Dubai, September 5, 2015: Introducing My Burberry Eau de Toilette, the latest chapter in the brand’s My Burberry fragrance story. Created by Chief Creative and Chief Executive Officer, Christopher Bailey, working in collaboration with perfumer Francis Kurkdjian, My Burberry Eau de Toilette for women is a fresh interpretation of the iconic Eau de Parfum. 

Bright and uplifting, the new fragrance is as individual and elegant as its inspiration, the Burberry trench coat.

THE FRAGRANCE 
A bright grand floral, My Burberry Eau de Toilette captures the essence of a spring blossom garden, with its blend of blooming rain-tipped flowers. 

Top Notes: sweet pea and lemon flower

Heart notes: peonies, peach flower and freesia 

Base notes: damask rose, white moss and musk

THE CAMPAIGN
Shot in London by photographer Mario Testino, under the creative direction of Christopher Bailey, British models Kate Moss and Cara Delevingne, front the new My Burberry campaign. 

Wearing their Heritage trench coats, Kate and Cara capture the effortless spirit of My Burberry with their radiant energy.

THE BOTTLE
The new fragrance is housed in the classic My Burberry glass bottle, whose overall design reflects the details of the Burberry trench coat. A bold horn-finish stone and black cap echoes its distinctive buttons and the hand-tied stone-coloured English-woven gabardine knot honours the fabric invented by Thomas Burberry over 100 years ago. 

The bottle is presented in a stone-coloured box with a gabardine-inspired texture, embossed with a golden knot finish.

Just as with My Burberry Eau de Parfum, customers will be able to personalise their My Burberry Eau de Toilette bottle with up to three initials through a monogramming service available on Burberry.com and selected Burberry and wholesale stores. 

THE COLLECTION
•    My Burberry Eau de Toilette 90ml, 50ml – AED 580, AED 410
•    My Burberry Eau de Parfum 90ml, 50ml, 30ml 
•    My Burberry Collectors Edition Eau de Parfum 900ml 
•    My Burberry Shower Oil 240ml
•    My Burberry Moisturising Body Mist 100ml
•    My Burberry Fresh Deodorant 100ml
•    My Burberry Bathing Soap

My Burberry Eau de Toilette is now available on Burberry.com, at Areej stores and selected Burberry stores and retailers.