Dubai PR Network, Online Press Release from Dubai and Middle East
Pencell PR and Events Press Releases
 
Rosie Huntington-Whiteley Wears Chloé!

Rosie Huntington-Whiteley Wears Chloé! Rosie Huntington-Whiteley was spotted wearing PF14 Look 11 Dress to the Artist in Residence event in Los Angeles on August 20.   Chloe was known for its soft, breezy silhouettes and fine fabrics which has remained its signature for decades. Top designers, including Phoebe Philo and Karl Lagerfeld and most recently, Clare Waight Keller, have managed to recreate the brand’s bohemian-chic mantra.   ...read more

Fresh, clean and fragrant is how your hair will always be thanks to Garnier Fructis Dry Shampoo

If the weather isn’t troubling your tresses, it is air polluted with cigarette smoke that upsets it. Additionally, day-to-day factors such as blow-drying, the smell of food, chemical treatments and other such also commonly feature in a woman’s list of hair problems. Arriving as the ideal solution, Garnier brings you an effective and convenient quick fix to all these hair woes in the form of the Garnier Fructis Dry Shampoo that instantly leaves hair fresh and full of volume between washes. What’s more, the effective dry shampoo is safe to use on all hair types! Boasting of a 3 in 1 cleansing action that absorbs greasiness, boosts volume and lends a refreshing fragrance, Garnier Fructis Dry Shampoo is the swift way to extend the life of your blow-dry. Devoid of silicones ......read more

Piaget's Passion for Polo makes UK Appearance

Swiss Watchmaker triumped as Official Time Piece Partner of the Audi International for the Coronation Cup Swiss watchmaker Piaget kept time on The Audi International for the Coronation Cup at Guards Polo Club, Windsor Great Park as Official Time Piece Partner.  The world-class match saw a tremendous victory for Argentina against England, 13 goals to 8 with Facundo Pieres, Piaget Brand Ambassador, as top goal scorer with a total of 9.  Around 6,000 guests enjoyed a showcase of incredible polo and Piaget was thrilled to be part of it, enriching its association with the sport of Kings now lasting 35 years. ...read more

IWC Schaffhausen Pays Tribute To Saint-Exupéry's Last Flight

PILOT’S WATCH CHRONOGRAPH EDITION “THE LAST FLIGHT” Schaffhausen, 18 Aug 2014 – 70 years ago, Antoine de Saint-Exupéry took off on a reconnaissance flight over France and never returned. Now IWC SCHAFFHAUSEN commemorates the last flight of the celebrated pilot and author with three special limited editions, thereby strengthening its long- standing partnership with Saint-Exupéry’s descendants. Moreover, all proceeds from the sale of the Pilot’s Watch Chronograph Edition “The Last Flight” in platinum at an auction later this year will benefit the charitable Antoine de Saint-Exupery Youth Foundation. A reconnaissance flight over the South of France on 31 July 1944 brought an abrupt end to Antoine de Saint-Exupéry&rsqu ......read more

La Martina Introduces its Three Capsule Collections for the Fall/Winter Season

This season La Martina has a special treat in store for all the brand lovers with three remarkable capsules that you just won’t be able to get enough of.  The Privada, Maserati and Royal Box collections are all in store now! Coleccion Privada: ‘Savile Row’ style gets a shot of South American vitality Vivid colours and soft lines invade English bespoke tailoring tradition. La Martina "Coleccion Privada" capsule collection is a contemporary take on the encounter between Anglo-Saxon and Argentinian culture.  Sharper silhouettes are paired with exclusive linings featuring vivid textures to match “crazy ties”, where sober regimental stripes make way for flowers and curvilinear geometric shapes with a Sixties op art feel. La Martina for M ......read more

Maybelline New York announces Aline Watfa as the brand's first spokeswoman from the Middle East

One of the most energetic and vibrant names in the beauty industry, Maybelline New York, has announced the prominent TV personality, Aline Watfa, as its very first brand ambassador from the Middle East. With her typical Arab beauty and trendy blend of adventurous spirit and social savviness, Aline Watfa proves that she is the ideal candidate to become the coveted Maybelline New York girl. Aline joins the assemblage of beautiful Maybelline New York spokespersons such as supermodels Christy Turlington, Marloes Horst and Adriana Lima. Speaking out on her collaboration with Maybelline New York, Aline said, “I am honored and thrilled to have been selected as Maybelline New York’s very first Arab spokeswoman. I look forward to what lies in store for me ahead and am proud to contin ......read more

The Longines Avigation – Precision, Beauty and Tradition

Longines has added a new military-style model to its Heritage line. The Longines Avigation is based on the design of a model produced for the British army during the 1950s. Like the original watch, the movement is fitted with a special device to protect it against the effects of magnetic fields. The black dial – typical of military timepieces – features white and red numerals coated with Super-LumiNova® as well as the particular "broad arrow" sign. With the Longines Avigation, a model dating from 1949 and produced for the British army has been brought right up to date. The name given to this design – a contraction of "aviation" and "navigation" – refers to a navigation system invented during the 1920s. With precision and excellen ......read more

The new Promesse collection by Baume & Mercier

Origins Baume & Mercier, one of the oldest Swiss watch manufactures still in operation, has consistently celebrated women and their unique individuality through its timepiece creations. This is a world where it enjoys unique credibility thanks to its ability to grasp feminine wishes and catch their attention. Through the new Promesse collection, Baume & Mercier intends to provide a refined response to women’s aspirations by bringing them models in tune with the times. Baume & Mercier ’s success among women is intrinsically linked to its flair for revealing each of the numerous facets of their personality. This tradition, initiated by Louis-Victor Baume in 1869 with the gold pocket watch gifted to his daughter Mélina, morphe ......read more

Introducing Essie•Gel, our first 2-in-1 Professional LED Gel System

The future of color is here. essie•gel, our new gel system was designed to respect natural nail health with essential nutrients. Designed to leave nails in good condition after removal, the state-of-the-art formula delivers up to 14 days of exceptional color and shine, created by L'Oréal's global Research & Development.  After undertaking an exhaustive look at clients nail care interest and gel concerns, it was increasingly clear that perceived damage was a major barrier to repeated use. Formulating products designed to protect nails, not strip them, was the driving force behind essie’s unique formula. essie•gel leaves nails in good condition after removal.    Get ready for major moments with super good gel color that’s well coll ......read more

Longines, Official Timekeeper and Watch of Glasgow 2014, the XX Commonwealth Games

Glasgow (Scotland) / Saint-Imier (Switzerland), 4 August 2014 – Glasgow witnessed the Closing Ceremony of the XX Commonwealth Games on Sunday 3 August 2014. Longines is proud to have been the Official Timekeeper and Watch of Glasgow 2014, the XX Commonwealth Games, as well as the Presenting Partner of the Gymnastics competitions. Over a period of 11 days of competitions, the Swiss watch brand provided its skilled expertise to the largest sporting event ever held in Scotland. Glasgow 2014 offered a great opportunity to discover the Conquest Classic collection. Glasgow witnessed the Closing Ceremony of the XX Commonwealth Games on Sunday 3 August 2014. Mr. Charles Villoz, Vice President of Longines, attended this great show in the company of Glasgow 2014 Chairman Lord Smith of Kelvi ......read more

See by Chloe launches its Fall Winter 2014 Collection!

See by Chloe is now launching its Fall Winter 2014 Collection Full of elegant nonchalance, See by Chloé keeps that effortless chic of its sister line Chloé but with more youthful, everyday designs. The See by Chloé story Launched in 2001, See by Chloé carries the spirit of feminine allure with an easy and of-the-moment twist, bringing out the brand’s distinct DNA in everything from flowing dresses to hip covetable bags. ...read more

Jennyfer launches it's AW14 Collection - first wave

Introducing its dazzling ‘White is White’ Collection, a trend that will never go out of style is the iconic combination of black and white.  Jennyfer knows this and for that reason has brought you a wide range of tops, pants, skirts and accessories to suit your everyday needs. This chic new collection will make even the most fussy of dressers fall in love instantly. With its brilliant use of patterns and textures, Jennyfer has introduced yet another winner of a range!  ...read more

Imedeen's spectacular Prime Renewal returns to the UAE market

One of Imedeen’s leading products, Prime Renewal, is finally back in the UAE market and will be available once again from June 2014. Brought back by immense public demand, Imedeen’s Prime Renewal is the new innovative approach to improve skin in women after menopause.  Soon after menopause hits, the skin loses nearly 30% of its supportive collagen fibres which results in the reduced formation of collagen and thinner skin. As this takes place, the process of skin ageing is accelerated with skin becoming less capable of storing moisture and thus wrinkles easily form and skin turns dry.Clinical and scientific citations show that the Imedeen Prime Renewal tablets significantly improve the quality, structure and appearance of hormonally aged skin by improving the dermal dens ......read more

Piaget “Perfection in Life”

