Conceived as an eau de toilette intense, the new fragrance ARMAND BASI IN RED BLOOMING BOUQUET is a floral explosion, as can be seen from its characteristic almond branch, which is now in exuberant bloom.

The range of colours, always in white and red, takes on new shades. In contrast with the bright, decisive white, a new strawberry red symbolises the passion awakened by the fragrance and warms the now intense blooms on the iconic IN RED almond branch.

The branch represents nature, closely linked to the feminine spirit and to the brand. It also celebrates life, its intensity and its nuances, which appears as radiant, spirited and magical.
Its delicate quality represents femininity, but the elegance and fullness of its flowers also suggest strength and tenderness.

This new edition carries the name Blooming bouquet – a name that evokes wonderful floral compositions. The graceful almond branch has unleashed all its activity to produce a bountiful harvest with passion; it emerges as a flaming wand, passionately alight, blooming intensely.

Just like there are many different ways to interpret a piece of music, with this new edition of the fragrance, the IN RED woman reveals new facets of her character.

A very feminine woman, full of vitality like nature itself.Full of passion.Dynamic and enthusiastic.Natural and exuberant.

Intensely IN RED.Intensely ARMAND BASI.