Doha, 26 July 2015 – Swiss luxury watch manufacturer IWC Schaffhausen is delighted to announce the opening of its first boutique in Qatar, in collaboration with its authorized retailer in the country, Al Majed Jewellery. With the opening of this new boutique in Doha’s upscale Lagoona Mall, IWC Schaffhausen now has nine boutiques acr oss the Middle East.

Karoline Huber, Brand Director of IWC Schaffhausen Middle East & India, comments: “The opening of our first boutique in Qatar underscores the importance of the Qatari market to our brand. We’re thrilled to finally be able to offer our customers in Qatar a destination where they can choose from an excellent range of IWC timepieces and experience our brand’s vivid universe.”

Among the timepieces on display at the new boutique, some of the highlights are examples from the brand’s Portugieser collection, which recently celebrated its
75th anniversary. Building on the watch family’s rich heritage, and in keeping with its jubilee, the new Portugieser collection comes with a host of technological and design modifications as well as several new features. Fitted with newly designed calibres while maintaining a sense of tradition, the Portugieser timepieces, along with the other collections on display, make a visit to the boutique an absolute must for the watch enthusiasts of Qatar.

IWC SCHAFFHAUSEN
With a clear focus on technology and development, the Swiss watch manufacturer IWC Schaffhausen has been producing timepieces of lasting value since 1868. The company has gained an international reputation based on a passion for innovative solutions and technical ingenuity. One of the world’s leading brands in the luxury watch segment, IWC crafts masterpieces of haute horlogerie at their finest, combining supreme precision with exclusive design. As an ecologically and socially responsible company, IWC is committed to sustainable production, supports institutions around the globe in their work with children and young people, and maintains partnerships with organizations dedicated to climate and environmental protection.