MAISON’S TIMEPIECES AND JEWELLERY CREATIONS TAKE CENTRE-STAGE IN NEW GLOBAL ADVERTISING CAMPAIGN Inspired by the Maison’s historical passion for perfection, Piaget unveils “Perfection in Life”, a new global advertising campaign and a seductive invitation to experience a universe of exceptional pieces in the most inspiring locations around the world. Created by BETC Luxe, the campaign demonstrates the savoir-faire of Piaget the jeweller-watchmaker in its pursuit of perfection: the mastery of precious materials, the sophistication and innovation of record-breaking watchmaking, and fearless creativity paired with traditional elegance. “Perfection in Life” is more than a creative articulation of Piaget’s commitment to excellence through technical ......read more

Longines Ambassador of Elegance Aishwarya Rai at the Opening Ceremony of Glasgow 2014

Glasgow (Scotland) / Saint-Imier (Switzerland), 31 July 2014 – On Wednesday 23 July 2014, Longines Ambassador of Elegance Aishwarya Rai attended the Opening Ceremony of Glasgow 2014. Longines is the Official Timekeeper and Watch of the Games, that are held in Glasgow from 23 July to 3 August 2014. In addition, the Swiss watch brand is the Presenting Partner of the Gymnastics competitions. This event offers a great opportunity to discover the Conquest Classic collection. On Wednesday 23 July 2014, Longines Ambassador of Elegance Aishwarya Rai attended, together with Mr. Walter von Känel, President of Longines, the Opening Ceremony of Glasgow 2014,. During this ceremony, the Baton was delivered to Her Majesty The Queen, who read her welcome message to the athletes. This ......read more

ZENITH El Primero Stratos Flyback Rainbow

THE LEGEND LIVES ON Well accustomed to technical challenges, Zenith built the Rainbow Flyback model in 1997 based on technical specifications established for the French Air Force. The result was a rugged, high-performance timepiece capable of standing up to the most extreme conditions. The brand with the guiding star now draws inspiration from this high-precision instrument in presenting an eminently sporty version named El Primero Stratos Flyback Rainbow.  When he decided to create the most reliable and accurate watches of his era, Georges Favre-Jacot brought all the watchmaking professions under one roof in 1865 in order to contribute to the advancement of production methods. The first watch Manufacture in history was born and thus forever sealed the destiny of Zenith, which w ......read more

IWC Schaffhausen's unique timepieces make for the perfect Eid gifts for loved ones

The glorious festival of Eid is just around the corner and brings with it celebrations and good cheer! However, the revelry is incomplete without the ritual of gift-giving and there is no better way to capture a moment than with an IWC Schaffhausen wristwatch. With this in mind, IWC Schaffhausen sets aside some striking timepieces that make for the perfect gifts for the festive season. The stunning timepieces are available in the IWC Schaffhausen boutiques situated in the Dubai Mall and The Galleria in Abu Dhabi. Portuguese Tourbillon MystèreRétrograde: This is the diva of the Portuguese family – provocative, beautiful and mysterious. The Portuguese Tourbillon Mystère has for many years been one of the most beautiful watches with a rotating carriage escapement ......read more

Gulf Landscape & Irrigation Systems LLC acquires the coveted Al Habtoor City, St. Regis Hotel & Garden Landscaping Proje ...

Gulf Landscape & Irrigation Systems LLC (GLIS), a part of Al Khayyat Investment (AKI) Contracting, recently attained the much sought-after Hotel & Garden landscaping project for the St. Regis Hotel in Al Habtoor City, Dubai. This illustrious project is divided into two phases and will take an estimated 16-20 months to be completed. The first phase of the project will focus on the designing and building of landscaping works for the St. Regis Hotel Garden while the second phase will be centered on landscaping works at the Al Habtoor City external areas and the podium area. Speaking out on the tender, Sam Karzone, CEO of contracting division stated, “We are pleased to have acquired this landmark project which is set to be part of Dubai’s prestigious Canal development. G ......read more

Prince George in Petit Bateau!

Prince George sports a charming pair of striped baby blue dungarees from Petit Bateau for his first solo portrait Adorable little Prince George, son of the Duke and Duchess of Cambridge and one of the most famous tots in the world, was spotted in a darling blue striped pair of dungarees from renowned French children’s clothing brand, Petit Bateau. The fashion forward toddler, who turns one on July 22, wore the pair for his first solo portrait taken ahead of his birthday. The striped dungarees sold out within minutes of the Prince’s photo being released on Petit Bateau’s website and witnessed a surge in demand subsequent to the Prince wearing them.  The trendsetting pair of striped dungarees comes in shades of red and blue and is available at the Petit Bateau bouti ......read more

Slapfish sets up its first outlet in the Middle East in Dubai

Ibn Battuta Mall played host to the Middle East’s very first outlet of Slapfish when the popular seafood franchise opened its doors in the mall’s China Court in June, 2014. Redefining the seafood experience, Slapfish is the 5th brand to make its way to the Middle East thanks to esteemed Magnolia Restaurant Management who recently opened outlets of popular joints namely, Flippin Pizza, Lemonade, Chickenow and Beards Papa’s.  The remarkable food truck-turned restaurant is the brainchild of veteran food service operators Chefs Andrew Gruel and Jethro Naude who have turned in their truck keys so they can focus on opening a brick and mortar restaurant. Thus, they opened their first Slapfish restaurant in Huntington Beach CA, in addition to most recently opening a 2nd b ......read more

Superdry's A/W Collection Will Hit Stores in August!

Superdry AW14 celebrates texture and detail in the most exciting collection to date. The Superdry AW14 Collection is a fusion of textures, detail and quality in the brand’s strongest range to date. Adorned pieces, luxe leather and artisan selvedge denim continue to push the boundaries. A mix of textures across the collection work in an autumnal palette with bright bursts, shearling detail and winter-ready linings. In womenswear, the biker look is a key inspiration, seen in panelled Biker Super Skinny jeans and the luxurious Super Long Biker jacket. Soft shearling ramps up the boho winter vibe in everything from outerwear to footwear. Luxe touches come in the form of hand-beading, metallic embellishment and soft leather. For men, timele ......read more

Italdeco completes the fit-out of a 100 retail stores in the UAE

Interior design and fit-out contracting company, Italdeco, recently achieved a milestone in its journey by completing the fit-out of a 100 retail stores across the UAE. Established in 2006, Italdeco LLC is a member of Al Khayyat Investments (AKI) Contracting and operates in three main areas, namely Fit-out contracting, Joinery and MEP.  AKI Contracting CEO, Mr. Sam Karzone commented on this occasion, “Al Khayyat Investments (AKI) has ambitious plans for its contracting division and Italdeco plays a key role in expanding its services to meet the forecasted growth of the retail sector in the UAE.  We are continuously investing in high-tech infrastructure as well as innovative and flexible design solutions to deliver our clients’ needs and market demands.” Wh ......read more

The new ALCATEL ONETOUCH IDOL ALPHA, a blend of trend and technology

Attracting the eye from the first glance, ALCATEL ONETOUCH’s latest smart phone, the ALCATEL ONETOUCH IDOL ALPHA is a striking blend of sleek design and cutting-edge technology.  The IDOL ALPHA takes creativity to a new level with translucent edges, which illuminate in various modes such as charging, video, notifications, and more to give a smarter experience.  Describing the idea behind the IDOL ALPHA, Head of Middle East at TCT Mobile International, Mr. Zied Merichko said, “With the IDOL ALPHA, our main aim was to offer an alternative to the usual, characteristic appearance of a smartphone. This is clearly visible in the metal finish, translucent edges and slim body of the IDOL ALPHA that has been created especially to appeal to design enthusiasts but never once ......read more

Calvin Klein Rugs the perfect home accessories at Interiors this Ramadan

The holy month of Ramadan brings with it a warm time of togetherness and family gatherings. With this in mind, noted furniture brand Interiors introduces the beautiful Calvin Klein collection of rugsto add a spectacular touch that will perfectly suit the ambiance of homes during Ramadan and otherwise.  The Calvin Klein Home rug collection represents a modern design approach to floor covering with an emphasis on distinct colours and subtle textures. New Zealand wool combined with superior construction and an exceptional sense of style result in a luxurious line of rugs that reflects the refinement and high standards of Calvin Klein Home. The Calvin Klein Home rug collection has been created by the finest materials and includes the following collections: •  Loom Select: ......read more

Parfums de Marly Presents Pegasus Coffret- Limited edition

A regal scent made collectible After the success of the already well-known Godolphin, Parfums de Marly is proud to reveal what could be considered as its more exquisite creation – The Pegasus Coffret.  Sold in a luxurious velvet-lined box, the Pegasus Coffret set contains the 125ml Pegasus fragrance and an 8ml golden Tolla. Christened after the iconic 18th century horse race winner and renowned predecessor of many future celebrated champions, Parfums De Marly best seller fragrance Pegasus depicts the winning spirit of its namesake. Pegasus is a heady fougere scent that adds a touch of Equestrian royalty to the distinct masculine flavor that is exclusive to Parfums De Marly fragrances.  True to its roots and fit for a gentleman, this scent is made up of a stimula ......read more

