• Malabar Gold & Diamonds customer wins the first 1 kg gold of this year’s mega winnings
• Name of the winner: Mr. Rashid Minhas
• Promotion period: 1 January to 1 February 2016
• ‘100 Winners in 32 days’ promotion to reward shoppers with 56 KG gold 
• Daily 3 raffle draws
• Details of Daily Raffle Draw:
  • First Prize – 1 Kg gold
  • Second Prize – 1/2 kg gold
  • Third Prize – 1/4 kg gold
• Minimum Purchase value : Jewellery worth AED 500
• Offer valid at all Dubai Gold & Jewellery Group participating outlets

Dubai, UAE, January 3, 2016:  What better way to start the New Year than to win gold. DSF 2016 changed the fortune of 1 lucky customer Mr. Rashid Minhas, a Pakistani citizen who bought jewellery from Malabar Gold & Diamonds outlet at Mirdif City Centre. He won 1 kilo gold through the lucky raffle draw held on 01st January. Rashid Minhas receives 1 Kilo gold from Mr. Ranjith KV, Regional Head, Malabar Gold & Diamonds in the presence of DED official & DGJG officials in an event held at Gold Souq, Dubai. 

Dubai Gold & Jewellery Group (DGJG) is one of the main partners of the 21st edition of DSF promotion by Dubai Festival & Retail Establishments (DFRE), where 100 lucky winners will walk away with 56 kilos of gold in this 32 days long promotion. Malabar Gold & Diamonds the leading jewellery group that operates 143 outlets globally is the main sponsor along with other participating outlets.

DSF will be celebrating its 21st anniversary this year with incredible offers and fabulous discounts, attracting millions of customers. This year, DSF will change the fortune of hundred lucky customers who make a minimum purchase of jewellery worth AED 500 from the participating outlets. The customers can win a total of 56 kg of gold through raffle draws in 32 days. DSF, the most famous shopping fiesta runs from 1 January to 1 February 2016.

Three draws will held every day throughout the DSF period. The first prize winner will receive a prize of 1 kg gold, the second lucky winner will get ½ kg gold prize & the third winner will walk away with a ¼ kg gold prize. In total, there will be 100 lucky winners in this DSF receiving gold prizes worth AED 7 million. 1 raffle coupon can be earned on every purchase of gold jewellery worth AED 500. Those who buy diamond jewellery worth AED 500 will be entitled for 2 raffle coupons and thus doubling the chance for mega winnings. These offer is valid at all Dubai Gold & Jewellery Group participating outlets.

To add more glitter to this season, they have also unveiled the latest collection of jewellery specially designed for DSF in gold, diamonds and precious gems to suit the tastes of their multicultural and multinational customers. The jewellery group is all set to entice the customers with its eye-catching designs in contemporary as well as traditional styles.  Their exclusive branded jewellery includes Ethnix - Handcrafted Designer Jewellery, Era - Uncut Diamond Jewellery, Mine - Diamonds Unlimited, Divine- Indian Heritage Jewellery, Precia - Precious Gem Jewellery and Starlet - Kids Jewellery