Dubai PR Network, Online Press Release from Dubai and Middle East
Pencell PR and Events Press Releases
 
Nico Rosberg pits in at the IWC Boutique in Bahrain

Manama, 19 April 2015 – Swiss luxury watch manufacturer IWC Schaffhausen celebrated the anniversary of its first boutique in Bahrain’s Moda Mall, together with its partner, Asia Jewellers. Special guests at this unique event were IWC brand ambassador and MERCEDES AMG PETRONAS Formula One™ Team driver Nico Rosberg as well as Head of Mer cedes-Benz Motorsport, Toto Wolff. Located in the heart of Manama, Moda Mall is the perfect fit for IWC Schaffhausen’s boutique, which just celebrated its first anniversary. Karoline Huber, Brand Director IWC Schaffhausen Middle East and India, said: “We are thrilled to be celebrating this occasion together with our dear partner Asia Jewellers and our brand ambassador Nico Rosbe ......read more

From 21st to 25th April, Zenith will line up for the start of the Tour Auto Optic 2ooo

Written in the stars... The same quest for excellence, the same passion, the same elegance – the two partners were always destined to meet. They will finally come together on the starting line of the 24th Tour Auto. Zenith will be the official timekeeper of the competition, and three connoisseurs of mechanical beauty and speed will set off, along with their co-drivers, under its banner. On their wrists, the El Primero Chronomaster 1969 Tour Auto Edition, a sporty model specially designed for the event. LEGENDARY COMPETITION, LEGENDARY DRIVER. Following his record freefall which earned him a definitive place in history, Félix Baumgartner will now get behind the wheel of a 1955 MERCEDES BENZ 300 SL to take up the speed challenge on behalf of Zenith. From the stratosphere to the tar ......read more

Rainbow Milk commemorates and strengthens a bond of 60 years with UAE consumers

Truly a legend in the UAE, Rainbow milk recently celebrated 60 years in the country in an association that began in 1955. One of the first multinational brands in the Arab World, Rainbow has been used to lend its special flavor to tea. Finding its fans in UAE national and expats alike, Rainbow has been fondly named ‘Abu Qos’ by its UAE National fans.   Indicating its 60th anniversary, the brand, owned and managed by FrieslandCampina, launched its ‘Proud to be by your side since 1955’ campaign that celebrates being part of every UAE consumer’s life. As part of this campaign, Rainbow milk is carrying out interesting activities to engage its loyal consumers. Starting 19th April and for a period of one month Rainbow Milk is giving away 3 Land Cruisers t ......read more

Clifton Chronograph Black “Black is Beautiful”

Embodying power and urban chic, the automatic Clifton Chronographs, the most recent additions, bring masculine elegance to the collection. The sharp black dials, luxury quality, and accessibility characteristic of the Clifton collection, bring a sense of intensity and dynamism to these new timepieces. Chic, understated, and timeless, while expressing strength of character, the new Clifton Chronographs are the perfect watch for a man who conquers his quest for success every day. Two Chronographs designed for urban adventure The Clifton Chronograph Black models are a natural extension of the watches dating from the Golden Fifties. The 43 mm diameter case in polished satin-finished steel, offers a truly comfortable wear. Its style is accentuated by the b ......read more

El Primero Chronomaster 1969 Tour Auto Edition Celebrating 150 Years!

A loyal companion in all kinds of challenges since its creation, Zenith has always gone where its passion for human adventure has driven it. Today it is taking on the role of official timekeeper for the Tour Auto Optic 2000, a red-letter event in the classic car-racing calendar. The brand with the guiding star is opting to associate with high performance on race circuits and, like the historical cars whose times it will be measuring, once again proves that speed and precision can make a perfect match with elegance. ZENITH EXPLORES NEW TERRITORY On land, at sea and in the air – even as high as the stratosphere – Zenith has consistently accompanied adventurers of the mind, bold doers of great deeds, discoverers of the impossible: the kind of people who consistently push hum ......read more

Maybelline New York's Spring Collection 2015 has arrived

Spring into colour with a bouquet of freshness!  Quick! What are the top colours trending on the runways for Spring/Summer?  Well, they're the prettiest bunch of freshly picked shades, reflecting fashion’s current obsession with modern florals. The array of tones ranges from soft to vivid, blooming with a chic youthfulness. And since Maybelline New York knows how women always want to show off the newest shades on their nails and lips, now there's the new Spring Collection 2015. It’s a palette of five delectably notice-me-now shades for nails and six kicky pinks, reds and mauves for lips that take their colour inspiration from the floral mood on the catwalk, blending a little bit of attitude with a little bit of sweetness. Fashion designers like Christia ......read more

The stylish guide to well groomed brows: introducing the Brow Artist Genius Kit, only from L'Oréal Paris

If the eyes are the windows to the soul, then well-groomed eyebrows surely help create a beautiful view! This season, eyebrows have been the focus of attention on all the major runways. It’s all to do with the fact that perfectly groomed eyebrows balance your features, frame your eyes and define your personality. Now, while that may be the case, it’s true that many women don’t know about the different products and tools that exist to create a perfect brow look, nor how to use them. That’s where L’Oréal Paris latest must-have beauty tool comes in!  The Brow Artist Genius Kit is the smart girl’s way to build better brows. It’s the first all in one brow kit to define, shape and style your eyebrows like a pro. Use it to match your brow look to ......read more

The fabulous new Color Riche La Palette Nude has arrivedM by L'Oréal Paris

A symphony of nude shadows for endless looks The fabulous new Color Riche La Palette Nude has arrived Nothing spells understated glamour and subtle sophistication more than a flawless nude look on eyes. L’Oréal Paris presents the gorgeous new Color Riche La Palette Nude, a timeless yet modern eye shadow selection created by the brand’s make-up designers to help women master the art of nude make-up.  The chic allure of minimalist nude looks never seem to go out of style with their soft, flattering and feminine appeal! No wonder nude make-up is hugely on-trend worldwide, and featured prominently on the fashion catwalks at recent collections.  Intensely versatile, the polished looks of nude can go from day to evening to night with just a few touches, which is ......read more

MANGO Trend Alert: Swimwear

This summer, beach is the perfect destination to enjoy the sun, sand and water. Be fashionable and fabulous with MANGO's latest trend swimwear and flaunt your sexy curves.   At Mango, our business goes beyond design, beyond manufacture and beyond the marketing of garments and accessories for women and men. The MANGO concept is based on an alliance between a quality product, with an original design and a coherent and unified brand image. Dressing the modern, urban women for her daily needs is the formula we have analysed, adapted and applied in all the countries in which MANGO is present: it has been and remains one of the keys to our commercial success and international prestige. ...read more

Luxury perfumery, LM Parfums, makes a fragrant landing in the Middle East

The brand recently launched two distinct new fragrances; Army of Lovers and Epine Mortelle The heart and mind behind the luxurious brand, LM Parfums, had a passion and he sure did bring it to life. Laurent Mazzone, the man who the brand is christened after, was fascinated by fragrances since his childhood; even as a child, he analyzed and mixed samples of perfumes to discover new scents. Guided by the universe of Fashion, Laurent translated his creative and passionate imagination for fragrances into a unique and complementary fragrance line and thus, in 2010 the first LM Parfums was founded. A perfectionist who is as unconventional as he is inimitable, Laurent ensures that each and every LM fragrance is composed with the purest traditions of high French Perfumery. The brand boasts of ......read more

Color Sensational Bold Matte from Maybelline New York

Kiss flat, dry matte lipsticks goodbye and drench your lips in the new hydrating, vibrant shades of Color Sensational Bold Matte from Maybelline New York. Love to wear those matte lipsticks, but you’re tired of their dry, dull, powdery finish? Well, all that’s about to change! Reach for Maybelline New York's must-have new ColorSensational Bold Matte range of fabulous new mattes and discover how the matte lip of today can be dazzlingly different.  Color Sensational Bold Matte has reinvented the matte lipstick, giving it a modern, new twist with sensational wearability, super comfort and intense hydration. Gone are the drying effects, the chapped lips and the dark, harsh look of the old mattes along with their uneven, powdery finish. In its place? A daring and ......read more

The ultimate lip look is hot and Kohl'd, now from Maybelline New York's brand new ColorSensational Lip Kohl

Make a style statement without having to saying a word. Women everywhere love a bold, dramatic, rich look for lips that speaks volumes, and now Maybelline New York has just taken it further! ColorSensational Lip Kohl is a fresh, new range of creamy lip pencils guaranteed to turn heads with its hit of pure, vibrant, deep color. The brand’s boldest lip pencil, with the most impactful color delivery yet! The secret of this intense Lip Kohl lies in its ultra-saturated colors derived only from pure kohl pigments. While classic lipsticks have a standard 6% pigment load, Maybelline New York’s ColorSensational Lip Kohl technology reinvents color with its astounding 35% pigment load in a gorgeous semi-matte finish. Its 15 vivid, dramatic, jaw-dropping shades pop with brilliance and i ......read more

Bright Colour Meets Classic Elegance: the La Martina Spring/Summer 2015 Collection