Parfums de Marly Introduces the Delectable Tolla Pegasus

Dedicated to enriching your life with fragrance, premium perfume brand, Parfums de Marly will soon be launching the Tolla Pegasus in the region. This extravagant perfume symbolizes the splendor and knowledge of the brand and will immerse you into the origins of the perfumery.  Available from August 2014 onwards, the exclusive Tolla Pegasus is not only a unique and luxurious fragrance but is aromatically pleasing as well with a combination of pure Soufi Oudh and the essence of the already well-known Pegasus perfume. This oil is so concentrated that only a drop is enough to last the whole day. If your oil runs dry, no need to fret, the refill will soon be available so you can continue enjoying the sweet smell of luxury.  Reminiscent of 18th century France, the Tolla Pegasu ......read more

Introducing the essie Too Taboo Neon Collection 2014

Seasons come and seasons go, but shopping is forever. Our Too Taboo Neon Collection celebrates stylish girls around the world struck by fashion fever. Over the top is the name of the game, where a style crush can blossom into a full-blown obsession. If shopping is a crime, she’s guilty as charged. Fashionistas everywhere are faced with a single decision: lust or must? What can she simply not do without? When falling in love with those to-die-for pieces, looking at the price tag is a make-or-break experience. To break the bank or walk away? That is the question. But oh, the excitement of a shopping spree – there just isn’t anything like it. This might be too taboo for polite company, but confess: you’re a serial shop ......read more

IWC Schaffhausen and JU-AIR: Jointly Conquering the Skies for 20 years

PILOT’S WATCH CHRONOGRAPH EDITION “JU-AIR” Schaffhausen, 9 July 2014 – For years now, IWC Schaffhausen and the Swiss airline JU-AIR have cultivated a partnership based on a mutual admiration of the Junkers JU-52 aircraft. Of just eight airworthy vintage JU-52s worldwide, one has carried the IWC logo for two decades and, in the year 2000, started out on a circumnavigation of the globe to publicize a new IWC Pilot’s Watch. Time, then, to acknowledge JU-AIR’s outstanding work. In honour of the airline established to keep the vintage aircraft aloft, the IWC Pilot’s Watch Chronograph Edition “JU-Air”, strictly limited to 500 watches, is ready to take off. “In 1994, three of JU-AIR’s JU-52 ......read more

Baume & Mercier's Hampton Medium is the legendary gift to light up this year's Eid celebrations

As the Holy month of Ramadan gives way to the cheerful celebrations of Eid, one of the most significant customs of the festival is giving gifts to near and dear ones. With this thought in mind, luxury Swiss watchmaking company Baume & Mercier offers the perfect tokens to capture the warm essence of the festival in the form of two new Hampton Medium watches. Always part of life’s exquisite moments, Baume & Mercier’s new Hampton Medium timepieces make for the best gifts to convey to your loved ones how much they mean to you. The Hampton collection This year, to celebrate the anniversary of the legendary Hampton collection, Baume & Mercier expands the Hampton line with a new size, available exclusively with a quartz caliber. The two new sleek and streamlined models ......read more

ALCATEL ONETOUCH partners with e-LEARMENT to provide tablets to educational institutions

DUBAI – ALCATEL ONETOUCH and e-LEARMENT recently signed an agreement to provide specialized tablets to educational, academic and training institutions in the Middle East and the rest of the world. As part of the agreement, which sees ALCATEL ONETOUCH tie up a large tablets deal with e-LEARMENT (part of the Kuwaiti KHX Group that is a subsidiary of Beyout Investment Group), the learning process of the current and new generation of students will be supported by ALCATEL ONETOUCH’s cutting-edge yet cost effective range of tablets. These tablets come enabled with software and customized educational applications that promote self-learning among students at different levels. Furthermore, a larger target will now have accessibility to these tablets.  The agreement was signed in ......read more

Fortnum & Mason Dubai unveils special Eid hampers, the gift that will never disappoint

In anticipation of the joyous occasion of Eid, London’s most prominent store Fortnum & Mason presents a glorious array of Eid hampers filled with delicious and delightful luxuries that are chosen for their unique and outstanding qualities.  From Fortnum’s famous tea to biscuits and Turkish Delights, the Eid hampers promise to brighten up the festive season. With the first Fortnum & Mason hamper dating back to nearly 300 years ago, the first hampers were created to meet the demands of well-heeled travelers, journeying to their country estates. At the end of the 18th century, the Romantic Movement encouraged enjoyment of the English countryside, and picnics quickly became fashionable, creating a whole new demand for the Fortnum’s hamper.Fortnum’s hampe ......read more

Zenith Star 33mm - Ageless Femininity

Zenith is one of the rare watch Manufacturers to have succeeded over the decades in creating timeless watches – naturally including models dedicated to women – for almost 150 years. The Star collection is enriched this year with three new versions of the Star 33 mm watch, featuring an understated cushion-shaped case housing a delicate mechanism. Available this year in white or rose gold, including one model entirely set with brilliant-cut diamonds, these new 2014 releases will doubtless appeal to a woman looking for a timepiece that resembles her.  ZENITH AND WOMEN, AN ENDURING LOVE STORY. Zenith’s visionary founder Georges Favre-Jacot was known for taking good care of his employees. For his single female employees, he had dedicated housing built in districts of ......read more

Exclusive Timepieces Dedicated to Moscow Boutique

TO CELEBRATE THE GRAND OPENING OF ITS NEW BOUTIQUE IN MOSCOW, VACHERON CONSTANTIN PRESENTED 4 LIMITED EDITIONS. A one-of-a-kind Traditionnelle Calibre 2253 model exclusively for the Moscow Boutique The Traditionnelle Calibre 2253 Moscow Boutique is a Vacheron Constantin masterpiece. Crafted in a limited edition of one, this watch celebrates the inauguration of the new Moscow Boutique that has now taken up residence in Berlin House. Equipped with a tourbillon, a perpetual calendar, an equation of time as well as sunrise and sunset times for the city of Moscow, it pays tributes to the noblest horological traditions. Rare, complex and exclusive are the adjectives that best describe the Traditionnelle Calibre 2253 Moscow Boutique watch. Issued in a one-only limited edition f ......read more

La Martina's Latest Collection to hit Stores in August

The La Martina Autumn/Winter Collection will be in stores at the beginning of August. The spectacular new range is so refined and elegant that it's hard not to want to be part of the La Martina world, with a very personal identity made of a passion for polo, respect for the environment and a flawlessly detailed style!  ...read more

It took two to Tango their way to victory at the first anniversary of Baume & Mercier's Clifton collection

Popular sayings like “you can’t clap with one hand” or “one for sorrow, two for joy,” confirm that everything is better in pairs,and this is a belief that Swiss watchmaker Baume & Mercier has committed itself to celebrating with its Clifton collection. With ”Two to tango” as the theme, the brand recently ushered in an exciting 1st anniversary celebration in Dubai for the Clifton Duo by enabling guests to live the collection’s cherished spirit in a unique way - an evening dedicated to dancing the Tango. There truly wasn’t a better way to mark this merry time than by carrying out an activity wherein warm sentiments are shared between two people.  The event began with an introduction to the Clifton collection by a representativ ......read more

Aldo Magada : New President & CEO of Zenith

LVMH confirms the appointment of Aldo Magada as President & CEO of Zenith. He will be taking up his duties on July 1st 2014.  Jean-Claude Biver, President of the LVMH Watch Group Division, expressed his conviction that Zenith is bound to benefit from the new CEO’s wealth of experience in the watch industry, reinforced by his strategic intelligence, his product development expertise and his in-depth knowledge of the Manufacture. FROM REPUTATION TO RECOGNITION A Swiss national born in 1958, Aldo Magada is married and has two children. After graduating from the University of Lausanne in 1981, and the following year from the University of La Jolla, San Diego, he began his career in sales with Vifor (speciality pharmaceutical company). He joined the Swatch Group in 1984 ......read more

Mythic Oil Sève Protectrice

OIL-IN-CREAM NOURISHING STYLING OIL, HEAT PROTECTION UP TO 230°C / 446°F Inspired by the beauty rituals of legendary Orient, MYTHIC OIL by L’Oréal Professionnel, first launched in 2011 in nearly sixty countries around the globe, has become the at-home and in-salon must have! Used backstage during the Paris, London, Milan and New York Fashion Weeks, this iconic product is now part of an expanded haircare range designed to target women’s specific needs.  MYTHIC OIL SÈVE PROTECTRICE: NEW SUPERSTAR HEAT-SHIELD Frequent use of heat-styling tools and iron causes damage and extra stress, leaving the hair dull-looking, brittle, dry and unruly. It is therefore essential to protect the hair against heat damage before styling and hair straightening.&nbs ......read more

Indulge in Afternoon Tea at Fortnum & Mason and spend your Eid break in London

London’s most celebrated store; Fortnum & Mason is giving you the exclusive opportunity this Ramadan to win an Eid break in London by simply treating yourself to Afternoon Tea in Fortnum & Mason Downtown Dubai. Valid until the 31st of July, the offer gives you a chance to win an exquisite trip to London, British Airways Club World Business Class return flights for two, two nights stay at the Savoy London’s Junior Suite and a Classic Afternoon Tea in The Diamond Jubilee Salon at Fortnum & Mason, London. One of the most vibrant and fabulous hotels in London, The Savoy is  Fortnum & Mason’s perfect partner as the two iconic brands reward a lucky person with the prize of a lifetime. Recognized worldwide for its stunning food halls, world famous hampers ......read more

