“TO BE ALIVE is a raw state full of living, movement, life, feeling, spirit and emotion. It is the freedom to surrender and to be still, a maelstrom and a moment. The force that moves us to be chaotic yet peaceful, we are always in emotion and in motion.' Illamasqua Creative director, Alex Box.

This summer we delve into the spirit of colour, seeking the force of feeling and emotion through make-up, in particular creating a ‘blue movement’ in this season’s collection.

“Blue is the colour of pure mind, healing clarity and stillness that gives way to movement and spirit, the authentic self and true gesture.” – Alex Box. To celebrate this movement, we here at Illamasqua have launched a collection dedicated to blue, portraying the beauty and clarity of its vivid, alive connotations.

New PALETTE in SPIRIT
Four colour-intense eye shadows including cream and powder finishes, Spirit Palette contains Powder Eye Shadows in Cascade (ultraviolet light), Inspire (rich true blue) and Refine (intense midnight blue) combined with Shimmer Cream Eye Shadow in Awaken (delicate ice blue). Can be worn alone for a simple touch of blue or blended to create a deep, azure/sapphire smoke.

New GLAMORE LIPSTICK in VENDETTA
Colour intense, rich cobalt blue lipstick enriched with moisturising Vitamin E, Glamore Lipstick in Vendetta provides a long-lasting satin finish in a smooth, hydrating formula that glides onto lips without compromising on colour pay off. The ultimate electric blue statement.

New SHINE LIPGLOSS in IRIDESCE
The newest lipgloss formulation to our range, this shine effect reflecting formula can be used on its own or with lipstick to enhance colour and add definition. Iridesce’s light texture also glides onto lips and provides an ultra-shine veil without a tacky finish.

New NAIL VARNISH IN PRISMATIC
An optical opalescent, two-tone effect Nail Varnish in our long-lasting, award winning chip resistant formula. Apply two coats of this dimensional aqua tone colour for a perfect, professional finish.

Prices:
PALETTE in SPIRIT – AED 255
GLAMORE LIPSTICK in VENDETTA – AED 150
SHINE LIPGLOSS in IRIDESCE – AED 135

Illamasqua TO BE ALIVE collection is available in:

ABU DHABI
Areej store, Al Wahda Mall
Areej store, Marina Mall

Al AIN
Areej store, Al Jimi Shopping Center

DUBAI
Illamasqua Store, The Dubai Mall
Illamasqua Store, City Center Mirdif
Areej Store, Mall of the Emirates