Dubai, April 6, 2015: La Martina, the Argentinian brand, is best known for producing trendy, sophisticated and top-notch clothing for polo players. Inspired by this fascinating world, the brand offers spectacular collections for men, women and children. This season’s collection offers a diverse range of stylish options. The Guards echoes of British inspiration with its “Royal Box” capsule, a collection dedicated to the exclusive polo club that was founded by the Windsors. The fabric used is exclusive and innovative in its tradition: the combed shaved texture is achieved with cotton, instead of wool, obtaining an alternative “Shetland effect”.  Military details can be seen throughout the entire collection. The Centennial Special Edition capsu ......read more

Possession : the talisman jewel “Turn and the world is yours”

Turn, turn and captivate the world with a simple movement… Even the most furtive touch of the Possession ring make’s a woman’s life instantly more beautiful. In 1990, Piaget rocked jewellery codes with this ring featuring a second rotating band with which to play. 25 years later, the jeweller is expanding its iconic line in honour of the third millennium. Made of pink gold and set with diamonds, the new Possession collection takes on the role of a particularly exclusive intimate companion. A jewel representing an endless source of pleasure for all women who follow their own set of rules. An addictive pleasure The Possession ring becomes a must-have item in this ultra-connected, ultra-fast-paced contemporary world. Touching your ring ......read more

A watch symbol to celebrate Baume & Mercier's 185 years of expertise

A 185-piece limited edition: Clifton 8-Day Power Reserve Few brands have the distinction of a long history with classic designs that remain timeless for years to come. Since 1830, Baume & Mercier has been a part of this inner circle. This year, the brand is celebrating its 185th anniversary. To honor this celebration, only an exceptional timepiece embodying the mastery and heart of the brand will do: introducing the Clifton 8-Day Power Reserve. Celebrate 185 years of expertise Limited to 185 pieces, the Clifton’s sophisticated mechanism embodies 185 years of Swiss watchmaking. With a polished and satin-finished case and domed dial matching the sapphire crystal shape, this Clifton piece stays true to the brands roots. Its luxury qualities, t ......read more

Ulysse Anchor Tourbillon

The quintessence of mechanical technology timelessly arrayed in gold and enamel, this new model incorporates the constant Ulysse Anchor Escapement, a constant force escapement with a design that breaks completely with the traditional watchmaking approach. A break-away current, the kind of waters where Ulysse Nardin loves to sail. Driven by the unending quest for innovation that makes it one of the most dynamic Manufactures, in 2015 Ulysse Nardin dropped a new marker buoy on the capricious ocean of fine watchmaking. An undisputed world first, the new Ulysse Anchor Tourbillon is the quintessence of avant-garde mechanical technology, timelessly arrayed in gold and enamel. The outcome of eight years of research and development, the constant Ulysse Anchor escapement, made entirely of siliciu ......read more

Baselworld 2015 - Ulysse Nardin: Artemis Racing Partner for the 35th America's Cup

Ulysse Nardin is pleased to announce joining the Team Artemis Racing, the Swedish Challenge for the 35th America’s Cup as an Official Partner. One couldn’t imagine a better pairing than high-level sailing and watchmaking. An iconic test that combines exceptional boats and history-filled water venues, a rich subject of inspiration – high-level sailing especially means excellence, innovation, precision, technology, and team spirit. These values are also shared by Ulysse Nardin, which will fly the colors of Artemis Racing for the next America’s Cup campaign, beginning next June and running until 2017. Patrik Hoffmann, CEO of Ulysse Nardin, explains what motivated him to team up with Artemis Racing: “It is an honor for Ulysse Nardin to enter into a cooperati ......read more

L'Oréal Elvive Extends its Line of Oil Infused Hair Cream Products to Strengthen, Repair and Shine!

L’Oréal Elvive presents the 1st hair cream range infused with oil that now consists of repairing oil replacement, anti-hair fall oil replacement in addition to the ever popular nourishing oil replacement. L’Oréal Elvive’s Extraordinary Oil range provides all the essential elements to nourish hair, furthering the time-honored Arabic tradition of using oils to add beautiful results to hair.  A fan of the product herself, L’Oréal Paris Middle East spokesperson Arwa says: “L’Oréal Elvive Extraordinary Oil has everything my hair needs to stay nourished, soft and healthy. I love how it gives me the confidence of knowing that my hair always looks and feels great, no matter what!” L’Oréal Elvive’s Extraordinary Oil’s benefits i ......read more

Spring breeze: the pureness of soft pastel colours in the Intimissimi collection

Carved into the shimmering nuances of mother-of-pearl concealed within the seashells, used to craft a jewel able to combine noble materials with feminine allure: what could be more delightful than a cameo? Intimissimi captures this same classic, fresh charm in a spring collection featuring extra-soft items in equally soft, delicate shades, featured on inlaid fabrics and a rainbow of feather-light lace details. Dawn pink, aquamarine and creamy white shades adorn bras that sculpt the figure, soft knickers and babydolls of divine beauty. A reminder that the most precious asset we have is the beautiful lingerie that caresses our skin. ...read more

Massimo Dutti adds its fashionable touch to the World's Richest Race, Dubai World Cup

The world’s richest equestrian event, the Dubai World Cup is just around the corner, and sophisticated fashion brand, Massimo Dutti heralds the big day in its own special way. To be held on the 28th of March, the Dubai World Cup is the final milestone in the Dubai Racing calendar that follows the Dubai World Cup Carnival. In its 20th year of running this year, the Dubai World Cup pays perfect tribute to the equestrian world and is a true celebration of fashion and elegance.  The event will feature a Massimo Dutti pop-up store that will include 4 models, clothing racks with the brand’s latest collection, equestrian themed props and a branded backdrop perfect for taking pictures at. As the event approaches, Massimo Dutti will also be keeping the equestrian mood alive in i ......read more

Métiers d'Art Savoirs Enluminés

Magnified by Time : Medieval Illuminations Embody Works of Art that are Rich in Meaning The passing of the centuries has in no way dulled Vacheron Constantin’s boldness nor its quest for excellence. Now more than ever, the Maison asserts its creativity and skills in the realm of artistic crafts. With Savoirs Enluminés, a 60-piece limited series, Vacheron Constantin takes us on a voyage of discovery to the very heart of the Middle Ages, of illuminated manuscripts and the transmission of knowledge. Savoirs Enluminés is an exceptional collection that highlights watchmaking expertise, notably due to the original hour display on its ultra-thin self-winding calibre, as well as great mastery of the decorative arts. Decorative watchmaking offers an opportunity to give free rein to art ......read more

Pull&Bear updates classic patterns with daily standards, its new collection for men

The casual atmosphere and soft colours of the range are captured in the editorial shooting by English photographer Willem Jaspert. Pull&Bear’s new season designs for men include the launch of a brand new capsule collection – Daily Standards, a new range conceived for customers who have grown up alongside the brand. With an in-depth reinterpretation of classic patterns, the resulting garments are extremely comfortable and easily matched together. The editorial images were shot by photographer Willem Jaspert, who travelled to Los Angeles in order to capture models Benjamin Eidem and Xavier Buestel. The Pull&Bear Daily Standards looks are casual and simple. The colour range is made up by soft tones including navy, dark brown, blue, w ......read more

IWC Schaffhausen and Behbehani Group bring Portofino to the Avenues Mall in Kuwait City

Kuwait, 25 March 2015 – Swiss luxury watch manufacturer IWC Schaffhausen and its long-standing partner in Kuwait, the Behbehani Group, will be jointly hosting an exhibition of the elegant Portofino Midsize collection in Kuwait’s popular The Avenues mall from 24 to 30 March 2015. This exclusive travelling exhibition will run until the end of June and make stopovers in other Middle Eastern cities. Watch collectors and connoisseurs are invited to step into the luxurious and timeless world of the Portofino Midsize collection. From Portofino to Kuwait City A lounge created specifically for the Portofino Midsize exhibition, transports visitors to the Italian coastal village of Portofino. IWC brand ambassadors, supermodels Karolina Kurkova and Adriana Lima, were photographe ......read more

Miller Harris Introduces Delectable Terre d'Iris

An expression of Lyn Harris’ unconventional and eclectic style, Miller Harris honours the finest quality raw materials with the instinct and artistry of Britain’s only independent classically trained Master Perfumer. A perfumed tour of the Mediterranean. Calabrian bergamot and Sicilian bitter orange lead to a delicate herbaceous accord of rosemary and sage. Intoxicating orange flower from Tunisia and rose from Turkey sit poised on a steady base of patchouli, tree moss and French fir balsam to support the signature Florentine orris, the fleur-de-lys that appears on the coat of arms of the city of the flowers. A fresh and characterful scent, Lyn Harris created Terre d’Iris during her time in the perfume capital, Grasse. Inspired by trips along the magical coast line of t ......read more

MANGO Trend: Desert Festival

MANGO TREND: DESERT FESTIVAL Garments capable of transporting us to remote indigenous tribes. Long dresses, kaftans and sheer midi-skirts are the fetish garments. Feminine silhouettes with a certain bohemian air. Naturally, brown and black details and frayed edges have also made an appearance. A more folky and carefree style.  Garments capable of transporting us to remote indigenous tribes. Long dresses, kaftans and sheer midi-skirts are the fetish garments. Feminine silhouettes with a certain bohemian air. Naturally, brown and black details and frayed edges have also made an appearance. A more folky and carefree style.  ...read more

