Seven years ago, a very special rose came to light. Sensual and powdery. A delicate bouquet, innovative and unique, like a second skin. A major success ever since its creation.

By transforming and modernizing the noblest flower of all, the Chloé fragrance launched an olfactory trend. Housed in its iconic glass bottle with a ribbon knotted around its neck, this inimitable perfume has become an emblem of femininity.

Today Chloé begins a new chapter in its history. A unique floral composition that plunges into an infusion of white roses. After Chloé Eau de Parfum, l’Eau de Chloé and Roses de Chloé, a delicate new scent is born: Chloé Eau de Toilette.

An infusion of white roses
For Chloé Eau de Toilette, delicateness is the hallmark of elegance. The fragrance cultivates every syllable of its predecessors’ distinctive beauty. From the very first notes, its freshness makes it different. As with every variation of this iconic signature, it all comes down to the rose. Only this time it reveals a new facet, lighter and softer than ever.

Perfumer Michel Almairac (Robertet) - who created Chloé Eau de Parfum and its ensuing variations - has dreamed up this fresh, musky, floral eau de toilette alongside nose Sidonie Lancesseur. Rose absolute is the center of attention in this composition, around which the two creators have imagined a special bouquet. Like florists, they added bergamot to pique our curiosity. Then, an accord of magnolia mixed with gardenia, a fresh aroma with a subtle hint of lemon, curls around the white rose. Rosebuds blossoming with early morning dewdrops melt into an infusion of white petals, to which downy musk adds extra softness. 

On the skin, the Chloé Eau de Toilette rose reveals its sensitivity and mystery.

A bottle tender as the light Chloé Eau de Toilette stays true to the signature glass and metal bottle of its elders. Inspired by the Fortuny pleat in the Chloé collections, it displays its unique distinctive relief and the genuine silver-dipped band at its collar. A white ribbon tied in a simple knot around the neck evokes the tender white rose inside.
With its delicate hue of “beige rosé”, the perfume matches the box, hemmed with an elegant white trim. 

An iconic campaign
International actress and model Dree Hemingway embodies the daring spirit and natural femininity of Chloé perfumes. Shot by the talented photographic team Inez and Vinoodh, Dree appears just the way she is: authentic, soft and sensual. The black and white images faithfully echo the gallery of women’s portraits which Inez and Vinoodh created for the launch of Chloé Eau de Parfum seven years ago. Beguilingly charming, with her hair loose and skin bare, Dree expresses a modern femininity free of all artifice.
Free to be the woman she has always been. To be who she will be tomorrow. She expresses her joy at being… a Chloé woman.

Chloé presents the new film Starring Dree Hemingway, directed by Jordan Scott.