Zenith Brand Ambassador, Dr. Majd Naji, officially displays Zenith timepieces at the Liberty Dental Clinic

The Zenith El Primero Chronomaster Tribute to Charles Vermot is being auctioned off with the proceeds going towards the Rashid Pediatric Therapy Centre In light of the recent partnership that was struck between prominent Swiss watch manufacture, Zenith watches and the brand’s Ambassador from the Middle East, cosmetic dentist Dr. Majd Naji, Regional Brand Director, Mr. Georges Bechara paid a visit to the Liberty Dental Clinic to bestow a set of elite Zenith timepieces to the new Friend of the Brand. Dr. Naji subsequently displayed these beautiful timepieces at his clinic, thus strengthening the partnership between the two icons.  In addition to this remarkable gesture, Mr. Bechara also presented Dr. Majd Naji with the Zenith El Primero Chronomaster Tribute to Charles Vermot ......read more

Hair color will never the same with the new Prodigy from L'Oreal Paris

What if we told you Oil can color your hair? L’OREAL Paris has once again introduced a revolution that makes this possible! We were able to replace the ammonia with micro-oil technology, which diffuses the colors deep inside the hair. Hence, the extraordinary color result will not just be long-lasting and beautiful but most importantly it will be completely Ammonia-free! L’Oreal Paris reveals the new Micro-Oil technology for the very first time which boosts the action of the Ammonia-free coloring agents at the heart of the hair fiber thereby achieving great color results. The Prodigy formula contains Virgin Argan Oil blending its protective and relaxing properties with the nutritive properties of Safflower seed oil and helps attain a color that is rich and long-lasting and h ......read more

Let Eid 2014 shine with the elegance of a gift from Longines

As the Holy month of Ramadan draws to a close, it brings with it the excitement of the forthcoming festivities of Eid Al Fitr! Allow the festive season to shine brighter with the elegance of a Longines timepiece, undoubtedly the perfect gifts for any occasion that leave a lasting impression on the receiver. True to their slogan “Elegance is an attitude,” the illustrious Swiss watchmaker presents the ideal collection to bestow as gifts on Eid this year – the Longines Elegant Collection. Longines has always focused on elegance and this quality has been perfectly represented by the classical design and sleek lines typical of Longines timepieces. Simple and classic, the Longines Elegant Collection includes round watches with sleek lines in three sizes: 25.50mm, 34.50mm and ......read more

Embrace a fresh and ideal summer with Capital Soleil from Vichy

Protection from the sun and the damages it can cause on the skin’s beauty and health is the call of the hour, especially when it comes to the summer in the Gulf. Pioneers in the field of sun protection, Vichy presents the cutting-edge and effective Capital Soleil – an extraordinary combination of High UV Filtration with extreme sensory textures for an ideal and beautiful skin under the sun. Skin is exposed to three prime types of UV rays: UVB rays, short-wave UVA and long-wave UVA with each impacting both the health and quality of skin. While UVB cause sun burn or darker, duller and greyer skin, short-wave UVA and long-wave UVA cause skin ageing and skin quality deterioration respectively. With a unique filtering system that creates an optimal balance between Mexoryl® ......read more

An outstanding lip color revolution begins with the Color Riche Extraordinaire from L'Oreal Paris

A lipstick that blends plush and intense color with rich and moisturizing properties sounds too good to be true, doesn’t it? Dedicated to realizing every wish of its valuable audience, L’Oreal Paris ushers in a fashionable lip color revolution with the fresh and exciting, Color Riche Extraordinaire range of lipsticks.  Inspired by traditional processes used in lacquer artistry and high technology from Japan, Color Riche has been created by applying lacquer techniques in liquid lip formation that bring smoothness, color and shine in one coat. After years of research, L'Oréal Paris combined the art of make-up with latest formulas, finally achieving the impossible alchemy of oils and intense pigments and adding a new dimension to color for extraordinary lips. He ......read more

Superdry Hosts Fantastic Fashion Show & Party in London

SUPERDRY AND THE BRITISH COUNCIL JOIN FORCES TO KICK OFF LONDON COLLECTIONS: MEN Iconic British brand, Superdry, teamed up with the British Fashion Council to celebrate the start of London Collections: Men earlier this month by co-hosting an exclusive fashion show and party.   Guests were invited to join Dylan Jones OBE, Chair of London Collections: Men, Caroline Rush, Chief Executive of the British Fashion Council and Superdry co-founders, James Holder and Julian Dunkerton to kickstart the SS15 menswear season. During the party, Superdry previewed its SS15 collection in the presence of such celebrities as actor, Jesse Metcalfe and professional model, David Gandy. ...read more

Kerastase unlocks the secret to thicker and more beautiful hair with the divine Densifique

Kerastase writes a new chapter in its history by unveiling the secret behind hair genesis. The pioneering brand uncovers a new vision of hair density with the Densifique range, its first densifying ritual! Enabling you to act on the past, present and future of your hair, Densifique is the 1st comprehensive approach to hair density and is the foremost range to enrich the quality and quantity of your tresses.  Loss of hair density is a three part process that begins with lifeless lengths, followed by thinning roots and finally ending with less hair production. Providing a complete beauty routine to create the perfect density, the Densifique range is the 1st densifying ritual with Stemoxydine. Working in accordance with other effective ingredients, Stemoxydine reprograms the future by ......read more

Zenith's Ambassador, Felix Baumgartner, To Drive Audi R8 LMS at Nürburgring 24 hours - June 21–22

Driven by the same spirit of daring as those pioneers who first turned Icarus' mythical dream into reality, Zenith accompanies adventurers and enthusiasts as they take on each new challenge. Therefore Zenith is proud to announce that following his stratosphere jump in 2012, extreme athlete Felix Baumgartner is tackling his next big challenge on the Nordschleife of the Nürburgring. The Austrian obtained a racing license and will be racing with the Audi race experience team on the Nürburgring-Nordschleife. As a guest entrant, Baumgartner has been gathering some racing experience in recent years during occasional runs in the one-make cups of the Volkswagen Group. The big difference in the 2014 season: the Audi R8 LMS ultra provides him with a 419 kW (570 hp) ‘pure-br ......read more

Say Hello to a cheerful summer with BinSina Pharmacy's summer skincare offers

Summer in the UAE is no laughing matter and brings with it possible issues that leave skin parched and lifeless. Well fear not because prominent chain, BinSina Pharmacy is here to help you beat the sultry season! BinSina Pharmacy’s extensive range of international dermatological brands such as Avene, Vichy, BioDerma, La Roche Posay, Nuxe, Estederm, Skinceuticals, Ducray and Roger & Gallet will guarantee that the season will be both fun and comfortable for you. Skin is the largest organ in the body and is made up of nearly 70% of water. A host of internal and external factors contribute towards the decline of hydration levels of skin such as temperature, dryness caused by air conditioners, chemical components of skin products, hormonal changes, UV radiation and other such. In a ......read more

Piaget's Global Ambassadress, Gongli Welcomed as President of the Shanghai International Film Festival Jury Panel

June 24, 2014–The curtain has risen at the 17thShanghai International Film Festival, where Piaget’s global ambassador,Gong Li, today became the first ever,female film star to serve as President of the Festival’s jury panel.  Known as the Academy Awards of the East, the Shanghai International Film Festival enjoysa long-established reputation as the premiere gathering for distinguished filmmakers from China and abroad. Arriving at the Festival, Gong Limade a dramatic entrance in a cream-colored gown, perfectly accented with Piaget Haute Joaillerie.  Blossoming like a jeweled rose on the red carpet, she epitomized the ultimate in glamour, elegance and sophistication. Highly-acclaimed for her roles in Raise the Red Lanternand Farewell My Concubine, Gong Li is ......read more

Essie Resort 2014 Collection

paradise is calling A beach escape is just the thing to recharge, renew and break free of winter’s icy reach. One can spend weeks devoted to the search for the ideal vacation – whether it’s a desert island retreat or a splashy, flashy party scene Cabo San Lucas-style. But honestly, as long as there’s sun, sand and a beautiful view, it doesn’t really matter where you go, it’s all about what you bring with you! The it-list getaway essentials: a sunny disposition, the perfect hat, an adorable cover-up and, of course, the musthave shades of essie. This sleek collection is designed with a classic resort sensibility and radiates cool, calm and composed sexy energy. Simply accessorize with cocktails & coco ......read more

Re-opening of the Princess Grace of Monaco Rose Garden Refurbished and Enlarged with the Support of Piaget

Re-opening of the Princess Grace of Monaco Rose Garden Refurbished and Enlarged with the Support of Piaget  in the presence of LL.AA.SS the Prince and the Princess de Monaco, of S.A.R. the Princess de Hanovre, of Mister Piaget and Mister Philippe Léopold Metzger Creative visionary and aesthete Yves Piaget has infused the luxury Maison with his passion for the rose, now muse and abundant source of creative inspiration for Piaget. His unconditional love for the queen of flowers was rewarded in 1982 when the winning variety of the International Rose Competition in Geneva, a beautiful pink rose with 80 serrated petals and an enchanting fragrance, was named “Yves Piaget”. Established as the undisputed virtuoso of fantasy roses crafted from pink gold and precious stone ......read more