Bershka launches its first body mist with fruity aromas

THREE PERFUMED BODY SPRAYS WITH SWEET FRUITY AND FLORAL SPRINGTIME NOTES   The fresh aroma of springtime and the sweetness of fruits fuse in three body fragrances:  Candy Love is a combination of white flowers, magnolia, mango with a touch of citrus with passion fruit. A sensual aroma punctuated with soft notes of wood, musk and sandalwood.  Mango Vibes expresses its own sweet vibrations with the aromas of mango, peach, violet and passion fruit.  Casual looks get some extra zing from Fruity Splash, a delicious explosion of plum, strawberry and peach.  ...read more

Miles Teller wears Piaget for the New York premiere of “Insurgent”

March 23, 2015, NEW YORK:  Actor, Miles Teller stepped onto the red carpet at the New York premiere of ‘Insurgent’ sporting a Piaget Altiplano 40mm timepiece in 18-carat rose gold.  Later in the evening, the dashing Hollywood up-and-comer wore the elegant and subtle timepiece on ‘The Tonight Show Starring Jimmy Fallon.’   Teller, a longtime friend of Piaget, has also selected the Altiplano to wear to the 2015 Film Independent Spirit Awards and to the 2014 premier of ‘That Awkward Moment.’ Piaget Altiplano 40mm timepiece in 18-carat rose gold on a brown alligator strap. G0A34113 ...read more

Parfums de Marly's latest fragrance, Sedbury, is an ode to femininity

Prominent perfumer Parfums de Marly is back with a brand new fragrance that is a treat to the senses. Committed to using the equestrian arena as inspiration, the purely feminine line called Sedbury has been christened after the famous horse from the 18th century that was foaled in Yorkshire.  Described as a steed of exquisite beauty, fine shape and form, Sedbury was said to be the best of his size in his day. The perfume replicates these values and is a flawless blend of floral goodness with contemporary notes. Sedbury blends top notes of Mandarin Italy, Bergamot Italy, Sauge Sclaree and Lavande Orpur with middle notes of Turbereuse D’inde, Jasmin Exotique and Iris. The heart notes have been fashioned out of Vanilla Pod, Santal, Amber, Benzoin Laos, Patchouli, Indonesie and V ......read more

The Yamaha R1 witnesses a thrilling launch in Dubai in the presence of MotoGP World Champion Jorge Lorenzo

It was an affair of exhilaration as Yamaha recently launched the cutting-edge R1 in Dubai in the presence of Spanish MotoGP Champion Jorge Lorenzo. Held on the 17th of March at the Dubai Autodrome, the event was graced by select media from the region and was divided into two phases, starting with a press conference. Subsequently, attendees moved to the suite overlooking the circuit where they were treated to a live demonstration of the new vehicle by Jorge Lorenzo himself. Following the press conference by the Yamaha team, the official unveiling of the striking Yamaha R1 2015 took place with Jorge Lorenzo removing the covers of the brand new vehicle in the Technical Bay Garages. He was later joined by 12 riders who are owners of YAMAHA motorcycle in Dubai as they took over the track to ......read more

Zara Home Spring-Summer 2015 Collection

Zara Home Spring-Summer 2015 Collection Zara Home Spring-Summer 2015 Collection Zara Home Spring-Summer 2015 Collection Zara Home Spring-Summer 2015 Collection Zara Home Spring-Summer 2015 Collection Zara Home Spring-Summer 2015 Collection ...read more

The prestigious Ruler of Sharjah Cup presented by Longines ends with great fanfare

Sharjah (United Arab Emirates), 18 March 2015 – Longines marked the culmination of yet another successful race meeting as the prominent watchmaker presented the prestigious Ruler of Sharjah Cup, 2015. Entailing 6 races, the significant tournament took place at the state-of-the-art Sharjah Equestrian and Racing Club (SERC). Longines continues furthering its commitment to the equestrian arena by presenting yet another prestigious race meeting, the Ruler of Sharjah Cup that took place on the 14th of March, 2015. 6 exhilarating races were held in total with the main race, Race Number 5 presented by Longines Conquest Classic Moonphase, being won by the horse, Abhaar, owned by H.H. Sheikh Khalifa bin Zayed Al Nahyan, the President of United Arab Emirates. The day concluded with Race num ......read more

Pull&Bear Launches its first technical garment collection for urban athletes

The Gymwear Collection comes with practical features conceived for sports practice and includes casual garments for a touch of fashion Pull&Bear has launched the brand’s first gymwear collection ever - a range of technical garments for urban athletes. Its motto being ‘Keep You On The Go’, this collection features a variety of details which come in handy when practising sports: special pockets for carrying keys or a mobile phone, textures for air circulation, adjustable laces with stoppers, net fabrics… The launch comes alongside a visual story presented in two edits, revolving around the idea of sports life and located in Silver Lake, Los Angeles. The first video has been released as the range for woman became avail ......read more

Flawless and poreless! Introducing Maybelline New York's Baby Skin Pore Eraser

What is one effective way to achieve a superior level of skin perfection? Answer; minimize the appearance of enlarged pores! Now there’s a product that does this in seconds. Maybelline New York’s impressive, most-wanted Baby Skin Pore Eraser. Smooth, poreless skin that looks as pure, fresh, soft and new as a baby’s complexion is a huge beauty trend among women right now, and Maybelline New York has tapped right into what women want most with the all-new Baby Skin Pore Eraser.  With Baby Skin Pore Eraser come two significant benefits: a skincare formula that’s 100% guaranteed to make a difference, and the confidence boost of an instant beauty transformation. Enlarged pores that can give the skin a rough, orange-peel appearance and texture are blurred from the ......read more

Château de Versailles comes alive in Dubai at the exclusive unveiling of Cartier's Royal collection of High-jewelry

A majestic presence at every regal occasion, Cartier is truly the “king of jewelers and the jeweler to kings.” Royal in every aspect, be it the quality, the inspiration of the design, or the perfection of the result, Cartier’s Royal collection of High-jewelry is the epitome of beauty. This exceptional collection was to witness an extraordinary launch event in only four cities of the world; Paris, New York, Dubai and Hong Kong. The Royal launch recently culminated in an exquisite set of events where Cartier’s valuable connoisseurs were given a regal experience of a lifetime.  Created to celebrate unique and exceptional gemstones together with Cartier‘s finest craftsmanship, the exhibition showcased 300 of the Maison’s most outstanding High Jewelry ......read more

Pull&Bear Releases Pacific Girls Collection

PULL&BEAR CAPTURES THE SPIRIT OF CALIFORNIA’S SEASIDE IN PACIFIC GIRLS, ITS NEW COLLECTION FOR WOMAN The young fashion brand of the Inditex Group launches a line aimed at young, adventurer, bohemian girls who enjoy dressing comfortably. Drawing inspiration from iconic landscapes of California’s summer, Pull&Bear has included among its new season’s designs for women a collection aimed at young, adventurer, bohemian-spirited girls. It is called Pacific Girls and it displays a strong identity defined from the colour palette, where soft, low saturation tones prevail, with maroon, blue and beige standing out as main references. Looks are fashionable but mainly focus on the comfort needed for an outdoor, dynamic lifestyle. Star garments include shorts (made of ......read more

Carroll Shelby Licensing and Baume & Mercier announce international timepiece agreement

LOS ANGELES – MARCH 06, 2015 – Carroll Shelby Licensing Inc., a wholly owned subsidiary of Carroll Shelby International Inc. (CSBI.PK), and major Swiss luxury watchmaking company Baume & Mercier, part of the Richemont Group, will commemorate the 50th anniversary of the FIA World Championship with a collection of fine timepieces. The two companies today announced an agreement to create exclusive limited edition watches that Baume & Mercier will reveal later this year. Shelby American’s reputation for performance and precision began in America in 1962 and then moved to the international stage through racing; the company is currently expanding its vehicle and licensing programs globally. “Carroll Shelby Company and Baume & Mercier share many of the sa ......read more

House of Sillage Releases Aquamarine Travel Spray

Luxury haute parfumerie, House of Sillage, artfully fuses precious fragrances with rare craftsmanship in an exclusive new product design House of Sillage, a leader in the world of Haute Parfumerie, has unveiled the newest addition to its product offerings...  the AQUAMARINE Travel Spray Set.  Years in the making, the concept for the AQUAMARINE motif was Inspired the symphony of tradition, discovery, and profound beauty in classic Arabesque Design. Artfully crafted with a custom blend of vitreous enamel, the formulation is applied using a mastered brush-technique, specific to the brand’s design. This process ensures the highest quality finish, resulting in an absolute of full-brilliance and shine that creates a luxe hand-feel, allowing the intricacies of the design ......read more

The secret to hair as soft as a child's! - Garnier Ultra Doux Haircare

Introducing the Garnier Ultra Doux Haircare range of Natural Blends Do you remember the beautifully soft, touchable, bouncy hair you had as a child? Well, now you can have hair like that again with Garnier’s fabulous new Ultra Doux hair care range. Precious, natural blends of handpicked ingredients sourced from plants nourish your hair, strengthening fragile strands prone to breakages, leaving them stronger, shinier, and super soft. After all, it’s what the name stands for – Ultra Doux means Ultra Soft! It’s all about softness and the promise of hair that’s beautifully silky, touchably soft and full of shiny vitality, like that of a child. Ultra Doux’s secret lies in the precious, natural blend of two or more ingredients in each hair care product. ......read more

