Gianfranco Ferré. The architect of fashion

Monday, July 20, 2015/ Editor -

GIANFRANCO FERRÉ. THE ARCHITECT OF FASHION.

L´architteto Ferré. The Italian designer Gianfranco Ferré was known by this nickname in the world of fashion. It was a mark of recognition for an exceptional artist.

The creator of a unique style, he combined his knowledge as an architect with a strict concept of elegance. Ferré stated that ‘The construction concept is the same. Architecture is a search for solutions in shape, volume and colour. Just like fashion.’

After successful collaborations with other Italian creators, Ferré created his own brand starting with a women’s collection in 1978, and following with his men’s collection in 1982. He won immediately recognition as one of the great figures of Italian design.

His elevated status in the world of fashion allowed him to launch in 1986 his first High Fashion collection, the Italian equivalent to Haute Couture. His success in this arena enabled him to reach one of the most coveted positions for a fashion designer: in May 1989 Gianfranco Ferré was appointed Artistic Director of the Maison Christian Dior for the Haute Couture and women’s Pret-à-porter collections.

Gianfranco Ferré has held many of the most important awards in the fashion world – he was awarded the best Italian designer title 6 times and won The Golden Thimble award of French couture –. Ferré represents the essence of Italian taste.

Thanks to a perfect balance of fantasy and rigour, the excellence of his cut, his total control of volume, and a unique concept of sophistication and elegance, Ferré’s style has stood the test of time and is synonymous with contemporary beauty and modernity.

His point of view, more architectural than trend-driven, achieves a pared down, classic, timeless style that utilizes the fabric´s potential for volume and creates incredibly luxurious and refined silhouettes for both men and women.

The colour white, which he used with special mastery in an endless and exquisite series of feminine blouses that became one of his hallmarks; and the colour black, with which he defined his geometric volume constructions - while playing with the effects of opacity and transparency, or matte and shine finishes- are his signature themes as a creator.

Today we introduce a new men’s fragrance with the seal of the great architect. A fragrance inspired in one of the key elements of his style: the colour black.

It is called FERRÉ BLACK.

GIANFRANCO FERRÉ’S MAN IN BLACK

Black for Men is inspired by some of Gianfranco Ferré’s most famous designs for men: his fitted silhouettes, with layered enveloping garments where colour is used in colour gradients; and a mixture of fabrics such as wool, leather or denim, with black as the protagonist.

The intensity of black tints the silhouette from the bottom upwards, while the contrast of textures created by the mixture of materials provides luminosity and opacity, subtly applied to create luxurious volume and architectural effects.

Black is masculine, sophisticated and timeless. Like Gianfranco Ferré’s designs, it has become a classic. Its style is recurrent, eternal.

Black is mysterious and sexy.

It is a recognizable hallmark of Gianfranco Ferré’s fashion. A non-colour that is feature of his collections for both men and women.

A tone that values the volume of a silhouette, that reveals details and focuses on the essence of design. The man in black of Ferré’s collections is a sophisticated man, modern and classic at the same time. A man who is used to luxury. A man with style, refinement and class. Like the colour black, he is mysterious and sexy.

Mysterious because there is something within him that he does not reveal. He is reserved and enigmatic, and it is precisely this air of mystery, his secret personality, that makes him so irresistibly sexy. Elegant, with understated sophistication. Seductive and virile. His presence is both captivating and unsettling. He is troubling, introspective.

Secret.He is the man in black. Gianfranco Ferré Black for Men.

RISING INTENSITY. THE DESIGN.

Like Gianfranco Ferré’s fashion, the design and packaging recreates a gradual application of colour and plays with light by means of metallic shimmers.

THE BOTTLE

The bottle’s silhouette draws pure, architectural lines that create a clean and masculine bottle, with a contemporary and classic design. The gentle curve of its top, wider than the base, recreates the masculine silhouette. The bottle’s thick chiselled glass is tinted in a black gradient of increasing intensity, like the runway designs of the great architect of fashion. Rising from a transparent base, inside which you can read the letters Ferré sculpted in relief, the lightly smoked glass increases its intensity in grays until it reaches a bold black at the bottle’s cap. The logo is printed in silver over the darkest part of the glass.

The square cap, with layered pieces in translucent black and framed by fine silver outlines, gives it an air of sophistication and elegance.

THE PACKAGING

The case emphasizes the contrast between silver and black, seeking to evoke the masculinity and mystery that makes our man in black irresistible. A rectangular case, with a black base following a gentle curved line that echoes the shape of the bottle, gives way to a silver shiny space, where the logo appears in relief, with a glossy finish that makes it the absolute protagonist. Understatement and elegance define the man who wears FERRÉ Black.

ATTRACTION AND MYSTERY. THE FRAGRANCE.

The new FERRE BLACK for men is an elegant and masculine fragrance.

A woody composition with spicy notes that add intensity and envelop it in an air of mystery and fascination. It belongs to the Woody-Spicy-Oriental olfactory family.

Created by the ‘nose’ Olivier Polge, a Frenchman from the world perfume capital, the city of Grasse in Provence. He was awarded the Prix International du Parfum in 2009 for five of his creations. Polge is one of the great figures of the world perfume industry.

Mystery hides in the opening notes of the fragrance. A combination of grapefruit, pepper and lavender, intense and deep, uninhibitedly mixing the spicy intensity of its citric note with the magic of the lavender flower.

In the middle notes we discover its most sensual notes, marked by exotic spices such as coriander or the darker cardamom, combined in a perfect sexy harmony topped by intoxicating orange blossom.

Finally, the fragrance reveals its deeply masculine character in its end notes, thanks to its cedar wood tones, stirred up by Oriental patchouli and heightened by the solid greenery of the kumaru.

It is seduction in elegance. A sophisticated and timeless way of creating something unknown, a mystery.

What secret is our man hiding? What is the enigma that makes him so fascinating?

It is black, the colour that distinguishes Gianfranco Ferré’s style.
Black, enveloping his personality in secrecy.
Black, making him sexy and interesting.
It is FERRE BLACK. Gianfranco Ferre’s irresistible man.

THE RANGE