Professional hair  product now available to customers in GCC
 
Nazih Group, the leading marketer and distributor of professional salon products and equipment in the MENA region, has announced the first time availability of Olaplex in the region. The revolutionary hair product was launched at the Centre Stage during this year’s Beautyworld Middle East, for which Nazih Group was a Platinum sponsor.

“Olaplex is a leading hair brand and one that Nazih Group has now launched in the region. The product offers the very best method of hair dying by providing the most natural of hues while maintaining and restoring the hair’s vitality and qualities. It is a valued addition to the Nazih Group’s extensive portfolio of cosmetic and beauty products,” said Mr. Nazih Hamad, Managing Director of Nazih Group.
 
Ed Connaghan and Denise Russel, representatives from Olaplex corporate offices in California, USA came to Dubai to grace the product launching at the Beautyworld Centre Stage. International educators from Olaplex Slim and Bianca took the stage and the Olaplex booth to reveal how the product enabled hair colour to become light blonde to extreme blonde without compromising its integrity. The demonstrators showed how Olaplex can protect even with high levels of bleaching through its one-of-a-kind chemistry that multiplies hair bonds and cross-links bonds that are broken.
 
The Olaplex shows formed part of a host of Nazih Group sponsored activities that took place at the Centre Stage, with the platform also highlighting the latest beauty trends and the new regulations that pertain to the industry.