Petit Bateau welcomes visitors to a play date at its outlet in The Dubai Mall

Quality French fashion brand, Petit Bateau recently hosted a charming event titled “Play Date with Petit Bateau” at its outlet in The Dubai Mall for visitors to the store. Held on the 27th of February between 1:00 pm and 5:00 pm, the event also witnessed the attendance of select media from the region. The event also heralded the launch of the brand’s SS15 collection. A memorable event for both parents and children alike, Petit Bateau had planned a host of activities to enthrall the attendees. The activities for the day included face painting, balloon bending for the kids and a Polaroid photo-op with the adorable Petit Bateau boat prop. The taste buds of one and all were treated to some delightful snacks such as sweet canapés, fruit tarts and juices. To top it al ......read more

Lift your lashes with L'oreal Paris

Lift your lashes to flights of fancy, while adding smoky drama!  L’Oreál Paris presents the new False Lash Butterfly Intenza Mascara and Smokissime Super Liner for Eyes Now you can get flirtatious, fluttery lashes that are so beautifully fanned out, so expertly separated and defined that they could almost be fake, except they’re not! L’Oreál Paris presents the new False Lash Butterfly Intenza Mascara for the ultimate lash metamorphosis.  Taking a cue from the latest trends on the catwalk, False Lash Butterfly Intenza Mascara offers the spectacular, fluttery volume as seen on the most glamorous stars right now. Use it to recreate L’Oreál brand ambassadress Bianca Balti’s stunningly dark, dramatic gaze. False Lash Butterf ......read more

Exhibition of unique Cartier creations to be unveiled at exclusive gala dinner on 8th March

Under the Royal Patronage of Her Highness Sheikha Manal bint Mohammed bin Rashid Al Maktoum, President of Dubai Women Establishment, wife of His Highness Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Presidential Affairs, UAE Under the Royal Patronage of Her Highness Sheikha Manal bint Mohammed bin Rashid Al Maktoum, President of Dubai Women Establishment, wife of His Highness Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Presidential Affairs, UAE; Cartier will unveil its unique High Jewellery creations during a private gala dinner for its exclusive VIP guests at the Four Seasons Hotel, Dubai. Prevailing with imperial grace, the gala dinner will give esteemed guests the privilege to be the first to discover t ......read more

MANGO MAN presents Zinedine Zidane as the face of the brand for the Spring/Summer 2015 season

The MANGO MAN menswear line presented the French ex-footballer Zinedine Zidane as the new face of the Spring/Summer 2015 campaign earlier this year in Madrid. MANGO MAN has used famous names from the sporting world in the past in its campaigns. Consequently, Zinedine Zidane replaces the Dutch model Mark Vanderloo who, alongside Clement Chabernaud, starred in the campaign for the Autumn/Winter 2014 season. About his current collaboration with MANGO MAN, Zinedine Zidane, affirmed: “MANGO chose me to work with them and I am delighted because it is a brand I identify with. Also, I really enjoyed the campaign shoot and I was treated really well”. On his sporting career, he commented: “I have given up playing and now I am a manager, a totally different profession. It is very ......read more

HH The Emir's International Equestrian Sword Festival presented by Longines marks a successful culmination

Doha (Qatar), 4th March 2015 – Doha set the scene for an exhilaration filled conclusion of HH The Emir’s Trophy presented by Longines.  Held at the Qatar Racing and Equestrian Club, HH The Emir’s Trophy is one of the most-awaited equestrian events on Qatar’s horse-racing calendar every year and fittingly so as it delights audiences with a blend of sophistication and equestrian excitement. The thrilling competition witnessed Dubday mounted by jockey Lanfranco Dettori win the HH The Emir’s Trophy presented by Longines. Well-known for its commitment to elegance, Longines also crowned Mrs. Mariel Quintana the most elegant Lady of the Day and honored her with a stunning Longines timepiece.   The Longines Conquest Classic Moonphase in Steel & Ros ......read more

This Mother's Day, celebrate your mother with an unforgettable Promesse from Baume & Mercier

A mother’s love knows no bounds and neither does the extent she will go to for her child’s happiness. While there is no gift big enough to express one’s gratitude to the most precious woman in their life, Baume & Mercier presents a memorable token that will surely bring a smile to your mother’s face this Mother’s Day; the classic white and diamond timepiece (Ref. 10165) from the brand’s Promesse collection. Truly an ideal gift for a remarkable occasion, Promesse weaves strong and precious ties that are an invitation to celebrate and cultivate mutual feelings. Promesse 10165 An iconic timepiece encapsulating the Baume & Mercier know-how, this Promesse set with 61 diamonds on a steel 34 mm-diameter case vividly expresses its expertise in the ......read more

Transform your complexion in seconds with Dream Smooth Primer by Maybelline

Now it's easy to get great skin in seconds! Maybelline New York's new Dream Smooth Primer is here, an essential beauty secret that’s a must-have for every woman’s make-up bag. Thanks to Maybelline New York, it is the very first primer that transforms and improves your complexion in a matter of just seconds, taking care of the tiniest of flaws. Skin is utterly transformed with a silky, soft, blemish-free texture and a ready-for-the day radiance that’s totally perfect What makes Dream Smooth Primer a must-have miracle? The answer lies in its miracle & sensational formula, which glides on effortlessly and starts to work in seconds. A creamy gel, Maybelline New York's Dream Smooth Primer contains ultra-cushiony elastomers to smooth and perfect the surface o ......read more

Intimissimi Spring/Summer 2015 Collection

Lacy, see-through details to embellish Valentine’s Day, from Intimissimi The Intimissimi collection takes a playful approach to classically seductive lingerie, setting soft fabrics off with clean-cut, geometric lines, such as those that shape triangle bras with voile and lace inserts, pointed shoulders and tatted edges, taken up again on the high-waist knickers with rhinestone stud detail. Triangular style also for the babydoll, where the satin peak is offset by seductive see-through effects. Lace is the star feature even on the sleeveless floral bodysuit, which can be kept hidden or glimpsed underneath, with a jewel belt and a figure-hugging shape synonymous with wearable transparency. Plus delicate contrasts created thanks to the total white lace details founded on padded bras a ......read more

Sophisticated architecture and volumes for the new Oysho spring/summer 2015 campaign

The Oysho campaign to mark the launch of its new SS15 collection features designs based on pure and simple lines and created especially for today’s cosmopolitan and ultra-feminine woman. Dutch model Sanne Vloet was chosen to reflect this image, captured through the lens of photographer Alasdair McLellan, who transports us to a modern, minimalist setting in which brilliant white shines brightly in all his shots. Oysho has opted for evolution and perfection in terms of the garment volumes, guided by simplicity to shape unique designs in fine fabrics such as linen, guipure lace and natural cotton. The metallised gold and silver finishes add a touch of refinement to outfits that radiate coolness and light. Garments that add a sense of dynamic movement to the female figure, inclu ......read more

A Superlative New Salon Hair Care Range Rich with Rare Ingredients

Kérastase’s Chronologiste transforms hair with a sublime satin touch Chronologiste from Kérastase is a stunning new innovation in the sphere of hair care and technology for in-salon treatments. Inspired by the steps in skincare treatment at luxurious spas, the Chronologiste ritual offers women an exceptional product line in salon hair care and a sensorial experience that can be continued at home. A combination of rich, rare and precious ingredients formulated in high concentrations, Chronologiste delivers unparalleled results. It imparts hair with a healthy, supple splendour that is truly remarkable, sealed with the alluring fragrance of prized, precious florals. Chronologiste is the result of years of research that has uncovered some of the most extraordinary act ......read more

Channel the Royal Elegance of Cleopatra with Marli New York's Cleo Set

Cleo Slip-on bangle (AED 12,700) Cleo Wrap ring (AED 7,200) Dubai, UAE – There is a new trend on the block; one that takes you back to the cutting-edge and fashionable trends that Cleopatra sported once upon a time. Inspired by the power, passion and daring nature of young Cleopatra, Marli New York’s Cleo design set arrives in colored stone pyramids wrapped with gold and diamond bands. Exclusively available at Bloomingdale’s The Dubai Mall and Harvey Nichols boutiques, the edgy and daring Cleo boasts of wraps and twists that end in vibrant pyramids and have been crafted out of light substances. Stylish accompaniments both during the day and at cocktail evenings, you can choose from a selection of accessories that include bracelets, earrings and rings. These pieces ......read more

Maybelline New York Makesover the World

The #1 color cosmetics brand in the world turns 100! Maybelline New York is getting ready to turn 100 years old in 2015! To celebrate its colorful past and bright future, the brand will kick off a year of impactful experiences across every channel that celebrate the unmistakable presence and spirit of the Maybelline New York woman. Consumer engagement will begin in early February, with the brand providing a continuous stream of inspiration through makeup artistry, social conversation and ultimately product that showcase how it champions every woman’s right to proudly express her own unique beauty, her way. "Over the past 100 years, Maybelline New York has inspired generations of women to define her beauty her way,” says Jerome Bruhat, global brand president. “F ......read more

IWC Schaffhausen's portofino midsize collection adds a sparkle to the Doha Jewellery & Watches Exhibition 2015

