features that have enabled Calzedonia to satisfy even its most dema ......read more

Tezenis Costumi 2016

About Tezenis A network of stores featuring underwear, homewear and pyjamas for men, women and children. Lounge music in the background, a large store space, reminiscent of an American loft, brushed concrete floors, huge fans whirring in the ceiling and shelves all around the walls. This is the identikit of the new Tezenis stores. The look of Tezenis stores is cosmopolitan, collections are basic, young and “easy”, in continuous development, enhanced every week by new items, dedicated not only to women and men, but also to children. The sale concept is different too: all items are on view and you can choose as you like. The pricing policy is extremely competitive, catering for a young clientele looking for value for money. Nowadays there are more than 300 stores in Italy a ......read more

Bershka Spring-Summer 2016 Collection

Dubai, UAE, March 22, 2016:   The collection for SS16 comes marked by the urban looks in neutral tones with the aesthetic on handmade pieces and simplicity in patternmaking as the key elements in the new look for this coming season. Details stand out in every piece of both brand lines, Bershka and BSK. Hem-free, frayed finishes and natural fabrics are the highlights to this collection. Rustic textures, with a fresh-made feel, make a comeback. For details, trompe l’oeil prints are enriched with embroidery. Ribbed dresses, trumpet-end and wide-leg pants are essential pieces in the collection. The result is Raw, a trend that combines craftsmanship and new tendencies. The ethnic spirit and references to tribal goddesses come together in Glamazone, with the tunic as key it ......read more

Baume & Mercier commemorates its New Boutique in Beirut Souks with a Ribbon-cutting Ceremony

Dubai, UAE, March 19, 2016:  Commemorating a special occasion, elegant Swiss watchmaker Baume & Mercier recently hosted a ribbon-cutting ceremony marking the opening of the brand’s new boutique at Beirut Souks in Lebanon.   Held on the 9th of March in collaboration with Baume & Mercier’s exclusive luxury partner in the country, Ets. Hagop Atamian, the intimate event witnessed the attendance of key media personnel and online bloggers and of course the Baume & Mercier’s regional team. Commenting on the occasion, Mr. Stanislas Rambaud, Regional Brand Manager, said, “Thanks to the support of our long-lasting partner Ets. Hagop Atamian, we are opening our first Boutique in Beirut. It is an important step in the development of Baume & ......read more

Made in Italy collection - Calzedonia

Calzedonia, the leading name in legwear, presents a new premium line with “Made in Italy” DNA, a hallmark that has always been synonymous with high quality. The new Made in Italy line, with 8 different variations of unique and exquisite tights, is destined to become the must-have in every woman's wardrobe. Day after day, Calzedonia strives to create designs that satisfy the tastes and needs of every woman. The new tights expand the product line offered in store, creating a unique shopping experience –becoming the place of choice for those seeking the finest expertise in the legwear sector – for specialised products which combine superior quality and style, focused on the latest trends.  Elegant, prized yarn stake shape in 8 variations of tights sui ......read more

Piaget unveiled stunning creations at Art Dubai 2016

Dubai, UAE, March 17, 2016:   From March 16-19, 2016 during Art Dubai, Piaget invited visitors on a journey of discovery into its world, revealing the captivating association between audacity, celebrity, creativity, and fine craftsmanship through a specially curated collection of extraordinary pieces from both its patrimony and new creations. Through out the exhibit staged in partnership with the leading art fair in the Middle East, Africa and South Asia, the Maison will highlight the savoir-faire and the vision that propelled it from its humble beginnings in the Swiss Jura to becoming an unstoppable creative pioneer all over the world, including the Middle-East, a region that mirrors Piaget’s passion for the finest aesthetics and exceptional pieces. The striking produ ......read more

Access the power Discover the secret of INITIO fragrances

Dubai, UAE, March 17, 2016   What was long suspected has finally been proven…The power of scent unconsciously influences our behaviour. Unique scent molecules trigger attractions and impulses in their wakes. Initio honors this supernatural yet scientific dimension of fragrance by infusing its creations with a mysterious power.   Years of research by top scientists working side by side with master perfumers (Alberto Morillas) have led to the creation of perfumes with a strong emotional power, to amplify your magnetism and power of attraction   Initio, 2 ranges, 1 universe: The Absolutes, 4 creations elaborated from the finest blend of the rarest ingredients renowned for their mystical powers and mysterious virtues. The Magnetic blends harness the power of phero ......read more

Zenith El Primero Chronomaster 1969 SVRA Special Edition Kicks Off Partnership with Sportscar Vintage Racing Association

Dubai, UAE, March 16, 2016:  Zenith has teamed up with the Sportscar Vintage Racing Association (SVRA) to serve as official timekeeper in 2016 for the organization’s vintage races throughout North America. Zenith’s President & CEO Aldo Magada and SVRA’s President & CEO Tony Parella hosted a cocktail party on February 18th at the Classic Car Club Manhattan in New York City. This is a world famous private club that gives its members access to a fleet of the most sought-after cars ever built. Zenith took the opportunity to unveil the El Primero Chronomaster 1969 SVRA, a special edition that incorporates the SVRA logo, powered of course by the legendary beating heart of the El Primero movement. &ld ......read more

Parfums de Marly Introduces a Champion of a Fragrance, Byerley

Dubai, UAE, March 16, 2016:  Renowned perfumer, Parfums de Marly, has created yet another magnificent fragrance that salutes the proud history of the majestic horse. The brand’s latest offering, Byerley, has been so named after one of the earliest of three stallions that were the founders of the modern Thoroughbred horse racing bloodstock. According to legend, the dark brown stallion was born during a thunderstorm; he did not fear the sounds of cannons or gunfire and thus made a fearsome war horse.  Developing a perfume that was memorable and had heart was no easy task but there was no better inspiration than the distinguishing character of the mighty Byerley horse, having played a remarkable role in Europe’s history.  Byerley boasts of top notes of Berg ......read more



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