Roger & Gallet Hand & Nail Creams Fleur d'Osmanthus, Rose and Sublime Bois d'Orange

HAND & NAIL CREAMS with shea butter Succumb to their irresistible softness New Roger &Gallet Fleur d’Osmanthus, Rose and Sublime Bois d’Orange hand & nail creams 96% natural ingredients  Paraben free – no colouring agents – Silicone free 30 ml travel size  Some new delights from Roger&Gallet! Cold conditions, wind, hard water or sudden changes in temperature bring about changes in the hydrolipidic film of the hands and the stratum corneum becomes less effective in its barrier role. The skin starts to feel dry, rough and tight, nails become brittle. Enriched with shea butter, Roger&Gallet’s new hand and nail creams are free from paraben, colouring agents and silicone. The plant oils at their heart (apricot, oliv ......read more

For skin with a timeless glow use Imedeen's effective Time Perfection, a favorite of Model Christy Turlington Burns

Women are constantly on the lookout for effective and convenient products that combat the ageing of skin, thereby leaving it healthy and beautiful. Well, with Imedeen’s efficient Time Perfection formula, their search ends here!  Ideal for women over the age of 40, Time Perfection, like all Imedeen skincare supplements has been created using the secrets of the sea. Containing the exclusive collagen rich Marine Complex, packed with proteins and polysaccharides similar to those naturally found in the skin, each age-defying formula is enhanced with different strengths of antioxidant nutrients to correspond to an increased need over time. As the Marine Complex + US patented LycoPhenceGS™ Forte (lycopene, grapeseed extract, Vitamin C, Zinc) work together, this groundbreaking ......read more

Vacheron Constantin - Travel & Adornments

WHEN TIMEPIECES ARE ATTIRED IN THE FINEST APPAREL Offering an authentic journey across continents, Vacheron Constantin introduces a new themed exhibition dedicated to the history of horological adornments. It sets the stage for around 40 historical models – chosen from the 1,200 composing the private collection of the Manufacture – illustrating various major artistic movements. A tour that testifies to masterful gestures and abundant creativity rarely equalled in the field of decorative arts, a hallmark of the Geneva school. Ornamentation in watchmaking is much more than a mere fashion phenomenon. In the 16th century already, during the wars of religion, the wearing of decorative and ostentatious objects was banished by Jean Calvin – a decision that led goldsmiths t ......read more

IWC Schaffhausen helps raise funds for Charles Darwin Foundation

Puerto Ayora, Galapagos, 21 June 2014 – The Charles Darwin Foundation (CDF) and IWC Schaffhausen have again joined forces in a venture to help protect the unique flora and fauna of the Galapagos Islands by launching a new fundraising project. A three-tier membership program offered on www.iwc.com will enable participants to donate USD 20, USD 200 or USD 1000 and receive exclusive benefits in return. All donations will go toward CDF’s science and conservation priorities in Galapagos. The Charles Darwin Foundation is the oldest, biggest and most successful scientific undertaking in the Galapagos Islands and is doing everything in its power to preserve the archipelago for future generations, but much remains to be done, according to& ......read more

Modern and vibrant Goldenpoint adds a further touch of vibrancy to the UAE

Boasting of an innovative layout and even more cutting-edge styles, Goldenpoint is a vivacious burst of color for the modern woman. Priding itself on being one of the first and foremost Italian names in lingerie, Goldenpoint is part of the illustrious Goldenlady Group that was created in 1967. Goldenlady is known to conquer the international market and has received testimonials from the likes of American actress Kim Basinger, dancer Lorella Cuccarini and singer Anna Oxa.  Born in 2001, Goldenpoint was created with the aim to establish direct relationships with clients. Across all branches, Goldenpoint has an ambiance that is modern and refined with shapes evoking harmony, femininity and intimacy. Details are enveloped in a soft and sophisticated light while precious furniture and f ......read more

Al Fardan Exchange kicks off its Season of Winnings Promotion

The UAE’s oldest money exchange agent, Al Fardan Exchange, has kicked off its summer ‘Season of Winnings’ promotion. Being held across the emirates until the 15th of July 2014, the promotion will see 152 lucky Al Fardan Exchange customers winning some fantastic prizes. Up for grabs are 2 Nissan Tiida cars, 100 Travelez Prepaid Visa cards worth AED 500 each and 50 international air tickets to your home country. Winners will be selected via an electronic draw at the end of the promotional period. To qualify customers will need to make use of any one of Al Fardan Exchange’s services, which includes Foreign Currency Sale and Purchase, Worldwide Instant Money Transfers, Travelez Prepaid Visa Cards, Emoney Payroll Services (WPS), Utility Bill Payments, Credit Card B ......read more

Chloé Partners with Saudi Jawahir to open the first Flagship Boutique in Riyadh, KSA

chloé is pleased to announce the opening of a flagship in riyadh. marking its very first foray into the kingdom of saudi arabia. the boutique, ideally located in centria mall, opened on the 28th of april. for 60 years, chloé has expressed freshness and modernity within the perfect illustration of the intangible elegance of women. with the same inspiration as la maison chloé in paris, the boutique in riyadh reproduces the identity of the fashion house. a light-filled space where one can wander around freely. it is designed with poetry and luxury, revealing a natural hospitality and a “cool attitude” that defines the chloé spirit. Riyadh boutique information: Opening date:     28 April 2014 Collection:    - ready-to-wear - handbag ......read more

The Prix de Diane Longines – Perfect union of sport and elegance

Chantilly (France) / St. Imier (Switzerland), 18 June 2014 – Once again, Longines celebrated elegance in all its forms this year at the Prix de Diane Longines, the world's top race for fillies. In the unique atmosphere of the Chantilly racecourse, Grégory Benoist on Avenir Certain won the most coveted title of this top-level flat race day. As Title Partner, Official Timekeeper and Official Watch, the famous Swiss watch brand was proud to be associated with this event, enhanced this year by the presence of Longines' Ambassador of Elegance Kate Winslet. This Sunday, the Chantilly racecourse vibrated to the sound of galloping hooves during the nine flat races including the Prix de Diane Longines, the world's top race for fillies. This prestigious race was mark ......read more

The Beach Mall plays host to French Bakery Fournil De Pierre's fourth outlet in Dubai

Charming and popular French bakery and café, Fournil de Pierre, has just opened the doors to its fourth branch at Meraas Holdings’ new mall, The Beach. The opening comes as part of an expansion strategy for the franchise which is in a partnership with Al Khayyat Investments (AKI). Speaking out on the occasion, Mr. Farah George, General Manager of Food & Beverages at AKI said, “We are pleased and proud to open Fournil de Pierre’s fourth outlet in the United Arab Emirates at such a beautiful and contemporary location. This traditional French bakery with country farmhouse produce is served up in a present-day Parisian setting to suit the modern tastes of local and expat customers as well as tourists who can indulge in a chic eatery within Dubai’s latest s ......read more

Zenith and the Rolling Stones: Five Stars to follow…

Zenith, creator of the El Primero movement in 1969, is teaming up with the famous British rock stars the Rolling Stones, with the launch of a new El Primero Chronomaster 1969. The announcement was made on June 1st, by Jean-Claude Biver, Director of the LVMH Group Watch Division and Tom Bennett, Chief Executive Officer for Bravado, Universal Music Group’s global music merchandising division.  The watch will be the first in a series of limited edition watches by Zenith. June 2014 – Letzigrund Stadium, Zurich, Switzerland. Among tens of thousands of fans gathering to marvel at the living legends of rock, the Rolling Stones is one fan not exactly like the others; Jean-Claude Biver, Director of the LVMH Group Watch Division. He is there for enjoyment, of course, but ......read more

Decathlon rewards one lucky shopper with the prize of a lifetime

Popular sporting apparel and equipment manufacturer, Decathlon, recently marked the end of its exciting month long in-store promotion. Held from the 3rd of April to the 3rd of May, the campaign entailed that on a minimum spend of AED 500 at Decathlon, customers would be entered into a draw to win an outstanding prize of a lifetime: a pair of flight tickets to the heart of all the FIFA action, Rio De Janeiro, for 4 nights to watch the quarter final game taking place on the 4th of July.  Nearly 2,500 people participated in the promotion with one winner emerging victorious post the draw held on the 6th of May. The excited winner has received two 1st category tickets to the quarter final game of the World Cup and an all-inclusive stay for two at a well-known 4-star hotel!  A re ......read more

Two Newcomers Join the Ingenieur Watch Line from IWC Schaffhausen

INGENIEUR AUTOMATIC CARBON PERFORMANCE CERAMIC INGENIEUR DUAL TIME Schaffhausen, June 2014 – IWC Schaffhausen unveils two magnificent new additions to the Ingenieurwatch family. In its role as Official Engineering Partner of the MERCEDES AMG PETRONAS Formula One™ Team, the Swiss watch manufacturer has been inspired to create new works of haute horlogerie.Limited to an edition of just 1,000, the Ingenieur Automatic Carbon Performance Ceramic, for example,features materials typically found in motor racing.The Ingenieur Dual Time has a second display that enables the wearer to retain his orientation despite the constant changes of time zone during the racing season. The new models take to the grid in two different designs: the Ingenieur Au ......read more