Doha, 25 February 2015 – Together with its authorized retailer Al Majed Jewellery, renowned Swiss luxury watch manufacturer IWC Schaffhausen puts in a sparkling appearance at the Doha Jewellery & Watches Exhibition with the recently launched Portofino Midsize collection. Held at the Qatar  National Convention Centre, the annual event is a unique exhibition of the world’s most luxurious names in jewellery and watchmaking. At this year’s Doha Jewellery & Watches Exhibition, IWC Schaffhausen is showcasing its new Portofino Midsize collection. “IWC is honoured to be part of the Doha Jewellery & Watches Exhibition for the third consecutive year,” says Karoline Huber, Brand Director IWC Middle East & India. “It is certainly one of the l ......read more

Longines marks an elegant presentation of the Furusiyya FEI Nations Cup 2015 and the President of UAE Show Jumping Cup

Abu Dhabi (UAE), 18th – 21st February, 2015 – Longines once again lent its touch of elegance to prominent equestrian events; the Furusiyya FEI Nations Cup, Division 1 and the UAE President Cup, CSIO 5* and CSI3*. As official timekeeper, Longines ensured that elegance was rife at the exciting tournaments that took place at the Ghantout Polo & Equestrian Club. Longines recently presented the President of the UAE Show Jumping Cup and the second leg of the Furusiyya FEI Nations Cup 2015. During these chock-full four days, the public had the opportunity to witness exhilarating moments of action at the equestrian competitions. The second leg of the Furusiyya FEI Nations Cup saw the Qatar team comprising of Ali Yousef Al Rumaihi, Khalid Al Emadi, Chef d’Equipe Willem ......read more

Tezenis reveals its trends for Summer 2015

Celebrating femininity and fun in every form: rock or romantic, sport or chic. Living every day in a different but equally unique way Sometimes you wake up full of energy, sometimes you feel romantic, or just relaxed and casual, maybe a little aggressive, even a bit nostalgic… then let yourself surf through floral waves, dive into the navy style and dance into the summer in bright colors and – why not? – to a hot musical beat. The Spring-Summer 2015 collection of Tezenis starts right out with what you wear against your skin: changeable and varying with the seasons, following an inspiration that surprises us anew every day, every minute. Feeling rebellious? Why not dress in the startling beauty of a soft grunge for an eclectic look, ready to mix the femininity o ......read more

Baume & Mercier's Promesse collection lights the Doha Jewellery & Watches Exhibition 2015

Illustrious Swiss watchmakers, Baume & Mercier, lent their unique sparkle to the renowned Doha Jewellery and Watches exhibition that took place between the 24th and 28th of February. Held at the Qatar National Convention Centre, the eminent event distinguishes itself from other exhibitions as the chosen venue for international product launches in the world of jewelry and watch design and manufacturing. This year, Baume & Mercier showcased timepieces from their delicate Promesse collection, a classic and precious line that strongly conveys the brand’s commitment to celebrating moments. Baume & Mercier’s presence at the event was made even more special as the watchmaker celebrates a long-standing partnership with Qatar’s leading luxury retailers, the Al Fardan G ......read more

A great big world's Ian Axel and Chad Vaccarino win the Grammy wearing Piaget Altiplanos

Los Angeles, CA (February 22, 2015) – Dressed in all black and each wearing an ultra-slim Piaget Altiplano, rising pop stars Chad Vaccarino and Ian Axel of the band A Great Big World, took home the Grammy award for Best Pop Duo/Group Performance for their single, “Say Something” with Christina Aguilera.  The song, off their debut album Is Anybody Out There, has become global sensation, hitting Billboard’s Top Ten and reaching the number one spot on ITunes. For music’s biggest night, Mr. Vaccarino chose a Piaget Altiplano 40mm timepiece in platinum on a black alligator strap, while Mr. Axel chose a Piaget Altiplano 40mm timepiece in 18-carat white gold on a black alligator strap.  Featuring the thinnest watches in the world, the Piaget Altiplano co ......read more

Boggi Milano Spring/Summer 2015 Collection

The new Boggi Milano Collection is for the man whose first priority is quality: items with a tailored feel and Italian taste, in which high-quality materials combine with modernity. The collection is perfect for the man who wants to feel laidback and relaxed when wearing elegant tailored items in exclusive fabrics, and who wants a timeless look in casual wear.   The collection is available in many shades of blue, and soft and delicate light dusty tones that are perfect for making a man attractive and intriguing:  halfway between a dandy style and that timeless feel that has always been part of the Boggi Milano look. The suit is the undisputed star this season:  it is available in several variations and is set at the centre of attention as the most important item in a ma ......read more

Essie introduced you the new Gel Extensions that last for up to 14 days

Essie. gel even more color to love Introducing the expanded Essie• gel shade collection Essie is thrilled to announce the expansion of its Essie: gel color palette with the launch of 24 new shades and a new matte top coat inspired by Essie cult favorites. Discover a striking palette of darling sheers, classic creamy opaque’s, cutting-edge neon’s, crush-worthy lux effects inspired glitters and love you mattely, a hyper-chic gel matte finisher. Designed to respect natural nail health with essential nutrients that keep nails in top condition, Essie: gel’s state-of-the-art formula delivers up to 14 days of wear. Essie’s commitment to nail well-being involves the Essie cares initiative to educate professional partners with a rigorous training program, and ......read more

Bershka Spring/Summer 2015 Preview Collection

PERSONALITY IN A PURE STATE Music, social networks, the city, sport and new technologies are among the influences and inspirations for the new spring/summer ’15 Bershka Man collection. It's a casual look is based on comfort and more relaxed fits. Combinations of textures feature in many of the garments. Aztec prints are big, reinvented with seventies-inspired geometric motifs on shirts and T-shirts. Highly distressed denim features heavily in trousers, Bermuda shorts and denim jackets. The street trend has been given a shot of techno-sports chic with an urban flavour from comfy, oversize garments in stretchy and plush fabrics. Complete the look with backpacks and flat visor caps. When it comes to prints, leaf camouflage and XL numbers are all the rage. The color range f ......read more

Maybelline New York Colossal Go Extreme Leather Black Mascara

Are your lashes ready for the intensity of pure black leather? Now with Maybelline New York’s new Colossal Go Extreme Leather Black Mascara Dubai, February 12, 2015: Harness the power of black leather pigment to create the darkest, most intense look. For bold-looking lashes, Maybelline New York’s new Colossal Go Extreme Leather Black Mascara notches up the drama to another level. Following the success of its 2014 Colossal Go Extreme mascara, Maybelline keeps on surprising with a new unique addition to the Colossal family. It’s all new black packaging reflects the distinctiveness of this mascara, emphasizing its uniquely dark & dramatic volume. Breakthrough technology is evident in both the formula and the brush. Its formula is rich in black leather pigment ......read more

Piaget Altiplano Chronograph Double slimness record in major complication mode

Dubai, February 10, 2015: On the occasion of the 25th Salon International de la Haute Horlogerie, Piaget presents a new ultra-thin hand-wound chronograph in its iconic Altiplano collection. For the first time, this line with its pure, contemporary attributes is hosting a major horological complication. And since good things always come in pairs, the Piaget Altiplano Chronograph model sets a new record in the ultra-thin field – a demanding art in which the Maison has consistently excelled since 1957. With its 4.65 mm movement and its 8.24 mm case, this newcomer to the Altiplano range will set a new crowning touch to the already impressive array of Piaget timepieces distinguished by legendary slenderness. A modern-day embodiment of sheer purity and elegance, the apparent simpli ......read more

L'Oréal Paris's New Pure Reds Collection

L’Oréal Paris’s new Pure Reds Collection is total made-to-measure matte gorgeousness If you just can’t resist a red lipstick, then hear this: the season’s biggest beauty news is the huge comeback of the scarlet lip. You’ll see it trending on fashion runways, magazine shoots, red carpet events and on celebrity lips everywhere! A pop of bold, bright red on the mouth is a great way to update a beauty look instantly. L’Oréal Paris’s all-new, celebrity-favourite Collection Exclusive Pure Reds range is the season’s key beauty accessory to getting this  most-wanted look.   The Pure Reds collection, which was designed with the brand’s celebrities in mind, offers a range of hues in lightweight textures with hydra ......read more

L'Oréal Unlocks Multi-Sensory Moisturizing with its Extraordinary Facial Oil

International beauty experts aware of the inside track of the latest skincare innovations have been raving about the newly launched, deeply hydrating Extraordinary Facial Oil by L’Oréal Paris. The best thing about this elixir aside from it’s phenomenally moisturizing properties? The fact that literally anyone with any skin type can use it in 1,001 ways; the non-greasy Extraordinary Facial Oil adapts to your own individual, bespoke beauty ritual. Oils are the key ingredients of skincare and directly compensate the effect of internal lipidic deficiencies on the skin to maintain optimal hydration, radiance and suppleness. Channeling the properties of oils, the Extraordinary Facial Oil boasts of numerous strengths, some of them being that the facial oil is a universal moi ......read more

Piaget Emperador Coussin 1270S Ultra-thin Tourbillon Automatic Skeleton

Dubai, February 10, 2015: For the 25th edition of the SIHH, Piaget once again makes a strong impression in the highly exclusive field of ultra-thin complication movements. Confirming its superlative mastery of this demanding discipline, the Manufacture presents the Emperador Coussin 1270S, the world’s thinnest ultra-thin tourbillon automatic skeleton watch featuring a case measuring just 8.85 mm thick. This entirely skeleton-worked model highlighting a remarkable inverted architecture finds its natural place in the Black Tie line with its resolutely contemporary aesthetic. The cushion-shaped ultra-thin (5.05 mm) tourbillon automatic skeleton Calibre 1270S was designed and developed specifically for the equally cushion-shaped case housing it. Setting the perfect finishing touch, the m ......read more

Zenith Watches – The Experience: Your watch will be eternally grateful to you!

