Citychamp Watch & Jewellery Group announced the appointment of Davide Traxler as Chief Operating Officer (COO) of Montres Corum.

This strategic announcement once again demonstrates Citychamp's confidence in the long-term sustainable development and continuous growth of the brand. This is also an important milestone in pursuance of Corum's long-term strategy for the redevelopment of the brand, which started a few years ago.

Davide Traxler will lead the Corum management in implementing global strategy and business operations of the Brand. Jacques-Alain Vuille will continue to share his over 35 years of™ watch making experience with the Company.

Tao Li, the Executive Chairman of Citychamp European Development Board, said “It is my great pleasure to have Davide Traxler accepting this challenge. His extensive experiences and glorious achievements in Swiss Haute Horlogerie will allow him to develop the brand worldwide.”

With more than 15 years of extensive experience in luxury, first in Bulgari then in Chopard with wide experience including roles as Managing Director of Chopard Italy, Chopard USA, and Director of Licenses, Davide Traxler, born in New York, is Swiss, having lived most of his life abroad; he graduated in Political Science in Milan Italy. He carries a strong multi-cultural background.

Recognized both for its aesthetics and its technical excellence, Corum is proud to contribute to perpetuating the values and know-how of traditional high-end watchmaking, and project them into the future by creating the watchmaking of tomorrow today.

Founded in 1955 in La Chaux-de-Fonds (Switzerland), Corum has made creativity, consistency and long-term vision as its guiding mission. Following in the lines of the founders, Corum is more than ever faithful to the iconic collections that created the reputation and brand awareness, but giving them a powerful modern twist its hallmark innovation and technical progress.