Spa Classic 2014, A Race at its Zenith

The 4th Spa-Classic held between 16 - 18 May with Zenith as Official Timekeeper was a great success with the public. The organiser, Peter Auto, saw an increase in attendance with more than 15.000 spectators present this year.  Spa-Classic, held in blazing sunshine over the three days, brought eight grids to the Francorchamps circuit for a total of almost 350 historic racing cars. Once again the entertainment on offer to the public was paramount. The on-track spectacle and the amusements in the paddock were aimed at the greatest number, all generations combined.  The public loved the fact that they were able to rub shoulders with the entrants/drivers and they formed guards of honour around the cars about to go out onto the track. The Belgian circuit, a real temple for end ......read more

Galvanni enriches the UAE with its unique touch of fashion

Popular Italian fashion brand, Galvanni, continues to enrich the UAE market with its elegant and fashionable designs. The notable brand offers its discerning and educated target audience an array of Polo and marine styles for both men and women in the form of shirts, trousers, blazers, dresses, suits, accessories and shoes. New lines include underwear and beachwear as well.  Galvanni was the brainchild of Alessandro Galvanni who was born in Milan to a veteran horseback rider father and a mother famous for her tailoring skills. As Galvanni’s family relocated to London, the ambitious man found work at an Earl’s stable owing to his father’s prowess in horseback riding. It was there that he developed a passion for horses and began watching games of Polo that the Earl ......read more

L'Oreal Paris blends Argan Oil + Oleo Keratin to create the most Nourishing Oil Replacement designed especially for Arab ...

The 1st hair-cream infused with oil has finally arrived! Fulfilling the wishes of women looking for convenience and spectacular nourishment in one extraordinary product is L’Oreal Paris’ astonishing new creation, Elvive Extraordinary Oil Nourishing Oil Replacement! Enriched with a great blend of Argan Oil and Oleo-Keratin, it provides intense nourishment without any heaviness. Elvive Extraordinary Oil Nourishing Oil Replacement is undeniably a dream come true for Arab women and has been especially designed for them as an answer to their specific concerns and the ideal solution for soft, smooth and shiny tresses. The effective Oil Replacement product is also a personal favorite of L’Oreal Paris’ newest spokesperson of the region, singer and TV host Arwa, who calls it ......read more

Métiers d'Art Hommage à l'Art de la Danse Collection from Vacheron Constantin

Métiers d’Art Hommage à l’Art de la Danse A vibrant tribute to the world of ballet enhanced by Grand Feu grisaille enamel Three exceptional new timepieces Vacheron Constantin unveils three new one-of-a-kind additions to its Métiers d’Art Hommage à l’Art de la Danse collection, based on the highlights of a ballerina’s daily life: learning, training and performance. These creations from the workshops of the Manufacture revisit the ancestral art of Grand Feu grisaille enamelling to highlight the art of classical ballet by reinterpreting the works of Edgar Degas. These three new one-of-a-kind models will be given an exclusive presentation at the New York City Ballet on May 8th 2014. In becoming a patron of the Opéra N ......read more

Tezenis Kuwait rewards the fashionable spirit of ten lucky patrons in the Design Your Own Style competition

Fun and fashionable brand, Tezenis, rewarded ten lucky patrons in Kuwait with special prizes as part of the Design Your Own style competition. Interested participants were invited to pre-register by dropping their cards at the cashier during a 2-3 week period prior to the finale that was held on the 20th of May at the Tezenis store at the premium Avenues Mall.  The competition entailed that the ten shortlisted finalists create their own collection with items from the store based on the list of themes and guidelines given to them by the chief guest and judge, prominent Kuwaiti fashion blogger Taibeh El Nasser aka PinkGirlQ8. One lucky contestant emerged victorious and won herself a shopping spree worth 50 KD from Tezenis while the other 9 contenders were given Tezenis gift vouchers ......read more

Garnier Launches Fructis Oil Therapy Hair Spray

A Spray Away from Smoother, Softer, and Shinier Hair Dubai: Is your hair dry, damaged or dull? Are you in a hurry to restore softness and shine? Garnier’s new and innovative Fructis Oil Therapy Hair Spray provides instant daily care for hair that needs a little bit more love. Gone are the days of time consuming and messy oil applications and worries about unwanted oil residue on your hijab. Fructis Oil Therapy can be sprayed prior to wearing the veil, as it is a dry form of oil that gets quickly absorbed by hair, leaving no stains on clothes. Garnier’s Oil Therapy offers the same nourishments as oil, without the mess, oily residue or unpleasant scent; in fact it gives off a fruity fresh fragrance. The efficient formula leaves the hair shiny, smooth, protected from split e ......read more

You will be the IT Girl seducing with this season's most popular IT Hairlooks With L'Oreal Professionnel's Spring Summe ...

Get ready for some fabulous fun in the sun as L’Oreal Professionnel rolls out its IT LOOKS for Spring Summer 2014! The latest in the brand’s “It “concept that was established last year, every season “IT  LOOKs” acquires its inspiration from the most recent and important fashion shows, the world’s most snapped celebrities and street style ambassadors. IT Looks are the hottest total looks of the moment that perfectly complement your IT bag and IT outfit. This season, the vibrant collection finds ideal partners in four charming trendsetters who have been selected to model the diverse aspects of the latest collection – fun and playful fashionista Poppy Delevingne, iconic singer Pixie Geldof, enticing Spanish model Malena Costa and chic rock ......read more

Piaget Rose Day : An invitation to celebrate the beauty of the rose

Share your own moments of inspiration on June 5th 2014 with #PiagetRoseDay Elegant, intense and enthralling, the rose holds a special place in the world of Piaget. A lifelong passion for Yves Piaget, the creative visionary who recognized the magnetic beauty of the queen of flowers, the rose in all its captivating varieties has become an endless source of inspiration for some of Piaget’s most iconic jewellery designs. For a second year, Piaget celebrates the rose in all its splendour on Piaget Rose Day. On 5th June 2014, at bespoke rendezvous in locations around the world, the rose takes centre stage as Piaget writes another chapter in its love story with this creative muse and universal symbol of feminine beauty. One city at a time, the Piaget garden turns into full bloom. As p ......read more

APID (Association of Professional Interior Designers)

International Federation of Interior ArchitectslDesigners (IFI)  APID President Farida Abdallah Kamber Al Awadhi and Executive Director, Linda Merieau, attended the 26th biannual General Assembly of the International Federation of Interior Architects/Designers (IFI) in Kuala Lumpur, Malaysia on May 3&4, 2014. The General Assembly (GA) marked the 50th anniversary of the IFI and saw the current Board proposing a significant transformation of the organizational structure in order to bring the activities and programs closer to its members at national association level. The gathered delegates undertook a comprehensive review of the work of the previous two years, and honored the inauguaral group of IFI fellows who have distinguished themselves due to outstanding service to the in ......read more

Flaunt sweeping lashes with pumped up volume only with Maybelline New York's Colossal Go Extreme

Sensational eyelashes never go out of style! A desired look for women everywhere, dramatic, notice-me eyelashes now get a voluminous surprise thanks to Maybelline New York.  Fresh off the worldwide success of the Volum’ Express franchise, Maybelline New York now pumps up the volume of your eyelashes with the launch of The Colossal Go Extreme! The brand’s most plumping Mascara yet! The secret of this striking Mascara lies in the brush. For the first time, the wand has curves that push a double-load of mascara onto the bristles. The patented brush features extra-large bristles in a unique helix shape to load each lash with extreme volume, while lifting them up and fanning them out. Fine waxes, thickening agents, and emollients permit the mascara to brush easily onto la ......read more

The Longines Heritage Diver – A Tribute to Pioneering Feats

Longines is pleased to pay tribute to the achievements of pioneers in underwater exploration with its new The Longines Heritage Diver. Available in two versions – one with three hands and the other a chronograph – these timepieces are re-issues of watches intended for use by divers produced in the 1970s. The cushion-shaped steel case is the same diameter as the original model and is water-resistant to 30 bar. The black, satin-finish dial elegantly combines red highlights and details coated with Super-LumiNova®, recalling the characteristic design of the original creations. The name Longines has long been associated with breathtaking feats achieved by pioneers who have always dared to go beyond their limits, notably in underwater exploration. In the 1950s the brand suppli ......read more

Vacheron Constantin Is The Patron of New York City Ballet's Spring Gala For the Second Year

Gala Features World-Wide Premiere of Vacheron Constantin One-of-a-Kind Ballet-Themed Timepieces May 2014 (New York, NY) – Vacheron Constantin, the world’s oldest watch manufacturer with almost 260 years of uninterrupted history, sponsored New York City Ballet’s 2014 Spring Gala for a second year on the evening of May 8th. The Gala commemorated the 50th Anniversary of the opening of the David H. Koch Theater (formerly the New York State Theater), and the Company’s residence at Lincoln Center. Juan-Carlos Torres, Chief Executive Officer of Vacheron Constantin, was the evening’s Corporate Chairman. Honorary Chairmen Julia and David H. Koch, along with Gala Chairmen Liz and Jeff Peek, Carol and Earle Mack, and Ide and David Dangoor were in attendance. The ......read more