Dubai, February 10, 2015: At last something new devoted to watchmaking in the realm of iPad and Android apps! With Zenith Watches – The Experience, the Swiss watchmaking manufacture ventures into hitherto unexplored territory. A glimpse of what can happen when the fun side of things is placed at the service of the client experience. To be downloaded as fast as possible. You dream of being the centre of attention by explaining a tourbillon or a fusée-chain mechanism in a few simple words? You’d love to understand why a mechanical watch has to be undergo period maintenance? And you don’t dare ask what it will cost? You prefer intuitive touch technology instruction manuals to thick, illegible printed documents? You have never understood how to adjust the Worldtimer ......read more

Essie - Spring 2015 Collection

Dubai, February 9, 2015: The profusion of petals on the runway and on the most stylish streets announces the spring like the season’s first flowers, breathing beauty and life into everything. It’s a reawakening of our senses and our palette, a time to express oneself in vibrant, beautiful color. Whether the look is futuristic minimalism or nouveau bohemian, the name of the game is major flower power. From the sartorial bouquets brightening up Instagram feeds, to the urban chic of a lacy minidress, this season is a mad-dash for the eternally modish motif: florals. Spring’s hero shade is inspired by what essie calls a flowerista: a fashionista who creates her signature style from floral-inspired fashions and the exquisite beauty of gardens in bloom. This season&rsqu ......read more

IWC Schaffhausen's Portofino Timepieces for Valentine's Day: A Perfect Gift

Engineered for couples who know that Valentine’s day is all about time spent with their loved one. Dubai, 7th February, 2015 - Celebrate Valentine’s Day in style by exchanging the perfect gifts from IWC Schaffhausen. A union of grace and precision, the two different sets of watches from the brand’s Timeless Portofino collection make for the best gifts to indulge loved ones with. The two timepieces arrive in the form of the Portofino Midsize Automatic for her and Portofino Hand-Wound Eight Days for him.   The first set of timepieces are both in 18-carat red gold cases: the Portofino Midsize Automatic (IW458108) has a case set of 66 diamonds and a slate-colored dial. For the gents, the Portofino Hand-Wound Eight Days (IW510104) comes with a dark brown alligato ......read more

Just A Way honoured as the 2014 Longines World's Best Racehorse

London (UK) / Saint-Imier (Switzerland),5 February 2015 - Longines and the International Federation of Horseracing Authorities (IFHA) rewarded the performance of the greatest racehorses of 2014 on 20 January 2015 in London, at the iconic hotel Claridge’s. Rated 130, the Japanese racehorse Just A Way secured first position and was crowned as the 2014 Longines World’s Best Racehorse. Fellow Japanese runner Epiphaneia, victor of The Japan Cup in association with Longines was rated second at 129. A unique group of horses were rated 127 and placed equal third; Hong Kong’s Able Friend, Great Britain’s Kingman and The Grey Gatsby, Irish trainee Australia and two-time South African Horse of the Year Variety Club. The owners of the winning horses were presented with elegant ......read more

Maybelline New York Welcomes Gigi Hadid

Dubai, February 4, 2015: Maybelline New York announced today that American golden girl Gigi Hadid is their newest spokesperson. Gigi will join an elite group of spokeswomen which includes Christy Turlington, Adriana Lima, Jourdan Dunn, Emily DiDonato, Marloes Horst, Kemp Muhl, and a host of others.    “Being a Maybelline New York spokesperson means more to me than anyone can imagine; it doesn’t seem real! It’s the most incredible feeling and is a dream come true,” said Gigi. “I feel so honored and humbled to be a part of the iconic brand I grew up with, and I am very excited by this opportunity.” At only 19, Gigi has graced the runways of Marc Jacobs, Giles, Sonia Rykiel, Jean Paul Gaultier, Jeremy Scott, and Chanel. She landed the cover ......read more

Ulysse Nardin's Largest Boutique in the World in the Dubai Mall marks a stunning Opening Ceremony

An exclusive preview of Ulysse Nardin’s musical marvel ‘Vivaldi’ timepiece  Dubai, 29th January, 2015 - Swiss luxury watch manufacture Ulysse Nardin and its exclusive retail partner in Dubai, Bin Hendi Enterprises marked a new chapter as they officially opened the doors to the brand’s largest boutique in the world at the Dubai Mall.  Partners for over two decades, Bin Hendi Enterprises and Ulysse Nardin inaugurated the new boutique in the presence of guests of honor, President of Bin HendiEnterprises, Mr. Mohi-Din Bin Hendiand CEO of UlysseNardin, Mr. Patrik P. Hoffmann who officiated the milestone event. Spanning 240 sq.m, the launch of Ulysse Nardin’s biggest boutique was held subsequent to the brand setting up its office in Dubai.  Another ......read more

Baume & Mercier Celebrates the 25th Sihh Edition with the Relaunch of Classima

Geneva, January 26rd 2015 –The 25th edition of the SIHH has ended for Baume & Mercier on a successful relaunch of Classima for men and now also for women. This iconic pillar mirrors the aim of the Maison to welcome the young generation in the luxury universe with  watches combining high quality and affordability. A BOOTH TO FEEL THE MAISON SPIRIT The Baume & Mercier booth at this 25th edition of the SIHH offered a delightfully cosy environment. Guests in this home-like setting enjoyed a warm welcome and a chance to immerse themselves in the world of the Swiss Maison. The black and white emotional pictures photographed by Peter Lindbergh have magnified the Baume & Mercier booth and the watches displayed in the showcases, have contributed to make visitors feel t ......read more

Piaget is proud to announce Jessica Chastain as international brand ambassador

The most renowned watchmaker-jewelers, whose finely crafted precious collections are adored by connoisseurs around the world, has chosen American international actress Jessica Chastain to embody the Piaget woman. ‘We are thrilled to introduce Jessica Chastain as our new international brand ambassador’, explains Philippe Léopold-Metzger, Piaget CEO. ‘She embodies Piaget’s unique values – from her audacious acting career choices to her unrelenting passion for perfection. She is beautiful, elegant, charismatic, and full of joy.’ ‘It is an incredible honor to be in partnership with Piaget. They believe in innovation and boldness in their approach with pieces that are modern but respect the company’s rich heritage. Their attention to ......read more

Academy Christophe Colomb Hurricane Grand Voyage II Celebrating 150 years!

DISCOVERING AMERICA In tribute to the legendary explorer Christopher Columbus, Manufacture Zenith presents one of its most fascinating watch creations, clothed in truly stunning attire. The unique nature of the complex mechanism is matched by an exceptional exterior and decoration. Delicate expressions of top-flight craftsmanship, engraving and micro-painting showcase the full measure of Zenith’s virtuosity in creating horological works combining technical refinement with magnificent artistry . Issued in an entirely hand-finished 10-piece limited edition, the impressive Academy Christophe Colomb Hurricane Grand Voyage thus pursues its flamboyant evocation of the adventures of the Italian seaman – which it undertook in 2013 with the first Grand Voyage version featuring a uniq ......read more

Hollywood's brightest stars choose Piaget Jewelry and Watches for Golden Globes weekend

Jessica Chastain, Gina Rodriguez, Emmy Rossum, Jaime King, Miles Teller and Michael Peña Shine in Piaget Los Angeles, CA (January 11, 2015) Golden Globes Piaget was the jeweler and watchmaker of choice for the 2015 Golden Globes weekend celebrations. Jessica Chastain, nominated for Best Supporting Actress for her role in ‘A Most Violent Year,’ stepped onto the Globes red carpet in a suite of Piaget diamonds for the Sunday evening affair.  The actress epitomized classic Hollywood glamour in a set of Piaget Limelight Couture Précieuse earrings crafted in white gold and set with diamonds, along with a Piaget Limelight cuff watch also in white gold and diamonds. Film Independent’s annual Filmmaker Grant and Spirit Award Nominee Brunch In a lead u ......read more

Longines celebrates the refined elegance of equestrian sports with the Conquest Classic Moonphase

Dubai, February 2, 2015: Reflecting at the same time the brand’s presence in the most prestigious equestrian events all over the world and the importance it attaches to its watchmaking tradition, Longines has launched a new chronograph adding to the Conquest Classic collection: the Conquest Classic Moonphase. The sophistication of this model, including a moon-phase display, makes it an eminently refined timepiece and echoes the excellence and elegance of the stars of the equestrian universe.  With its rich equestrian heritage dating back to 1878, Longines was keen to celebrate one of the essential dimensions of the equestrian sports: elegance. Building on the success of the Conquest Classic line, the Swiss watch brand has come with a new chronograph with a moonphase disp ......read more

Piaget: a passion for sculpting gold and for creative boldness

The return of vintage icon-watches: the Black Tie “vintage inspiration” and the “traditional oval” watch re-edited by Piaget. Dubai, February 2, 2015: Unusual shapes, vivid colours and rare materials: the Maison Piaget showed great creative daring during the 1960s and 70s through its interpretations of the free and non-conformist spirit typical of the era. This period of liberation was expressed by exploring the potential of unusual materials as well as new ways of wearing watches. Little by little, during these crazy years and thanks to these stand-out models featuring atypical designs, Piaget became the favourite brand of many celebrities and members of the international jet-set. Keenly aware of the sophisticated tastes and aesthetic expectations of these stell ......read more

