The biggest upgrade in Olay history helps fight the look of skin fatigue by penetrating through 10 layers of the skin’s surface, quickly renewing it cell by cell 

Olay Regenerist announces the biggest upgrade in Olay history, which sees its proven formula boosted with new Skin Energising Technology. This new technology, developed from pioneering Celluar Bioenergetics research is proven to help fight the look of skin fatigue and boost skin’s responsiveness to anti-ageing ingredients to energise skin’s appearance for visibly firmer, younger looking skin that’s full of energy.

Cellular Bioenergetics, skin fatigue and anti-ageing

Inspired by almost 20 years of research, Olay has pioneered the application of Cellular Bioenergetics in skincare, which has the potential to transform the future of research and technologies related to anti-ageing. 

In the process of applying ground-breaking Cellular Bioenergetics research to skincare, Olay scientists set out to measure and quantify energy levels in young and ageing skin.  The research revealed for the first time that there is a sharp decline in the skin’s cellular bioenergy between a woman’s 20s and 60s . As a result, Olay has also identified additional triggers that can damage or reduce skin energy production, in addition to chronological ageing, such as UV radiation. Cellular Bioenergetics insights revealed that aged skin not only has a different appearance but also becomes less responsive to anti-aging ingredients because of declines in cellular bioenergy – a concept coined skin fatigue. This prompted Olay to reformulate its Olay Regenerist range to fight skin fatigue and improve aged cells’ appearance and ability to respond to anti-aging ingredients. 

Re-energise your skins response to ingredients

The revolutionary Olay Regenerist upgrade is designed to improve skin’s responsiveness to anti-aging skin care with the introduction of Skin Energising Technology which contains a complex of ingredients that energises surface skin turnover.  The complex includes new anti-aging ingredients and optimised levels of proven Olay Regenerist ingredients, Niacinamide and Pal-KTTKS. These proven ingredients have been increased by up to 200%  to help creating an improved formula which increases penetration of these key ingredients into skin’s surface layers by up to 55%. 

Youth boosting ingredients: 

• New! Olivem - A derivative of olive oil which has been modified to increase the penetration of anti-aging ingredients into the skin’s surface layers.   In a clinical study, a moisturising formula containing Olivem has been shown to help decrease the appearance of fine lines and wrinkles. 
• Niacinamide - Also known as Vitamin B3 it is an essential nutrient in our diets.  In multiple clinical studies, moisturizing formulas containing Niacinamide have been shown to help maintain skin’s moisture barrier and increase natural exfoliation rates in the skin’s surface layers.  
• Pal-KTTKS - A fragment of a collagen molecule linked to a lipid molecule to enhance penetration into the skin’s surface layers.  In clinical studies, moisturising formulas containing Pal-KTTKS were shown to help decrease the appearance of fine lines and wrinkles.  

In addition, Lys’Lastine V has been applied to New Olay Regenerist Microsculpting Super Firming Serum and Microsculpting Anti-ageing Cream:

• Lys’Lastine V®:  A natural extract of dill seeds.  In a clinical study, a moisturizing formula containing Lys’lastine was shown to help improve skin’s elasticity. 

From research to revolutionary results

Research conducted on nearly 2500 women around the world shows new Olay Regenerist with Skin Energising Technology improves skin’s responsiveness and fights the look of Skin Fatigue by accelerating surface layer cell turnover, energising skin’s appearance and decreasing the appearance of fine lines and wrinkles.   

Research revealed New Olay Regenerist Microsculpting Cream was shown to regenerate the surface skin 2 x faster than a $250 luxury cream providing superior hydration at 9x better than 19 luxury creams costing up to $500. 

The benefits were seen after only 10 minutes and continued to improve for up to 4 weeks reversing 10 years of wrinkle appearance. 

10 years younger in just 4 weeks: 

• 10 minutes: Noticeable improvement to appearance of ageing concerns like eye lines and brightness and boosting hydration
• 4 days: Intense hydration firms skin 
• 5 days: Regenerates skin up to 2X faster by boosting natural surface skin renewal
• 7 days:  Visible reduction in wrinkle appearance
• 4 weeks: Reverses 10 years of wrinkle appearance  

Dr Frauke Neuser, Principal Scientist, Olay comments; 
Over the past decade science has demonstrated that cellular bioenergetics plays a significant role in the initiation and progression of numerous conditions associated with ageing.  In a revolutionary approach, Olay scientists have applied these insights and learnings to skincare research and improved our understanding of the skin’s cellular processes and develop technologies that can improve the efficacy of anti-ageing skincare. 

This is a huge step toward the holy grail of being able to reverse the effect of time on our skin, and we are committed to continuing to deliver more effective formulations that bring meaningful, measurable and noticeable benefits. We’ve optimised our Regenerist formulas and are introducing Skin Energising Technology, adding two new ingredients to deliver our most powerful anti-aging formula yet based on tried, tested and proven science, for instantly visible results. 
    
New Olay Regenerist for anti-aging results you will see and feel from the first use

New Olay Regenerist Microsculpting Serum and Anti-ageing Cream begin to work at the first touch, hydrating skin and providing immediate improvement in visible appearance of fine lines, pores and brightness.  Harness the power of Skin Energising Technology and re-energise your skin for a brighter, visibly firmer, younger looking skin.

Availability:  New Olay Regenerist Microsculpting Super Firming Serum and Microsculpting Super Anti-ageing Cream for optimal anti- Skin Fatigue results will be available from August  Recommended retail price 92 AED.