One moment, the very beginning 
The anticipation and excitement of forever 
Forever starts now
 
ETERNITY NOW Calvin Klein 

The Fragrance

ETERNITY NOW Calvin Klein 

luminous       –       lush       –       sensuous

ETERNITY NOW Calvin Klein captures the thrill and raw emotion of new love, when two people realize that it is the beginning of forever. They come together in a moment of profound clarity where emotion transcends the physical and the sheer power of the connection is unexpected and undeniable.  

The fragrance continues the brand’s heritage of florals by opening with a bold burst of freshness as the juicy nectarine, succulent lychee, and quince sorbet envelopes skin with light fruity nuances that radiate a distinctive youthful energy.  The heart blooms with a floral bouquet of peony, peach blossoms, and dewy neroli petals, leading to a drydown of a soft cashmere veil and traces of sensual ambrox and precious musk that translate the attraction and power of a beautiful love story about to unfold.  

Fragrance: Bright addictive floral

Top:    juicy nectarine, lychee, quince sorbet
Mid:    peony, peach blossom, neroli petals
Dry:    cashmere veil, ambrox, sensual musk

ETERNITY NOW for men Calvin Klein

exhilarating   –       exotic       –       masculine 

ETERNITY NOW for men Calvin Klein is an exploration of freshness with undeniable masculine appeal.   The fragrance opens with unexpected spicy ginger, refreshing coconut water, and star anise.  The heart comes to life with addictive notes of crisp star fruit, cedar leaf, and the fresh intensity of patchouli.  The drydown is a warm sensual embrace of Moroccan cedar wood, tonka bean, and Madagascar vanilla that awakens the senses and captures the infinite abundance of woods. 

Fragrance: Juicy Oriental fougere 

Top:    spicy ginger, coconut water, star anise
Mid:    star fruit, cedar leaf, patchouli
Dry:    moroccan cedar wood, tonka bean, madagascar vanilla

Bottle/Packaging

ETERNITY NOW Calvin Klein reinterprets the iconic ETERNITY Calvin Klein bottle design by reinterpreting the classic shape in a fresh and contemporary way. The complementary clear glass bottles have added side dimension with a heavier base creating a more luxurious feel.  The definitive connection between a man and a woman is expressed through the harmonious silhouettes of the bottles, which offer subtle cues to the classic ETERNITY Calvin Klein shapes.  The romantic juice shades of pink for women and gray for men infuse the design with warmth and energy.  

The outer carton, inspired by clean architectural lines, is a color-blocked design that features a fresh pink on matte white for women’s and cool gray on matte white for men’s.  

ETERNITY NOW Calvin Klein 

Eau de parfum spray                3.4oz/100ml        [AED345]
Eau de parfum spray                1.7oz/50ml        [AED255]

ETERNITY NOW for men Calvin Klein

Eau de toilette spray                3.4oz/100ml        [AED315]
Eau de toilette spray                1.7oz/50ml        [AED230

Advertising

The ETERNITY NOW Calvin Klein advertising campaign features real-life couple, models Jasmine Tookes and Tobias Sorensen, in black and white photography that captures the raw expression of love and emotion between a young couple. Set against a backdrop of brilliant daylight, the intimacy and magnitude of the moment when he realizes she is his forever is beautifully expressed with stunning clarity. Their truly authentic attraction embodies the key values of the classic ETERNITY Calvin Klein fragrance, while radiating youthful sensuality.  

Advertising Specs:

Creative Agency:            Laird + Partners  
Creative Director:         Trey Laird     
Talent:                  Jasmine Tookes + Tobias Sorensen 
Director:            Darius Khondji
Photographer:             Cass Bird 
Stylist:                 Joe McKenna 
Hair:                 Anthony Turner     
Makeup Artist:             Diane Kendal 
Location:             New York City

The ETERNITY NOW Calvin Klein line will be available January 2016