Baume & Mercier Celebrates Valentine's Day

PROMESSE: TIME FOR 2 For Valentine's Day, you hope for the surprise that will fulfill an intimate promise. And there it is finally, right in front of you, preserved in its case. Only he could have gotten it for you. In an instant, it will adorn your wrist. The time of love now ticks by in unison with the beating of your heart. Promesse by Baume & Mercier is the most beautiful of these declarations: of life, the present moment and love. Always true. Forever sincere. You were drawn to the Promesse 30 mm in polished steel. You were seduced by its oval bezel set with 30 diamonds, the natural white mother of pearl dial, its refined drape decor detail, punctuated with Roman numerals and indexes. You were irresistibly attracted by its contemporary allure where the oval bezel, the sy ......read more

Clarisonic New Limited Edition celebrates the prosperous 8th Zodiac animal: The Goat

At the second new moon after the winter solstice, thousands across the globe ready themselves for the Chinese New Year – the dawn of fresh start. A symbol of renewal and rejuvenation, the celebration of the new year is full of preparations to make way for new opportunities, wealth, and good fortune. Celebrate the new year with beautifully transformed skin. Our promise of transformed skin is delivered everyday through the customizable, state-of-the art sonic cleansing power of the Clarisonic Aria. Beautiful and healthy skin is the perfect gift for the cherished ones in your life. The sleek, aerodynamic design of the Aria is now uniquely printed with the state of the art design processing – ensuring the handle is as pristine and beautiful as your skin. Clarisonic&rsqu ......read more

Tiziana Terenzi Releases Two New Fragrances

Classic Collection Tiziana Terenzi Since 1968 Extrait de Parfum Here they are, inspired by travel notes in a leather-bound notebook as ancient and well-worn as the knowledge of our craft (passed down for three generations): two new creations, perfumes with notes of memory and soul, perfectly capturing the emotions. These perfumes represent two more steps in this marvellous and ongoing journey, towards the magnificence of fire and emotions of fantastical experiences and encounters. TTPROF/ARE Extrait de Parfum ROUND 100 ml - 3,4 fl. oz. 66 mm h 97 mm 2,60 in h 3,82 in. The most carefree and joyful stop on this incredible journey is the beautiful Sicily, where History, Art and Nature are intertwined in an enchanting sea of emotions. Wild beaches, ancient ruins and squares surr ......read more

IWC celebrates the 75th birthday of an icon

The new Portugieser watches from IWC Schaffhausen In 2015, IWC Schaffhausen celebrates the 75th birthday of a watch family steeped in tradition:  the Portugieser. In keeping with its jubilee, the new Portugieser collection comes with a host of technol­ogical­ and­ design­ modifications­ as ­well­ as­ new ­features.­ Furthermore,­ the­Swiss ­luxury­watch manufacturer is developing more of its own in-house movements and plans to launch three new calibre families in the years ahead. Initiating this move is the 52000-calibre family, which is found in four models in the new Portugieser collection. The newly designed annual calendar celebrates its debut and the perpetual calendar with its digital large date display is likewise welco ......read more

Spring Collection from Urban Decay

SHEER REVOLUTION LIPSTICK CREAMY, BADASS LUXURY MEETS SHEER COLOR WITH AN EDGE. Some women want the bad boy. Others dig the artsy, free-spirited type. But what if you really want the guy that has it ALL? We can’t solve your relationship dilemmas, but we can give you the best of both worlds when it comes to lip color. Urban Decay launches Sheer Revolution Lipstick: creamy, badass luxury meets sheer, pigmented color. It’s everything you love about Revolution Lipstick—with a sheer and shiny finish. Wait until you apply Sheer Revolution Lipstick for the first time—it feels amazing! Like our original formula, this sheer version hugs your lips and has a buttery-smooth application without feeling like it’s going to slide off. Availab ......read more

Boubouffe International partners with Addmind

Joint venture drives BouBouffe’s expansion outside Lebanese borders Beirut, Lebanon – January 26, 2015: BouBouffe International, owners of the legendary BouBouffe Lebanese Brasserie, recently signed an Area Development Agreement with Addmind, the management group behind the renowned White, Indie, Iris and Caprice, to take BouBouffe to the United Arab Emirates (UAE) as a first step towards introducing the Lebanese Brasserie concept to the world.    With an investment budget ranging between 10 and 15 million US dollars, 6 BouBouffe outlets are set to open in the UAE between the years 2015 and 2017. Strategic locations have already been secured for the first 3 outlets – 2 in Dubai and 1 in Abu Dhabi – that will be fully operational in the third quarter ......read more

Petit Bateau Summer Spring 2015 Collection

Dubai, January 26, 2015: This season, Petit Bateau finds its inspiration in the « Jacques Demy » exhibition at “la Cinémathèque de Paris”. Jacques Demy, in his artistic dimension, is a visionary filmmaker who established a new cinematographic approach with “les Parapluies de Cherbourg” and “les Demoiselles de Rochefort”. This inspiration from Jacques Demy’s universe is reflected by the colorful atmosphere, and the range’s combination of fresh and sparkling colors with its profusion of prints: flowers, checkerboard patterns, fruits, birds, “conversation”, vintage boats and ginghams.  With its trendy, sport chic motif and preppy sailor style, it’ll be hard for kids not to love this collecti ......read more

All-new Digestive Bars by McVitie's

McVitie’s has recently introduced a new addition to their line of superior-quality products: the Digestive Bars. By introducing the digestive bars, McVitie’s has leveraged its core business strength and did a breakthrough by bringing exciting news to the biscuit lovers. Through being more appealing to younger generations, McVitie’s is targeting new consumer needs and offering people better snacking choices that are “deliciously wholesome": rich in fibre and still delicious. Digestive Bars expand the diversity of the prominent Digestive biscuits, this time in a new format, for more memorable occasions. Best part is: you can enjoy them without feeling too heavy. The innovative product is an appealing on-the-go bar being offered at a very accessible price. I ......read more

IWC Schaffhausen couples Portofino timepieces for Valentine's Day

Engineered for couples who know that Valentine’s day is all about time spent with their loved one. Dubai, 14th February, 2015 - Celebrate Valentine’s Day in style by exchanging the perfect gifts from IWC Schaffhausen. A union of grace and precision, the two different sets of couple watches from the brand’s Timeless Portofino collection make for the best gifts to indulge loved ones with. The coupled timepieces arrive in the form of the Portofino Midsize Automatic for her and Portofino Hand-Wound Eight Days for him.   The first set of timepieces are both in 18-carat red gold cases: the Portofino Midisize Automatic (IW458108) has a case set of 66 diamonds and a slate-colored dial. For the gents, the Portofino Hand-Wound Eight Days (IW510104) comes with a dark b ......read more

Zenith and Stéphane Peterhansel: Professional Adventurers

Dubai, January 14, 2015 - With Zenith having been joined by a name as great as Stéphane Peterhansel, the 49-year-old all-time Dakar rally champion, never has its message been better illustrated: the brand is surrounded by the greatest living legends. The man known as Peter has joined the team of Zenith ambassadors for three years, as the latest in a long line of names whose achievements have won them world renown. We do not choose a life of competition by chance: we decide to be an adventurer. At the age of eight, Stéphane Peterhansel climbed aboard his first motorbike. His father then sparked his passion for racing. Nature and the great outdoors became his playground. At 14, he became the French skateboarding Champion. "It was my main activity," he confides ......read more

Piaget Perfection in Life Valentine's Day

Romance is in the air with Piaget’s refined and elegant collections for both him and her. Charming jewellery collections and timeless timepieces become an expression of love or a token of the most heartfelt affection for Valentine’s Day, and every day. Piaget Heart An original interpretation of the ultimate symbol of love, the Piaget heart passionately evokes the meaning of Valentine’s Day with its soft and sensual curves.  This iconic design by Piaget is a true expression of the power of shared feelings, as these playful charms tell the story of an eternal romance between two lovers. The Piaget heart ring in white gold evokes the tenderness of true emotion in white gold paved with brilliant diamonds of different sizes to accentuate the playful shape of a un ......read more

HH Sheikh Hamdan wins the 2015 Endurance Cup Presented by Longines

Dubai (United Arab Emirates) / Saint-Imier (Switzerland), 12 January 2015 – On 10 January 2015, HH Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, the Crown Prince of Dubai & Chairman of the Dubai Sports Council, won the 2015 HH Sheikh Mohammed Bin Rashid Al Maktoum Endurance Cup presented by Longines and hosted by the Dubai Equestrian Club at the Dubai International Endurance City. To further its long-term commitment with Meydan, Longines was once again the Presenting Partner, Official Timekeeper and Official Watch of His Highness Sheikh Mohammed Bin Rashid Al Maktoum Endurance Cup, which took place in Dubai on 10 January 2015. This impressive international event featured some of the top names from the world of endurance riding competing over a distance of 160 km. The winne ......read more