Atelier Cologne Presents its New Collection Métal

Atelier Cologne - Maison de Parfum Atelier Cologne is the creator of the Cologne Absolue. The Cologne Absolue is an entirely new olfactive family of fragrances dedicated to the elegance of citruses, the traditional ingredients of a cologne. For the first time, citruses are blended with the most precious raw materials in perfumery for perfectly balanced creations with outstanding lasting power thanks to very high concentrations of essential oils. Following Collection Originale and Collection Matières Absolues, Sylvie Ganter and Christophe Cervasel unveil the Collection Métal. The bottles are covered in genuine precious metals, marking an industry first technology. Real gold and silver give the flasks a new personality. Silver Iri ......read more

Essie Bridal 2014 Collection

It’s that most romantic time of the year! All around the world, bells are ringing. Love is so inspiring and a newly engaged couple is the very picture of romance. The excitement of the moment is so special.  Like finding Mr. Right, finding the perfect nail color is essential for the happy occasion. From the prettiest blue, to the most delicate sheer – go for refined, radiant shades. Refreshing bridal colors are not only perfect for the wedding day itself, but also create a beautiful backdrop for a new engagement ring. When so much attention is being paid to your hands, a recent engagement is the perfect time for a flawless manicure. So, whether you’re a bride-to-be or just in love with soft, ultra-feminine color, these shades are definitely an aisle-do! meet th ......read more

L'Oreal Paris Spokesperson Nathasha Poly lights up the Red Carpet at the 67th Cannes Film Festival

L’Oreal Paris Spokesperson Nathasha Poly lights up the Red Carpet at the 67th Cannes Film Festival Popular actress and L’Oreal Paris Spokesperson, Nathasha Poly, strutted her stuff on the Red Carpet at the 67th Cannes Film Festival. Her greatly appreciated look was created by L’Oreal Paris. ...read more

Arwa L'Oreal Paris spokesperson graces the 67th Cannes Film Festival Red Carpet

Rose of the Gulf and L’Oreal Paris spokesperson Arwa  Graces the 67th Cannes Film Festival Red Carpet   Arab singer, TV personality and L’Oreal Paris’ newest Middle Eastern spokesperson, Arwa marked a graceful first appearance at the 67th Cannes Film Festival Red Carpet. Truly elegant, Arwa’s poised look was created by products from L’Oreal Paris.    ...read more

Parfums de Marly latest fragrant offering is the regal GALLOWAY

Dedicated to creating majestic fragrances for its discerning audiences, renowned perfumer, Parfums De Marly continues to use the equestrian arena as inspirations for its exquisite scents. The brand’s latest offering, Galloway, has been christened after the white robust horse that was discovered in the 18th century in the deep valleys of South Scotland. According to Scottish equestrian experts, Galloway gained worldwide renown owing to its imposing stature and spectacular trotting.  Providing a fitting source of inspiration for Parfums De Marly’s latest fragrance, the superior shape of this grand stallion was entirely adapted to the harsh climate and the rocky mountains of Scotland. The perfume boasts of top notes of Hesperides and moves on to become more sensual with th ......read more

Surprise your father with a timeless watch this Father's Day - A Longines Conquest Heritage 1954-2014

Your father is the first true hero you will ever know. Filled with unconditional love, your father has given you the best beginning in life, supported you throughout and protected you from any obstacles that come your way. This Father’s day, give your hero a timeless gift that encapsulates your love and appreciation for him – a Conquest Heritage1954-2014 timepiece from Longines.  Marking the 60th Anniversary of the filing of the patent for its "Conquest" brand, the Swiss watch company has launched the Conquest Heritage 1954-2014, a selection of timepieces based directly on the very first Conquest watches. Available in steel, yellow gold or rose gold, these numbered models, issued in limited series, boast the same dials that made the name "Conquest" f ......read more

Uterqüe hosts exclusive image consultancy sessions for the media in Qatar

Popular fashion brand Uterqüe recently hosted exclusive image consultancy sessions for select media in Qatar. The fashionable event took place on the 5th of May at the famous Landmark Mall in Doha. As each guest arrived, they were welcomed by the brand manager who briefed them about the new collection before escorting them to their personalized image consultancy session with prominent consultant, Rana Saab. Founder of Mirror Image Consulting and certified from the Association of Image Consultants International (AICI), Rana provided each editor with tips on how dress up with items that would suit her skin tone and figure in addition to styling tips on how to best pick items from the Uterqüe 2014 Spring Summer Collection.  At the culmination of the consultancy sittings, ......read more

Yas Beauty Spa's 4th birthday celebrated with a stunning wedding event

Yas Beauty Spa transformed into a stunning wedding venue as a fashionable event was held to mark the special occasion. Held on the 22nd of April at the spa located on level 1 and 2 of Souk Al Bahar, the entire salon was revamped in a way that the ambiance resembled that of a festive wedding. Taking the wedding theme up a notch, the event featured models dressed as blushing brides in stunning dresses from Warda Haute Couture and sporting hairstyles from L’Oreal Professionnel’s 2014 bridal collection, It Bridal Looks. In addition, guests were treated to a fun photo booth and raffle draw that entitled them to free salon services. The highlight of the sparkling event was the wedding consultation corner set up in the L’Oreal Professionnel salon ......read more

Featuring the stunning Mariner, Interiors reveals a host of noted lines of furniture at Index 2014

•    Interiors marked yet another successful showing at the Middle East’s premier and longest running furniture and design exhibition, Index 2014. •    This year, the Interiors stand features collections from the luxurious Mariner line. Dubai, UAE - May 2013 - Noted furniture brand Interiors made another great impression at Middle East’s premier and longest running furniture and design exhibition, Index 2014. Held between the 19th and 22nd of May at the Dubai World Trade Centre, the 24 year old exhibition is an esteemed platform that features renowned names from the arena of interior decoration and other  décor related  fields. The prestigious exhibition also plays host to numerous manufacturers throughout the globe. ......read more

With Idealia from Vichy, the dream of ideal skin comes true.

Ideal skin quality, beautiful and radiant is a universal aspiration. Vichy has identified that  beyond genes, time passing by or hormonal variations, the way in which we behave and interact with our environment also contributes to accelerating the ageing of our skin and altering its quality.  Skin is, on a daily basis, exposed to pollution, sunlight, stress we experience, fatigue and/or an unhealthy diet and it shows as skin is subsequently less able to repair itself thereby becoming dull and easily developing wrinkles, imperfections and dark spots. What if, for the first time, a skincare regime could reset the counters to zero and give our skin a second chance? A profound understanding of the skin has allowed Vichy to discover that “behavioral ageing”, consi ......read more

Argo Tea Café's first branch in Dubai opens its doors at Jumeirah's Citywalk

Renowned for its delicious signature tea blends, popular tea brand cafe “Argo Tea Café” opens the doors to its first branch in Dubai, the 5th in the Middle East region, owing to an initiative by the leading retail group Azadea. Marking the inauguration with media and community events on the 6thand 9th of May respectively, the delectable Argo Tea Café’s first Dubai branch finds its home in Jumeirah’s all-new outdoor lifestyle concept, Citywalk. Speaking out at the media event, Argo Tea Café’s Director of International Business Development Mr. Rashad Moumneh said, “We are very pleased to partner with leading and renowned lifestyle and hospitality company Azadea Group who are credited with bringing some of the most noted brands to th ......read more

LINDT makes a delicious appearance at the Julius Bär Beach Polo Cup presented by Cadillac in Dubai

Premium chocolate manufacturer, LINDT & SPRÜNGLI lent its delectable support to the Julius Bär Beach Polo Cup presented by Cadillac in Dubai. Held between the 10th and the 12th of April at Skydive Dubai, the celebrated Beach Polo Cup is currently in its 10th year and is an event highlighted in every major sporting and social calendar. The premium chocolate company sponsored the LINDT MASTER SWISS CHOCOLATIERS team that was clad in brown and gold, shades compliment the brand’s warm mélange of shades. The LINDT team participated in the Horse Parade at The Walk Jumeirah Beach Residences and followed it up by playing in an impromptu polo match on the beach!  Onsite at the Beach Polo Cup, LINDT boasted a LINDT MASTER CHOCOLATIER Live Station that featured a ......read more

As the official timekeeper of Spindrift Racing, Zenith is pleased to announce the launch of Spindrift 2

After three months of ambitious boatbuilding, the maxi trimaran Spindrift 2 was relaunched on wednesday, April 2 in Lorient (France) and returned to the base in La Trinité Sur Mer. The largest racing trimaran in the world has been optimised for the demanding North Atlantic and 24-hours crewed records and then for the solo Route du Rhum. Meanwhile, Zenith unveiled the El Primero Lightweight at Baseworld, a hi-tech, ultra-light watch engraved Spindrift Racing,which is available in a limited edition (250 pieces). "I congratulate the Spindrift racing team for getting this work done despite such a tight schedule," Guichard, the skipper, said. With a shorter mast, new sails, new centreboard, new autopilots, general weight loss and a modified deck ......read more

