Victoria's Secret Angel, Adriana Lima will front the Marc Jacobs fragrance ad – for his fresh new perfume called 'Decadence', slated for release in November of this year. As the name suggests, Decadence will be slightly more exotic than Jacobs' young and sweet Daisy perfume, and the new campaign will feature visuals of Lima shot in a glamorous boudoir setting.

“It’s about a good girl planning to be decadent,” explained Lori Singer, group vice president of global marketing at Coty Inc. “It’s very high quality, opulent, very elegant and sophisticated. Daisy is more casual and whimsical and naïve. This fragrance will elevate the elegance of the entire house of Marc Jacobs fragrances.”