Bright Colour Meets Classic Elegance: the La Martina SS15 Collection

La Martina, the Argentinian brand, is best known for producing trendy, sophisticated and top-notch clothing for polo players. Inspired by this fascinating world, the brand offers spectacular collections for men, women and children. This season’s collection offers a diverse range of stylish options. The Guards echoes of British inspiration with its “Royal Box” capsule, a collection dedicated to the exclusive polo club that was founded by the Windsors. The fabric used is exclusive and innovative in its tradition: the combed shaved texture is achieved with cotton, instead of wool, obtaining an alternative “Shetland effect”.  Military details can be seen throughout the entire collection. The Centennial Special Edition capsule collections dedicated to ......read more

Premiere of the IWC Annual Calendar

PORTUGIESER ANNUAL CALENDAR The new Portugieser Annual Calendar brings together two firsts for IWC and three masterstrokes of haute horlogerie in a single case: the newly developed annual calendar closes the gap between the perpetual calendar and the simple date display. The new IWC-manufactured 52850 calibre has two barrels that keep the new function supplied with ample energy and still has enough left for a 7-day power reserve. IWC continues to enhance its Portugieser watch family with new, eye-catching complications. After the minute repeater(1995), the 7-day power reserve (2000), the perpetual calendar(2003), the Tourbillon Mystère (2004) and the constant-force tourbillon (2011) – to name but a few – the recent 8-day hand-wound movement (2013) consolidated the ......read more

Superdry delves deep into the SS15 collection to deliver its most streamlined and established range to date

Superdry SpringSummer15 In this collection, women’s wear gets a playful ’90s kick with the pixie dungaree shorts while intense tie-dyed tops and thigh-skimming shorts evoke the days of rave. For festivals, think folklore: blouses, dresses and shorts become the backdrop for stand-out embellishments. Depending on your vibe, you can opt for either beads or embroidery or even contrast fabrics! A piece that is destined for greatness this summer is definitely the festival print playsuit which arrives in two styles; print or polka dots. The collection also includes palm print dresses and the all-new-for-SS15 ‘Happy’ range of dresses, tops and shorts that guarantee that it will always feels like summer. If you think the collection is too colorful for you, then monochr ......read more

W Motors' Lykan HyperSport Prototype Zero witnessed an enthralling launch at the Yas Marina Circuit

W Motors, the first Arab Developer of High Performance Luxury Sports Cars based in the Middle East, recently held an exciting event at Abu Dhabi’s Yas Marina Circuit, one of the most advanced Grand Prix venues in the world.  Held on the 17th of December, the event was divided into two phases; a press conference wherein new W Motors’ partnerships for the upcoming year were announced followed by an elegant cocktail reception for the guests during which the unveiling took place.   The ambitious company has been working on numerous partnerships since its inception and thus the press conference was held to herald the company’s notable alliances with other prominent names. In attendance were the Chairman and CEO of W Motors, Mr. Ralph R Debbas, CEO of Al Ain Class ......read more

Emirati Designer Fatema Fardan launches her maiden collection in front of Dubai's fashion-forward audience

Pioneering Emirati Fashion designer, Fatema Al Fardan recently burst onto Dubai’s fashion scene with the launch of her maiden collection in Dubai. In a bid to launch her first collection, the SS15, a special event was held that got select media, bloggers and VIPs of the UAE together in a setting that brought to life Fatema’s cutting-edge world! Divided into two, the event that was held on the 18th of November at the artistic JamJar Warehouse in Al Quoz catered to the media between 5:00 to 7:00 pm before transforming into an event for the VIPs from 8:00 pm onwards. In order to recreate Fatema’s world, the venue was adorned in posters of her design sketches that were put up on the walls. As guests entered, they got the opportunity to get clicked against a very special ph ......read more

Bite into the irresistible, new special-edition burger from BurgerFuel – El Camino

Burger lovers are in for a scrumptious treat with BurgerFuel’s brand new, special edition burger – The El Camino with cheese! Blending the most delicious components of Mexican food, the El Camino with cheese consists of 100% Pure NZ Grass-fed beef, corn chips, sour cream, refried beans, sliced jalapenos, melted cheddar and avocado! Around for a limited time only, this special edition burger will be available at BurgerFuel outlets during the months of January and February only! Get ready for a feast that will leave you happily full and wanting more, BurgerFuel’s special edition El Camino with cheese! ...read more

Uncover the Unique Characteristics, Aside From Sailing, of Each Member of IWC Schaffhausen's Abu Dhabi Ocean Racing Crew

Abu Dhabi – There is no doubt that when taking on the unpredictability of the sea, these men are outstanding at what they do. We find out what, aside from sailing, distinguishes each member of the Abu Dhabi Racing crew and what they individually bring to the table in terms of character? Ian Walker – In addition to being one of the world’s best sailors, Ian is hyper organized and highly detail oriented. He is also a natural leader, a great motivator and highly respected by his crew.   Adil Khalid – Physically powerful and skilled on board, Adil is a great ambassador for his nation and very popular amongst his crewmates.   Chuny Bermúdez – Utterly unflappable, Chuny is a solid and dependable force among the crew. With five Volvo Ocean Rac ......read more

An legant new addition to the Portofino Collection from IWC Schaffhausen

PORTOFINO HAND-WOUND PURE CLASSIC Schaffhausen, 22 December 2014 – For years, the Portofino line from IWC Schaffhausen was seen as the silent star of the company’s product portfolio. Subject to continuous development, the line has increasingly been the focus of attention from watch devotees, its appeal based on minimalist design and discreet elegance. Now, in the shape of the Portofino Hand-Wound Pure Classic, the family has a new addition that celebrates the art of understatement with i ts own distinctive charm and style. A wristwatch could hardly be more modest: with two hands and a winding crown, it has nothing to distract from the purist lines and clear-cut dial design. After all, the soul of genuine elegance lies in the art of omis ......read more

KERASTASE - Complete Freedom with Complete Control

Discipline requires freedom… The idea isn’t new. Yet today’s women are  as keen to take control of their hair as they are to give it shape and movement. Hair that is as free as art itself requires perfect discipline.  Hair, however, is living matter, and as everyone knows,  it sometimes stubbornly does only what it wants to do. Henceforth stems the notion of “Hair Management,” an issue that comes up often at salons in conversations between stylists and their customers. Kérastase has now succeeded in understanding perfect hair movement  and created an unprecedented, even revolutionary, solution that takes hair  to beautiful new heights. A change in perspective for a completely new vision.    How did it all begi ......read more

L'Oréal Professionnel launches its first anti-thinning professional coaching program with SERIOXYL

Dubai, December 18, 2014 - The revolutionary news product range acts from the very first symptoms thus providing your hair with more density and more thickness. Resulting from L’Oréal Advanced Research, Serioxyl offers a personalized answer following a diagnosis by the expert L’Oréal Professionnel hairdressers. Dr. Bruno A. Bernard, L’Oréal’s fellow expert in hair care biology commented: “Serioxyl effectively combats hair thinning by restoring fibre density, improving resistance to breakage and providing energy and nutrients to help the hair follicle fulfil its role.” Serioxyl addresses hair density and thickness concerns of both men and women thanks to tailored in-salon and at-home treatments formulated with highly-concentrate ......read more

Atelier Cologne Maison de Parfum Paris

Atelier Cologne is the !rst Maison de Parfum dedicated entirely to Cologne, the legendary fragrance classic. The creators, Sylvie Ganter and Christophe Cervasel, gave birth to a new olfactive family, “Cologne Absolue”. The Cologne Absolue, genuine pure perfume, celebrates the elegance of citruses, the traditional ingredients of a cologne. For the !rst time, citruses are blended with the most precious raw materials in perfumery for perfectly balanced creations. The very high concentration of essential oils ensures an outstanding lasting power. Blanche Immortelle and Santal Carmin, the latest additions to Collection Métal, are now composed of four Colognes Absolues designed around the most rare and mysterious ......read more

Emily Blunt presents IWC Filmmaker Award to Abdullah Boushahri.

Dubai, 16 December 2014 – Golden Globe Winner and IWC Schaffhausen brand ambassador Emily Blunt presented the IWC Filmmaker Award to Abdullah Boushahri for his film “The Water”. For the third consecutive year, Swiss luxury watch manufacturer IWC, ‘Official Sponsor’ and ‘Festival-Time’ Partner of the Dubai International Film Festival (DIFF), collaborated with the Festival to recognize one talented filmmaker from the region with the esteemed award. Held at the One&Only Royal Mirage in Dubai, the “For the Love of Cinema” awards ceremony was a prestigious gala held to honour the winner whose film was chosen by a jury of internationally renowned film industry experts such as actress Emily Blunt and f ......read more

URBAN Decay Late Holiday - Naked on the Run

NAKED ON THE RUN GET NAKED IN NEW PLACES. THE SKINNY: You never know when (or where) you’ll have the urge to get Naked. And while our Naked palettes travel beautifully, sometimes you really have to maximize every last bit of space in your carry-on. Enter Naked on the Run from Urban Decay— a LIMITED-EDITION, all-in-one Naked palette. The ultimate travel kit for Naked junkies, this palette comes loaded with EVERYTHING you need for a complete Naked look: six ALL-NEW shades of Eyeshadow (including an extra large dose of the perfect all-over shade, 5050). Bronzer. Blush. We even included a full-size Naked Ultra Nourishing Lipgloss and a travel-size 24/7 Glide-On Eye Pencil (both new shades), plus a travel-size Perversion Mascara. Naked on the Run is luxurious enou ......read more



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