Essie- Chic trendy professional brand

An iconic partnership took place recently as beauty giant L’Oréal Group acquired the colorful and trendy American nail polish company, Essie.  Essie Weingarten, the woman behind the brand, started with a passion for nails and colors since the age of three when she used to go get her manicure done with her mother as a special treat. Starting out with 12 shades in 1981, that quickly became a hit in Vegas; the famous Essie now has an unparalleled array of hues and unforgettable whimsical names with its 240 shades.  It truly is color with personality. The award-winning nail polish brand is also known for the highest quality with its long-lasting, chip-resistant formula, available in over 250,000 salons, spas and beauty destinations, in 100 countries. Essie has strong ......read more

Baume & Mercier - Life is about moments

Baume & Mercier revisits great celebrations with a new advertising campaign. Under Peter Lindbergh’s sensitive eye, Baume & Mercier reveals intimate, universal photographic stories which seal the decisive and festive moments in each individual life.  Baume & Mercier, watchmakers since 1830, has always been a generous Maison that expresses watchmaking excellence in all its creations and through a simple, consistent motto devised by its founders: ”Accept only perfection, only manufacture watches of the highest quality”.       This iconic Swiss brand with a rich history that began in 1830 pursues its engagement in the realm of the Celebration by revealing another facet of its “Life is about moments” signature.  &nbs ......read more

Casio Releases New BABY-G Watches for an Active Lifestyle

One Hand Indicates Tide Conditions at a Glance with the Press of a Button, Fashionable Designs Styled for an LA Beach and City Streets BASEL, April 2014 — Casio Computer Co., Ltd., announced today the latest additions to its BABY-G line of shock-resistant watches for women. The new G-LIDE BGA-180 watches feature function, structure and design optimized for surfers and skateboarders. They were developed with input from top athletes. Casio BABY-G brand is based on a concept of Tough & Cool. While maintaining the toughness and shock-resistance of G-SHOCK in ladies’ size wristwatches, BABY-G combines a high level of functionality and fashion. The G-LIDE lineup of BABY-G watches is ideal for extreme sports, and is especially popular ......read more

The Attitude: Tropical Affair

When days catch up with nights, when there are more hours of sunlight than moonlight and when the warm breeze of the new season blows softly through the day, it means that spring is making its grand appearance on the heels of summer.  UTERQÜE has found inspiration for this campaign in one of those nights, once again starring two women dressed in the latest collection of vibrant and warm colours. It is a night full of tropical prints, in which the soft breeze invites us to complement our looks with warmly inspired foulards. On this balmy summer night, enjoy the peace and fantastic surroundings without losing that touch of femininity and sophistication that women with attitude give off with every movement.  Accessories are the stars and focal point of this second part o ......read more

Longines commemorates another year as official timekeeper for the Julius Baer Beach Polo Cup 2014

Dubai (UAE), April 10-12, 2014 – Skydive Dubai recently lit up with the annual Julius Baer Beach Polo Cup that took place between the 10th and 12th of April. In its 10th year now, the Beach Polo cup once again witnessed the support from prominent Swiss watchmaker, Longines, the official timekeeper and official watch of the event.   A sport that is synonymous with prestige and elegance, the Julius Baer Beach Polo Cup is an internationally, celebrated social event highlighted in every major sporting and social calendar. After two exhilarating and entertaining days of competition, it was the determined father-son duo, Mohammed Al Habtoor and Habtoor Al Habtoor along with their Argentine teammate Guillermo Cuitino, of the Vistajet Bombardier team who emerged triumphant. Longines ......read more

Uterqüe hosts exclusive image consultancy sessions for the media in Kuwait

Popular fashion brand Uterqüe recently hosted exclusive image consultancy sessions for select media in Kuwait. The fashionable event took place on the 16th of April at the famous Avenues mall. As each guest arrived, they were welcomed by the brand manager who briefed them about the new collection before escorting them to their personalized image consultancy session with prominent consultant, Rana Saab. Founder of Mirror Image Consulting and certified from the Association of Image Consultants International (AICI), Rana provided each editor with tips on how dress up with items that would suit her skin tone and figure in addition to styling tips on how to best pick items from the Uterqüe 2014 Spring Summer Collection.  Each consultancy session lasted an hour. At the culmi ......read more

Promod's Summer Collection: An Exotic Inspiration

Can’t go on that tropical vacation just yet? Don’t fret, you can imitate the vibe at home with Promod’s tropical collection that will give your wardrobe a sunny summer look. One of the wonderful things about this trend is that it can be embraced in all manners of style: from accessories to shirts, dresses to skirts, Promod presents fashion-forward outfits with tropical prints, vivacious colors and birds of paradise.  How to wear this style: Go with a bold colored shoe, or a basic color (black, nude, brown). Bold would be fun if it was a sandal that picked up one of the colors in the tropical-patterned item being worn. Have fun with accessories, if the shoe will be the highlight of the outfit, balance the rest of the look out. A bright pair of sunglasses might he ......read more

Bershka Goes Tropical Chic for Men & Women

DESTINATION: TROPICAL PARADISE BERSHKA FOCUSES ON THE ADVENTUROUS, UNINHIBITED MAN WHO LIKES TO GO AGAINST NEUTRAL AND MONOTONE STYLES Tropical prints hit the menswear collection, banishing dullness from the wardrobe. What’s more, the brand goes even further proposing styles inspired by military prints but giving them a tropical edge.   The most natural of styles features green, khaki and earth tones, imfusing pieces with an even more exotic feel. To achieve the perfect outfit, the brand opts for brown leather sandals with ankle straps. Paradise is coming to town! ...read more

Bershka Men - April Lookbook Pastels Invade Prints

Yet again this month the print trend is the star of the April lookbook packed with different shades and this time they’re pastels. The menswear lookbook for April follows the pastel trend, reinterpreting the tropical print and reinventing other prints inspired by classical paintings and pop movements - turning everyday objects into kitsch pieces. The banana is the chosen fruit to set the stage for April and create a product which seemingly simple, has a strong pop spirit with a bold character. Clouds are another essential this month, presented in a very soft print which borders on classic tie dye. White and navy blue are present in bermudas, skinny cut trousers with pleats and jeans with a ripped effect. This strategic detail can transform a basic look into a trendy style with ......read more

Vacheron Constantin inaugurates the photographic exhibition "Transmettre. Percorsi di sapere"

Marco Pagani Brand Manager Vacheron Constantin Italy Tiziana and Gianni Baldizzone Photographers; Alain Lardet Curator of the Exhibition; Sandrina Bandera Superintendent and Director of the Pinacoteca di Brera; Franco Cologni President of the Fondazione Cologni dei Mestieri d Arte; Julien Marchenoir Brand Equity & Heritage Director  Milano April 2014. Yesterday, Monday March 31st, Vacheron Constantin inaugurated the photographic exhibition "TRANSMETTRE. Percorsi di sapere", fourth edition’s first event of European Artistic Crafts Days, with the participation of Sandrina Bandera, Superintendent and Director of Pinacoteca di Brera, Franco Cologni, President of the Fondazione Cologni dei Mestieri d’Arte and Tiziana and Gianni Baldizzone, the two photographers ......read more

Zenith watches finds its newest Friend of the Brand in automotive authority Nadim Mehanna

Luxurious Swiss watchmaker, Zenith, recently announced prominent entrepreneur Nadim Mehanna as its latest Friend of the Brand from the region. Currently the Managing Owner of the Motor Show Multimedia Network and once a racer himself, Nadim, aka Mister F1, has been credited with introducing Formula One to the Middle East as the first F1 expert and presenter of the region. An automotive engineer by profession, Nadim is the most powerful and popular Motoring and Hi-Tech celebrity in this part of the world and a perfect fit for the cutting-edge and esteemed Zenith. Regional Brand Director, Mr. Georges Bechara said, “Zenith is committed to skill, technology and precision and these are all values that are present and significant in the sporting world. As a keen supporter of talent in a ......read more

Decathlon presents its new summer 2014 collection of handy sports' equipments

Decathlon presents its new sports equipment collection for summer 2014, maintaining high-quality and practical gears, making gym and sports activities more personal. The summer is finally around the corner with sizzling temperatures speculated which could only mean a busy season. Decathlon, always providing the unusual, focuses on sports’ equipment for fitness practices and outdoor sports activities. The collection is designed mostly with summer colors like blue, green, red, white and pink, giving it an ecstatic and refreshing fever. Aware of today’s life constrains, this equipment came to serve busy people and give them the opportunity to practice their favorite sports activities at their own convenience.  Since fitness became one of people’s highest prioritie ......read more

Promod Bahrain hosts a fun-filled day for the media

Popular fashion brand, Promod, recently treated the region’s media to a fun-filled day in Bahrain. Held on the 8th of April at the Al Bandar Resort, the day featured a host of enjoyable activities ranging from water sports to bowling.  Commencing at noon, the first activity of the day was a relaxing round of canoeing and kayaking at the natural lagoon in the resort.  The guests then indulged in a fun group session of Limbo dancing and Balloon sandwich races which culminated into lunch at Café Marisol in the resort. The pleasurable day out finally ended with an entertaining round of bowling that pitted the thrilled guests against one another. Happily tired after the eventful day, the guests enjoyed every bit of the experience that was a fine reminder of the cool ......read more



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