“Contrast plays an important role in the Dsquared2 philosophy, as our fashion shows speak loud, we wanted our fragrance to whisper, a strong yet intimate sensuality. Remember: your fragrance should never enter the room before you”
Dean and Dan Caten

HE WOOD is wood
This fragrance reflects Dean and Dan deep love of their native land: Canada.
Which they choose to capture and celebrate through wood.
Wood as solid and reassuring substance, aromatic reminiscence, personal refuge, vibrant sensation…
And their very first fragrance is WOOD. A fragrance for men: HE WOOD.
This project reflects Dean and Dan philosophy and simplicity.
It’s inspired by the richest and strongest, most beautiful and basic of nature’s element: wood.
Wood is the true signature feature, is there in the name of the fragrance, it’s in the packaging
materially present, it’s in the essence as an aromatic memory.

Dean and Dan dedicate their fragrance to the modern man who dreams of Nature in a quest for freedom and seduction.
The wood, Canadian Red Alder, frames and protects the perfectly square bottle.
Thanks to this wood’s rich nuancing of both hue and grain, each item is vibrantly unique.
The black brilliant stopper is also squared and nicely off-center.
Originality and pure natural simplicity, make Dsquared² He Wood a real design object.
The fragrance comes in a natural cardboard box which captures in a perfect way the mood of the project.
This box is characterized by smooth texture and clean black relief graphics heighten its simple yet stunning allure.

HE WOOD is perfume

The fragrance as an aromatic expression of strong, evocative elements of Nature.
Dean and Dan choose creative freedom for an essence capturing a harmonious accord of air, water, wood.

The Air Accord: as Purity and Sensuality, heady Rush.
White Fir, Vegetal Amber and Musk merge in a luminous accord calling forth the Canadian forests, pristine air and freedom.

The Water Accord: as Freshness and Fluid energy, amazing Force.
Violet Leaves and Blossoms, together with a special Transparent-Aquatic Accord create fine, intense, vibrant notes conveying vigor and vitality.

The Wood Accord: as Pivot and Personality, constant material Presence.
Primary notes, deep and reassuring: Vetiver and Cedarwood characterize the scent, awarding it sense of virility and refinement.

A harmonious accord of air, water, wood.
Dsquared² He Wood reflects Dean and Dan creativity and love for nature: it’s distinctive, vital, exuberant.

AIR
Silver Fir
Vegetal Amber
Musk

WATER
Violet Leaves
Blossom
Water-Transparent Accord

WOOD
Vetiver
Cedarwood

Olfactive Family: Woody Vetiver
Nose: Daphne Bugey

THE EXTENSION LINE
A basic line studied to meet the needs of today’s man.
A compact range of products featuring pure and precious ingredients.
Original formulas thanks to the latest advances in cosmetology.
A series of products able to ensure vitality and wellness perfectly in line with the Dsquared² style.

NATURAL SPRAY DEODORANT 100 ml
ALCOHOL FREE DEODORANT STICK 75 ml

An invigorating cool deodorant that ensures complete protection and freshness all day long.

HAIR & BODY WASH 200 ml

A velvet gel rich in delicate cleansing substances. Specifically studied for both body and hair, this special formula also includes conditioning ingredients that work to tone skin, leave hair extra soft and shiny.

THE RANGE

EAU DE TOILETTE
Eau de Toilette 30 ml Natural Spray
Eau de Toilette 50 ml Natural Spray
Eau de Toilette 100 ml Natural Spray

EXTENSION LINE
Moisturizing After Shave Balm 100 ml
Natural Spray Deodorant 100 ml
Hair & Body Wash 200 ml
Hydrating Body Moisturizer 200 ml
Alcohol Free Deodorant Stick 75 ml