Dubai, September 22, 2015: The city’s top media, bloggers and beauty mavens were abuzz with excitement as they gathered at SoH, the region’s first concept artistic beauty destination, to celebrate the launch of essie’s new Silk Watercolor Collection. To mark the launch of the highly anticipated polishes, the talented nail artists at SoH Art + Beauty, have come together to create an exclusive range of 18 unique nail art designs that will bring life to the stunning essie Silk Watercolor polishes. Beauty havens in the region finally have a reason to rejoice while experiencing a chic new world of options in nail art. 

Essie is the fashion industry’s go-to expert on nail color. The highly anticipated Silk Watercolor collection of stunning sheers captures essie’s focus on artistry.  The new pro addition of colors pushes every creative barrier, capturing the delicacy of hand-painted silks and chiffons. Now, with the Silk Watercolor range, essie has tapped into the growing popularity of the nail art trend and is one of the first brands to introduce its nail artistry collections. Essie also offers a new pro application and service at salons with the launch of its Silk Watercolors collection.

At the launch, Essie’s new collection was greeted with enthusiasm, as the media welcomed the chance to express their inner creative artist. The nail art pro teams set to work with a palette of delicate effects and vivid shades, blendable colors to create nail art masterpieces with  striking watercolor effect. Nine layerable shades offered luminous formulas to create new possibilities with intricate designs and embellishments. 

Guests enjoyed displaying the watercolor effects and overlapping shades that added depth and tone. From the fierce ultra violet of No Shrinking Violet to the glowing rose of Love Sheen, the chic graphic teal of Pen & Inky to the seductive citrus vibe of Muse, Myself and other stunning shades, the exciting new collection added tones of gorgeousness to a well –received gathering of art and style.