Dubai, August 12, 2015: Eucerin® launches its new AQUAporin ACTIVE range, which enhances the skin’s own hydration system and leaves it supple, smooth and radiant. The formula is especially designed for sensitive skin and comes without perfumes and parabens and has been clinically tested.

For many people, tight and uncomfortable feeling skin is a well-known problem. The reasons can be diverse such as cold weather, heat, cleansing with harsh products, a poor diet or smoking. These factors can harm the skin’s protective barrier and intensify the loss of skin moisture, leaving a feeling of tension and discomfort. Many people suffering from these symptoms state that their skin is sensitive, dry, or dry and sensitive at the same time. No matter if the skin is described as dehydrated or sensitive, what it really needs is deep, long-lasting hydration that makes it smooth and radiant while respecting its special needs.

Enhancing the skin’s own hydration system
Most moisturizers hydrate by limiting the evaporation of water from the skin or by binding moisture in the outer layer of the skin with humectants, such as Glycerin. But our skin has its own hydration system – the aquaporins. Aquaporins are the skin’s own moisture distribution channels, which are mostly present in the deeper epidermal layers, where they provide the skin cells with water. Eucerin® AQUAporin ACTIVE uses this natural strength. The formula contains Gluco-Glycerol, a state-of-the-art hydrating ingredient, which increases the number of aquaporins in the skin. Consequently, besides limiting evaporation and binding water in the outer layers of the skin, AQUAporin enhances the skin’s own hydration system. The action of the unique formulas supports the effect of deep and 24 hour hydration for smooth and supple skin. Eucerin AQUAporin ACTIVE is highly tolerable on sensitive skin and is now free of perfumes and parabens.

Every skin type needs its own care
Tight, dehydrated skin is a skin condition that can occur with every skin type. Eucerin® AQUAporin offers face care products that fit every skin type suffering from dehydration.

Even though combination skin tends to produce more sebum in the T-zone, it may be dehydrated on the cheeks or around the eyes due to environmental or internal influences. If this is your skin type, the lightweight AQUAporin ACTIVE formulation for normal to combination skin is the right choice: it provides deep hydration while quickly sinking into the skin. If your skin is more likely to dry out, choose the silky smooth, creamy formulation of AQUAporin ACTIVE for dry skin.

Finally, for daily protection against damage caused by UV rays, choose the non-greasy, quickly absorbing AQUAporin ACTIVE face cream with SPF 25 and UVA filters. To complete the range, Eucerin® has developed a Revitalizing Eye Care Cream to target the most common reasons of complaints about the eye contour besides dehydration – dark circles and eye bags. The formula, enriched with ginseng and combined with a metal cooling applicator, helps to counteract the appearance of puffiness and dark circles. All products provide sensitive skin with deep, 24 hour hydration and leave the skin smooth and supple.

Eucerin AQUAporin ACTIVE is available in leading pharmacies and on www.basharacare.com for:
Eucerin AQUAporin ACTIVE for normal to combination skin, 50 ml: AED 110
Eucerin AQUAporin ACTIVE for dry skin, 50 ml: AED 110
Eucerin AQUAporin ACTIVE with SPF 25 for all skin types, 50 ml: AED 120
Eucerin AQUAporin ACTIVE Revitalizing Eye Care, 15 ml: AED 120