** Hershesons Hair apothecary available exclusively at Sephora **

Dubai, UAE, January 12, 2016:  Whether you wish to add volume to lank, fine hair or prefer to add a little Va Va Voom to your favourite blow-dry bar look at home, there is no better time to upgrade your hairdryer.

Here are our 10 Cool Girl Reasons to upgrade your hairdryer today…

1. Hershesons Ionic Professional Hair Dryer won the Elle 2012 Beauty Awards' Hot Styling Tool'.
2. Advanced tourmaline technology makes it the fastest and hottest hairdryer on the market today.
3. The Ionic Professional Hair Dryer cuts drying time in half leaving you with more time to enjoy the finest cool girl pleasures in life.
4. The cold shot button is designed to set your style with a refreshing flow of cool air.
5. The lightweight composition makes it easy to handle and ideal for travel - just what every cool girl needs on vacation.
6. Negative ions reduce the size of water droplets on the hair, allowing more water to be absorbed, which improves condition, softens hair and increases shine - who doesn't want that?
7. Anti-static ionic technology radiates heat from inside the hair without drying it out.
8. The Ionic Professional Hair Dryer has undergone rigorous testing to match Hershesons high standards.
9. The Ionic Professional Hair Dryer allows you to achieve cool girl shiny frizz free hair in no time at all.
10. The Ionic Professional Hair Dryer is considered to be the single most important styling tool in Hershesons Blow Dry Bars across the globe. 

The Hershesons Ionic Professional Hair Dryer is available exclusively at Sephora across the Middle East for AED 795. 

The Hershesons brand first sprung onto the fashion map during the early nineties with the opening of its flagship Conduit Street store and has since evolved and expanded to become one of the most celebrated hair dynasties with an array of accessories including hair pieces and styling tools.

With their particular brand of stealth styling, Hershsons quickly became a favourite with models, celebrities and press. The brand celebrates the ethos that hairdressing is continually evolving and likewise the company refuses to stand still.

Luke Hersheson, co-founder and creative director for Hershesons, travels the globe shooting with the world’s top models and getting A-list celebrities red carpet ready. Finally uncovering the secrets of his kit bag, Hershesons’ hair apothecary is a pioneering range of hair-must haves that are used by Luke and his team every day in salon, on shoots and at shows.