Dubai, UAE, January 7, 2016:  Kérastase’s iconic and legendary range of Elixir Ultime hair oils are emerging with a fresh new personality. As the quintessential luxury hair oil with an impeccable pedigree, Elixir Ultime’s reinvention continues to capitalize on the power of precious oils along with the innovation of additional products, a fresh new design and improved technological revelations.

Elixir Ultime comes in a precious new bottle crafted in crystal glass. Selected for its unique ability to preserve the purity of its content, crystal glass is the unparalleled expression of luxury and craftsmanship. The new design emphasizes the beauty of the elixir, perfectly capturing its stunning fragrance, with the delicate curve of glass at the base of the bottle and a gold ring cap to crown it all. 

Finding inspiration in the magical power of these oils, worn by the iconic Kate Moss, Kérastase’s redefined Elixir Ultime relies on the dream formula of Oleo Complexe, using four of the rarest, most beneficial botanical oils (corn germ, pracaxi, argan and camellia) micronized and blended in a sensuous elixir. Its new technological improvements include up to 71% more shine, heat protection up to 230 degrees, 24-hour anti-humidity action, and better breakage resistance. It also intensely nourishes hair, reducing split ends and providing smooth, easier straightening and faster drying. 

New to the range this year is the first Volumizing Biphase Oil specially created for fine hair by Kérastase. It creates a personalized beautifying oil ritual for women who want the opulent volume and the silky shine of oils without the heaviness. In the formula are L’Oréal’s Advanced Research star molecule Intra-Cylane, which expands the thickness and volume of hair, in combination with precious oils to create this bi-phase, super-light innovation. Also new is the Spray Application for those who prefer to avoid oils. It lets the heaviness of oils disperse over hair with a lighter touch, leaving a glowing finish, optimal volume and bounciness, minus the weight.

Elixir Ultime Beautifying Oil Conditioner gives women a lighter option for deep nourishing and detangling. The product’s universal oil melt into a sensuous, gold cream that lightly but effectively offers detangling and smoothing results, washing away without leaving behind any weight or residue. Hair feels light, smooth and nourished with an amazing sheen. This new innovation is perfectly adapted to fine hair, and it reveals how incredibly light these oils can truly be. 

Now is the time for a new generation of women to reclaim the beauty and health of their hair with the renewed sublimity of Elixir Ultime. 

Elixir Ultime Hair Oil: AED190
Elixir Ultime Volumizing Biphase Oil: AED190
Elixir Ultime Volumizing Biphase Spray Application:  AED190
Elixir Ultime Beautifying Oil Conditioner:  AED150