unleash your creative genius

Introducing essie’s Silk Watercolor Collection

Delicate effects. Vivid hues. Sheer beauty. essie is thrilled to announce the launch of the Silk Watercolor collection. As the fashion industry’s go-to nail color authority, these exquisite sheers embody essie’s passion for artistry, trend and boundary-pushing creativity.
Available exclusively in salons, this collection of layerable, buildable colors is a chic departure from traditional creams, adding soft dimension to every professional’s palette. Add an artistic touch to nail designs in the spirit of Cézanne and Van Gogh, with a whole new level of virtuosity.
Translucent, blendable color makes watercolor effects a breeze; overlapping shades create a range of tonality and depth.

With a nod to fine, hand-painted silks and chiffons floating down the runways, this unprecedented collection of nine shades unlock the creative genius in every nail artist. The luminous formula encourages pros to expand their technique with intricate designs and new genres of embellishment. With shade names inspired by the fascinating collision of the worlds of art and fashion, these watercolors are sure to paint their way into nail art history.

I’m in love with an art new-beau: essie’s Silk Watercolor collection. With every sheer blushstroke I create dazzling new effects and I a muse, myself. Museum-quality pen & inky designs are sure to spark a love sheen with even the most discerning highest bidder. An unapologetically chic point of blue proves this collection of delicate shades is no shrinking violet. What’s my inspiration? All I need is a white page, essie and my imagination.

muse, myself
brilliant. creative. charismatic. this seductive citrus is all the inspiration you need.

love sheen
float away on a cloud of sweet love with this glowing shade of amorous rose. sigh.

point of blue
view the world through the lens of this visionary blue iris and acquire a fashionable perspective.

art new-beau
true love or pick-up artist? who cares? you’ll fall for this eternally hot orange flame every time.

highest bidder
rich, assertive and relentlessly determined, this lavish deep crimson just loves to win – a lot.

pen & inky
want to create a signature look? draw upon the cool reserve of this chic graphic teal.

blush stroke
captivating charm. masterful technique. this daring scarlet elevates flirting to an art.

no shrinking violet
the sheer power of this fierce ultra violet proves delicate beauty is a force to be reckoned with.

white page
anything is possible. get ready to make your mark in this vivid bright white.

How to achieve the newest essie look

1. After a thin layer of essie base coat, apply two coats of white page.
2. Create a palette using aluminum foil or a small dish. Add a few drops of muse, myself, love sheen, and no shrinking violet.
3. Using a detail brush, create small diagonal lines of these three shades near the cuticle. Continue creating small “ombre blocks” in a line across the nail.
4. Repeat steps 2 and 3 using pen & inky and point of blue.
5. Repeat using muse, myself and highest bidder.
6. Repeat using love sheen and no shrinking violet, and seal with essie top coat.
7. Work quickly on ombre block to allow the colors to blend and mingle.

The Silk Water color 2015 Collection will be available Sept 2015 in salons worldwide.